문화관광지원 방문자의 만족과정에서 해설의 역할 - 상황적 관점

박동진(Park Tongjin),조성한(Jo Sunghan),오승규(Oh Sunggyu),김정희(Kim Jeonghee) 한국소비문화학회 2008 소비문화연구 Vol.11 No.3

  방문자는 해설을 통해 문화관광자원을 보다 잘 이해하고 방문과정에서 더 높은 만족을 경험할 수 있다. 그러나 해설은 노력과 비용이 수반되는 활동임에도 불구하고 해설의 영향력을 상황별로 분석한 연구는 드문 실정이다. 본 연구는 첫째, 문화관광자원 방문자의 전반적 만족과정을 이해하는데 ACSI모형을 적용할 수 있는가? 둘째, 해설이 행해진 경우와 그렇지 않은 경우 해설의 영향력은 어떻게 달라지는가? 셋째, 상황변수로 관여도를 도입하고 관여도 고ㆍ저 수준과 해설유무별 4가지 상황에서 해설의 영향력을 비교평가하였다. 연구결과 문화관광자원 방문자의 만족과정은 고객만족지수모형(ACSI)을 적용할 수 있고, 방문자 만족과정은 해설유무보다 관여도 상황에 더 많은 영향을 받고, 관여도 수준이 높은 방문자들에게 해설을 행하는 것이 만족을 가장 높일 수 있음을 발견하였다. 본 연구의 결과는 문화관광자원 방문자의 만족을 높일 전략을 수립하는데 도움을 줄 것이다.   Visitors are likely to understand and be satisfied with a tour that includes interpretation. Incorporating interpretation in tourism requires great costs, but few efforts have been made to find the specific situations for this service to be really effective. Our research is analyzed with the following issues. First, is it possible to apply the ACSI model to understand the overall satisfaction process of the Cultural Tourism Visitors? Second, how does it differ between the tour with and without interpretation services? Third, the involvement is introduced as the situational variable, and the role of the interpretation service is assessed in four situations. As the results, the ACSI model is applicable to understand the overall satisfaction process of the Cultural Tourism Visitors. Also, it shows that the higher the visitors" involvement is, the more effective to achieve satisfaction. These results will be helpful in establishing several strategies to increase visitors" satisfaction.

고속전철용 능동 판토그래프의 적응제어

박인기(Park Inki),박동진(Park Tongjin),왕영용(Wang Yeungyong),한창수(Han Changsoo),정경렬(Chung Kyungryeol) 제어로봇시스템학회 2001 제어로봇시스템학회 국제학술대회 논문집 Vol.2001 No.10

초고속인터넷서비스의 고객 충성도 및 전환행동 결정요인

박동진(Tongjin Park),민병곤(Byeonggon Min) 한국인터넷전자상거래학회 2012 인터넷전자상거래연구 Vol.12 No.2

The percentage of households with Internet access in South Korea has reached 86.7% , by which it was concluded that the High-speed internet service market is at its saturated stage. Under the current circumstances, most companies have studied strategies to increase customer loyalty in order to maintain their existing customers and devised methods to acquire potential customers who have contract with other competing companies. This paper investigates to explore the experiences about customer loyalty and switching behavior of high?speed internet service users and 21 subjects were interviewed. Based on the result, the determinants of customer loyalty appeared as fee related factors of single or combined services, the image and service of service provider, and internet speed etc.. The determinants of switching behavior turned out to be fee and/or money policies that current service provider suggested, recommendation by an acquaintance, internet speed, and after service etc..

적응제어기법을 이용한 4륜 조향 차량의 제어기 설계

박인기(lnki Park),박동진(Tongjin Park),한창수(Changsoo Han) 한국자동차공학회 2001 한국자동차공학회 춘 추계 학술대회 논문집 Vol.2001 No.5_2

In this paper, the adaptive control scheme through the indirect STR (Self Tuning Regulator) is investigated for a 4WS (Four Wheel Steeling) vehicle with controlling rear-wheel steering angle. The bicycle vehicle model is used for controlling a 4WS vehicle with yaw rate feedback. The dynamic performances of controlled bicycle vehicle had good senses. However, the controller based on the bicycle vehicle model did not have dynamic performances applying a full-vehicle model. The controller is desired to have the similar maneuverability of a bicycle vehicle. The adaptive controller for the 4WS vehicle applying the nonlinearity by a tire model and the disturbances by sensor noises was considered. The 4WS vehicle using an adaptive control was compared to the 2WS vehicle and 4WS vehicle with yaw rate feedback control by lane change test. The 4WS vehicle with an adaptive control shows the as good performances as those from the controlled bicycle vehicle through the full-vehicle simulations.<br/>

ERP시스템의 성과에 영향을 미치는 요인 : 사용자 관점

박동진,추교완,문홍태,신기영 한국정보시스템학회 2003 情報시스템硏究 Vol.12 No.1

This study was examined the relationship between the exogenous and endogenous variables in our model to measure ERP system performance using path analysis. The exogenous variables are system quality, user participation, user training, top management support and self-efficacy, and the endogenous variables are system usage, user satisfaction, and work efficiency. The results of the study are shown as follows. First, all the exogenous variables in our model have a direct effect on user satisfaction, and system quality, training, and self-efficacy have a direct effect on system usage. Second, system usage has a direct effect on user satisfaction and user satisfaction has a du-ect effect on work efficiency. The findings show that the exogenous variables in the model are important to increase ERP implementation success.

정보시스템 다운사이징의 효과성 평가 : A Case Study

박동진 안동대학교 경영연구소 1997 경영연구 Vol.1 No.1

This study analyzes K company which implementing IS downsizing in Korea, and then evaluate its effectiveness. The effectiveness of the IS downsizing in K company can be summarized as follows: (1) In the effectiveness of information resource utilization, the company has flexibility and extension capacity to respond the environmental change. specially, the system may contribute to improve end-user decision making ability and developer's productivity. (2) In the effectiveness of investment cost, the reduction of investment cost through the economy of construction expenses, the curtailment of maintenance and repair cost, and the reduction of developers can be identified. (3) In the strategic effect, the construction of the interorganization information system and the integration of information resources can facilitated. In the rationalization of management, it can be seen that production planning and controlling, marketing, management accounting can be executed efficiently and effectively. In the office automation, the C/S computing environment employs electronic data interchange(EDI) and teleconference system. (4) In the construction of the interorganization information system, the development of EDI, the construction of extranet, and so on can be confirmed. In the satisfaction of end-user, the high degree of end-users satisfaction associated with information content, exactness, format, ease of use, timeliness, can be verified. Especially, the degree of satisfaction appears high in ease of use and timeliness, and this is in line with the expectation of the C/S system. The uncertainty of developers' turnover due to the transition to the C/S system may be relatively small. The stability and security of the system nay be not a matter of concern, but the counter plan of computer crimes should be prepared. In conclusion, the implementing IS downsizing in K company has considerably positive effect, and it can contribute to the improvement of companies competitive power. This study can establish the methodology to evaluate the effectiveness of C/S computing academically and can verify the effectiveness of C/S system in K company according to apply the methodology practically. The limits of the study are: 1) the degree of bias and error in the process of cost-effectiveness assessment using in-depth interviews with IS experts: 2) the arbitrariness of sampling in using survey method.

EDI의 효과에 영향을 미치는 요인

박동진,신기영 안동대학교 경영연구소 1998 경영연구 Vol.2 No.1

본 연구는 국내의 EDI 사용기업을 대상으로 어떤 요인들이 EDI 효과에 영향을 미치는지를 파악하고자 실시되었다. 연구결과 EDI효과 중 비용절감효과에는 조직의 규모, 최고경영층의 지원, 사용자의 참여도가 정(+)의 영향을 미치는 것으로 나타났다. 이는 조직의 규모가 크거나, 사용자의 참여도가 높거나 혹은 최고경영층의 지원이 있을 때 비용절감효과가 있는 것으로 지각하고 있었음을 의미한다. EDI효과 중 업무효율성 증대효과에는 EDI 표준의 설정과 교육과 훈련이 정(+)의 영향을 미치는 것으로 나타났다. 이는 EDI 표준이 정립되어 있거나, 내부 사용자에 대한 교육·훈련이 체계적으로 이루어져 사용에 있어 통일과 일관성을 유지하고, 새로운 시스템에 대한 이해를 증진함으로 EDI를 효율적으로 활용하여 업무효율성을 가져오는 것으로 지각하고 있다고 해석된다.

The control strategy of Steer-by-Wire with HILS system

Seokhwan Jang,Tongjin Park,Hochol Chai,Sewook Oh,Seokchan Yun,Changsoo Han 제어로봇시스템학회 2002 제어로봇시스템학회 국제학술대회 논문집 Vol.2002 No.10

담배포갑지 색상에 대한 소비자의 구매태도 및 효용평가

최재명,박동진,권영택 安東大學 社會科學硏究所 1994 社會 科學 論叢 Vol.6 No.1

The purpose of this paper is to analyze the effect of color of cigarette cases on the consumers` purchasing attitude. First of all, in an attempt to assess the consumers` attitude on the colors, we explored the preferred colors by the consumers and developed an attitude scale measured with a questionnaire of 14 questions, we also built a research model to analyze the influence which the colors of cigarette cases exert on the consumers, attitude and conducted the analysis on the basis of the actual data. In addition, we made a Conjoint-analysis to measure the usefulness of the case colors. Followings are the results of the analysis ; First of all, the review of T-test proved that the case color causes changes in the consumers` purchase attitude. For example, it has been reveled that red is not preferred as a case color. Secondly, the result of analysis of variance showed that consumers` smoking habits moderate between the choice of case colors and consumer`s buying attitude. For instance, heavy smokers in comparison with nonsmokers or lightsmokers much preferred blue over red. Thirdly, the outcome of conjoint analysis revealed that regular smokers prioritize the taste of cigarettes when purchasing a pack of cigarettes and the color of the case is also considered as a leading contributor. An ideal combination of cigarette attributes turned out to be long, mild taste with a blue or white case. This research may contribute to the related tobacco industry when developing a new product even though it bears a couple of limitation such as consideration of only limited colors in the attitude research and exclusion of a variety of case design due to the complexity of analysis.

An Exploratory Study on the Factors Affecting Mobile Commerce Adoption : A User’s Perspective

Victoria Joy G. Saplan,Park Tongjin 한국로고스경영학회 2010 로고스경영연구 Vol.8 No.3

In today’s rapidly expanding mobile marketplace, mobile commerce is gaining popularity. To fuel the adoption of mobile commerce services and capitalize on its growth, researches have been conducted to investigate the factors influencing its adoption. This paper attempts to review these studies and intends to help future researches in developing a mobile commerce success model integrating the factors categorized from three perspectives: technology, network and consumer (Alhinai et al., 2007). Findings show that the reviewed papers generally used the extended Technology Acceptance Model (TAM) in establishing a mobile commerce adoption model. Moreover, the authors take into account the variables applicable for every mobile commerce situation studied. This study provides an insight of the mobile commerce adoption factors and gives implications for future researches.