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Effects of Perceived Benefits and Risks of Hyper-personalized Service on Consumers’ Happiness
김선아 한국미용예술경영학회 2022 미용예술경영연구 Vol.16 No.4
This study conducted the verification of path model, to elucidate the effects of the benefits and risks consumers perceive from the experiences of the hyper-personalized beauty service. It asked a professional research institution to administer online questionnaires to adult males and females, who live in Seoul, Gyeonggi-do and Jeonbuk, from Mar., 22 to Mar., 29, 2022, and a total of 423 copies were used in the final analysis. The findings show that the perceived benefits of the hyper-personalized service have positive effects on consumers’ happiness and purchase intention, while the perceived risks of it have negative effects on consumers’ happiness. Consumers’ happiness has a positive effect on their purchase intention, indicating that the stronger perceptions on benefits of the hyper-personalized service, the higher the consumers’ happiness and purchase intention. In addition, it could be found that consumers’ happiness is an antecedent increasing the purchase intention. This study has a strong implication, in that it measured the happiness as a positive emotion toward the hyper-personalized service. In doing so, it has a scholarly implication, in that it explained the mechanism of happiness and purchase intention.
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한일우 ( Il-woo Han ) 한국디자인혁신협회 2008 산업디자인학연구 Vol.2 No.1
Fire extinguisher is an integral equipment which is useful for controlling portential big fire at initial stage. But consumers are unwilling to buy fire extinguisher because it is out-of-fashion in shape, color, material, and design. For this reason most of the people pay little attention to the fire extinguisher. So we cannot find the fire extinguisher when needed. The purpose of this study is to develop new fire extinguisher which fits with the purchase of the consumers. The new concept on the fire extinguisher is introduced to make it a everyday necessity adding new functions to it. Hopefully, this product will lead consumers to buy an fire extinguisher, so that it can be mass-produced. This new kind of extinguisher is used as a present and propaganda product. Also, this product may lead to develop another kind of applied product and increase the usefulness of fire extinguisher and extend the world-wide market. process from the idea to the making of Mock-up. At present, the final product of this study is being made by a small and medium enterprise. New sales and marketing network must be established to produce this fire extinguisher on a commercial scale.
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AI 쇼핑 도우미 사용자의 소비자 혁신 동기가 만족도와 구매의도에 미치는 영향
김해정,이영주 복식문화학회 2023 복식문화연구 Vol.31 No.5
This study aims to help companies with efficient investment and marketing strategies by empirically verifying the impact on satisfaction and purchase intention for artificial intelligence-based digital technology supported shopping assistants introduced in e-commerce. Frequency, factor, SEM, and multiple group analysises were conducted using SPSS 26.0 and Amos 26.0. As a result, first, motivated consumer innovativeness elements of AI shopping assistant were derived into a total of four categories: functional, hedonic, rational, and reliable. Second, in the order of hedonic and rational, satisfaction with the AI shopping assistant was significantly affected, and in the order of rational and functional, purchase intention was significantly affected. The satisfaction with the AI shopping assistant did not affect the purchase intention. Third, in the case of hedonic, the AI-preferred group had a more significant effect on satisfaction than the human-preferred group, and in the case of rational, there was no difference by group in purchase intention. Thus, it was found that consumers prefer AI shopping helpers for e-commerce because they can shop reasonably and are functionally convenient. Therefore, when introducing AI shopping assistants, it is essential to include content that can compare and analyze fundamental information, such as product prices, as well as search functions and payment system compatibility that facilitate shopping.
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이제홍 ( Je Hong Lee ) 한국도서(섬)학회 2011 한국도서연구 Vol.23 No.1
Dynasty period, using Ji-Cho as the main ingredient. The official name of Jindo Hong-Ju is Traditional Red Liquor. Also, Hong-Ju which is red has a unique taste. The urpose of this study is to analyze the satisfaction and re-purchase intention of Jindo Hong-Ju. This paper investigates what determines the satisfaction and re-purchase intention of Jindo Hong-Ju for a consumer. There have been 300 samples and 250 returns. 212 of them are used for this study. The 212 samples are used to analyze the Jindo Hong-Ju. he main results are as follows. First, the multiple regression result shows that the consumer`s satisfaction for the Jindo Hong-Ju is affected by the ``Taste and Perfume``, ``Sales and distribution``, ``Price service``, and Hangover and health. Second, ``Advertisement and publicity` has no effect on satisfaction. Third, Jindo Hong-Ju`s satisfaction is positively affected by the re-purchase intention.
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