Continuous Behavior of Using Food Delivery Mobile Applications in Vietnam after Covid-19 Pandemic

Ha Thu LUONG(Ha Thu LUONG ),Nhi Lan DAO(Nhi Lan DAO ),Trang Thu NGUYEN(Trang Thu NGUYEN ),Uyen Thu Thi LA(Uyen Thu Thi LA ),Na Thi Le TRAN(Na Thi Le TRAN ),Hoa Thi DUONG(Hoa Thi DUONG ) 한국유통과학회 2023 유통과학연구 Vol.21 No.3

Purpose: During and after Covid-19 pandemic, technology has emerged as a key factor in supporting the recovery of the economy and the rise of living standards. This study examines seven factors affecting the intention of food delivery apps usage, which include Performance Expectancy, Effort Expectancy, Social Influence, Hedonic Motivation, Price Value, and Habit, and how much influence they have on the customers' behavioral continuance of food delivery apps after Covid-19 Pandemic. Research methodology: This research is a quantitative descriptive research with 473 qualified respondents from 550 respondents collected. Besides using the UTAUT2 model (Venkatesh et al., 2012), Information Quality was added to give a better explanation for the consumers’ intention towards continuance behavior using food delivery apps. The collected data is then processed using SPSS 22.0. Results: Habit factors and Information Quality factors have significant positive effects on promoting food delivery apps usage intention, which in turn influences continuance behavior. In addition, Habit factors and Information Quality factors together have an effect of 48.57% on Behavioral Intention. Conclusion: The result proves that positive habits and food information quality can increase the usage intention towards the behavioral continuance of consumers. Higher usage frequency can be improved by increasing these two factors.

Effects of Job Satisfaction on Organizational Commitment and Turnover Intention Among Vietnamese Employees in Foreign Direct Investment Enterprises

Thi Phuong Diu TRAN(Thi Phuong Diu TRAN ),Thi Van Khanh NGUYEN(Thi Van Khanh NGUYEN ),Thanh Quang DO3(Thanh Quang DO3 ),Cong Nghiep NGUYEN(Cong Nghiep NGUYEN ),Thu Thuy LUONG(Thu Thuy LUONG ) 한국유통과학회 2022 유통과학연구 Vol.20 No.10

Purpose: This article focuses on exploring the associations between job satisfaction, organizational commitment, and turnover intention. Specifically, this study estimates the impacts of Vietnamese employees’ job satisfaction on their organizational commitment and turnover intention in FDI enterprises. Research design, data and methodology: The measures are adapted from previous studies to develop a questionnaire with a seven-point Likert scale. The dataset is directly collected from 227 respondents who are employees at FDI enterprises situated in the North of Vietnam. The dataset is analyzed by quantitative approaches using SPSS 24.0 and AMOS 24.0. Results: The results show that while turnover intention is positively correlated with monthly income, it is negatively correlated with job satisfaction and organizational commitment. Also, organizational commitment is positively associated with job satisfaction among employees at FDI enterprises in Vietnam. Conclusions: The findings of this study will serve as useful references for administrators of FDI enterprises and policymakers to promote employees’ job satisfaction and retain skilled employees.

Exposure to Tobacco Advertising and Promotion among School Children Aged 13-15 in Vietnam - an Overview from GYTS 2014

Tran, Khanh Long,Phung, Xuan Son,Kim, Bao Giang,Phan, Thi Hai,Doan, Thi Thu Huyen,Luong, Ngoc Khue,Pham, Thi Quynh Nga,Nguyen, Tuan Lam,Hoang, Van Minh,Le, Thi Thanh Huong Asian Pacific Journal of Cancer Prevention 2016 Asian Pacific journal of cancer prevention Vol.17 No.no.sup1

Evidence shows that tobacco advertising and promotion activities may increase tobacco consumption and usage, especially in youth. Despite the regulation on prohibiting advertisement of any tobacco product, tobacco advertisement and promotion activities are still common in Vietnam. This article presents current exposure to tobacco advertising and promotion (TAP) among school children aged 13 to 15 years in Vietnam in 2014 and potential influencing factors. Data from the Global Youth Tobacco Survey 2014 in Vietnam covering 3,430 school aged children were used. Both descriptive and analytical statistics were carried out with Stata 13 statistical software. Binary logistic regression was applied to explain the exposure to TAP among youth and examine relationships with individual factors. A significance level of p<0.05 and sampling weights were used in all of the computations. In the past 30 days, 48.6% of the students experienced exposure to at least 1 type of tobacco advertising or promotion. Wearing or otherwise using products related to tobacco was the most exposure TAP type reported by students (22.3%). The internet (22.1), points of sales (19.2) and social events (11.5) were three places that students aged 13-15 frequently were exposed to TAP. Binary logistic results showed that gender (female vs male) (OR = 0.61, 95%CI: 0.52 - 0.71), susceptibility to smoking (OR = 2.12, 95%CI: 1.53 - 2.92), closest friends' smoked (OR = 1.43, 95%CI: 1.2 - 1.7) and parents smoking status (OR = 2.83, 95%CI: 1.6 - 5.01) were significantly associated with TAP exposure among school-aged children. The research findings should contribute to effective implementation of measures for preventing and controlling tobacco use among students aged 13-15 in Viet Nam.

KOREAN (1) – VIETNAMESE COOPERATION ADVANTAGES AND SHORTCOMINGS FROM A CULTURAL PERSPECTIVE

Tran Thi Thu Luong 조선대학교 국제문화연구원 2013 국제문화연구 Vol.6 No.1

From a cultural perspective, the paper analyzes advantages of the Korean-Vietnamese relation brought about by cultural similarities which foster its development as well as the differences between the two cultures which have caused shortcomings and challenges to the relation. 1. Similarities: • Both the traditional Korean and Vietnamese culture are agriculture-based and full of humanities with distinctive features: sensibility, sophistication, harmony with nature, and the capacity for love and spiritual matters. • Both are peripheral satellites in the sphere of influence of the two great cultural centers, China and India, which leave a profound impact on traditional Korea and Vietnam, namely the centralized feudalist model of state organization, Confucianism, the Chinese language, and Buddhism. These cultural similarities are advantages in the Korean-Vietnamese relation which promote a special development in recent years. 2. Differences: The Korea and Vietnamese cultures are both ancient with thousands of years of development in different natural and social contexts, and hence, have different identities. Therefore, the existence of differences in the cultural life of the two nations is common and inevitable. However, the major difference that has hindered the Korean-Vietnamese relation in recent years lies mostly in the discrepancy in the modernity level of the two cultures originating from the unequally developed labor force of each nation. The modern Korean way of life and work culture is an industrialized one with the following features: emphasis on technology, respect for the law, efficiency-orientedness, dynamism, mobility and fast pace. In contrast, the modern Vietnamese way of life and work culture is still tinted with habits and customs of a largely agriculture-based society such as lack of discipline and legal knowledge, ignorance of the law, tardiness, scientific and technological inefficiency, lack of competitiveness, poor foreign language and communication skills, etc. As a result, the most serious shortcoming of the Korean-Vietnamese relation during the past few years is failing to shorten the gap between the development levels of the labor force of the two countries, and to successfully transfer the highly advanced Korean work culture and management practice onto the Vietnamese partner. The most important reason leading to this drawback is both sides are still ill-prepared to effectively support the rapid development in this relation.

베트남에서의 한류와 한국어 교육 -호찌민시 소재 한국어학당의 사례를 중심으로-

( Tran Thi Thu Luong ) 전북대학교 인문학연구소 2014 건지인문학 Vol.11 No.-

Even though Korean wave is still influentual in vietnam, it is necessary to pay attention to Korean language education and learning for the young Vietnamese for the development of sustainable Korean wave in Vietnam. Korean language is particularly exposed as the exclusive field of the young Vietnamese, which is because although the Vietnamese middle class, merchant class, clerical workers and housewives have time and money to spare for Korean movies, dramas, cosmetics, cellular phones, computers and cars, they are not interested in learning Korean language yet. The fact young Vietnamese like and learn Korean language is the important criteria of showing the level of Korean wave`s influence on them, and that they don`t merely listen to Korean music or watch Korean film and drama but also learn Korean means that they can have new opportunities for their studies and jobs through these and further they can make a life closer to Korea. So this may be necessary for the future Korean-Vietnamese relations. Accordingly, although Korean good, films, dramas and K-POPs are still influential in Vietnam, it is necessary to increase Korean language education and learning in Vietnam for development of the longer, more interactive and sustainable Korean wave. Even though Korean language education and learning are carried out under Korean government`s support in many fields in Vietnam, most of the Vietnamese don`t come up to the high level, as they start learning Korean in college. If the education of Korean language is included in Vietnamese middle and high school curriculum by reflecting realistic demand for Korean language education and learning, it will be possible to cultivate professional manpower of Korean language improved in quantity and quality.

KOREAN (1) – VIETNAMESE COOPERATION ADVANTAGES AND SHORTCOMINGS FROM A CULTURAL PERSPECTIVE

Tran Thi Thu Luong 조선대학교 국제문화연구원 2013 국제문화연구 Vol.6 No.1

From a cultural perspective, the paper analyzes advantages of the KoreanVietnamese relation brought about by cultural similarities which foster its development as well as the differences between the two cultures which have caused shortcomings and challenges to the relation. 1. Similarities: · Both the traditional Korean and Vietnamese culture are agriculture-based and full of humanities with distinctive features: sensibility, sophistication, harmony with nature, and the capacity for love and spiritual matters. · Both are peripheral satellites in the sphere of influence of the two great cultural centers, China and India, which leave a profound impact on traditional Korea and Vietnam, namely the centralized feudalist model of state organization, Confucianism, the Chinese language, and Buddhism. These cultural similarities are advantages in the Korean-Vietnamese relation which promote a special development in recent years.2. Differences: The Korea and Vietnamese cultures are both ancient with thousands of years of development in different natural and social contexts, and hence, have different identities. Therefore, the existence of differences in the cultural life of the two nations is common and inevitable. However, the major difference that has hindered the Korean-Vietnamese relation in recent years lies mostly in the discrepancy in the modernity level of the two cultures originating from the unequally developed labor force of each nation. The modern Korean way of life and work culture is an industrialized one with the following features: emphasis on technology, respect for the law, efficiency-orientedness, dynamism, mobility and fast pace. In contrast, the modern Vietnamese way of life and work culture is still tinted with habits and customs of a largely agriculture-based society such as lack of discipline and legal knowledge, ignorance of the law, tardiness, scientific and technological inefficiency, lack of competitiveness, poor foreign language and communication skills, etc. As a result, the most serious shortcoming of the KoreanVietnamese relation during the past few years is failing to shorten the gap between the development levels of the labor force of the two countries, and to successfully transfer the highly advanced Korean work culture and management practice onto the Vietnamese partner. The most important reason leading to this drawback is both sides are still illprepared to effectively support the rapid development in this relation.

Promoting Similarities in the Cultural Humanity for Guidance on Reducing Conflicts and Increasing Harmony in Korean Companies in Vietnam

Tran Thi Thu Luong 건국대학교 통일인문학연구단 2017 통일인문학 Vol.3 No.2

Based on the findings on similarities and differences in the Korean and Vietnamese cultural features, and the social surveys conducted as part of the project ”Compiling, Publishing and Disseminating the Handbook of Korean-Vietnamese Behavior” by South Korean Studies Center, University of Social Sciences and Humanities, Vietnam National University - Ho Chi Minh City (USSH-VNU-HCM) with the support of the Academy of Korean Studies (AKS) from September to October 2016,the paper covers the three points: First, analyzing similarities that create a special interaction effect between the two cultures. They are ones underlying the spectacular development of the Korea-Vietnam relations during the past time. Among them are similarities in the humanity and tolerance with a distinctive feature of “respect for affection”, playing the most important role;second, analyzing cultural collisions caused by distinctive features in the structures of the two countries’ traditional cultures. They include those of the South Korean culture namely strong hiarachy, high respect of routines, and self-esteem of mono-culture and those of the Vietnamese culture namely strongvillage democracy, low respect of formalities, resistance to imposed culture; and simultaneously analyzing the gaps in the modernity of the Vietnamese workers' culture compared to the requirements of modern production in Korean enterprises so as to point out that they are reasons for the increase of conflicts in Korean enterprises’ operation process in Vietnam; and third, suggesting, based on the analysis, some cultural solutions to increase harmony and reduce conflicts, supporting a sustainable development of the Korea-Vietnam cooperation in Korean enterprises in Vietnam.

ADVANTAGES AND SHORTCOMINGS FROM A CULTURAL PERSPECTIVE

TRAN Thi Thu Luong 조선대학교 국제문화연구원 2013 국제문화연구 Vol.6 No.1

From a cultural perspective, the paper analyzes advantages of the Korean-Vietnamese relation brought about by cultural similarities which foster its development as well as the differences between the two cultures which have caused shortcomings and challenges to the relation. 1. Similarities: • Both the traditional Korean and Vietnamese culture are agriculture-based and full of humanities with distinctive features: sensibility, sophistication, harmony with nature, and the capacity for love and spiritual matters. • Both are peripheral satellites in the sphere of influence of the two great cultural centers, China and India, which leave a profound impact on traditional Korea and Vietnam, namely the centralized feudalist model of state organization, Confucianism, the Chinese language, and Buddhism. These cultural similarities are advantages in the Korean-Vietnamese relation which promote a special development in recent years. 2. Differences: The Korea and Vietnamese cultures are both ancient with thousands of years of development in different natural and social contexts, and hence, have different identities. Therefore, the existence of differences in the cultural life of the two nations is common and inevitable. However, the major difference that has hindered the Korean-Vietnamese relation in recent years lies mostly in the discrepancy in the modernity level of the two cultures originating from the unequally developed labor force of each nation. The modern Korean way of life and work culture is an industrialized one with the following features: emphasis on technology, respect for the law, efficiency-orientedness, dynamism, mobility and fast pace. In contrast, the modern Vietnamese way of life and work culture is still tinted with habits and customs of a largely agriculture-based society such as lack of discipline and legal knowledge, ignorance of the law, tardiness, scientific and technological inefficiency, lack of competitiveness, poor foreign language and communication skills, etc. As a result, the most serious shortcoming of the Korean-Vietnamese relation during the past few years is failing to shorten the gap between the development levels of the labor force of the two countries, and to successfully transfer the highly advanced Korean work culture and management practice onto the Vietnamese partner. The most important reason leading to this drawback is both sides are still ill-prepared to effectively support the rapid development in this relation.

Determinants of the Competitiveness of Women-Owned Small- and Medium-Sized Enterprises: An Empirical Study from Vietnam

Tien Ngoc DAO,Ha Thi Thu LE,Phuong Thi Mai CHU,Ngan Hoang PHAM,Trang Thi Dai LUONG,Dung Tri TRAN 한국유통과학회 2021 The Journal of Asian Finance, Economics and Busine Vol.8 No.12

Guided by a resource-based theory, this study is the first one that takes a quantitative approach to identify determinants of competitiveness of women-owned small and medium enterprises (SMEs) in Vietnam. The study employs time series data of Vietnamese SMEs extracted from the Vietnam Small and Medium Enterprises Survey conducted biennially from 2005 to 2015 in ten Vietnamese provinces. Firm competitiveness hereby is indicated by revenue, market share, profitability, and export volume. The research reveals a number of determining factors, of all, research and development, labor skills, business environment, technology investment are the most important factors, followed by capital and headcount. It is indicated that the determining factors have different influences on competitiveness obtained by different measurements. Therefore, it is based on specific targets and situations to make wise business decisions. The authors also make comparisons among groups of women-owned enterprises divided by their firm age, location, ownership, export, age, and educational background of business owners. The findings serve as critical empirical evidence and provide policy recommendations for improving the competitiveness of women-owned SMEs in Vietnam. The recommendations range from technology support, education and professional support for female entrepreneurs, access to capital and human resources to business environment improvement.

Quantitative Trait Loci Associated with Heat Tolerance in Rice (Oryza sativa L.)

( Bui Chi Buu ),( Pham Thi Thu Ha ),( Bui Phuoc Tam ),( Tran Thi Nhien ),( Nguyen Van Hieu ),( Nguyen Trong Phuoc ),( Luong The Minh ),( Ly Hau Giang ),( Nguyen Thi Lang ) 한국육종학회 2014 Plant Breeding and Biotechnology Vol.2 No.1

A total of 310 BC2F2 lines derived from the cross of OM5930/N22 were evaluated for heat stress at flowering. Genetic map was set up with 264 polymorphic SSRs to detect linkage to the target traits. The map covers 2,741.63 cM with an average interval of 10.55 cM between two marker loci. Markers associated with heat tolerance were located mostly on chromosomes 3, 4, 6, 8, 10 and 11. The proportion of phenotypic variation explained by each QTL ranged from 17.1% for RM160 to 36.2% for RM3586. Four QTLs were detected for filled grains per panicle on chromosome 4 at the interval of RM468 - RM7076 and RM241 - RM26212, explaining 13.1 and 31.0% of the total phenotypic variation, respectively. Two QTLs controling unfilled grain percentage was also detected at loci RM554 and RM3686 on chromosome 3 explaining 25.0 and 11.2% of the total phenotypic variance. One QTL was detected for 1,000-grain weight located at the locus RM103 on chromosome 6, explaining 30.6% of the total phenotypic variance. Also, a QTL at the locus RM5749 on chromosome 4 was identified which explained 10.8% of the total phenotypic variance of grain yield. A single QTL at the interval of RM3586- RM160 on chromosome 3 was detected in conformity with the QTL findings for heat tolerance in previous studies.