Level Measurement and Countermeasure Analysis of China's Rural Revitalization: An Entropy Evaluation Method

Li Shuang,Azhan Rashid Senawi,Nur Azirah Zahida Mohamad Azhar People & Global Business Association 2025 Global Business and Finance Review Vol.30 No.3

Purpose: China has placed the rural revitalization strategy at the core of its economic development agenda, aiming to promote the modernization process with Chinese characteristics and achieve common prosperity for all. Constructing a scientific and efficient evaluation index system for rural revitalization and measuring the level of rural revitalization is a core element and theoretical support to ensure the steady progress of this strategy. Design/methodology/approach: The study constructs a unique evaluation index system to measure the level of rural revitalization in China, analyzes the current state of rural revitalization development across the country and in four major regions, and discusses the development of five subsystems (industrial prosperity, ecological livability, rural civilization, effective governance, and affluent living). Findings: On one hand, the level of rural revitalization in China has been steadily increasing, showing a pattern of Northeast > East > Central > West. The western and central regions have lower levels of rural revitalization development but are growing faster, while significant regional disparities still exist between the eastern, northeastern regions, and others. On the other hand, among the five subsystems, in terms of index size, the industrial prosperity index is the highest, being the main driving force for the development of rural revitalization in China, followed by the ecological livability index and the effective governance index. The rural civilization index and the affluent living index are the lowest. In the future, vigorously developing rural civilization and improving the economic level of rural areas will be important focal points for rural development. In terms of trends, all five subsystems show a uniform growth trend, indicating that the development of rural revitalization in China has been effective. Research limitations/implications: The article considers the regional comparison of China's rural revitalization level and the development of subsystems, but the analysis remains superficial and does not delve into the theoretical logic and influencing factors of China's rural revitalization development. Future research can continue to explore this area. The conclusions of this study provide a practical basis for comprehensively promoting rural revitalization and common prosperity, and offer scientific references for future policy-making and practical operations. Originality/value: A scientific and unique comprehensive evaluation index system has been constructed, utilizing the entropy method to measure the level of rural revitalization in China, and revealing the development differences among different regions as well as the development status of subsystems. Its value lies in providing data support for policymakers and practitioners, which helps in formulating and implementing rural revitalization strategies more accurately.

以文化振兴促进乡村振兴的理论分析与路径探索

田元盛(Yuansheng Tian),周斌(Bin Zhou) YIXIN 출판사 2024 Journal of China Studies Vol.2 No.4

乡村要振兴,文化必振兴。本文立足于马克思主义关于文化与经济、社会相互作用的基本原理,探讨了文化振兴在乡村振兴战略中的核心地位与功能价值。结合我国乡村振兴战略的具体实践,本文首先分析文化振兴在乡村振兴过程中的关键地位与作用机理,其次探讨了乡村振兴视域下文化振兴的现实困境,最后,立足于现实国情,针对我国乡村文化振兴面临的挑战与机遇,提出具有针对性的路径探索与优化策略。通过传承中华优秀传统文化,重塑乡村文明风气;疏通人才引进渠道,打造高素质文化振兴队伍;加大财政资金投入,完善公共文化服务体系等路径措施,以期给当前乡村地区文化建设与发展提供有价值的参考意见,切实推动乡村振兴的高质量发展。 To revitalize the countryside, culture must be revitalized. Based on the basic principles of Marxism on the interaction between culture, economy and society, this paper discusses the core position and functional value of cultural revitalization in rural revitalization strategy. Combined with the specific practice of China’s rural revitalization strategy, this paper first analyzes the key position and mechanism of cultural revitalization in the process of rural revitalization, then discusses the realistic predicament of cultural revitalization in the perspective of rural revitalization, and finally, based on the actual national conditions, proposes targeted path exploration and optimization strategies for the challenges and opportunities faced by China's rural cultural revitalization. By inheriting the excellent traditional Chinese culture, the rural civilization is rebuilt; Dredge the channels of talent introduction, build high-quality cultural revitalization team; Increase financial investment, improve the public cultural service system and other measures, in order to provide valuable reference opinions for the current cultural construction and development of rural areas, and effectively promote the high-quality development of rural revitalization.

중국 감수성 전통마을 농촌진흥 발전전략연구

유경윤,문정민 한국디자인트렌드학회 2020 한국디자인포럼 Vol.25 No.4

Background Traditional villages are the carrier of Chinese traditional culture, which have the significance of historical value and cultural inheritance. In the process of urbanization in China, the historic and cultural significance of traditional villages has declined, even some have disappeared. Therefore, central and local governments at all levels have successively issued policies and regulations to support the protection, development and revitalization of traditional villages. But due to the imbalance of urban and rural resources allocation, there are lots of difficulties for the development of traditional villages. The decay and poverty of traditional villages have constituted a danger for the economic development, social stability and ethnic unity in rural areas. Therefore, it is necessary and urgent to revitalize traditional villages. Methods In this paper, ten traditional villages of five regions in Gansu Province are started with, the field visit is mainly conducted from the overview, distribution, influencing factors and types of traditional villages. In addition, research results of relevant domestic scholars and various document contents of China’s rural revitalization strategy are used for reference to analyze village issues and carry out the comprehensive assessment, then the relevant rural revitalization policy is put forward, so as to strengthen the safety and habitability of traditional villages, reduce the incidence of poverty and improve the living standard of people. Result In view of the diversity of traditional village types in Gansu Province, rural revitalization needs to be analyzed from the following points: first, start from local uniqueness, agricultural and animal husbandry conditions of traditional villages, continuously explore and realize the rural revitalization through the economic development model. Second, from the perspectives of traditional village ecology and human habitat restoration, think about rural revitalization. Third, rely on agricultural technology and industrialization to perform the strategy of rural revitalization. Fourth, reconstruct historic culture of villages and develop cultural industry to realize rural revitalization. Conclusion It is shown that ecological restoration issue is the first to be taken into consideration in rural revitalization of traditional villages in Gansu Province, second is the poverty issue of villagers. The elimination of poverty needs to be supported by the industry, and the development of industry is inseparable form talents, therefore, it is needed to solve the issue of ecology- industry- talent for rural revitalization. It is hoped that this paper can provide useful references for the improvement of rural revitalization level of traditional villages in Gansu Province. 연구배경 전통 마을은 중국 전통문화의 영역으로 역사적 가치와 문화적 전승의 의미를 지닌다. 중국 도시화 과정에서 전통 마을의 역사와 문화가 쇠퇴하여 일부 전통 마을은 사라지고 있다. 이에 따라 중국 중앙정부와 각급 지방정부들은 전통 마을의 보호와 발전, 진흥을 위한 정책을 속속 내놓고 있다. 그러나 이 과정에서 도시와 농촌의 자원이 불균형해 전통 마을의 발전은 여전히 어렵다. 전통 마을의 몰락과 빈곤은 농촌 지역의 경제 발전, 사회 안정 등을 위협하고 있다. 이 때문에 전통 마을의 진흥이 시급하다. 연구방법 감수성 5개 지역의 10개 전통 마을을 대해 전통 마을의 개황, 분포, 영향요인, 유형을 주요 내용으로 하여 답사를 진행하였다. 또 국내 관련 학자들의 연구 성과와 중국 농촌진흥전략의 주요 내용을 종합해 전통 마을의 문제점을 분석하고 전통 마을의 안전성과 주거환경을 높이고, 빈곤을 줄여 마을 촌민의 생활수준을 향상시키는데 도움 줄 수 있도록 이를 종합 평가해 농촌진흥정책을 제시한다. 연구결과 감수성 전통 마을의 유형 다양성을 고려하여, 전통 마을의 농촌진흥은 다음과 같이 분석한다. 첫째, 전통 마을의 지역적 특수성과 농목업적 여건에서 경제 발전 방식의 끊임없는 모색을 통한 농촌진흥을 실현하다. 둘째, 전통 마을의 생태, 주거 환경의 복원이라는 관점에서 마을 진흥에 대해 생각해 본다. 셋째, 농업의 과학기술화, 산업화에 의한 농촌진흥을 실현한다. 넷째,마을의 역사문화를 재구축하고 문화산업을 발전시켜 농촌진흥을 실현한다. 결론 연구에 따르면 감수성 전통 마을의 농촌진흥은 첫째는 생태계 복원, 둘째는 마을 주민의 빈곤 문제이다. 빈곤의 퇴치는 산업의 버팀목이 있어야 하지만, 산업의 발전은 인재가 떠나서는 안 된다. 그래서 감수성 전통 마을의 농촌진흥은 생태-산업-인재의 문제를 해결해야 한다. 본 연구는 감수성 전통 마을의 농촌진흥 수준을 높이는 데 참고가 되었으면 한다.

중국「향촌진흥촉진법」시각 하의 디지털향촌 거버넌스의 경로 최적화에 대한 검토 - 산둥성 X진(鎭) 디지털향촌의 사례를 중심으로 -

쩡진량,Wu Wei 한국토지법학회 2023 土地法學 Vol.39 No.2

향촌진흥 전략은 중국의 삼농문제를 해결하기 위한 전반적인 계획과 행동지침이다. 향촌진흥 전략을 실현하고 디지털향촌 거버넌스를 촉진하는 것은 법치 보장과 불가분의 관계이다. 산둥성 X진은 향촌진흥 시범진으로서 디지털향촌 건설의 성과가 “산둥성 디지털향촌 개발 및 혁신의 모범 사례”에 성공적으로 선정되었으며, X진은 디지털향촌 건설을 추진하는 과정에서 일정한 성과를 거두었지만, 거버넌스 주체, 거버넌스 객체 및 거버넌스 환경 측면에서 특정 문제점이 있다. 거버넌스 주체의 측면에서는 촌양위의 불충분한 인력 및 인식의 한계, 촌민들의 불충분한 인터넷 참여 및 약한 능력, 미성숙한 농촌사회조직 및 낮은 참여도, 부족한 기술인재 및 엘리트의 유출과 같은 문제점이 있다. 거버넌스의 객체 측면에서는 농촌사무의 난이도 증가, 제도적 근거 부족, 농촌정보 공개 부족 등의 문제점이 있다. 거버넌스 환경 측면에는 디지털장비의 낙후, 자금조달경로의 단일화, 표준화된 디지털향촌 거버넌스 절차 미형성 등의 문제점이 있다. 본 논문은「향촌진흥촉진법」의 관점을 기반으로 X진의 디지털향촌 거버넌스에서 발생하는 문제점에 대한 체계적인 사고를 통해 디지털향촌 거버넌스의 개선경로를 제안한다. 구체적으로 말하면, 디지털향촌 거버넌스에 대한 당 조직의 리더십 강화, 촌민들의 참여의식과 디지털기술 향상, 농촌사회조직의 발전 가속화를 포함하여 다방면으로 참여하는 디지털향촌 거버넌스 패턴을 구축해야 한다. 향촌사무 목표관리시스템 구축, 향촌사무 책임관리시스템 구축, 향촌사무 관리프로세스 표준화 실현을 포함하여 디지털향촌 관리시스템 설계를 혁신해야 한다. 다단식 참여의 정부서비스플랫폼 구축, 다원적 투자관리메커니즘 구축, 포인트 인센티브 자체 거버넌스 실현을 포함한 디지털향촌 거버넌스 플랫폼도 조성해야 한다. 위의 조치를 통해 디지털향촌 거버넌스 모델의 혁신을 촉진하고 농촌 기층 거버넌스를 현대화하고 향촌진흥을 실현한다. The 19th Party Congress put forward the rural revitalization strategy, which is a general plan and actor's guide to solve the three rural issues in China. To realize the rural revitalization strategy and promote digital rural governance, the rule of law is indispensable. The Promotion of Rural Revitalization Law provides the top-level design for the comprehensive implementation of the rural revitalization strategy and is the basic general law throughout the rural revitalization strategy. Shandong Province institutionalizes typical experiences and practices in rural revitalization, while solving problems and shortcomings in promoting rural revitalization strategy in Shandong Province by means of rule of law, and formulates and introduces the Regulations on Promoting Rural Revitalization in Shandong Province, which mainly focuses on five major revitalizations, while making special chapters to refine matters such as support measures. As a model town for rural revitalization, X Town in Shandong Province has been selected as the "Typical Case of Digital Village Development Innovation Practice in Shandong Province". Although X Town has made certain achievements in promoting the construction of digital village, there are certain problems in terms of governance subject, governance object and governance environment. At the level of governance subject, there are problems such as insufficient personnel and cognitive limitations of village committees, insufficient awareness and weak ability of villagers to participate in the Internet, immature and low participation of rural social organizations, shortage of skilled personnel and obvious outflow, etc.; at the level of governance object, there are problems such as increasing difficulty of village governance and lack of institutional basis for village affairs information disclosure, etc.; at the level of governance environment, there are problems such as lagging digital equipment, single funding channel, and no standardized information disclosure. At the level of governance environment, there are problems such as lagging digital equipment, single funding channel, and no standardized digital village governance procedure. Based on the perspective of the Rural Revitalization Promotion Law, this paper proposes the improvement path of digital rural governance by systematically considering the problems in digital rural governance in X town. Specifically, building a digital rural governance pattern with multi-participation under the leadership of the Party, including strengthening the leadership of the Party organization in digital rural governance, improving villagers' awareness of participation and digital skills, and accelerating the development of rural social organizations; innovating the design of digital rural governance system, including building a village affairs goal management system, establishing a village affairs responsibility management system, and standardizing the process of village affairs governance; creating a digital rural governance platform It includes building a government service platform with multi-level participation, establishing a management mechanism with diversified input, and realizing self-governance with integral incentive. Through the above measures, we will promote the innovation of digital village governance mode, and then promote the modernization of rural grassroots governance to achieve rural revitalization.

장소기억 기반 문화예술공간의 재생디자인에 관한 연구

안유미 ( Yumi Ahn ),김주연 ( Jooyun Kim ),백승경 ( Seong Kyung Back ) 한국공간디자인학회 2016 한국공간디자인학회논문집 Vol.11 No.5

(Background and Purpose)As society evolved from deindustrialization to knowledge industries, cities evolved as new societies by generating relatively underdeveloped cities that incurred slumism. Simultaneously, many idle spaces occurred in underdeveloped cities. Although the government has a variety of policies to regenerate idle space, most of the space is merely being recycled. As such, this study gives meaning to place as a medium that connects people with place using place memory. Further, this study confirms characteristics of place memory to form place identity and analyzes characteristics of revitalization in culture and art space to regenerate space by reviewing cases of culture and art space with social value and place memory from Korea and abroad. (Method)This study reviews and analyzes the concept, meaning, and characteristics of place memory to study the revitalization of culture and art space. Place memory is classified based on experience, memory, and publicness in terms of semantics, and physics, society, culture, and time in terms of space. Regarding the revitalization of idle space, this study determined six key words, including art and sharing, efficiency through cultural, social and economic value and analyzes culture and art space as public value. Further, this study draws 11 elements of revitalization in structure and semantics to analyze revitalization cases of culture and art spaces using place memory. By doing so, this study confirms various revitalization methods of culture and art spaces through place memory. (Results)This study analyzed eight cases on space from Korea and abroad based on the expression of place memory and revitalization value of idle space. The results show that, first, most of the culture and art spaces promote broadening cultural exchanges by utilizing various programs, such as cultural enjoyment and cultural creation. Additionally, this study confirms place revitalization where the past and present overlap visually by having modern reinterpretations of material and expressions from the exterior of a building and frame structure. Second, active communication and sharing between countries and regions promote cultural exchanges. The value connecting people to a place can be represented by using the method of drawing elements of place memory. (Conclusions)This study culturally, socially, and economically classifies the revitalization value of culture and art space using idle space, and finds characteristics of place memory adds to the value of a place. Morphological, temporal, and semantic elements drawn from the structural and semantic characteristics of place memory solidify the foundation of place identity and represent the public value of sharing and communication that connects people to places and people to people. The harmony of individual value can be expanded into more nationally valuable measures that affect both regional and urban revitalization.

乡村生态振兴的云南实践面临的困境与对策研究

张继聪(Jicong Zhang) YIXIN 출판사 2023 Journal of China Studies Vol.1 No.4

实施乡村振兴战略是推动农村全面发展的重要举措,党的二十大报告指出全面推进乡村振兴,要“加快建设农业强国,扎实推动乡村产业、人才、文化、生态、组织振兴”。作为乡村发展五大振兴的内容之一,生态振兴对于乡村全面振兴发挥着基础性的作用。本文立足于乡村生态振兴的云南实践,全面梳理云南农村在推动生态振兴过程中面临的问题,分析其原因,并探讨在乡村振兴背景下推动美丽乡村建设的具体举措,以期为破解农村生态振兴实践的困境提供一些有益的参考和借鉴。 Implementing the rural revitalization strategy is an important measure to promote comprehensive rural development. The 20th National Congress of the Communist Party of China report pointed out that to comprehensively promote rural revitalization, we must “accelerate the construction of an agricultural power and solidly promote the revitalization of rural industries, talents, culture, ecology, and organizations”. As one of the five major revitalization components of rural development, ecological revitalization plays a fundamental role in the overall revitalization of rural areas. This article is based on the practice of rural ecological revitalization in Yunnan, comprehensively sorting out the problems faced by rural areas in Yunnan in the process of promoting ecological revitalization, analyzing their causes, and discussing specific measures to promote the construction of beautiful villages in the context of rural revitalization, in order to provide insights into the practice of rural ecological revitalization. The dilemma provides some useful reference and reference.

Regional Revitalization and Circular-Economy : The Abe Administration’s Experimentations and Evaluations

Jeon, Youngsoo 한국일본학회 2021 日本學報 Vol.- No.126

지역소멸의 경고등이 켜졌다. 국토균형발전론의 많은 노력에도 불구, 과소지역의 인구 감소・경제불황・생활악화는 계속된다. 많은 예산을 투입한 것에 비하면 성과는 기대수준 을 밑돈다. 그래서 아베정부는 이른바 2014 년 발표된 ‘소멸리스트’를 계기로 정책을 수정 하는 실험을 시작했다. 지역재생(목적)과 순환경제(방식)를 연결하는 새로운 지역활성화로 방향을 전환한 것이다. 가장 큰 특징은 추진체계를 중앙주도성에서 지역자발성으로 바꾸 면서 기획・예산・평가방식을 그동안의 톱다운에서 버텀업으로 바꾼 것이다. 지역문제를 스스로 풀려는 경쟁방식을 도입해 신형교부금을 신설하고, 구체적인 순환경제 달성여부를 평가하는 KPI 및 PDCA 방법론을 도입했다. 이를 통해 지역활성화의 결과물이 유출되지 않고 지역에 잔류함으로써 생산과 소비, 투 자 등이 순환되는 효과가 확보된다. 주민생활의 향상에 직접적으로 연결되는 실질적인 순 환경제의 실현인 셈이다. 즉 순환경제로 사회・경제적 자본 및 잉여를 축적시킴으로써 재 차 지역내부에 환원・활용하는 지역재생이 중앙주도・전국기반의 하향・일률적인 지역개 발보다 유리한 것으로 기대된다. 한국도 일본과 유사하게 지역활성화의 가성비는 낮은 상 황이다. 때문에 일본실험에서 교훈을 얻는 게 중요하다. 지역재생과 순환경제를 위해서는 △다양한 거버넌스 구축 △추진주체로서 지역주민 △지속가능한 영리모델 △차별화된 지 역자원 활용 △지역특화의 산업정책 △구체적인 평가체계 등이 대표적이다. The Abe administration started an experiment modifying policies after so-called ‘extinction list’ released in 2014. It was a policy shift toward a new regional revitalization connecting regeneration(purpose) through circular-economy(method). The biggest feature was that the government changed its planning, budget and evaluation from top-down to bottom-up by changing the implementation system from central initiative to local autonomy. It established a new type’s grant and introduced KPI & PDCA methodologies to evaluate the specific circular-economy’s achievements. Through these impacts of regional revitalization can remain in the region without being leaked. By accumulating socio-economic capital through the circular-economy and regional regeneration is considered more advantageous than the downward and uniform development of central-led. Similar to Japan, Korea has a low cost-effectiveness of regional revitalization. Therefore, it is important to learn lessons from the experiment of Japan. For regional revitalization and the circular-economy, △Various governance building △Local residents as driving force △ Sustainable profit’s model △Practical use of differentiated local resources △Industrial policies specializing in local communities △specific evaluation systems are typically necessary.

Factors for Sustainable Regional Revitalization: Analysis of Cases of Regional Revitalization in Japan

최지원(Jeewon Choi) 호남대학교 인문사회과학연구소 2024 인문사회과학연구 Vol.67 No.1

일본은 저출산, 고령화, 인구의 수도권 집중이라는 문제를 안고 있다. 이러한 문제점들은 미래 일본의 지방이 소멸될 수 있다는 이른바 ‘지방소멸’의 위기에 봉착해 있다는 것을 의미한다. 이에 대한 돌파구로서 일본에서는 2016년부터 본격적인 지방창생을 위한 정책을 실행해 왔다. 본고에서는 지방창생을 실현하는데 필수불가결한 요소인 커뮤니티에 초점을 맞추어, 일본에서 지방창생에 성공했다고 평가받는 2개의 지역 사례를 제시하고 실패사례와의 대비를 통해서 분석하였다. 이를 통해 지방창생 프로젝트를 실행해 나가는데 있어서 지역 커뮤니티가 중추적인 역할을 수행하며, 이러한 프로젝트를 지속가능하게 만드는 요인을 고찰하였다. 결과적으로, 지방창생 프로젝트의 실행과정에서 거주 주민들에 의한 방향 설정, 주민이 주체가 되고 관이 보조하는 사업의 거버넌스 확립, 이러한 사업을 지속가능하게 만드는 체제와 강한 조직력이 밑바탕이 되고 있음을 도출하였다. 본 연구는 지속 가능한 지역활성화에 영향을 미치는 요인을 이해하는데 기여하며, 이는 일본과 동일한 인구 위기에 직면한 한국에도 시사점을 줄 것이라고 사료된다. Japan faces issues of low birth rates, aging populations, and population concentration in metropolitan areas. These problems imply the looming crisis of 'regional extinction', where future regions in Japan could face disappearance. In response, Japan has actively implemented regional revitalization policies since 2016. This paper focuses on the community as a crucial element for realizing regional revitalization. It presents two cases in Japan that are recognized as successful in regional revitalization, contrasting them with unsuccessful cases for analysis. Through this examination, the study identifies the pivotal role of communities in executing regional revitalization projects. The research underscores key features such as community-led direction setting, resident-driven project execution with administrative support, and the establishment of sustainable governance systems supporting these initiatives. The findings contribute to a nuanced understanding of the factors influencing successful sustainable regional revitalization efforts, which are pertinent not only to Japan but also to Korea, facing common challenges.

지역활성화의 상징 정치; 일본 유스하라정삼림테라피로드를 사례로

진양명숙 ( Myong Suk Jinyang ) 한국문화인류학회 2013 한국문화인류학 Vol.46 No.1

This paper examines the discourses of`` revitalization`used in the Forest Therapy Road(森林セラピ─ロ─ド) in the context of symbolic politics. When one of farm canals in the forest in Matsubara of Yusuhara-cho was designated as the ``Forest Therapy Road,``many changes took place in the local society. First, I analyze the changing gaze of the community surrounding the canals and the reformation of the resource of farm canals for the public understandings of community recognition of the positive role played by the Forest Therapy Road in tourism. The transformation of farm canals means that the community considered the Forest Therapy Road as a resource of public benefit, locally conceived with the term`Matsubara revitalization.` The local people consider the road as a treasure, because they expect that it will be helpful to revitalize the community. However Matsubara revitalization has ambiguous and multivocal symbolic features. The tension between the different meanings surrounding the therapy road project was diluted under the big picture of Matsubara revitalization. Most importantly, the benefits expected from Matsubara revitalization are symbolic rather than substantial. The high degree of abstractness in the symbolic consensus expressed toward the Matsubara revitalization indicates that the symbolically unifying power of the symbol could be strengthened. Needless to say, the more segregated the symbols are from the reality, and the more intensified the conflicts of opinion surrounding the symbols, and hence the less powerful the integrative capability of the symbols is. The local revitalization is forcefully motivated in the decline of the rural society, and its mechanism is the political symbolism that integrates the local community. The local revitalization is a constantly operated political process through which interactions occur in the local society, without the results as a tangible substance.

国家通用语言文字助力乡村文化振兴的价值意蕴分析

王润芳(Runfang Wang) YIXIN 출판사 2024 Journal of Humanities and Social Sciences Vol.2 No.5

乡村文化振兴为乡村振兴提供了精神支持和动力源泉,是乡村振兴战略的重要组成部分。普通话和规范汉字作为国家通用语言文字,是语言助力乡村文化振兴的主体与核心。本文基于乡村文化振兴战略目标,在现有研究基础上,探讨国家通用语言文字的推广和普及对乡村精神文明建设、乡村传统文化发展、乡村文化生活质量的重要价值意蕴。在正确认识国家通用语言文字对乡村文化振兴价值的基础上,以期能构建起良好的乡村语言环境,助力乡村振兴事业的建设与发展。 Rural cultural revitalization provides spiritual support and a source of motivation for rural revitalization and is an important link in the rural revitalization strategy. As the national common language and characters, Mandarin and standardized Chinese characters are the main body and core of language-assisted rural cultural revitalization. Based on the strategic goal of rural cultural revitalization and on the basis of existing research, this paper discusses the important significance of the promotion and popularization of the national common language and characters for the construction of rural spiritual civilization, the development of rural traditional culture, and the quality of rural cultural life. On the basis of correctly understanding the value of the national common language and characters for rural cultural revitalization, it is expected to build a good rural language environment and contribute to the construction and development of rural revitalization.