Digital Marketing Tools for Managing the Development of Park and Recreation Complexes

Chaikovska, Maryna,Mashika, Hanna,Mankovska, Ruslana,Liulchak, Zoreslava,Haida, Pavlo,Diakova, Yana International Journal of Computer ScienceNetwork S 2022 International journal of computer science and netw Vol.22 No.5

Digital marketing tools are actively used in managing the development of park and recreation complexes to familiarize the population with the objects of natural heritage. This article aims to empirically evaluate digital marketing tools for popularizing the park and recreational complexes. The methodology was based on the concept of ecosystem value of park and recreation complexes as a natural heritage site. These methods included: identifying and selecting websites with information about park and recreation complexes in Slovakia and Ukraine. structural analysis of the main channels of online details about natural parks. Assessing the current state of online identity of the studied sites from the perspective of Internet users. The results indicate that to manage the development of park and recreational complexes developed their driven official websites in the Internet space, on which sections structure the information with the allocation of data on tourism and recreational potential. The article identifies additional digital marketing tools for managing the development of park and recreation complexes, particularly social networks and tourist websites. There is a sufficient amount of information about tourist recreation sites within these natural parks and tourist routes. Among the main problems of the websites: the information on the websites is entirely textual, there is a lack of sufficient data on social networks, despite the created official pages, there is no video content, which was more attracted tourists and visitors, allowing a visual assessment of the tourist potential; there is a problem of many communication channels to present the natural heritage of the countries. The research proves that the website is the primary and most common digital marketing tool for natural heritage, structuring information about tourism potential and recreation.

Assessment of Use Suitability for Resource Management in Natural Parks - Focusing on Jeollabuk-do Provincial Parks -

Deugsoo Ahn,Nara Jeong 전북대학교 휴양및경관계획연구소 2017 휴양및경관연구 (J East Asian Landscape Studies) Vol.11 No.2

This study analyzed the use suitability with regard to resource characteristics of provincial parks to provide basic data for park management, and has yielded the following results. Organized by resource, the use suitability is highest for landscape/scenery, weather/climate, smell/sound/colors, and topography/ geology. By season, weather/climate is important in the spring, and landscape/scenery is important in the summer and autumn in determining the use suitability. Aside from the temporary phenomena of the weather/climate, the resource that most influences the use suitability of provincial parks is landscape/scenery for spring, summer, and autumn. Specifically, on a park basis, Mt. Moak’s most important resource for park use suitability is the weather/climate; other parks’ most important resource is landscape/scenery. Mt. Moak and Mt. Seonun Provincial Parks have high use suitabilities in the spring; Mt. Daedun and Mt. Mai Provincial Parks have high use suitabilities in the spring and summer. Organizing parks on a seasonal basis, there are differences depending on the resource type; moreover, there are differences in use suitability between parks depending on the season. Through evaluating the use suitability of parks, it is possible to identify resource characteristics of parks and to predict the seasonal use frequency of parks in park management, which can be used as the basic data for determining the intensity of management. As such, this study can aid visitors in determining which park suits their use purposes, and for managers in determining the priority by which the parks should be managed.

여가 활동 공간으로서 여의도 한강공원 공간변화의 구조화 -1970년대부터 2000년대까지 여의도 한강공원의 여가 활동과 계획을 중심으로-

조한솔 한국조경학회 2019 韓國造景學會誌 Vol.47 No.2

This study shows the changes in the space created by the planning and leisure activities of Hangang River Park, focusing on the Yeouido portion of the Hangang River Park, which has the most users and the greatest degree of planning. The relationship between planning, behavior, and space changes are explained based on Giddens's Structural Theory. As research material, Hangang River Park plans and satellite photos were interpreted and newspaper articles were used to identifying the space changes and their causes, and a model of the space changes was derived through the application of the theory. The flow of space change in the Yeouido portion of the Hangang River Park due to planning and leisure activities is as follows. In the 1970s, the first sports spaces are made due to need from residents near the riverside, but huge plans for the utilization of the entire space were not realized. In the 1980s, leisure spaces were planned and developed through a comprehensive plan. Various sports spaces were built, but the environment of the spaces became a slum. In the 1990s, various leisure activities were revitalized due to the revision of the legal system, regulations on the usage of space, and space maintenance, and from the late 1990s, ecological issues arose along the Hangang River. In the 2000s, there was an overall space improvement project directed by two comprehensive plans, and cultural and ecological issues appeared in the Hangang River Park plans. However, actual leisure spaces were developed along with the promotion of large-scale activities. Regarding the structuration theory, elements of interaction, modality, and structure are the aspects of space changes in the Yeouido portion Hangang River Park. As the flow of the space change, the proportions of the comprehensive plan and the individual plans were similar. The comprehensive plan was influenced by the change of public businesses and the proliferation of large-scale activities. Individual plans were influenced by the user’s activities and opinions. However, both plans were influenced by the users and suppliers. The leisure space of the Hangang River Park can be viewed as a social space, in terms of the structuring as a theory due to the user repeatedly changing the use of the space. The purpose of this study is to investigate the changes in the Hangang River Park space through planning and leisure activities. Through this study, we can understand the characteristics of the Hangang River Park in planning the leisure activity space. 본 연구는 여의도 한강공원에서 계획과 여가 활동이 만들어낸 공간변화 양상을 알아보고자 한다. 계획, 활동과 공간변화의 관계양상은 기든스의 구조화 이론을 통해 설명하였다. 연구 방법으로는 한강공원 계획서, 도면, 위성자료를 해석하고, 신문기사 자료를 통해 1차적으로 한강의 공간변화과정과 이유를 도출하고 대표적인 여가 활동과 시대상황을 통해 흐름을 확인하였다. 2차적으로 이론 적용을 통해 공간변화의 구조화 모식도를 도출해 냈다. 계획과 여가 활동으로 인한 여의도 한강공원의 공간변화 흐름은 다음과 같다. 1970년대 국회의사당과 아파트 생활환경 때문에 둔치의 체육 공간 필요로 여가 공간이 처음 만들어지고 전체 여가 활동 공간 구상이 있었지만 실현되지 않았다. 1980년대는 종합개발을 통해서 여가 활동공간이 계획으로 마련되었으며, 스포츠와 수상레저, 생활 체육 공간이 실제로 지어졌지만 이용 환경이 슬럼화 되었다. 1990년대는 법제도와 공간 규율, 공간 정비를 수정하면서 다양한 여가 활동이 공간화되었고, 1990년대 후반부터는 계획에 생태적 이슈가 나타났다. 2000년대는 두 번의 계획을 통해서 전반적인 공간 정비가 있었다. 문화, 생태 이슈로 계획이 만들어졌고, 실제 여가 공간은 대규모 활동을 따라 정비가 이루어졌다. 구조화 이론을 적용하여 상호작용, 양식, 구조화에 해당하는 요소를 여의도 한강공원의 여건에 맞추어 공간변화 구조화 과정을 도출하였다. 한강 공간변화 구조는 계획적으로 보았을 때 종합계획, 개별 공간변화가 미치는 영향이 비슷하게 나타났고, 공간의 흐름 면을 봤을 때는 종합계획은 관행적인 공공의 사업, 대규모의 활동 변화에 영향을 받았고, 개별 공간변화는 이용자의 활동과 의견에 많은 영향을 받았지만, 공간의 변화 결과에는 공공과 이용자 모두의 영향이 있었다. 한강의 여가 공간은 구조화이론에서 이야기하는 행위자로 인한 구조화가 반복해서 일어나 변화하고 있는 사회적 공간으로 해석할 수 있다. 본 연구는 한강 공원의 여가 활동 공간변화를 공간 계획 다양한 층위와 활동, 주체 영향 관계를 통해서 살펴보았다. 본 연구 내용을 통해서 여가 활동 공간을 계획하는데 한강 공원의 특성을 이해할 수 있는 자료로서 활용할 수 있는 연구가 되도록 하였다.

스포츠산업,경영학 : 지역주민의 체육공원 이용성 및 접근성 연구

조민행(MinHaengCho),전용배(YongBaeJun) 한국체육학회 2005 한국체육학회지 Vol.44 No.5

The purpose of this study was to survey the availability and accessibility of recreational park of the community residents. 302 samples were selected by systematic cluster sampling method. Of 320 questionnaires distributed, 301 subjects were completed. Subjects completed the availability and accessibility questionnaire containing three dimensions of 29 items. The descriptive analysis and chi-square test were performed using SPSS package for PC Windows. The results of this study with regard to availability of recreational park for community residents indicated that there were currently a large number of recreation and sport opportunities available for the community residents. With respect to types of sports activities, there appears not to be a preponderance of dynamic and various sports available in recreational park. A large number of the community residents showed that they felt accessible to the recreational park. The findings of this study indicated that recreational park for the community residents should be provided by availability and accessibility to park for the community residents.

바다낚시공원 시설운영 및 낚시인 요구사항 조사 연구

강영훈,홍성기,이한석 한국항해항만학회 2015 한국항해항만학회지 Vol.39 No.6

This paper was intended to empirically identify problems with recreational sea fishing park facilities installed to help reinvigorate local economy of fishing villages in order to mitigate shortage of fishing facilities amid an increase in sea fishers and spur evolution of sea fishing into a marine leisure activity, on which basis this researcher presented direction for facility planning which is deemed necessary to map out the plan for sea fishing parks, along with measures designed to improve sea fishing park facilities. To analyze the problems related to sea fishing park facilities, we conducted a survey on facility operations involving 9 sea fishing parks and 2 sea ranches and had an investigative interview with facility manager. Moreover, a survey was conducted of fishers in 25 sea fishing places, including sea fishing park, fishing experience village, etc., in order to investigate their demand for facilities. The results of survey suggested that there was a significant demand for expansion of amenities such as safety facilities, toilets, lounge facilities, etc., which can accommodate the increase in the number of people fishing with family. Furthermore, the results showed that there was a huge demand for introduction of facilities aiding leisure activities in addition to facilities for fishing activities including education facilities such as fishing site at the corner exclusive for beginners, experiential facilities, camping site, seaside park, promenade, etc. Thus, sea fishing park should be the complex leisure space with a focus on fishing activities and requires facility configuration and facility planning suited to activity requirements within fishing park. 본 연구에서는 바다낚시인의 증가 따른 낚시시설의 부족을 해결하고 바다낚시를 해양레저로 정착시키며 어촌의 경제 활성화를 돕기 위한 목적으로 조성된 바다낚시공원의 시설측면의 문제점을 실증적으로 파악하고, 이 결과를 바탕으로 바다낚시공원의 시설개선사항 및 새로운 바다낚시공원의 계획을 위한 시설계획방향을 제시하였다. 시설측면의 문제점 분석을 위하여 현재 운영 중인 9군데 바다낚시공원과 2군대 바다목장을 대상으로 시설운영 현황조사 및 시설관리인 인터뷰조사를 실시하고 바다낚시공원, 어촌체험마을 등 25군데 바다낚시시설에서 낚시인을 대상으로 시설요구사항에 대해 설문조사를 실시하였다. 조사결과 가족단위 낚시인구의 증가에 따른 안전시설 및 화장실, 휴게시설 등의 편의시설 확충에 대한 요구가 많았으며, 초보자를 위한 가두리낚시터 등의 교육, 체험시설의 필요성과 캠핑장, 해변공원, 산책로 등의 낚시활동 외 여가활동을 위한 시설 도입에 대한 요구가 높게 조사 되었다. 따라서 바다낚시공원은 낚시활동을 중심으로 한 복합레저공간으로 계획하여야 하며, 낚시공원 내 활동요구사항에 적합한 시설구성 및 시설계획이 필요하다.

인문,사회과학편 : 한강공원의 자전거이용자와 도보산책자간의 레저갈등

김지혜(JiHyeKim),원형중(HyungJungWon),김미혜(MiHyeKim) 한국체육학회 2011 한국체육학회지 Vol.50 No.5

본 연구는 한강공원에서 자전거와 도보산책을 즐기는 사람들 사이의 갈등 및 대처행동을 분석하였다. 한강공원 12개 지구 중 4개 지구를 임의로 선정하여 해당 지역의 자전거이용자와 도보산책자 327명에게 설문지를 수집하였고, 통계분석은 차이검증 및 회귀분석을 실시하였다. 연구결과는 다음과 같다. 첫째, 참여유형에 따른 레저갈등 유발요인의 차이는 참여의 강도, 자원경합, 시설요인에서 자전거이용자가 도보산책자보다 높게 나타났으며, 속도는 도보산책자가 자전거이용자보다 높게 나타났다. 둘째, 참여유형에 따른 대처행동의 차이는 회피행동만이 자전거이용자가 도보산책자보다 높게 나타났으며 극복행동은 통계적으로 유의하지 않은 것으로 나타났다. 셋째, 참여유형에 따른 레저갈등유발요인이 대처행동에 미치는 영향은 자원경합과 무질서 요인이 두 집단의 대처행동에 가장 영향을 미치는 것으로 나타났다. 따라서 이러한 연구결과를 바탕으로 두 집단 간의 불만을 실증적으로 밝혀냈으며, 이는 향후 한강공원의 여가참여자들에 대한 갈등을 최소화하는데 기초자료로 활용될 수 있을 것이다. The purpose of this study was to analyze conflict causes between bicycle riders and pedestrian walkers utilizing the road designed for Hangang bank and to inspect the coping behaviors as indicated by them. By utilizing a convenient sampling method, the questionnaires on ``recreation conflicts`` bicycle riders and pedestrian walkers were administered at 4 districts on the Hangang Park, A total of 327 copies were used for actual analyses and primary statistical analyses were difference verification and regression analysis. The results are showed as following. First, factor of causing recreation conflicts according to participatory type was the participatory intensity, the shared resources, the facility elements appeared to be higher in bicycle riders than pedestrian walkers and only the speed element was found out to be higher in pedestrian walkers than bicycle riders. Second, the coping behavior according to participatory type showed that the avoidance behavior was higher in bicycle riders than pedestrian walkers and the overcoming behavior wasn`t statistically significant. Third, the influencing factor causing recreation conflicts according to participatory type upon the coping behavior, both the shared resources and of disorder factors appeared to have the greatest influence upon the coping behavior of two groups. Thus the above results could be understood as a foremost empirical survey on mutual dissatisfaction suggested by two groups of Hangang Park. Based upon the results obtained the researchers came to a conclusion that these findings could be useful resources to minimize the conflicts occurring between bicycle riders and pedestrian walkers in Hangang park.

파크골프 참여 노인의 스포츠건강신념이 레크리에이션 전문화에 미치는 영향

안찬우,정찬수 한국운동재활복지협회 2023 운동재활·복지 Vol.4 No.3

이 연구는 파크골프 참여 노인의 스포츠건강신념이 레크리에이션 전문화에 미치는 영향을 구명하는데 그 목적이 있다. 이를 위해 D시에서 파크골프를 즐기는 202명을 단순무작위표집법으로표집 하였다. 그리고 자료는 컴퓨터에 입력(coding)시키고, jamovi 2.3.28 Version과 SPSS 24.0 Version을 이용하여 기술통계분석, 확인적 요인분석, 신뢰도분석, 상관관계분석, 표준중다회귀분석을 실시하여 검증하였다. 이상의 연구방법과 절차를 통하여 다음과 같은 결론을 얻었다. 파크골프 참여 노인의 스포츠건강신념이 레크리에이션 전문화의 하위변인 중 정보, 기술지식, 경험, 숙련도, 중요성, 중심성, 물리적 열정에 유의한 영향을 미치는 것으로 나타났다. 이를 토대로 파크골프참여 노인의 스포츠에 대한 건강신념이 높을수록 레크리에이션의 전문화를 높이는 것을 알 수 이었다. 따라서 스포츠에 대한 건강신념을 높이기 위한 다양한 프로그램이 개발되어야 하며, 이는 노인의 스포츠 참여에 대한 증가와 활성화로 이어질 수 있다 The purpose of this study is to investigate the impact of sports health beliefs of elderly people participating in park golf on recreation specialization. For this purpose, 202 people who enjoy park golf in D city were sampled using simple random sampling. The data were then entered (coded) into a computer and verified by conducting descriptive statistical analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and standard multiple regression analysis using jamovi 2.3.28 Version and SPSS 24.0 Version. Through the above research methods and procedures, the following conclusions were obtained. The sports health beliefs of seniors participating in park golf were found to have a significant impact on information, technical knowledge, experience, proficiency, importance, centrality, and physical passion among the sub-variables of recreation specialization. Based on this, it was found that the higher the health beliefs about the sport of elderly people participating in park golf, the higher the specialization of recreation. Therefore, various programs should be developed to increase health beliefs about sports, which can lead to increased and revitalized sports participation among older adults.

관광객 요구분석에 따른 복합자연공원 개발방향 연구

조의영 한국콘텐츠학회 2006 한국콘텐츠학회논문지 Vol.6 No.11

This study was conducted to suggest new development model for national & public parks by applying fascinating theme to the existing standardized development of those park.For this purpose, YeonIn Mountain Provincial Park was chosen as object of this research, which is located in GaPyeong, Kyonggi Province. The results from analysis of demand for tourism trend and development were as follows. Most of visitors(87%) come from the metropolitan area and their age are between the ages of 20 and 30. And the visitors' preference for accommodation is the independent villa style. For commercial facility, the strong expansion for food and beverage facilities and stores was needed. The future facilities and activities which they want to experience and e are health-recreation facility and ecological experience based on nature. From these results, It might conclude that we have to develop the qualified nature park with various theme focused on experience and recreation, and that we do preserve the environment. 본 연구의 목적은 보전 중심의 획일적인 국공립공원 개발방식에서 벗어나 보전개념과 함께 흥미 있는 테마를 적용하여 복합적인 개념의 자연공원 개발방안을 제시하는 것이다.관광트랜드와 개발에 대한 요구분석 결과 대상지인 경기도 가평 연인산 도립공원의 방문객 대다수가 수도권에 거주(87%)했고, 주 이용객은 20-30대(52%)로 나타났다. 숙박시설은 독립빌라형을 가장 선호(47%)했고, 상업시설은 식음 및 판매시설에 대한 확충(65%)을 가장 우선적으로 요구하는 것으로 조사되었다. 향후 도입시설에 있어 자연생태체험(43%), 건강휴양시설(34%)을 선호하는 것으로 나타났다. 실증분석 결과, 체험과 휴양을 핵심 컨셉으로 한 다양하고 질 높은 테마형 자연공원조성이 필요하고 환경보전을 병행해야 하겠다.

한국 국립공원 형성과정과 환경주의에 관한 고찰

오세숙(Sae Sook Oh),김종순(Jong Soon Kim) 한국여가레크리에이션학회 2013 한국여가레크리에이션학회지 Vol.37 No.1

The purpose of this study is to suggest implications in which how outdoor recreations could co-exist with environment by understanding the distinctiveness of Korean environmentalism reflected in the formation of national parks through archival research. It is revealed that the period between 1960s` and 1970s`, widely known as a period of compressed and rapid economic growth witnessed the hasty designation of national parks. The rapid designation could not be disassociated from the government`s intention of tourist development, which was highly relevant with anthropocentrism. During the decade of 1980s saw the foundation of Korea National Parks Authority. This decade could be analyzed as a transition period, providing a framework conducive to a comprehensive planning pertaining to the conservation of national parks in the next decade. There was the prohibition of cooking and camping within any national parks, and the introduction of rest year system in the1990s, which showed that the notion of ecocentrism began to be considered. The topic of sustainability increasingly became a main talking point concerned with outdoor recreation and national parks in the 2000s. As a conclusion of this study, we would like to point out that there has been very little serious research into outdoor recreation in the relevant academic circles. It is hoped that this sort of study will gradually be conducted.

인문,사회과학편 : 지속가능한 체육기반시설을 위한 도시근린공원의 역할

강신일(SinIlKang),이철원(ChulWonLee),조민행(MinHaengCho) 한국체육학회 2006 한국체육학회지 Vol.45 No.2

본 연구에서는 도시근린공원이 지역주민의 지속가능한 체육 및 스포츠활동의 기반 시설이 되는지 그 가능성을 알아보고자 도시근린공원의 현황, 역할, 관련 법규 등을 고찰하고 대안을 제시하였다. 첫째, 근린공원 조성에는 여러 법률이 지역주민의 여가활동 및 체육활동 공간을 제공하도록 법률적인 지원을 해주고 있다. 둘째, 근린공원은 양적인 면적 기준을 사용하였기 때문에 면적의 확보에도 불구하고 지역주민들의 스포츠활동 참여를 보장해주지 못하고 있다. 셋째, 공원의 사용 목적에 따라 공원 유형을 분류하기 때문에 지역주민의 체육 및 스포츠활동 수용 공간으로서의 기능을 제대로 발휘하지 못하는 것으로 볼 수 있다. 따라서, 지역주민의 체육 및 스포츠 활동 참여 보장을 위해 공원 유형을 현재의 산지형 보다는 평지형 공원을 조성하여 지역주민의 스포츠활동 수용 공간을 위한 체육기반시설로서의 역할을 수행하는 것이 무엇보다도 필요하다. The purpose of this study was to review recreational park as sustainable sports facilities for the community based on an extensive review of related literature. As the Korea society and economy changed over the course of the 1980s, more people became involved in outdoor recreation. The power to establish public recreational park is generally granted to municipal governments by constitutional, statutory, or charter provisions granted by the state legislature. Although local governing bodies have certain assumed powers in this area, through the principle of general welfare clause in the federal constitution, specific legal authority is needed for them to acquire properties and to support recreation and sport. Enabling legislation may range from rather simple authorizations to fully detailed codes, including such elements as the method of acquiring and developing properties. Based on the growing concern about the role of recreational park for the residents, recreational parks should be sustainable sports facility to stimulate community-based sports programs.