The role of cultural intelligence in intercultural service encounters

Lanlan Kong,Sungho Ji,Zhiqiang Ma,Hyounggil Kim 한국무역학회 2017 한국무역학회 국제학술대회 Vol.2017 No.11

감정조절 유능성과 경력만족의 관계에서 다차원 셀프리더십의 매개효과

Lanlan Kong,김윤정,마지광 한국자료분석학회 2017 Journal of the Korean Data Analysis Society Vol.19 No.5

A few studies have suggested several factors that affect people's positive attitude toward career, namely, career satisfaction. These studies have focused mainly on individual characteristics, such as personality, disposition. but have not taken into account personal competence, which can also explain individual differences. Accordingly, this study aims to apply the factor of emotional regulation competence, explore the effect of emotional regulation competence on career satisfaction, and the mediation of multiple self-leadership between these two factors. A quantitative survey methodology was utilized to collect data on 299 employees who have worked in the tourism service industry at Jeju. SPSS macro was used to analyze multiple mediating effects. The results are as follows. First, emotional regulation competence was positively associated with career satisfaction and multiple self-leaderships (behavior-focused strategy, natural reward strategy, constructive thought strategy). Second, in the relationships between multiple self-leaderships and career satisfaction, only natural reward strategy had significant influence on career satisfaction. Third, natural reward strategy had partially mediated the relationship between emotional regulation competence and career satisfaction. These findings show the significant role of emotional regulation competence on career satisfaction, and the importance of intrinsic reward in improving career satisfaction. 일생동안 축적된 경력에 대한 호의적인 태도인 경력만족은 다양한 요인들에 설명되고 있다. 기존연구에서 경력만족은 성격 및 성향과 같은 개인 특성에서 그 원인을 규명하고 있으나, 개인 차이를 반영하는 유능성으로 범위를 확대할 수 있다. 이에 본 연구에서는 감정유능성의 요소인 감정조절 유능성의 다차원 셀프리더십에 대한 영향력, 감정조절 유능성과 다차원 셀프리더십의 경력만족에 대한 역할, 그리고 감정조절 유능성과 경력만족의 관계에서 다차원 셀프리더십의 매개효과를 입증하고자 하였다. 자료수집은 제주지역에 소재하는 관광 서비스 업종 종사자를 대상으로 하였으며, 299명으로부터 획득된 자료를 분석에 활용하였다. 분석과정은 SPSS macro를 활용하여 다중 매개효과를 수행하였다. 실증분석 결과, 감정조절 유능성은 경력만족과 다차원 셀프리더십(행동지향전략, 자연보상전략, 건설적사고전략)에 긍정적인 영향력이 확인되었고, 다차원 셀프리더십 가운데 자연보상전략만이 경력만족의 원인으로 규명되었다. 감정조절 유능성과 경력만족의 관계에서 다차원 셀프리더십의 매개효과는 자연보상전략을 통한 경로만이 부분 매개효과가 있는 것으로 입증되었다. 이러한 결과는 경력만족에 있어 개인 차이를 반영하는 감정조절 유능성의 중요성을 입증하는 것이며, 경력만족을 위한 자기관리활동에 있어 내재적 보상의 중요성을 보여주고 있다.

브랜드경험과 즐거움, 구전의도의 관계

공란란(Lanlan Kong),김형길(Hyounggil Kim),다니엘 김(Daniel J. Kim) 한국인터넷전자상거래학회 2015 인터넷전자상거래연구 Vol.15 No.3

The present study is aimed to demonstrate the causal relationships of muli-dimensional brand experience(sensory, affective, behavioral, intellectual) to pleasure and WOM intention, to investigate mediating effects of pleasure in the links between multi-dimensional brand experiences and WOM intention, and to explain the differences between South Korean and Chinese. The results are indicated as follows. First, brand experiences(sensory, affective, behavioral, intellectual) had positive effects on consumer’s pleasure in both sample. Second, it was demonstrated that brand experiences was significant causes on inducing consumers’ WOM intention for South Korean and Chinese consumers. Finally, it was demonstrated that pleasure had fully mediated in the relationship between brand experiences and WOM intention in all sample. The findings will help global marketers establish more efficient brand strategies according to the differences and similarities between South Korean and Chinese smartphone consumers.

코칭리더십과 맥락수행 관계에서 기본심리욕구의 매개효과

지성호(Sung ho Ji),Lanlan Kong 대한리더십학회 2017 리더십연구 Vol.8 No.2

최근 리더십 연구에서 리더십과 수행의 관계를 연결하는 중재변수로 기본심리욕구에 대한 관심이 증대되고 있다. 이에 본 연구에서는 코칭리더십과 맥락수행의 관계에서 기본심리욕구의 매개효과를 규명하고자 하였다. 연구대상은 제주지역에 소재하는 호텔 및 관광 서비스업종 종사자를 대상으로 자료를 수집하였으며, 실증분석에는 226명으로부터 획득된 자료를 활용하였다. 분석결과, 코칭리더십은 자율성과 관계성 욕구를 촉진하나, 유능성욕구에는 영향력이 없었다. 또한 관계성 및 유능성 욕구는 맥락수행의 원인이 되나, 자율성욕구는 영향력 관계가 없었다. 매개효과의 경우, 코칭리더십-관계성욕구-맥락수행의 경로만 유의하였으며, 양자관계가 부분 매개되는 것으로 확인되었다. 본 연구결과는 리더십과 수행의 관계에 있어 한국인을 대상으로 기본심리욕구의 매개효과를 검증하고 있으며, 매개변수로써 기본심리욕구의 중요성을 입증하고 있다. 나아가 리더십 분야에서 기본심리욕구와 관련한 연구자들의 관심을 유도하며, 후속 연구와 관련된 유용한 이론적 및 실무적 시사점을 제안하고 있다. Basic psychological needs as an intervening variable in the links of leadership and performance, have a rising concern in recent researches. Accordingly, this research attempted to explore the mediating effects of basic psychological needs between coaching leadership and contextual performance. The data which was applied to analysis was collected from 226 employees who have worked for hotels and tourism service companies in Jeju. The results indicated as followed. First, needs for autonomy and relatedness were positively affected by coaching leadership, whereas need for competence was not significant. Second, relatedness and competence needs had a significant impact on contextual performance, however the influence of autonomy need on contextual performance was not supported. Finally, only the path of coaching leadership→need for relatedness→contextual performance was partial mediated. The findings which examined the mediating influence of basis psychological needs in the relation of leadership and performance suggest the importance of basis psychological needs as a mediating variable. Additionally, the results arouse the attention of researchers on basic psychological needs in leadership research area, and give a few useful theoretical and practical implications for the future research.

THE EFFECT OF PERCEIVED VALUE OF MOBILE SOCIAL NETWORK GAME(MSNG) ON CONTINOUS USAGE INTENTION IN CHINA : FOCUSED ON MEDIATION EFFECT OF COMMITMENT

Tae-Hoon Kang,Hyoung-Gil Kim,LanLan Kong 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.10

This paper is conducted to support Korean game development companies to enter the MSNG market in China. According to preceding researches, the life-cycle of MSNG is under 3 months. Short-term of the MSNG's life-cycle raises the problems of low profits or deficit of companies managed to enter the Chinese market. Therefore, it needs to lead MSNG users to continuos use to extend the life-cycle. The plan to extend the life-cycle is likely to be a critical factor to be survived in Chinese market. The commitment is considered as the factor to make usage of MSNG longer by researchers. This paper also infers that the plan to keep MSNG user's commitment continuos develops their perceived functional value, emotional value and social value, with the reasonal, emotional and psychological point of view. We make a effort to reveal the relationships among factors through 318 data from Chinese MSNG users. Futhermore we would like to suggest that the companies consider continuos usage intention of MSNG users as the critical factor which makes a profit based on the result of this survey and propose the direction of future researches from the limit of this paper.

THE EFFECT OF PERCEIVED VALUE OF MOBILE SOCIAL NETWORK GAME(MSNG) ON CONTINOUS USAGE INTENTION IN CHINA : FOCUSED ON MEDIATION EFFECT OF COMMITMENT

Tae-Hoon Kang,Hyoung-Gil Kim,LanLan Kong 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7

This paper is conducted to support Korean game development companies to enter the MSNG market in China. According to preceding researches, the life-cycle of MSNG is under 3 months. Short-term of the MSNG's life-cycle raises the problems of low profits or deficit of companies managed to enter the Chinese market. Therefore, it needs to lead MSNG users to continuos use to extend the life-cycle. The plan to extend the life-cycle is likely to be a critical factor to be survived in Chinese market. The commitment is considered as the factor to make usage of MSNG longer by researchers. This paper also infers that the plan to keep MSNG user's commitment continuos develops their perceived functional value, emotional value and social value, with the reasonal, emotional and psychological point of view. We make a effort to reveal the relationships among factors through 318 data from Chinese MSNG users. Futhermore we would like to suggest that the companies consider continuos usage intention of MSNG users as the critical factor which makes a profit based on the result of this survey and propose the direction of future researches from the limit of this paper.