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- 주제어 : Education Service Quality. Learning Transfer. Voluntary Behavioral Intention. Motivation to Transfer (검색결과 1 건)
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조리 관련 직업전문학교 학생들이 지각하는 교육서비스품질이 학습전이와 자발적 행동의도에 미치는 영향에 있어 전이 동기의 조절 효과에 관한 연구
김호겸,최우성 관광경영학회 2020 관광경영연구 Vol.96 No.-
In order to establish the educational services focused on consumers, it is necessary to perform the studies on the marketing-oriented core concepts such as education service quality, learning transfer, satisfaction in education and voluntary behavioral intention from the students’ perspectives. In this context, this study identified the effect of educational service quality perceived by the students, who had a class at vocational training institutes involved in cooking, on both learning transfer and voluntary behavioral intention. Furthermore, this study elucidated the regulating effect of motivation to transfer. The following results were derived. Firstly, the higher the education service quality was perceived, the higher the learning transfer appeared. Secondly, it appeared that the learning transfer becomes higher if the students perceive lecture program, educational circumstance and educational services among the education srvice quality as well as the motivation to transfer simultaneously. Thirdly, it was exhibited that participation intention, cooperation intention and royalty became higher as an increase of perception on learning transfer.
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