글로컬창의산업연구센터 정관 및 운영규정 외

편집부(편집자) 글로컬창의산업연구센터 2024 글로컬창의문화연구 Vol.11 No.1

인문콘텐츠 학회의 현재와 미래

박경하(토론자),임대근(사회자) 글로컬창의산업연구센터 2013 글로컬창의문화연구 Vol.- No.2

스마트 미디어를 활용한 광고에서의 관계망에 관한 연구

송준민 글로컬창의산업연구센터 2015 글로컬창의문화연구 Vol.4 No.1

Smart phone advertising utilizes music, graphics, sound, text, and movie mainly. This ad is not subject to the constraints of time and space. And it focuses businesses, organizations, and individuals’ needs well. Therefore, the smart phone ad is tailored advertising. And it is also the next generation of marketing communications tools. Smart phone advertising is causing a paradigm shift in the advertising industry. Change is not affecting only advertisement producer. We abuts a tremendous amount of advertising per day. Changes in commercial production are also affected inmates. The ad’s past inmates had a passive stance. However, today’s ads have interactivity. Therefore, ad prisoners should respond actively to the ad. And a recent advertisement has a personality that complements the role of the traditional mass media.

청소년 동아리를 활용한 축제 현황과 개선 방안 연구

장은화(Chang Eun-Wha) 글로컬창의산업연구센터 2014 글로컬창의문화연구 Vol.- No.4

국내에서 연희되고 있는 축제는 1990년 중·후반부터 급속도로 증가하여 현재는 약 1,000여개가 지역 곳곳에서 열리고 있다. 하지만 그 대부분은 성인들이 중심이 되는 축제이다. 그 과정에서 청소년들은 어른들 틈에 낀 소외 대상이 되며, 음주 등 성인문화에 그대로 노출되기도 한다. 이에 본 논문은 청소년 축제의 필요성을 강조하며, 특히 ‘청소년 동아리’를 활용한 축제의 활성화를 제안하고자 한다. 본고는 1장 서론에 이어 이론적 배경을 위해 2장에서 기존 연구와 문헌을 토대로 청소년 여가와 동아리의 개념, 활동 현황을 정리했다. 3장에서는 국내에서 개최되고 있는 청소년 동아리를 활용한 축제 사례 및 문제점을 분석했다. 이를 위해 <2012 인천 청소년 문화 대축제>, <2012 관악 책잔치-평생학습 마을축제>, <2012 서울시 청소년 문화존 페스티벌>을 현장 모니터링 하였고, 참여자에게 메일 인터뷰를 시행하였다. 4장에서는 청소년 동아리를 활용한 축제의 필요성 및 개선방안을 모색해 보았다. 본 논문의 목적은 ‘청소년 동아리를 활용한 축제 활성화’로 인해 청소년들에게 보다 건강한 여가 및 문화생활을 제공하는데 보탬이 되고자 함에 있다. This paper emphasizes the needs and an activation of the youth festival held throughout Korea. And the activation of the festival utilizing youth club is proposed especially. In chapter 2, a concept and a current status of activity of youth club and leisure was defined. In chapter 3, the cases and issues of a youth club festival held in domestic were analyzed. For this study, the festivals utilizing youth club, ‘2012 Incheon Youth Culture Festival’, ‘2012 Gwan-Ak the Book and Lifelong Learning Festival’ and ‘2012 Seoul Youth Culture Zone Festival’, had been performed the on-site monitoring and e-mail interviews of participants. In chapter 4, the need and improvement plan for the festival using the youth club are sought. The purpose of this paper is to support how to offer healthier leisure time and cultural life by ‘The Vitalization of the festival using youth club’.

등대의 등록문화재 등록과 미래가치 창조 방안에 관한 연구

신창희(Shin Chang-hee) 글로컬창의산업연구센터 2014 글로컬창의문화연구 Vol.- No.4

이 글은 자연적인 요인과 문화재의 경계 확장에 대한 이해 부족으로 훼손 및 멸실될 위기에 있는 등대를 등록문화재로 등록함으로서 법제도적 틀 안에서 보존될 수 있도록 기반을 마련함과 동시에 등대를 중심으로 한 공간이 고유의 시대적 상징성과 경관적 가치와 연계되어 해양문화공간과 친수공간으로서 미래가치를 창조할 수 있는 방안을 제시하고자 한다. This research aims to establish basement for preserving ligthouse as designated it within legal frame because most people do not recognize importance of the architectual heritage as well as provide methods to create future value as marine cultural areas and waterfront areas, including scenic value and symbols of the times of the lighthouse focused.

부산국제영화제의 마케팅과 활성화를 위한 축제의 현재와 미래적 방향에 관한 연구

정성아,주동완 글로컬창의산업연구센터 2015 글로컬창의문화연구 Vol.4 No.2

Today, culture is being recognized as a new form of industry beyond the simple concept of leisure through the arts. In fact, culture is being spotlighted as a leading industry of the 21st century and has been developed in various types of fields through the development of computer technology. In particular, among other cultural industries, the video production industry produces the most attractive and comprehensive contents. Within the many facets of the video production industry, film, the original and largest type of video contents, is one of the most vital industries. The film industry has made significant contributions to the video production world through activating the local economies in a variety of other industries and expanding its range to form effects beyond economic interests, such as enhancing the perceived images of cities and countries. Among the international film festivals held in Korea, the Busan International Film Festival (BIFF) is a prime example of a regional Global Film Festival that has seen international success. Since 1996, when BIFF started, Busan has been reconfigured with the image of a film city. In 2013, the Korean Film Council and many film studios, including enterprise key agencies and film-related sectors of the film industry, moved to Busan. Since then, the local economy of Busan has noticeably been enhanced due to BIFF. BIFF has now become an important, intangible asset that is not just a regional event, but also a factor of the significant impact on the economy of the entire region. It has effectively established Busan s cultural image and heightened its self-esteem and identity. Therefore, a sober assessment of the success of the Busan International Film Festival is imperative. Through this assessment, this study will evaluate BIFF as a local festival for the marketing and activation and examine the future possibilities. In doing so, reviewing the former studies is crucial and will allow BIFF to be analyzed from a different perspective.

도시재생 관점에서 본 이천시의 문화정책과 전망

정민채 글로컬창의산업연구센터 2015 글로컬창의문화연구 Vol.4 No.2

For successful urban regeneration, the excavation of city identity should be preceded. It’s going to induce citizens’ active participation that based on the excavated city identity and need to establish regeneration strategies and policies. Today, medium-and-small cities around the world have adopted strategy to be creative city. As a result, ‘The Creative Cities Network’ of UNESCO s cultural program was launched on October 2004. This program’s goal is to promote cooperation between the cities that adopted creativity as one of the strategic elements for sustainable urban development. Through the program, It can increase worldwide cultural diversity. Also, it aims to cooperate common goals to develop local creative industries, sustainable urban development and worldwide conspiration. Ichoen was selected as creative city of ‘craft and folkart’ at first in Korea on 2010, getting the credit of cultural events’ contribution to cultral developments being ‘city of ceramics’. This city had experieces to held the events related pottery industires; ‘Gyeonggi International Ceramic Biennale’, ‘International Sculpture Symposium Icheon’, and ‘Icheon Ceramic Festival’. In this paper, we want to conduct ciritical study whether Icheon established its position as creative city with cultural policies that are consistent to the urban identity. Especially, we want to compare with Icheon and Kanazawa, which is global craft creative city. It is focused on certain points that attempt to recover their energy and increase incoming population in small-and-medium local cities.

리얼리티 프로그램 자막에 관한 연구

임의택,최은경 글로컬창의산업연구센터 2016 글로컬창의문화연구 Vol.5 No.1

Korea"s reality program is the mainstream in the TV program with 〈Infinity Challenge(무한도전)〉 2006. After the success of 〈Infinity Challenge〉, each broadcaster has created a competitive reality program similar to it. Since the late 2000s, Korea"s TV program is changed to reality programs. Million viewers think the reality program events actually happened. But in fact, reality program twist the cord humor based on real events. Thus, the director of the reality program adds "production techniques" in order to gain popularity. Therefore we call reality program that would combine facts and entertainment elements. Subtitles production technique is one of the most important thing in reality program. Initially, subtitles are used as an information transmission means in news or social prosecution programs. But since, the subtitles will serve to define the characteristic or set of characters. Today the subtitles are in the spotlight as a means of communication of program directors and viewers. So directors are involved in the program through the subtitles. And these interventions also have a considerable impact viewers. This study analyzes the reality program 〈Three meals a day(삼시세끼)〉 and 〈Infinity Challenge〉. It make sure the subtitles are very useful things and how it affects reality programs. We have discovered through the analysis of the following facts. First, the form of subtitles depend on the nature of the crew, so it change the style, content and composition. Second, the subtitles will affect the formed of the cast"s character. Thus, the director shall be more concerned about the correct use of subtitles.

<춘향전>에 나타난 대중성 연구

강준수 글로컬창의산업연구센터 2015 글로컬창의문화연구 Vol.4 No.2

The purpose of this paper is to examine the popularity of "Chunhyangjeon" by investigating the popular factors in it. "Chunhyangjeon" is a Pansori-novel which has been recreated as a wide variety of genres. However various it is in genres, "Chunhyangjeon" basically tries to seek for ways to reach out and interact with the public. In the course of dealing with the adversity of main character and overcoming it, "Chunhyangjeon" acquires the popular appeal. Because of the artistic quality and popularity, "Chunhyangjeon" is also developed in the an artistic form familiar to the common people. In addition, it is performed as various genres like TV dramas, movies, operas, musicals, and plays. Universally, the popular culture has commonly been treated as being lower in quality not enough to be seriously discussed for their qualities. However, such condemnation is not proper recently. As the public in modern society are becoming more economically abundant, their interests are headed towards participation in culture activity. Therefore, performing arts become the center of the cultural activities which meet the public s demands.

한국인이 좋아하는 숫자

정환석 글로컬창의산업연구센터 2015 글로컬창의문화연구 Vol.4 No.2

The number helps us understand all kinds of relations exiting in the world. Particularly, number 3 is formed as a distinct digital concept in Koreans deep consciousness. Given that Koreans are sharing the cultural gene called natural harmony with community , the number 3 has been one of our favorite numbers since long ago. However, the liking ranking changed due to the impact of the American culture. Koreans happened to prefer number 7 to number 3. It was confirmed through the analysis result of the newspapers in 1920~1990s that the American culture was the reason. The content is as follows. No.7 was no more than a sports term called lucky seven in 1920~1930s. Also, Japanese informed Koreans that US believed the unscientific number superstition to derogate US. One of them was number 7 which had a positive(good luck) meaning. Koreans accepted the American culture systematically and extensively by the US military government which ruled over South Korea in 1940~1950. At that time, we thought we should accept American things quickly to live well. However, the negative meaning of number 7 that Koreans had traditionally collided with the number 7, a positive meaning of the US culture. The situation in 1960s was not largely different from one in 1950s. However, as the awareness on the number 7 containing a positive meaning of the US culture was largely expanded in 1970s, it appeared in the politics, society, life/culture, and entertainment. No.7 became the Koreans favorite number beating No.3 in 1980s. The articles of that time have contents saying the propensity to No3 turned into 7 due to the impact of the western culture. The Korean language-based web service, particularly the information on the number that Koreans like provided by portal such as Naver generally stays in the fragmental stage. If the result of this study into the reaction web considering the mobile users, the lack of information will be resolved. Actually, the number of monthly inquiry of the keywords: Koreans favorite number , No.7 , and No.3 on Naver is 593 on PC and 1,495 on mobile. To assume one person per one case, almost 2,000 people receive the insufficient information. The responsive web is realized in consideration of the optimization of the search engine to resolve this problem.