아파트 단지 상가의 임대료 결정요인에 관한 연구

손병희(Son, Byung-Hee),고현림(Ko, Hyun-Rim),신종칠(Shin, Jong-Chil) 한국주거환경학회 2014 주거환경(한국주거환경학회논문집) Vol.12 No.3

Although commercial facilities are necessary components in creating residential environment of apartment complex, there is little research on commercial facilities in apartment complexes. This study analyzes the determinants of rents of commercial facilities in apartment complexes in Seoul through the Hedonic Model. By using the characteristics of apartment complex, location characteristics, and commercial facility characteristics as independent variables, this study tries to find which factors have impact on the average rents of the first floor. As the result, the factors of the apartment complex, such as the number of apartment units in apartment complex, the sum of income tax by regional districts, and the proportion of a large-sized apartment units in each apartment complex, have a positive effect on the rents of commercial facilities. This study shows that the location characteristics including the subway access time and the number of competitive shopping centers have a negative influence on the dependent variable. Also, the location characteristics like the width of road and whether it is located on flat land or not have a positive effect on the rents of commercial facilities. Lastly, this study confirms that commercial complex characteristics such as building age, the structure of commercial complex, the existence of an underground parking lot are positively correlated with the rents of commercial facilities.

도심 복합 상업시설 내부가로의 공간적 특성에 관한 연구

최윤경,이여빈,이수경 한국문화공간건축학회 2017 한국문화공간건축학회논문집 Vol.- No.57

Consumption space has been changing from a purpose space for sale to a space with a variety of functions as consumption behavior due to mass production system. The urban commercial complexes, which first appeared in Korea in the 2000s, is a favorite type of consumer space until now. However, the rapid growth of the neighborhood commercial street and street shopping mall shows a reflection of the fact that consumers prefer to everyday life rather than exciting adventure. This study aims to investigate the spatial characteristics of the urban commercial complex through analysis comparing department store and street shopping mall and suggest methods to improve the internal street environment. This study compares and analyzes six selected cases by data obtained from Space Syntax in order to compare and analyze the internal street characteristics of the urban commercial complexes. The result shows that street shopping mall provides a better environment for people to walk and stay compared to department stores or urban commercial complexes. Above results may be able to explain why street shopping malls are more popular than existing commercial complexes in recent years. This study addresses three improvement plans to activate the internal street of the urban commercial complexes employing the street characteristics of the street shopping malls. First, when planning a commercial complex in a downtown area, it is necessary to provide a more open and diverse image by avoiding a closed spatial structure and appearance. Through this, synergy effect can be obtained by enhancing the connection with the surrounding streets, activating the street facing the complex commercial complexes, and communicating with the local community. Second, creating multiple central spaces within a complex commercial complexes allows people to create more diverse activities in the central space. Finally, it is necessary to make possible and situational changes at the intersection of the streets in a complex commercial complexes, which keeps people moving and staying in that.

복합상업시설 내부가로 계획특성 경향 분석

림철(Lin Zhe),송병준(Song, Byung-Joon),주범(Chu Beom) 한국실내디자인학회 2014 한국실내디자인학회논문집 Vol.23 No.4

The internal streets of mixed-use commercial complexes, which are the extension of urban streets, are being changed from a mediating space aiming at movement to a staying-type space according to the change of mixed-use commercial complexes. And function as a resting place of user with court and plaza, and act as an urban public space, and accommodate an activity arising from the gathering of many people. As a result, a role of new relaxation and community space is played in the center of the city. And the aspect of publicness is brought into relief. Hence, this study is intended to examine the characteristics that the internal streets of mixed-use commercial complexes have, and furthermore, it is intended to show the planning characteristics in the contemporary mixed-use commercial complexes. With regard to the method of research, first, space configuration and role of internal streets was examined according to the change of mixed-use commercial complexes on the basic of precedent research and literature review. And the internal streets of mixed-use commercial complexes were classified into doorway part, traffic line, and open space. And the characteristics of internal streets in the mixed-use commercial complexes through the concept of architectural `publicness` were derived as accessibility, amenity, perceptibility, openness, connectivity and symbolism. The internal streets of mixed-use commercial complexes should be changed by the space planning to secure continuity with the city on the basis of accessibility and connectivity and to reinforce visual openness in the internal streets in order to improve amenity and perceptibility, accordingly the mixed-use commercial complexes will be also born again as symbolic public space in the city. Variously changing elements to improve publicness very importantly act on the planning of internal streets in the mixed-use commercial complexes, and therefore researches should be continuously carried out.

복합상업시설이 상업지역 보행자 행태에 미치는 영향에 관한 연구

황지현(Hwang, Ji-Hyon),안건혁(Ahn, Kun-Hyuck) 한국도시설계학회 2012 도시설계 : 한국도시설계학회지 Vol.13 No.1

이 연구는 상업지역 내 복합상업시설이 해당 지역의 보행자 행태에 미치는 영향을 분석하고, 이를 통해 지역 전체의 상권 활성화에 유리한 보행자 행태를 유도할 수 있는 복합상업시설 계획방향을 도출하는 것을 목적으로 한다. 이를 위하여 명동을 대상지로 조사를 실시하고 분석하였으며, 그 결과 상업지역 내 복합상업시설이 지역의 보행자 행태에 영향을 미치는 것으로 나타났다. 첫째 복합상업시설의 이용자는 비이용자에 비해 해당 시설을 중심으로 비교적 국한된 지역에 머무르며, 가로 및 소규모 점포에서의 행위수가 적은 것으로 나타났다. 둘째 복합상업시설의 위치및 복합 유형에 따라서도 보행자 행태가 달라지는 것으로 나타났다. 특히 복합상업시설이 대상지안쪽에 위치할수록 이를 이용하는 방문자는 넓은 범위에서 다양한 가로를 이용하는 것으로 나타났다. 또한 복합 기능에 엔터테인먼트 요소가 포함될 경우 이용자의 가로 행위 수가 감소하는 것으로 나타났다. 이 같은 결과를 바탕으로 지역의 전체적인 상권 활성화를 달성하기 위해서 향후 복합상업시설 개발에 있어서 위치 및 기능 등의 특징을 고려한 계획이 필요할 것이다. This study aims to analyze the effects of a commercial complex on pedestrian behaviors in commercial districts. The goal is to propose better methods of locating commercial complexes in a commercial district as ways to vitalize the area. The results of a survey in the Myung-dong area show that a commercial complex has an effect on pedestrian behavior as follows. Those who use a commercial complex are apt to stay in a small area around the complex, remaining in the streets of the area and shopping in small stores. Moreover, pedestrian behaviors were observed as to differ, according to the location and functions of the commercial complex. Those who use a complex located inside of a district are likely to shop on various streets in a broader area. In addition, if a commercial complex has entertainment elements, user activities in the streets tend to decrease. In conclusion, it is necessary to consider the location and functions of the complex in order to vitalize an entire commercial area, when planning a commercial complex.

아파트 단지 내 상가의 규모 결정요인에 관한 연구

김형근(Kim, Hyung-Keun),오세준(Oh, Sae-Joon),신종칠(Shin, Jong-Chil) 한국주거환경학회 2015 주거환경(한국주거환경학회논문집) Vol.13 No.2

The size of commercial facilities in apartment complex is often considered to be affected only by the number of household. However, there is a considerable gap between the thought and the reality. Recently, the commercial facilities have been competing against nationwide convenience stores, discount store, and so on. Consequently, these environmental changes affected the characteristics of commercial facility, such as its size and roles. Hence the need of consideration regarding its various factors has been increased. Therefore, this study attempted to explain the determinating factors on the size of commercial facilities in apartment complex. The analysis was implemented based on the data collected from 278 commercial facilities in apartment complex, located in 25 different administrative districts in Seoul, Korea. The empirical result shows that the size of commercial facilities is affected by various factors, such as economic capacity of residents, market price of apartment complex, transportation accessibility, and adjacency of demand inducing facilities like schools, neighboring population, buying power, and competitors. As a result, when planning for commercial facilities in apartment complex, the above factors, e. g. apartment complex characteristics, location characteristics, and trade area characteristics, should be considered comprehensively.

공간마케팅 측면의 복합상업시설 공공예술 특성에 대한 연구

풍소우,한정원 한국실내디자인학회 2022 한국실내디자인학회논문집 Vol.31 No.4

Against the backdrop of highly developed internet technology, consumption patterns are gradually shifting from an offline to an online economy. Commercial facilities have introduced new spatial strategy approaches relating cultural and artistic elements into space design, in order to maintain and improve their economic efficiency. This study observes the basic types and characteristics of public artworks installed in complex commercial facilities of metropolitan China, and analyzes various elements of public art expression in terms of spatial marketing theory. In doing so, this study proposes new directions for the development of commercial facilities through public art installation in an evolving commercial environment. For this purpose, four commercial facilities were selected for the case study. The K11 complex commercial facilities, which had won art-related awards, and the general complex commercial facilities, which has been mentioned in previous studies were the subjects of analysis. The first step was to understand the distribution of artworks in different public spaces, and then eight postgraduate students were invited to analyze and evaluate the main public artworks in each commercial facility with a focus on the characteristics of participation, place, experience, and narrative. As a result of this analysis, the commonalities and differences between public art within K11 and the general commercial facilities were summarized and the directions for the development of public art within complex commercial facilities are proposed.

복합상업시설 개발을 위한 소비자 선호 요인에 관한 연구

우철민,심교언 한국부동산연구원 2014 부동산연구 Vol.24 No.3

Commercial complex is a facility that through the long-term operation of a commercial facility that includes various layers use, issue a profit. Thus, unlike the sales business, to operate in the long term, it is necessary to accurately analyze the cause of consumer preferences. From this point of view, in this study, it is intended to provide the basic data needed to develop and to investigate the cause of the preference of various consumer to use the commercial complex. Configure the AHP questionnaire to investigate the previous studies and related commercial facilities existing, preferred factors, was conducted a survey targeting the general user. Including up to architectural elements in particular, were analyzed how comfort physical whether have a significant impact on the consumer. The results of the analysis, it is determined the role of the tenant is large to the success of the commercial complex priority factor is displayed in the order multiplex movie theater, large mass merchandisers, department stores. On the other hand, architectural elements, it is found that does not play a major role. 복합상업시설은 다양한 계층이 이용하는 상업시설로 장기운영을 통하여 수익을 내는 시설이다. 따라서 분양사업과 달리 장기적으로 운영하려면 소비자들의 선호요인을 정확히 분석해야할 것이다. 이러한 관점에서 본 연구는 복합상업시설을 이용하는 다양한 소비자들의 선호요인을 조사하여 개발에 필요한 기초자료를 제공하고자 한다. 선호요인은 기존의 상업시설과 관련된 선행연구들을 조사를 위하여 AHP설문지를 구성하였으며, 일반이용자들을 대상으로 설문을 실시하였다. 특히 건축적인 요소까지 포함하여 물리적인 편안함이 소비자들에게 얼마나 중요한 영향을 주고 있는지 분석하였다. 분석결과 선호요인이 멀티플렉스영화관, 대형할인점, 백화점 순으로 나타나 복합상업시설의 성공에 테넌트의 역할이 큰 것으로 판단된다. 반면에 건축적 요소는 큰 역할을 하고 있지 못한 것으로 나타났다.

복합상업시설 길찾기(Wayfinding)에 영향을 미치는 물리적 환경요소 분석

황지연(Hwang, Ji-Yeon),신경주(Shin, Kyoung-Joo) 한국실내디자인학회 2011 한국실내디자인학회 학술대회논문집 Vol.13 No.3

The Commercial Complex recently appears given that the more varieties we seek for in metropolitan culture, the more enormous commercial places became. As such a noticeable development of commercial place, we face the problem of finding the appropriate way to reach our destination and thus, the loss of time and economic loss could be occurred. With this regard, we point that the purpose of the subject research is figuring out the most effective way to be reached at our destination in the Commercial Complex and the preliminary database which would be helpful therefor. The Times Square located Yeongdeungpo in Seoul was chosen as the object of the subject research (specifically the commercial way, square and atrium of The Times Square) since this location has a broad space structured with the complexity as well as a number of the floating population. The methods of this analysis are making the categories to analyze and studying the physical environmental factors which have an effect on wayfinding based on Weisman G. D’s environmental variable of wayfinding. The results of this analysis are as followings: even if the open Atrium located in the middle of the subject complex which could be find visually with no difficulty to make people approach easily, there aren’t many modern and simple detailed spaces so that it is hard to meet the need of the floating population in connection with finding their own ways. In addition, the signs in the subject complex are not readable for the floating population making them confusing even with no consistency. Therefore, the improvement of remarkable building structure and readability of signs is being expected to the effective wayfinding in the Commercial Complex.

복합상업시설 내부가로 활성화를 위한 동종업계 매장의 집적이익 효과분석 및 배치유형에 관한 연구

이승훈,김영준,최윤경 한국문화공간건축학회 2015 한국문화공간건축학회논문집 Vol.- No.52

The mixed-use commercial complex, one of typical consumer facilities of today, has become a key everyday space for entertainments and increased their volumetric size simultaneously. Consequently, internal streets in the mixed-use commercial complex have been created like streets in a city. Internal streets in the mixed-use commercial complex are divided into high-access streets and low-access streets naturally. Low accessability deactivates street. The new method of promoting revitalization of low-access street is necessary because existing revitalization method is limited for only high-access street. This study proposes ‘cluster effect’ as a new method. If identical stores are clustered in and around particular areas, the attraction of the stores would be increased. This effect is called ‘Cluster Effect’. This study verifies and suggests cluster effect as a new way of internal street’s revitalization to promote the attraction of the stores. For this verification, this study measures attraction power for shopper in a total of 27 stores, in four categories, and in the five mixed-use commercial complex. This study analyzes the case of four types which are cluster store-main street / noncluster store-main street / cluster store-sub street / noncluster store-sub street. Also, this study analyzes characteristics of mentioned categories and addresses the arrangement types of a cluster of stores. Finally, the analysis suggests a guideline for the typology of a cluster of stores. There is the significance in using this study for planing a efficient cluster of stores in the design phase of the mixed-use commercial complexes.

신도시 아파트 단지내 근린상가 업종별 입지특성에 관한 연구

김찬호,송지수 中央大學校 建設環境硏究所 2000 環境科學硏究 Vol.11 No.1

This study presents the locational relationships between industry units and commerical facilities in apartment complexes of new towns in the microscopic level. Among the five new towns in Suburban of Seoul, two towns-Bundang and Ilsan-has been chosen and surveyed from November 1999 to February 2000 to obtain the data of microscopic land use and other related informations. In this study, the statistical analyses (e.g., contingency table analysis) have been applied to engineer the relationships. For the analysis purposes, three major factors have been determined externally, which would make effect on determining locations of commercial facilities. The location factors are ; 1) the apartment complexes, 2) relationships in to the types if industry, 3) the commercial facilities. The three factors are composed of close-by commercial district, household size, the number of commercial facilities in apartment complexes, the floor area, the lease rates, the usages by floor in a building, the number of floors, location of commercial facilities in apartment complexes. The initial results show that the regional distinction is not found between Bundang and Ilsan. However, the three factors are highly dependent upon the household size, the number of commercial facilities, usages by floor in a building, the lease rates, and the location of the commercial facilities in each apartment complexes. For the future research, this study suggests that the empirical models should be developed to identify the causal relationships between land use and location characteristics in depth.