A Study on the Change and Development Strategies of E-Commerce Industry in China

김병구(Byoung-Goo KIM),이천수(Chunsu LEE) 한국유통과학회 2024 The Journal of Industrial Distribution & Business( Vol.15 No.5

Purpose: The purpose of this study is to explore the development and characteristics of e-commerce in China and analyze the current status of e-commerce platforms in China. Research design, data and methodology: To explore the development of e-commerce in China, this study collects and analyzes Chinese journals and secondary sources. It also conducts a case analysis of the success strategies of leading Chinese e-commerce companies. Results: The analysis showed that China's e-commerce is active in various forms of e-commerce, including B2B, B2C, and C2C, and that the development of e-commerce in China has been divided into three main stages. The Chinese government has been actively implementing various policies to promote the development of e-commerce. Conclusions: In this context, this paper specifically examines the development process of e-commerce in China, the current status of the Chinese e-commerce market, and the characteristics of the Chinese e-commerce market. In addition, the paper analyzes representative B2B, B2C, and C2C companies in China's e-commerce market. The results of the analysis show that Huichongwang, a B2B company, Jingdong, a B2C company, and Taobao, a C2C company, have achieved rapid growth through their core strategies and capabilities. The study also analyzed in detail the problems faced by the Chinese government and companies

국제 e-commerce 거래에 대한 세관의 효율적 관리 방안

송선욱(Seon-Uk Song) 한국관세학회 2018 관세학회지 Vol.19 No.2

E-commerce is the buying and selling of products and services by businesses and consumers through an electronic medium. The volume of e-commerce is growing exponentially. E-commerce offers a huge opportunity for the economic growth and competitiveness of nations, providing new growth engines, developing new trade modes, creating new jobs. The average growth rate in global e-commerce market between 2012 and 2017 is estimated a t 17.4%, and global sales in 2 017 are expected to exceed 2.3 trillion USD. The exponential growth of e-commerce is presenting several problems to Customs agency i.e. evasion of duties and taxes, inflow of illegal goods, inaccurate and incomplete data declared by occasional shippers, lack of exchange information with Postal services, shortage of up-to-date inspection equipments and inspectors, etc. The efficiency of Customs agency has a significant impact on the growth of crossborder e-commerce. Therefore, Customs agency needs to have plans for efficient control of Customs agency in cross-border e-commerce without loss of trade facilitation, as follows. Firstly, it is needed to facilitate data exchange with Postal services for efficient control of postal items. Secondly, Customs agency should strengthen cooperation with e-commerce operators for trade facilitation, efficient collection of duties and taxes, and prevention of inflow of harmful goods. Thirdly, adoption of new taxation model and modification of de minimis value are needed to address revenue leakage. Fourthly, Customs agency and e-commerce stakeholders should strive to raise awareness of occasional shippers on Customs regulatory requirements of cross-border e-commerce goods. Fifthly, Customs agency needs to have enough up-to-date inspection equipments and inspectors for efficient inspection of e-commerce shipments.

정보보안 인식이 신뢰 형성에 미치는 연구

정재훈(Jaehun Jeong),최명길(Myeonggil Choi) 한국정보보호학회 2015 정보보호학회논문지 Vol.25 No.5

본 연구는 정교화 가능성 모델(Elaboration Likelihood Model, ELM)의 관점에서 E-Commerce에서 발생하는 소비자의 정보보안 인식의 영향을 조사하고, 소비자의 관여도와 경험의 조절 효과를 분석한 것이다. 소비자는 E-Commerce에 대한 관여도와 경험의 수준에 따라 E-Commerce 웹사이트를 사용하고 있다. 본 연구는 ELM을 기반으로 하여 소비자의 E-Commerce에 대한 정보보안 인식이 형성되고, 소비자의 관여도, 경험의 정도에 따라 그 효과 크기가 조절된다는 것을 설명하는 이론적 모형을 제시하고, 실증 연구를 통해 모형을 확인한다. 연구 결과, 소비자는 E-Commerce 웹사이트에 대한 인식의 유형에 따라 서로 다른 경로를 통해 E-Commerce 업체에 대한 신뢰 태도를 형성했고, 그 영향을 소비자의 관여도와 경험이 조절했다. E-Commerce에서 소비자의 정보보안 인식 유형을 연구하는 것은 신뢰 형성에 대한 새로운 관점을 제시할 것으로 생각된다. This study investigates the effects of information security awareness arising from E-Commerce in terms of the Elaboration Likelihood Model(ELM) and analyzes the moderating effect of the trust"s involvement and experience. Consumers are using E-Commerce Web sites, depending on the level of involvement and experience in E-Commerce. This study is based on the ELM, the information security awareness of consumer confidence in E-Commerce form, according to the degree of experience and involvement suggested a theoretical model to describe the effect that the scaling and, through empirical studies validation of model. Consumer confidence is formed the attitude of the E-Commerce company through different paths, depending on the type of awareness in the E-Commerce web site, this moderate has the effect of consumer involvement and experience. Studying the information security awareness of consumer in the on E-Commerce is considered to present a new perspective on trust.

전자상거래 애플리케이션의 사용성 평가 지표

최지원,김종배 사단법인 인문사회과학기술융합학회 2017 예술인문사회융합멀티미디어논문지 Vol.7 No.11

E-commerce industry like Open Market and Social Commerce has been growing rapidly around the world. E-Commerce makes people be able to purchase goods or use service in resonable price by promoting competition within sellers, and its range is increasing into many areas. The market also changed in order that more and more people use mobile application than PC device for their online shopping with highly-advanced payment technology. Social Commerce company like 'Coupang', 'Ticket Monster' and 'We Make Price' designed their service more fit to the mobile device. However, as the Open Market company like '11 Street', 'Auction' and 'G-market' has grown based on PC device, their change to mobile device occurred at a slow pace. The difference between two market led to the gap of usability of mobile application. To improve the usability, usability evaluation of E-commerce application should take precedence. Therefore, this paper intends to set up the evaluation factors of E-commerce application. 오픈마켓과 소셜커머스 등의 E-Commerce 산업이 전 세계적으로 빠르게 성장하고 있다. E-Commerce는 판매자 간의 경쟁을 촉진함으로써 다양한 상품 및 서비스를 저렴하게 구매할 수 있도록 해주기 때문에, 제품 구매는 물론 점점 많은 영역으로 그 범위가 확대되고 있다. E-Commerce 서비스에서 PC와 모바일 애플리케이션의 사용 비중에 따라 시장이 변화해왔는데, 닐슨코리아의 전자상거래 분기 보고서에 따르면 수년 전부터 이미 E-Commerce 서비스의 시간 점유율이 PC 대비 모바일이 절반을 넘어섰다. 모바일 결제 기술 등이 점점 발전하면서 모바일 애플리케이션을 통한 쇼핑이 편해졌기 때문이다. 이에 따라 E-Commerce 시장에 늦게 뛰어든 쿠팡, 티몬, 위메프 등의 소셜커머스 기업들은 자신들의 서비스를 모바일 기기에 적합하도록 설계를 해왔다. 반면, 11번가, 옥션, 지마켓 등의 오픈마켓 기업들은 기존에 PC를 기반으로 성장해왔기 때문에 모바일 대응이 다소 느린 편이었고, 이는 모바일 애플리케이션 사용성의 격차로 드러났다. 추후 사용성의 개선을 위해서는 E-Commerce 애플리케이션에 적합한 사용성 평가가 우선되어야 한다. 따라서 본 논문에서는 E-Commerce 애플리케이션의 사용성 평가 요인과 항목을 정립할 것이다. 차후에 E-Commerce 애플리케이션 사용성 평가를 통해 사용성을 개선하는 데에 기여하고자 한다.

Research on the Facilitation of E-commerce Technology Development on New-type Urbanization Construction in the Internet of Things Era

Li Jia li,Cheng Tao 보안공학연구지원센터 2015 International Journal of u- and e- Service, Scienc Vol.8 No.3

In the internet of things era, information technology is developing at a high speed while e-commerce technology is increasingly maturing, which builds a favorable platform for the further development of e-commerce industry. Nowadays, as a digitized business model, e-commerce has become one of the main development forms in modern commerce and trade circulation and held an important position in national economic growth by its distinct advantages, efficient, quick, easy and low-cost. On the other side, the development of commerce and trade circulation is a significant measure to promote the new-type urbanization construction. The urban construction and commercial circulation has a long-history relationship, the development of both sides are mutual precondition. The further improvement of e-commerce technologies will inevitably drive the strategic transformation and long-term development of the whole commercial circulation as well as facilitate the improvement of the entire e-commerce, yet the change will directly increase the pace of new-type urbanization construction, playing a positive role on new-type urbanization construction.

B2C Cross-border e-Commerce관련 법규범에 관한 연구

김철호 한국무역통상학회 2018 무역통상학회지 Vol.18 No.4

Recently, the B2C cross-border e-commerce has been rapidly increasing. According to this trend, the laws and regulations related B2C cross-border e-commerce should be prepared to clarify the concepts and areas between e-trade and B2C cross-border e-commerce. First, B2C cross-border e-commerce laws and regulations should be prepared to improve the laws related to B2C cross-border e-commerce. Second, it is urgent to unify the terms related to B2C cross-border e-commerce, which is used variously in relation to B2C cross-border e-commerce. Third, it is necessary to revise various support systems for e-commerce and e-trade infrastructure according to the characteristics of B2C cross-border e-commerce. Fourth, B2C cross-border e-commerce professional support center and committee for dispute settlement are necessary. Also, in order to efficiently support and manage B2C cross-border e-commerce, it is necessary to unify management institutions.

Exploring the Development of E-commerce for Fresh agricultural Products under the Background of E-commerce Law

Yan-Jiao Wan,Zhi-Chun Yu 한국인터넷전자상거래학회 2020 인터넷전자상거래연구 Vol.20 No.6

E-commerce of fresh agricultural products has received China’s attention in recent years. The e-commerce law effectively guides and promotes the e-commerce of fresh agricultural products to develop in a healthy and sustainable direction. The "E-commerce Law" ended the cruel development of new e-commerce, clearly regulated e-commerce behavior and protected the rights and interests of consumers, which was a milestone. China’s fresh agricultural products e-commerce started later than e-commerce. It started in 2005 and developed steadily in 2012, and the pressure it faces in 2020 will increase. Relying on China’s unique huge consumer market and government attention and support, big data is expected to increase the growth rate of global fresh agricultural e-commerce. This paper explores the development of e-commerce for fresh agricultural products in the context of e-commerce law. Within the scope of the e-commerce law, the sustainable development of e-commerce for fresh agricultural products requires the realization of small-scale e-commerce and strengthen the cold chain logistics capabilities of fresh agricultural products e-commerce companies, improve production standardization and intensification, provide a basis for large-scale fresh agricultural product e-commerce procurement, effectively reduce the loss of fresh agricultural products circulation, and make fresh agricultural products much fresher.

중국 B2C 온라인쇼핑몰 현황과 발전방안에 관한 연구

박정희(Jung-Hee Park),동혜(Hui Dong),최석범(Seok-Beom Choi) 한국인터넷전자상거래학회 2012 인터넷전자상거래연구 Vol.12 No.3

B2C e-commerce, as one of the initial types of e-commerce in China, is coming into a mature period after developing over the past decade. However, B2C model that has the same target market as C2C model is less than half of C2C model in proportion of e-commerce retail market. According to a survey by China E-commerce Research Center, a certain phenomenon is appeared and concerned to be continued that, accompanied with a rapid expansion in a part of B2C e-commerce companies with large scale, a number of B2C e-commerce companies with relatively small scale are going bankrupt rapidly. Therefore, the proportion of B2C e-commerce market in China is less than B2B e-commerce market and the development of B2C operating companies is polarized. Consequently, the representative examples with various operating forms in B2C e-commerce are analyzed in this paper and the reasons for the operating forms are explored. Appropriate development policies are also proposed to level up China’s B2C e-commerce, reduce the gap between B2C and C2C e-commerce market and promote China’s B2C e-commerce environments.

전자상거래 라이브 커머스 특성이 중국 소비자의 충동 구매의도에 미치는 영향에 관한 연구: 가상촉각을 매개효과로

추익민,진경,진철빈,이경구 한국국제경영관리학회 2023 국제경영리뷰 Vol.27 No.1

E-commerce livestreaming can stimulate users' emotional consumption and improve the purchase conversion rate and user experience, so as to increase the promotion effect of E-commerce livestreaming. Therefore, this study will explore the characteristics of E-commerce livestreaming content and its influence mechanism on impulse purchase intention. On the basis of sorting out the dimensions of E-commerce livestreaming content, this study introduced virtual tactility as mediating variable to build a mechanism model of the effect of E-commerce livestreaming content characteristics on impulse purchase intention. In this study, a total of 344 valid sample data from Chinese customers were collected through questionnaire survey, and the above theoretical model was verified by structural equation modeling method. The results of structural equation model analysis show that the characteristics of knowledge, entertainment, interaction and interest of E-commerce livestreaming content have significant positive effect on impulse purchase intention, and virtual tactility mediates the relationship between the knowledge, entertainment, interaction and interest of E-commerce livestreaming content and impulse purchase intention. According to the results of this study, enterprises can understand influencing factors and the formation process of impulse purchase intention in the context of E-commerce livestreaming. By observing the characteristics of E-commerce livestreaming content, this paper draws enlightenment on how enterprises should conduct E-commerce livestreaming in the fierce market competition environment. Aiming at the emerging field of E-commerce livestreaming, this study explores the influence mechanism of E-commerce livestreaming content characteristics on impulse purchase intention which deepens the academic circle's understanding of E-commerce livestreaming content and provides theoretical support and decision-making reference for sustainable development of E-commerce livestreaming enterprises. 전자상거래 라이브 커머스는 사용자의 감성 소비를 자극하고 구매 전환율과 사용자 경험을 향상시켜 전자상거래 라이브 커머스의 전달 효과를 촉진할 수 있다. 따라서 본 연구는 전자상거래 라이브 커머스의 특성과 충동 구매의도에 미치는 영향을 탐색하고, 전자상거래 라이브 커머스의 차원을 분류한 후 가상 촉감을 매개변수로 도입하여 전자상거래 라이브 커머스의 특성이 충동 구매의도에 미치는 영향 연구 모델을 구축하였다. 설문조사를 통해 중국 소비자 중심으로 총 344개의 유효한 설문지를 수집하여 위의 이론적 모델을 통계적 실증방법으로 검증하였다. 구조방정식 모형 분석 결과, 전자상거래 라이브 커머스의 지식성, 오락성, 상호작용성, 이익성의 특성은 충동 구매의도 촉진에 유의미한 영향을 미치고, 가상 촉감은 전자상거래 라이브 커머스의 지식성, 오락성, 상호작용성, 이익성과 충동 구매의도 간의 매개효과가 있는 것으로 나타났다. 본 연구 결과에 따라 기업은 전자상거래 라이브 커머스 과정에서 충동 구매의도를 형성하는 과정과 영향 요인을 이해할 수 있다. 본 연구는 전자상거래 라이브 커머스의 특성을 관찰함으로써 치열한 시장 경쟁 환경에서 기업이 라이브 커머스를 어떻게 수행해야 하는지에 대한 깨달음을 도출하였다. 본 연구는 새롭게 떠오르는 전자상거래 라이브 커머스 분야를 겨냥하여 콘텐츠 특성이 충동 구매의도에 미치는 영향을 분석하여 전자상거래 라이브 커머스 특성에 대한 학계의 이해를 심화시키고, 전자상거래 라이브 커머스 기업의 지속 가능한 발전을 위한 이론적 지원과 의사 결정 참고 자료를 제공할 것이다.

A Study on Korean Enterprises’ Market Entry Strategies in Malaysia B2C e-Commerce Market

Han-Byul Choi,Seok-Beom Choi 중앙대학교 한국전자무역연구소 2015 전자무역연구 Vol.13 No.4

연구목적: 본 연구의 목적은 한국과 말레이시아 양국의 전자상거래 발전현황의 비교를 통하여 한국 전자상거래 업체들의 말레이시아 전자상거래 시장 진출 전략을 연구함으로써 한국과 말레이시아 전자상거래 시장의 발전에 기여하는 것이다. 특히 말레이시아에서의 한류열풍과 한국 전자상거래 시장의 포화상태의 관점에서 지금이 말레이시아 시장 진출 전략을 연구할 최적기이다. 논문구성/논리: 본 연구는 말레이시아의 전자상거래 현황과 한국의 전자상거래 현황을 비교분석하였다. 그리고 말레이시아의 전자상거래에 대한 최신 정보를 제공하고 있는 웹 사이트로부터 수집한 자료를 기반으로 한국 전자상거래 업체들의 말레이시아 시장 진출 방안을 SWOT분석 하였다. 본연구는 선행연구분석, 한국과 말레이시아 전자상거래 현황 비교분석, 한국 기업의 시장 진출 전략을 다루고 있다. 결과: SWOT분석에 의하면 한국 전자상거래 업체는 말레이시아 업체에게 노하우를 제공하고 말레이시아 정부와는 협력적인 관계를 구축하여 한국 상품을 판매하기 위한 마켓플레이스를 만드는 SO전략을 추구하는 것이 가장 현실적인 전략이 될 것이다. 그리고 한국 기업은 말레이시아 전자상거래시장에 진출하기 위한 방법으로 현지 물류업체와의 합작투자, 기진출한 한국 기업의 네트워크 활용, 현지 전자상거래 업체의 인수, 역직구사이트의 개설 등을 고려할 필요가 있다. 독창성/가치: 한국 전자상거래 업체들은 그들의 노하우를 제공함과 동시에 말레이시아의 인력을 이용하여 말레이시아 전자상거래 시장에 진입할 수 있도록 노력하여야 한다. 특히 한국 기업들은 m-commerce와 social commerce와 같은 전자상거래 유형에 초점을 맞추어야 한다. 추후 현지 시장조사를 비롯하여 소비자 및 판매자에 대한 설문조사를 실시함으로써 시장의 현황을 분석할 수 있게된다면, 쇼핑몰 업체는 물론이거니와 물류업체와 제조업체에도 말레이시아 시장으로의 진출을 위한 현실적인 전략을 제시할 수 있을 것이다. Purpose: The purpose of this study is to contribute to the development of e-Commerce markets in Korea and Malaysia by studying market entry strategies of Malaysia e-Commerce market for Korea e-commerce enterprises through the comparison of current development of e-Commerce markets in both nations. In particular, now is the best time to study the market entry strategies in view of Hanrue hot blast in Malaysia and saturation of Korean e-commerce market. Composition/Logic: This paper analyzed Malaysia e-commerce conditions and compared them with Korean conditions. The data is collected from web sites which provide latest information of Malaysia e-commerce and SWOT analysis was conducted by using the data. This paper deals with the preceding research analysis, the comparison of the current development of e-Commerce markets in both nations, Korean enterprises’ market entry strategies in Malaysia. Findings: According to SWOT analysis, SO strategy(giving know-how, building a cooperative relation with Malaysia government and making a marketplace for selling Korean products and contents) will be the most realistic strategy. Korean enterprises seek to the ways to enter the e-commerce market in Malaysia such as joint venture with logistics companies in Malaysia, networking with Korean companies entered in Malaysia, merger and acquisition of e-commerce companies in Malaysia and opening the sites for reverse direct purchase. Originality/Value: Korea e-commerce enterprises have to try to enter Malaysia e-commerce market by trading their know-how and Malaysia local workforce. Especially they have to focus on the type of e-commerce like m-commerce and social commerce. As a further study, if the market situation can be analyzed by survey it can provide more realistic conclusions to shopping mall company, logistics company and manufacturers.