动机与社交网站过度使用的关系研究

리팅 동방문화대학원대학교 문화예술콘텐츠연구소 2019 문화와예술연구 Vol.14 No.-

社交网站是时代发展的产物,社交网站具有多种多样的功能,能够贴合各种用户的需求。根据相关调查数据显示目前我国社交网站使用率已经达到了九成以上,受众人群占据最大比例的是20 到29岁的年轻人,占了总使用率的三成多,《研究报告》的数据表明,未成年人使用社交网站的比例几乎占据了总数的三分之一,可见受众群体普遍为青少年。社交网站的使用效果可谓是喜忧参半,网民可以通过这一渠道了解到更多的新鲜热点问题,实现资源共享,参与社交、状态更新、欣赏视频音频等,但是倘若不加以节制利用,也会导致网络成瘾,导致学习成绩与工作效率的下降,对身心发展也有负面影响。 在这项研究中,对来自中国江西省某大学的909名大学生进行了调查。本次调查依据社交网络过度使用量表的得分,筛选出159名网络用户定为本次的研究对象。拟采用社交网络过度使用量表,动机量表,生活满意度量表,自尊量表和压力感知量表为本次调查研究的基础工具。笔者对这些大学生对社交网站的选择做了对比研究,涉及到了心理健康、动机等方面。本篇论文将以社交网站过度使用情况与动机和心理健康的关系,作为主要论述内容。最后,论述了社交网站动机、心理健康、过度使用之间的关系,目的是为相关领域的研究提供事实依据。做出以下总结: (1)根据调查发现,在社交网站使用情况现状中,普遍用户占据了八成多比例,剩下的接近两成为过度使用人数。常规使用组和过度使用组在人口学变量上没有明显区别,相反在使用社交网站的动机与心理健康变量上具有较大的差别。此外,过度使用群体的消耗时间动机、信息获得动机、娱乐放松动机、自我表达动机、逃避动机和感知压力都要高于常规组,但是在生活满意度和自尊得分比常规组要低。 (2)在研究中发现,存在于社交网站的消遣时间、信息获取、娱乐放松、自我表达、逃离现实等动机,与过度使用呈现出显著正相关的关系。 (3)生活满意度和过度使用社交网站呈现出明显的负相关,自尊和过度使用社交网络则不存在显著关联,压力感知和过度使用社交网站存在显著正相关的关系。 (4)个体对生活的满意程度会影响到消耗时间、自我表达、逃避现实等动机,同时生活满意度对社交网站的消耗时间动机,自我表达动机,逃避现实动机和过度使用的影响很大,但对信息获取动机,娱乐放松动机和社交网站过度使用的调节作用不明显。 (5)自尊对社交网站动机和过度使用社交网站的影响不显著; (6)社交网站娱乐放松与过度使用的重要调节方式之一是压力感知,消耗时间、信息获取、自我表达、逃避等动机则几乎对社交网站过度使用不构成影响。 本篇论文将通过分析影响大学生过度使用社交网站的因素研究,希望能够唤起大学生对过度使用社交网站的关注。使教育工作者根据社交网络用户的心理健康状况和使用社交网站的动机为过度使用社交网站群体提供有效的干预措施和纠正措施。 With the development of information technology, the functions of social networking sites are constantly enriched to meet people's various needs and increasingly favored by people. According to relevant survey data, the utilization rate of social networking sites in China has reached more than 90%, the largest proportion of the audience being young people aged 20 to 29, accounting for 30% of the total usage. Data from the 2015 research report on users' behavior of social networking apps in China shows that the proportion of minors using social networking sites covers almost 1/3 of the total, which indicates that the audience group is generally teenagers. A social networking site is like a double-edged sword. On one hand, People can use it to focus on the content they are interested in, learn about hot news, acquire and share knowledge, upload photos, update status, watch videos and listen to music, etc. However, if someone is immersed in it, it may adversely affect one's individual work, study, health, interpersonal relationship, and the like. In this study, 909 college students from a university in Jiangxi province were surveyed. According to the scores of the scale of overuse of social networking sites, 159 over users of social networking sites were selected as the research objects. The research tools are: social network overuse scale, social network use motive scale, life satisfaction scale, self-esteem scale and stress perception scale. The author made a comparative study of these college students' choices of social networking sites, involving mental health, use motive and other aspects. This paper will focus on the relationship among mental health, overuse of social networking sites and motive for social networking sites. Finally, the relationship among motive, mental health and overuse of social networking sites is discussed in order to provide factual evidence for research in related fields. The following conclusions are made: (1) According to the survey, in the current situation of the use of social networking sites, the general users account for more than 80%, and the rest nearly become over users. The motive for social networking sites and mental health variables have certain differences. In addition, the overuse group has higher motives for pastime, information acquisition, entertainment, self-expression, escape and stress- perceiving than the general group, but lower scores in life satisfaction and self-esteem than the general group. (2) In the study, there is a significant positive correlation between motives for pastime, information acquisition, entertainment, self-expression and escape from reality on social networking sites, and overuse. (3) There is a significant negative correlation between life satisfaction and overuse of social networking sites; self-esteem is not significantly correlated with overuse of social networking sites; there is a significant positive correlation between stress perception and overuse of social networking sites. (4) Life satisfaction has a significant moderating effect on motives for pastime, self-expression, escape and overuse of social networking sites, while the effect on motives for information acquisition and entertainment is not significant; (5) The moderating effect of self-esteem on motives for social networking sites and overuse of social networking sites is not significant; (6) Stress perception has a significant moderating effect on motives for entertainment and overuse of social networking sites, while the effect on motives for pastime, information acquisition, self-expression, escape and overuse of social networking sites is not significant. The study examines the factors of excessive use of social networking sites, especially for college students, the over user group, which can further increase college students' attention to this phenomenon, strengthen their awareness of self-protection, thus making them use social networking sites in a more restrained way; m...

Social Networking Sites among Edtech Students of Philippine Normal University Visayas

Janette Canizares-Magalona,Young-hwan Kim APEC국제교육협력원 2019 Asia-Pacific Cybereducation Journal Vol.15 No.2

The study aims to assess the use of social networking sites among Educational Technology (Edtech) students of Philippine Normal University Visayas. Descriptive method was used. A total of 95 respondents participated, 27 were males and 68 were females. The statistics used were: frequency, percentage weighted mean, and rank. The top three uses of social networking in the personal life of the respondents according to rank are: 1) to connect with people, 2) to do research, and 3) to e-mail people. With regard to its use in their academic life, the top three are: 1) to do research, 2) to e-mail, and 3) to connect with people. The social networking sites which ranked number one as being used by the respondents are Google for research, Yahoo for e-mail, Facebook for connecting with people and OLX for purchasing. The study disclosed that the respondents “agree” with the benefits of social networking. It was concluded based on the findings of the study that there are social networking sites used to a high extent by the respondents. However, they are limited only to Facebook, Google and Yahoo. The foremost use of social networking is for researching, chatting and messaging and uploading and downloading. Furthermore, it was concluded that the respondents are aware that social networking has both benefits and risks. The researcher recommends the following: the students should be given trainings and workshops on the effective use of social networking; the teachers should monitor the social networking done by their students for purposes of proper guidance and information.

소셜 네트워킹 사이트(Social Networking Site)상의 개인정보의 프라이버시에 대한 연구 - 최근 미국 판례를 중심으로 -

박유선 한국지식재산학회 2012 産業財産權 Vol.- No.37

The absolute anonymity on the Internet has gone away. Along with the emergence and the explosive growth of social networking sites, digital dossier created by aggregating personal information on social networking sites like Facebook, MySpace and Twitter has an effect on the person's real life counterpart. Unlike politicians, businessmen and celebrities, a general user utilize social networking sites to communicate with her "friends" who have been invited by the user based on the existing relationship, and the user does not expect her personal information on her profile, pictures, comments on a "wall" to be shared or disseminated to third parties or to the public. Therefore, if the user's personal information that is allowed only for the user's friends or a certain group of people to access has been disseminated, it can cause harm, especially with respect to individual privacy. In recent years, social networking sites have turned out to be a primary source of evidence in legal proceedings. It has become more important to determine who controls the user's privacy on social networking sites. It has been well settled that a user has no privacy interest in her personal information disclosed to the general public because the information is no longer a "private fact" that can be protected from public disclosure. When the user utilized the available privacy settings on Facebook and MySpace to restrict access to only those “friends” she wanted to share information with, the question arises as to whether the user can assert her privacy right against unauthorized disclosure of her personal information. On this issue, the courts in each coast of the U.S. have reached different conclusions. In Romano v. Steelcase, Inc., the New York court found that the user had no reasonable expectation of privacy in what she posted to her Facebook and MySpace pages, regardless of her individual privacy settings, and granted defendants access to the plaintiff’s current and historical Facebook and MySpace pages and accounts, including all deleted or archived content. In Crispin v. Audigier Inc., however, the California court recognized the difference between private messages and comments posted on a "wall" accessed by the user's "friends" or the public, and inferred the user's subjective expectation of privacy from her privacy setting. In denying the user's reasonable expectation of privacy, the New York state court reasoned that the user's personal information which the user restricted access by adjusting her privacy setting still can be accessed by the user's friends and social networking site operators. In addition, the court gave a significant weight to the fact that most social networking sites provided privacy policies and recognized that the user was informed that her personal information might be disseminated by her friends or third parties. On the other hand, the California court distinguished private messages from posting and personal information disclosed to the public, and potentially recognized the user's reasonable expectation of privacy for the personal information with restricted access. Furthermore, the privacy policy of social networking sites could be interpreted as a warning to avoid the subsequent legal liability. The existing concept of privacy and current privacy legislation are subject to the physical space. Privacy concerns and personal relationship in cyberspace are different from those in the real world. It might be required to reform the evolving privacy concept to reflect the nature of cyberspace having no walls, floor and ceiling and "shallow friendships" on social networking sites. This paper will examine the reasoning behind these decisions with respect to privacy issues on social networking, and propose solutions to privacy protection in cyberspace.

온라인 커뮤니티 이용자와 SNS 이용자의 구분요인: 기질성 요인과 활동성 요인을 중심으로

황주성 ( Joo Seong Hwang ) 정보통신정책학회 2016 정보통신정책연구 Vol.23 No.3

2000년대 중반이후 소셜미디어의 패러다임이 온라인 커뮤니티에서 SNS로 이동하고 있다. 본 연구는 이러한 전환이 개인과 사회에 미치는 함의를 파악하기 위해, 국내 온라인 커뮤니티 이용자와 SNS 이용자를 구분하는 요인을 분석하고자 한다. 특히 자존감과 성격 등의 기질성 요인과 취이와 사교 등 활동성 요인들이 인구학적 변인과 인터넷 요인 등을 통제한 후에도 추가적인 설명력을 갖는지에 초점을 두었다. 네트워크 구조와 행위 측면에서 뚜렷한 대비를 보이는 두 소셜미디어의 특성으로 인해, 개인의 기질이나 활동에 따라 서로 다른 소셜미디어를 선호할 가능성이 있기 때문이다. 자료는 한국미디어패널 자료 중 2014년도 개인자료를 주로 이용하였고, 기질성 및 활동성과 관련된 독립변수는 2012년의 ‘라이프스타일과 가치관’ 항목과 2013년의 ‘삶의 만족도’항목 중에서 도출하였다. 분석결과 자존감과 성실성 그리고 행동성 활동과 친교성 활동 등 네 가지 변수가 두 집단을 유의미하게 구분해 주는 것으로 드러났다. 집단별로 종합하면 온라인 커뮤니티 이용집단은 자존감과 성실성이 더 높으며, 행동성 활동을 더 많이 하는 것으로 분석되었다. 반면, SNS 이용집단은 자존감과 성실성은 물론 행동성 활동의 빈도도 상대적으로 낮았다. 하지만, 친교성 활동에 있어서는 커뮤니티 이용집단에 비해 상대적으로 더 활발한 성향을 보였다. 이러한 연구결과는 온라인 커뮤니티의 사회적 가치와 온-오프라인 사회관계의 관련성에 대해 학문적 관심을 불러일으키는 계기가 될 것이다. Since the mid-2000s, the social media paradigm has shifted from online communities to social networking sites. This study aims to identify the factors that differ between the two types of social media and to reveal their implications. The study focuses on whether the effects of self-esteem, personality traits and offline activities remain significant after controlling for other factors such as users` sex, age and Internet use. Korean Media Panel Data, collected by the Korea Information Society Development Institute, were used for the analysis. The results confirm that the users of online communities and social networking sites differ significantly according to their self-esteem, conscientiousness, and physical and social activities. Online community users tended to show higher self-esteem and conscientiousness and to engage more frequently in physical offline activities than social networking site users did. However, social networking site users engaged in social offline activities more frequently than online community users did. These results highlight the need for further research to examine the societal value of online communities and to find a balance between online communities and social networking services

택지개발이 지역주민의 사회자본에 미치는 영향 : 근린수준 사회자본과 일반적 사회자본에 대한 차이를 중심으로

김승남,안건혁,김재홍 국토연구원 2011 국토연구 Vol.71 No.-

Social capital is created from the people’s everyday interactions occurred in urban spaces. Thus, sudden changes in social and physical environments such as large-scale residental site development affect formulation (or dissolution) of social capital. However, the relationship between residental site development and social capital may differ from the types of development and social capital. Against this backdrop, this paper examines the differentiated effects of residental site development on general social capital and neighborhood social capital using the data from Social Capital Survey in Korea. Main findings are as follows. Firstly, the longer duration in a region significantly increases both neighborhood trust and network, but it has little significant effects on general trust and network. Secondly, residential site developments have negative effects on neighborhood network and those effects decrease over time at least before 2000. However, it is surprising that residential site developments after 2000 have the positive effects on neighborhood network although it is statistically insignificant. The result may be derived from the changes of the types and process of urban regeneration as well as new town development taking into consideration social inclusion and neighborhood interactions since 2000s in Korea. 사회자본은 도시 공간 내에서 일어나는 사람들 사이의 일상적 상호작용을 통해 창출된다. 따라서 대규모 택지개발과 같은 갑작스런 사회적·물리적 환경의 변화는 거주민의 사회자본 형성 및 해체에 영향을 미치며, 이는 택지개발 방식과 사회자본 유형에 따라서 달라질 수 있다. 따라서 본 연구는 한국의 사회자본 실태조사 자료를 활용하여 택지개발 방식의 시기별 변화가 일반적 사회자본과 근린수준 사회자본에 미치는 차별적 영향을 분석한다. 주요 연구결과는 다음과 같다. 첫째, 긴 거주기간은 근린수준 신뢰와 네트워크를 증가시키나, 일반적 사회자본에 대해서는 유의미한 영향을 미치지 않았다. 둘째, 택지개발은 근린수준 네트워크를 감소시켰으며, 이 효과는 2000년대 이전까지 점차 감소했다. 반면, 2000년대 이후 택지개발 지역의 사회자본은 비교집단인 비택지개발 지역의 사회자본과 통계적으로 유의한 차이를 보이지 않았다. 결론적으로, 2000년대 이후 도시재생 과정(양식)의 변화가 나타났고 대규모 택지개발 사업에서도 사회통합과 거주민들의 상호작용을 고려하기 시작하면서, 택지개발이 거주민의 네트워크 사회자본 해체에 미치는 영향이 감소한 것으로 판단된다.

SNS에서 사회연결망 기반 추천과 협업필터링 기반 추천의 비교

박상언 한국IT서비스학회 2014 한국IT서비스학회지 Vol.13 No.2

As social network services has become one of the most successful web-based business, recommendation in social network sites that assist people to choose various products and services is also widely adopted. Collaborative Filtering is one of the most widely adopted recommendation approaches, but recommendation technique that use explicit or implicit social network information from social networks has become proposed in recent research works. In this paper, we reviewed and compared research works about recommendation using social network analysis and collaborative filtering in social network sites. As the results of the analysis, we suggested the trends and implications for future research of recommendation in SNSs. It is expected that graph-based analysis on the semantic social network and systematic comparative analysis on the performances of social filtering and collaborative filtering are required.

Consumers' Credibility in Recommendation via SNSs

YumeiZhao,Daihwan Min 한국IT서비스학회 2011 한국IT서비스학회 학술대회 논문집 Vol.2011 No.9

With the popularity of social network sites, many users have integrated these sites into their daily life. Though hundreds of social network sites are set up for different aims, without doubt, they all provide a platform for people to communicate with each other and share their information. Researchers have proved that social network sites would affect the way people behave. Marketers and merchants have adopted social networking technology in online shopping sites in order to increase their sales volume. Prior research showed that many factors could affect consumers' behaviors, but source credibility can strongly influence consumers' intention to purchase products or services. This paper tries to build a research model that explains which factors affect the consumers' credibility in recommendations on social network sites, and their behavioral intentions toward the recommended products sold in traditional shopping sites and social shopping sites.

기업의 SNS활동이 기업이미지 제고에 미치는 영향

이철성(Chul Sung Lee),이호배(Ho Bae Lee) 한국마케팅학회 2013 마케팅연구 Vol.28 No.2

본 연구는 기업이미지 제고를 위하여 페이스북, 트위터, 마이크로 블로그 등과 같은 SNS를 기업의 커뮤니케이션 채널로 이용하는 경우, 기업을 대표하는 SNS관리자와 최고경영자(CEO)로 구분하여 기업이미지에 어떠한 영향을 미치는지를 실증분석하였다. 기업이미지에 대한 평가가 기업의 SNS관리주체에 따라 다르게 나타나는지를 살펴보았고, 이용자들이 기업이미지를 평가하는 과정에 있어 자기애, 자존감과 같은 심리적 변수가 영향을 미치는지 그리고 이들간의 관계를 사회적 현존감(social presence)이라는 개념을 통하여 설명하였다. 이를 위하여 실제 페이스북 이용자들을 대상으로 온라인 설문을 실시하였다. 자극물은 기업의 사회적 활동을 대상으로 하여 작성되었으며, 기업을 대표하는 SNS관리자(기업명 사용)와 최고경영자(기업의 대표이사 성명 사용)를 이용하여 구분하였다. 연구 결과에 의하면, 기업의 SNS관리주체가 SNS관리자인 경우에 비하여 최고경영자(CEO)인 경우, 이용자들이 기업이미지를 더 호의적으로 평가하였다. 또한 이러한 영향에 있어 자기애와 자존감의 관계가 조절적 역할을 하였는데, 자기애가 높고 자존감이 높은 경우와 자기애가 낮고 자존감이 낮은 경우에 이러한 효과가 발생하는 것으로 나타났다. 또한 SNS관리주체가 사회적 존재감을 통해 기업이미지에 영향을 미치는 것으로 나타났다. 이를 바탕으로 기업이 이미지 제고를 위한 SNS를 사용함에 있어 더 효과적인 의사결정을 할 수 있도록 시사점을 제시하고 후속 연구를 위한 제안을 한다. SNS(Social Network Service)s such as Tweeter, Facebook, Cyworld, and microblog have become the popular communication tools recently. Particularly the rapid diffusion of smartphone has made it possible any place and any time. People could use SNS for a variety of individual purposes, which one of them is interpersonal relationship. SNS could provide the new opportunity for the effective communication between customers and companies. SNS is web-based services that allow individuals to construct a public or semi-public profile within a bounded system, articulate a list of other users with whom they share a connection, and view and traverse their list of connections and those made by others within the system. The nature of these connections may vary from site to site. Facebook is the one of the most popular SNS. So the scope of this study is restricted to Facebook activities as SNS. Already many companies have operated Facebook pages for their brands. As Facebook is designed for two motivations(connect and share), people are connected with other people and can rapidly share information for themselves through Facebook. This study examined how the type of Facebook Fan page manager could influence on corporate image. The corporate Facebook Fan page would be managed by SNS manager of the corporate or CEO(chief executive officer). This study suggested hypotheses as followed; First, the type of SNS manager would influence on the corporate image. Second, the level of narcissism and self-esteem moderate the effect of Facebook Fan page manager type on corporate image, Lastly, social presence mediate the link between the type of Facebook Fan page manager and corporate image. Also social presence mediate the link between the three-way interaction of the type of Facebook Fan page manager, the level of narcissism, the level of self-esteem, and corporate image. To test those hypotheses empirically, we collected the data from 140 subjects who were randomly assigned to one of two conditions(type of Facebook Fan page manager; SNS manager and CEO). The research findings were summarized as follows: First, The result showed that CEO as Facebook Fan page manager had more significant influence on corporate image(t = 1.746, p = .042, one-tailed test) than SNS manager. This means that participants with CEO manipulation evaluate corporate image more favorable than participants with SNS manager manipulation. Second, there is a significant interaction effect among the type of Facebook Fan page manager, the level of narcissism, and the level of self-esteem(F = 4.939, p < .028). In detail, a two-way effect of the type of Facebook Fan page manager, the level of narcissism with higher self-esteem was significant(F = 2.833, p = .048, one-tailed test) but a two-way effect of the type of Facebook Fan page manager, the level of Narcissism with lower self-esteem was not significant(F = 1.992, p = .163). And the effect of the type of Facebook Fan page manager was significant when narcissism and self-esteem was higher(t = 1.857, p = .038, one-tailed test) and narcissism and self-esteem was lower(t = 2.2725, p = .030). Lastly, the mediating role of social presence between the type of Facebook Fan page manager and corporate image was founded. Thus the type of SNS manager would influence the enhancement of corporate image though full mediating role of social presence.

Study of Social Network Site Interactivity to Identify and Avert Usability Flaws for Effective User's Experience

Abduljalil, Sami,Hwang, Gi-Hyun,Kang, Dae-Ki The Korea Institute of Information and Commucation 2011 Journal of information and communication convergen Vol.9 No.3

Due to the wide growth and popularity of social network website, large numbers of users discover these social network sites are a place where they can be able to spend their leisure time sharing interests, sharing ideas freely, sharing personal experience, and also to search for new friends or partners. These websites give an opportunity for its users to socialize with new people and to keep in touch or reconnect with current or old friends and families across disperse continents, which traditionally replace the common traditional methods. These social network websites need accurate and careful investigations and findings on the usability issues for effective interactivity and more usability. However, little research might have previously invested on the usability of these social network websites. Therefore, we propose a new framework to study and test the usability of these social network sites. We namely call our framework "Interactivity". This framework will enable developers to assess the usability of the social network sites. It will provide an overview of the user's behavior while interacting in these social network websites. Performance of the framework will be performed using Camtasia software. This software will entirely capture the interactivity of users including the screen and the movements, which the screen and the motion of the user action will undergo to analysis at the end of our research.

소셜 네트워크 사이트에서의 자기의식과 자기개방의 심리적 성과

이규동(Lee, Gyudong),이재은(Lee, Jaeeun),Clive Sanford 한국상품학회 2013 商品學硏究 Vol.31 No.1

연구목적: 사람들은 소셜 네트워크 사이트를 통해서 쉽게 자신을 표현하고 상호 교류를 하고 있지만, 이에 대한 긍정적인 성과에 대한 연구는 아직 부족하다. 이에 본 연구는 사적/공적 자기의식과 자기개방이 주관적인 안녕감과 소셜 네트워크 사이트에 대한 애착에 미치는 영향을 탐구한다. 연구설계 및 방법론: 저자들은 두 단계에 걸친 설문 조사 방법을 사용하였다. 첫 단계에서 참여자들은 자기의식 및 성격 차원에 대한 문항들을 답변하였다. 2주 후에 해당 참여자들은 소셜 네트워크 사이트 사용과 관련한 설문 및 인구통계 정보에 응답하였다. 설문은 300명의 한국 대학생들을 대상으로 진행되었다. 분석 및 연구 결과: 연구 결과, 자기개방은 소셜 네트워크 사이트에 대한 애착과 긍정적인 관계를 보였다. 또한 소셜 네트워크 사이트를 통한 자기개방은 삶의 만족, 긍정 정서 및 주관적 안녕감과도 긍정적인 관계를 보였다. 그러나 사적 자기의식은 소셜 네트워크 사이트에 대한 애착과 부정적인 관계를 보였다. 시사점 및 연구의 한계점: 사람들은 대인적 목적 달성을 위해 소셜 네트워크 사이트를 사용하며, 그 결과 자신의 주관적 안녕감을 높일 수 있다는 점을 확인하였다. 인터넷을 통한 자기표현을 촉진시키기 위해서 정책 결정자나 기업 실무자들은 안전하고 편리한 수단들을 제공할 필요가 있다. 향후 연구방향: 본 연구에서 사용한 행복에 대한 쾌락적 측면과 달리, 의미, 자아실현, 자기 수용 등과 같은 유대모니아적 행복에 대한 추가 연구가 필요하다. 공헌점: 본 연구는 정보기술의 사회적 사용을 긍정심리학적 관점으로 재조명했다. 이를 통해 소셜 네트워크 사이트에 대한 애착 현상과 주관적 안녕감을 설명하였다. Purpose: Although people easily express themselves and interact with others through social network sites (SNSs), research on the positive outcomes of using SNSs is insufficient. This article investigates the impacts of private and public self-consciousness and self-disclosure on subjective well-being. and on attachment to social network sites. Design/methodology/approach: A survey method was used. During the first stage of this survey, participants completed a test of their self-consciousness and personality dimensions. Two weeks later, they participated in another survey where they answered SNS-related questions. In this survey, participants were asked about their usage period of SNSs, the URL (uniform resource locator) of their SNSs, and other demographic variables. Three hundred participants were recruited from a large university in South Korea. Results/findings: The results indicate that self-disclosing behavior is positively related to attachment to their social network sites. Private self-consciousness, however, has a negative impact on attachment to social network sites. Self-disclosing on social network sites is positively associated with life satisfaction, positive affect, and aggregated subjective well-being. Research implications/limitations: The findings suggest that individuals use SNSs for interpersonal purposes, and thereby increase their subjective well-being. Thus, policy makers and practitioners should provide safe and convenient methods to foster this kind of self-revealing behavior on the Internet. Future work/research: Unlike hedonic aspect in this paper, an examination of the eudaimonic approach to happiness, which focuses on meaning. self-realization, and self-acceptance, is required. Originality/value: We revisit the social use of information technology from a positive psychology perspective, and explain attachment to SNSs and subjective well-being.