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      • Adding Emotion to the Gifted Musical Mind: Towards a Model of Musical Thinking

        Roland S. Persson 대한사고개발학회 2010 The International Journal of Creativity & Problem Vol.20 No.2

        Much research has explored cognitive functions and the nature of information processing since the cognitive revolution began with the advent of computers. With the establishing of music psychology attention was directed also to the cognition and processing of music. However, the initial reluctance of Science to avoid the study of emotions became a problem especially in studying music as a cultural phenomenon, with the inherent ability to trigger strong affective responses. For future research into music behavior to arrive at a more complete understanding of musical giftedness and what separates general music information processing from gifted music information processing, a heuristic model of gifted musical thinking, including affective behavior, bringing domain constituents together, is much needed. This is therefore the objective of this article, namely to review relevant research and in so doing propose a differentiated model of gifted musical thinking by outlining cognitive function and bringing the most probable constituents of such musical thinking together, drawing from Persson’s (2009) multidimensional model of musical giftedness, which adds the significance of affective responses and emotive skills to the construct of musical giftedness.

      • Development of Somaloy Components for a BLDC Motor in a Scroll Compressor Application

        Persson Mats,Nord Goran,Pennander Lars-Olov,Atkinson Glynn,Jack Alan 한국분말야금학회 2006 한국분말야금학회 학술대회논문집 Vol.2006 No.1

        Electric scroll-compressor drives are commonly used for e.g. home appliance cooling units. The recent development of hybrid cars with internal combustion engine in combination with electrical propulsion requires new solutions to be able to cool the passenger compartment of cars at stand-still. Both application areas demand efficient motor drives to reach good economy and efficient use of limited battery power as well as competitive volume/weight for a given output. The BLDC motor is a controllable and efficient solution. A major part of the motor is the soft-magnetic core. The powder based Somaloy® material shows high resistivity and induction as the result of engineered iron particles with in-organic coating. The unique features of compacted Somaloy® components can be utilized to enhance the shape and total volume of the BLDC motor with at least maintained efficiency compared to the use of traditional laminated steel sheet cores. A careful design of the Somaloy® components can also simplify assembly and positively influence the coil configuration. This study shows a comparison between a typical laminated BLDC motor and a redesigned, Somaloy® based version adapted for a scroll-compressor application.

      • KCI등재

        Trade Facilitation and the EU-ACP Economic Partnership Agreements

        ( Maria Persson ) 세종대학교 경제통합연구소 (구 세종대학교 국제경제연구소) 2008 Journal of Economic Integration Vol.23 No.3

        This paper assesses the potential effects from trade facilitation in terms of increased trade flows both on average and specifically for the six regional groups of ACP countries negotiating Economic Partnership Agreements (EPAs) with the EU. Data from the World Bank`s Doing Business Database on the time required to export or import are used as indicators of cross-border transaction costs, and a gravity model on two-way bilateral trade between 22 EU countries and 100 developing countries is estimated using a sample selection approach. The results suggest that time delays on the part of the exporter and the importer generally significantly decrease trade flows, but also that this effect is not constant, in the sense that the elasticity of trade with respect to border delays declines at higher levels of time requirements. On average, lowering border delays in the exporting country by one day from the sample mean would yield an export-increasing effect of about 1 percent, while the same reduction in the importing country would increase imports by about 0.5 percent. Significant negative effects are also found of both export and import transaction costs for most EPA groups, and the effects tend to be at least as large as the average or larger. The results are generally robust for a number of alternative estimation methods such as Poisson estimation, IV estimation taking sample selection into account and the sample selection approach suggested by Helpman et al. (2007).

      • KCI등재

        Prothrombin Complex Concentrate versus Fresh Frozen Plasma in Adult Patients Undergoing Cardiac Surgery: A Systematic Review and Meta-Analysis

        Patricia Viana,Jessica Hoffmann Relvas,Marina Persson,Thamiris Dias Delfino Cabral,Jorge Eduardo Persson,Jessica Sales de Oliveira,Paulo Bonow,Camila Veronica Souza Freire,Sara Amaral 대한심장혈관흉부외과학회 2024 Journal of Chest Surgery (J Chest Surg) Vol.57 No.1

        Background: Prothrombin complex concentrate (PCC) and fresh frozen plasma (FFP) are commonly used to manage bleeding in patients during cardiac surgery. However, the relative efficacy and safety of these 2 strategies remain uncertain. Methods: MEDLINE, Embase, and Cochrane were searched for studies comparing PCC and FFP in patients who underwent cardiac surgery complicated by bleeding. Review Manager (RevMan) ver. 5.4 (Nordic Cochrane Centre, The Cochrane Collaboration) was used for statistical analysis. Binary and continuous outcomes were compared using pooled risk ratios and mean differences, respectively. The meta-analysis protocol was registered in the International Prospective Register of Systematic Reviews under protocol number CRD42022379144. Results: We included 8 studies with 1,500 patients, of whom 613 (40.9%) received PCC. The mean follow-up period ranged from 28 to 90 days. The PCC group had significantly lower chest tube drainage at 24 hours (mean difference [MD], -148.50 mL; 95% CI, -253.02 to -43.99 mL; p=0.005; I2=42%). Fewer units of red blood cells (RBCs) were transfused within the first 24 hours (MD, -1.02 units; 95% CI, -1.81 to -0.24 units; p=0.01; I2=56%), and fewer patients required RBC transfusion within the first 24 hours (risk ratio, 0.85; 95% CI, 0.78–0.93; p<0.007; I2=45%) in the PCC group. There were no statistically significant differences in secondary outcomes. Nonetheless, a subgroup analysis of randomized controlled trials failed to corroborate the results obtained from the main analysis. Conclusion: Our findings suggest that PCC can be effective, without increased adverse events, when compared with FFP in patients undergoing cardiac surgery complicated by bleeding.

      • SCIESCOPUS

        Bio‐available zinc in rice seeds is increased by activation tagging of <i>nicotianamine synthase</i>

        Lee, Sichul,Persson, Daniel P.,Hansen, Thomas H.,Husted, Søren,Schjoerring, Jan K.,Kim, You‐,Sun,Jeon, Un Sil,Kim, Yoon‐,Keun,Kakei, Yusuke,Masuda, Hiroshi,Nishizawa, Naoko K.,An, Gynheung Blackwell Publishing Ltd 2011 PLANT BIOTECHNOLOGY JOURNAL Vol.9 No.8

        <P><B>Summary</B></P><P>We generated rice lines with increased content of nicotianamine (NA), a key ligand for metal transport and homeostasis. This was accomplished by activation tagging of rice <I>nicotianamine synthase 2</I> (<I>OsNAS2</I>). Enhanced expression of the gene resulted in elevated NA levels, greater Zn accumulations and improved plant tolerance to a Zn deficiency. Expression of Zn‐uptake genes and those for the biosynthesis of phytosiderophores (PS) were increased in transgenic plants. This suggests that the higher amount of NA led to greater exudation of PS from the roots, as well as stimulated Zn uptake, translocation and seed‐loading. In the endosperm, the <I>OsNAS2</I> activation‐tagged line contained up to 20‐fold more NA and 2.7‐fold more zinc. Liquid chromatography combined with inductively coupled plasma mass spectrometry revealed that the total content of zinc complexed with NA and 2′‐deoxymugineic acid was increased 16‐fold. Mice fed with <I>OsNAS2‐D1</I> seeds recovered more rapidly from a zinc deficiency than did control mice receiving WT seeds. These results demonstrate that the level of bio‐available zinc in rice grains can be enhanced significantly by activation tagging of <I>OsNAS2</I>.</P>

      • THE SUSTAINABLE BRAND EQUITY MODEL. A RETAIL STUDY MEASURING SUSTAINABLE BRAND EQUITY

        Tony Apéria,Christian Persson 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07

        Introduction Aim Research in the Swedish retail sector 2017, shows that 37% of the public in Sweden has attitudes and behavior that make them part of the Lifestyle of Health and Sustainability group (Lohas). Lohas is a method (see Lohas.se) to measure sustainable living in a global context (Swedish Sustainability Ranking 2017). This make Sweden in the forefront. Furthermore, the Swedish government has issued a new law (entered into force in 2017) that demands Swedish companies with more than 250 employees or a certain turnover to annually report their sustainability efforts and how it connects to their business model. This is the background for our study investigating different industry sectors in Sweden. In this environment, retailers such as IKEA, Apoteket, Max Burger, Clas Ohlson, and H&M, followed by others, have gained recognition regarding their strong brands as well as good practice within sustainability. Sustainability has recently become more relevant to study. In Sweden repeated surveys, (2004-2017), have shown that Swedish retailers are perceived as the most reputable and sustainable of all companies. What is the background that makes retailers so trusted and sustainable among the general public and customers in Sweden? The purpose of this paper is to present and analyze the underlying factors which give retailers in Sweden such a high sustainability scores over time i.e. what factors are important to achieve sustainable brand equity in the Swedish retail sector. A detailed comparison will be made of two large surveys carried out in 2016 and 2017. Design/methodology/approach This paper explores the branding framework Customer-Based Brand Equity as well as Points of Difference (POD) and Points of Parity (POP) in a projective retailer sustainability perspective, Keller, Apéria and Georgson (2012). The overall customer brand equity framework is developed by Keller (1993). PODs is defined as unique associations, strong and favorable, linked to a brand. POPs are associations that can be shared with other brands, Keller, Sternthal, and Tybout (2002). Ailawadi and Keller (2004) discuss the importance of measuring retailer brand equity. According to the researchers brand equity has been one of the most challenging and important issues for both academics and managers. The chosen framework and the analysis for the study is the corporate brand level. A sustainability index, developed by Apéria, has been developed and tested during the period 2015-2017. The sustainability index measures four dimensions of sustainability: environment/climate, society/ethics, longterm/future perspective, and openness (see figure 1). The index is inspired by the Triple bottom line approach. The data comes from the Swedish Sustainability Ranking, the largest survey on sustainability in Sweden. More than 18,000 online surveys were carried out in 2016 and 25,000 surveys carried out in 2017. The panelists participating in the survey were recruited in order to be representative of the Swedish general public, age 18-74 years. 190 well-known and visible consumer companies were measured in 2016 and 200 companies and organizations in 2017. These companies were selected because they are well-known, salient and represent important categories from a consumer point of view. Our view of salience is based on Ehrenberg, Barnard and Scriven (1997). A pre-study was carried out in 2015 in order to understand consumer criterias for choice of retailer. In 2016, 32 retailers where measured in a specific retailer frame of reference. 4,225 surveys where carried out among general public who participated in the study. In the 2017 survey, 35 retailers were measured and 3,416 surveys were carried out, also in a retailer frame of reference targeting the general public. All respondents taking part in the study initially ranked companies with product, brand, and sustainability attributes. The respondents ranked these retailers with approximately 35 brand- attitude questions (Likert scale from 1-7). In the second part of the interview each respondent also indirectly, through a projective approach, described the retailer. The perspective of reputation and sustainability metrics has traditionally been used in a strict rational point of view. One example of reputation metrics is the RepTrak model described by Fombrun, Ponzi, and Newburry (2015), and van Riel (2012). Chun and Davies (2004) and J. Aaker (1997) have also discussed corporate character and brand personality from a rational point of view. Ailawadi and Keller (2004) have pointed out that brand personality as an area deserves greater attention from research. The authors of this article argue that a complementary perspective is needed to fully understand how consumers evaluate corporate brands and sustainability and the complexity behind this process. The authors propose to add emotional components in the evaluation, as a complement to the traditional rational view. The proposed way to understand the emotional side of a corporate brand is to use projective techniques (Apéria 2001, Apéria and Back 2004, Keller, Apéria and Georgson 2012). An advantage of projective techniques is that they may elicit responses that respondents may be unwilling or unable to give by traditional interview methods. In this retailer study we used projective techniques in order to explore the more emotional aspects of the retailers. Findings The results from the analyze presents Swedish retailers as representing the most sustainable of all company categories in Sweden. During a period between 2004-2017 the retail category have been in top positions of the Swedish reputation and sustainability ranking, measured in a longitudinal study. Apoteket, The Body Shop and Clas Ohlson have been ranked as number one, one time each. While IKEA has been number one eleven times during the period. During the last two years, 2016 and 2017 IKEA was ranked as number one, based on the sustainability index. The analyze has shown that the highly sustainable retailers operating in the Swedish market primarily are characterized by strong brands as well as strong perceptions of sustainability. An interesting example is the local Swedish fast-food company Max Burgers that strongly outperforms McDonald´s both as a brand as well on sustainability. Successful retailers have different personalities, and archetypes compared with other corporate categories. The analysis reveals that the strongest retailers with a high sustainability index are characterized by having strong brand personalities. Furthermore, the analysis also reveals that the archetypes characterizing these retailers are we-oriented archetypes such as: ordinary/familiar, stable/down to earth, but also the ego-oriented archetype focused/specialist. Examples of retailers with a strong brand personality are IKEA, The Body Shop, Stadium, ICA, Zara and H&M. When we compare the data from the study 2016 with 2017 we see the same results. Our results from both studies indicate that local retailers are more positively evaluated than international. We-orientated brands score higher than ego-orientated. Some retail categories are perceived better than others are. Examples of strong retail categories are pharmacies, furniture, food, and sport stores and weak retailer categories are hamburger restaurants, consumer electronics and telecom stores. However, there is always an opportunity for a retailer to be stronger than the category they represent. One example, earlier mentioned is the local hamburger chain Max Burgers that strongly outperforms international competitors such as Burger King and McDonald´s, when we compare their sustainability indexes. The results indicate that both rational and emotional factors constitute an important part of the Sustainable Brand Equity Model. This new model (see figure 2) has been developed and tested during surveys 2015-2017 by one of the authors as a part of the Swedish Sustainability Ranking. Central components of the model are sustainability indexes, corporate brand personality, brand associations meeting need segments which lead to brand loyalty and trust capital. Finally, our survey shows that retailers needs to be strong in both brand and sustainability. It´s not enough to only excel in sustainability. Research limitations/implications The Sustainability survey was carried out both in 2016 and 2017 in a retailer frame of reference including different retailers from different sectors. The authors recognize that Swedes rank retailers as the most reputable and sustainable category of companies every year. In different countries the general public has different opinions about which companies they found most reputable (Apéria, Simcic Brønn, and Schultz, 2004). Originality/value The authors compares the chosen 32 retailers studied in 2016 with 35 retailers studied in 2017 with the same method. In both surveys we used both rational questions and emotional projective questions in order to understand the retailers in-depth. In both surveys a sustainability index was used in order to rank the retailers.

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