The Effect of Coffee Shop's Servicescape on the Customer Loyalty - Focused on Jeonju Area

Xiangdong Shen,Byung-Ryul Bae 한국유통과학회 2018 The Journal of Industrial Distribution & Business( Vol.9 No.3

Purpose - Despite the global economic crisis, the numbers of coffee shops used for providing a place for social and cultural interactions show an upward trend and have become an indispensable part in people’s daily life in recent years. Under the circumstance of tremendous efforts of searching new management strategies and projects, the concept of servicescape(which has physical environment characteristics) may provide a better alternative. Therefore, the purpose of this study can be broadly divided into 3 key points. First is to investigate the effects of servicescape on customer satisfaction, service value and customer loyalty about Coffee Shops in Jeonju area. Second is to examine the mediating effect of customer satisfaction and service value between servicescape and customer loyalty. Third, there is evidence that indicates the moderating effect among the interaction of customer and staff, brand image and the composition of servicescape, customer satisfaction, service value and customer loyalty. Research design, data, and methodology - This study begins empirical research about users of coffee shops’ services. The data of the study is collected from 285 samples of a questionnaire which has been made from Korea and analysed by IBM SPSS 24.0 and IBM AMOS 24.0. Results - The results are reported below: First of all, the composition of condition, functionality, cleanliness and aesthetic characteristics of the servicescape has a significant impact on customer satisfaction and s ervice value. Furthermore, customer satisfaction is identified as a factor to influence service value. Moreover, customer satisfaction and service value are identified as the causal relationship with customer loyalty. Besides, customer satisfaction and service value illustrated the mediation effect between the composition of servicescape and customer loyalty. Finally, the interaction between customer and staff, brand image illustrates the moderated effect. Conclusions - The composition of servicescape contributes to the formation of customer satisfaction and enhancing the customer's perceived service value in coffee shops. By meeting diverse and complex needs of consumers in coffee shop, the service value will not only attract loyal customers, but also increase customer loyalty and profitability. In a word, managers should rely on servicescape to enhance service experience by making differences with other competitors.

The Impact of Cause Diversity and Fit on Purchase Intention According to Choice of Cause

Xiangdong Shen,Byungryul Bae 한국유통과학회 2019 The Journal of Industrial Distribution & Business( Vol.10 No.3

Purpose - The purpose of this study is to empirically investigate the effect of choice of cause on the purchase intention by dividing it into the situation selected by the consumer and the company. This study also examines the moderating effect of cause options diversity and company-cause fit on the relationship between choice of cause and purchase intention. This will provide the theoretical information necessary to gain an in-depth understanding of the consumer's intention to purchase the cause-related marketing campaign, and in practice, it is expected that companies will be able to obtain useful information for effective planning and execution of the cause-related marketing campaign. Research design, date, and methodology - This study's survey was carried out on the college students of university located in Shandong, China. It was from November 4-11, 2018, and a total of 440 questionnaires were distributed, with 424 collected. Of them, effective questionnaires used in the final study were a total of 400 except 24 that couldn't be used. In this study, empirical analysis was done with frequency analysis, reliability analysis, analysis of variance and simple effect analysis by using Statistics Package SPSS 20.0. Results - The results are reported below: first of all, in the cause-related campaign consumers are more willing to buy the products when they are allowed to choice the focal cause of charity than when the company selects the cause of charity. Furthermore, the positive effect of allowing consumers to choice the cause of charity (vs. company choice) on purchase intentions is greater for high cause diversity to select. Finally, the positive effect of allowing consumers to choice the cause of charity (vs. company choice) on purchase intentions is greater when perceived fit between the company and the cause charity is low. Conclusions - This study extends the scope of the consumer perspective from consumer purchase intention research to the choice of cause in the cause-related marketing. When consumers select the cause, it would be better to provide the cause charity in diversifying selection and provide options for low fit between company and cause charity.

The Impact of National Stereotypes towards Country-of-Origin Images on Purchase Intention: Empirical Evidence from Countries of the Belt and Road Initiative

Li WANG,Xiangdong SHEN,Lei YAN 한국유통과학회 2022 The Journal of Asian Finance, Economics and Busine Vol.9 No.1

The purpose of this paper is to explore how the country-of-origin image mediates the effect of national stereotypes along two dimensions of perceived competence and warmth, on consumers’ consumption behaviors, especially in today’s environment, the capricious COVID-19 and the deepening and expanding “The Belt and Road” initiative. Research design, data, and methodology: After collecting 1500 primary data from twelve countries along the 21st - Century Maritime Silk Road, this paper conducts ANOVA and SEM in SPSS25.0 and AMOS 24.0 separately to analyze measurements, structural models, and hypotheses via using 1277 final samples. The mediation results illustrate the asymmetric dominance of the two dimensions of national stereotypes, indicating that the country-of-origin image shows the complementary mediation in the effect of perceived competence on purchase intention; whereas, the country-of-origin image holds the indirect-only mediation in the impact of perceived warmth on purchase intention. The results of the moderation show that the effect of country-of-origin image on purchase intention is more significant for consumers who perceive COVID-19 in China to be of lesser severity than those who believe it to be of higher severity. Based on the paper’s results, some implications for practice and theory are highlighted.

Preparation of Copper Nanoparticles Coated Cotton Fabrics with Durable Antibacterial Properties

Qingbo Xu,Xiating Ke,Naiqin Ge,Liwen Shen,Yanyan Zhang,Feiya Fu,Xiangdong Liu 한국섬유공학회 2018 Fibers and polymers Vol.19 No.5

When copper nanoparticles (Cu NPs) were applied as an antimicrobial agent to finish cotton fabrics, there are two issues should be solved: the oxidization and the weak adsorbability onto cotton fiber surface. In the present work, we developed a new method that can achieve both immobilization and protection of the Cu NPs at the same time. As an effective binder, thioglycolic acid (TGA) was covalently linked to cotton fiber surface via an esterification with the hydroxyl groups of cellulose, then Cu NPs were introduced on the fabric surface in the presence of a protective reagent, citric acid. Due to the doubled stabilization acts of TGA and citric acid, the Cu NPs immobilized on the fabric surface showed an excellent antibacterial effect and outstanding laundering durability. Even after 50 consecutive laundering tests, the modified cotton fabrics still showed satisfactory antibacterial ability against both S. aureus and E. coli, which the bacterial reduction rates are all higher than 96 %. It is believed that this methodology has potential applications in a wide variety of textile productions such as sportswear, socks, and medical textiles.

The role of Jacalin-related lectin gene AOL_s00083g511 in the development and pathogenicity of the nematophagous fungus Arthrobotrys oligospora

Dong Xinyuan,Si Jiali,Zhang Guanghui,Shen Zhen,Zhang Li,Sheng Kangliang,Wang Jingmin,Kong Xiaowei,Zha Xiangdong,Wang Yongzhong 한국미생물학회 2021 The journal of microbiology Vol.59 No.8

Arthrobotrys oligospora is a model species of nematophagous fungi and has great potential for the biological control of nematode diseases. Lectin is a protein that binds to carbohydrates and their complexes with high specificity, which mediates recognition events in various physiological and pathological processes. This study aimed to investigate the role of the Jacalin-related lectin (JRL) gene, AOL_s00083g511, in A. oligospora development. Through a homology recombination approach, we obtained the AOL_s00083g511 knockout mutant strain (Δg511). Next, the biological characteristics of the Δg511 mutant strain, including growth rate, conidia germination rate, adaptation to environmental stresses, and nematocidal activity, were compared with those of the wild-type (WT) strain. The results showed that the JRL gene AOL_ s00083g511 did not affect fungal growth, conidia germination, 3D-trap formation, and the ability of A. oligospora to prey on nematodes significantly. We speculate that this phenomenon may be caused by a loss of the key β1–β2 loops in the AOL_ s00083g511-encoded JRL domain and an intrinsic genetic compensation of AOL_s00083g511 in this fungus. The growth rates of both strains on high salt or surfactant media were similar; however, in the strong oxidation medium, the growth rate of the Δg511 mutant was significantly lower than that of the WT strain, indicating that AOL_s00083g511 might play a role in oxidative stress resistance. These findings provide a basis for further analysis of the related functions of the JRL gene in A. oligospora and their potential roles in the biological control of nematodes in the future.

One-pot Modification on Cotton Fabric Using an Emulsion of Ag NPs Protected by Mercaptosuccinic Acid to Achieve Durably Antibacterial Effect

Panpan Duan,Qingbo Xu,Shuyang Shen,Yanyan Zhang,Lei Zhang,Feiya Fu,Xiangdong Liu 한국섬유공학회 2019 Fibers and polymers Vol.20 No.9

We presented a one-pot approach for fabrication of antibacterial cotton fabric using an emulsion of silvernanoparticles (Ag NPs) protected by mercaptosuccinic acid (MSA). The emulsion was used to finish cotton fabrics via a paddry-cure process, making the MSA molecules covalently linked to the cotton fibers by ester linkages with the hydroxylgroups of cellulose. The coordination bonds between the MSA molecules and the Ag NPs provide stable and durable effecton the immobilization of the Ag NPs on the cotton fabric, endowing its antibacterial function with an outstanding launderingdurability. Even experienced 50 consecutive laundering tests, the modified cotton fabric exhibits satisfactory bacterialreduction rates against both Staphylococcus aureus and Escherichia coli. This paper provides a simple fabricationmethodology to mitigate the safety risk and environmental impact that are typically found in the antimicrobial cotton textilesbased on Ag NPs.