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기호분석을 통해서 본 광고 연구- 프랑스 광고를 중심으로 -
호윤정 한국기초조형학회 2004 기초조형학연구 Vol.5 No.4
Advertisement has being diversely changed and it is taking up an important position in people's life today as present industrial society is changing into a new propensity to consume. New products are known and needs and desire are had through advertisement. In addition, we contact thousands of advertisement through mass media like newspaper, TV, Internet, etc. and see many types of advertisement. People are judging and consuming the product by way of its own image and their sign rather than consuming it according to their needs itself when they consume products. Thus, more aggressive analysis and study came to be required because advertisement has been necessary as a tool for consumption. Advertisement as a sign is classified into signifier and signified based upon Saussure's definition. This time the visual image and words of advertisement consist of signifier and they can understand advertisement through signified meaning. In this study, I will analyze instructive, sentimental, writing and active features considered when people compose of analysis target, that is print advertisement, and how the balance between visual and linguistic factors are solved based upon advertisement type in the semiotic analysis of advertisement. 새로운 소비성향으로 변화하는 오늘날 산업사회에서 광고는 다양하게 변화되고 있으며 현대인의 생활 속에 중요하게 자리 잡고 있다. 광고를 통해 새로운 상품이 알려지고 상품에 대한 욕구와 기대가 생긴다. 또한 신문, TV, 인터넷 등의 매체에서 수많은 광고를 접하게 되고 여러 형태의 광고들과 마주치게 된다. 사람들이 상품을 소비함에 있어서는 그 자체를 필요에 의해 소비하기 보다는 그 상품이 가지는 이미지나 기호로써 그 상품을 판단하고 소비하고 있는 것이다. 그러므로 소비를 위한 도구로써 광고가 필요하고 광고기호에 대한 보다 적극적인 분석과 연구가 필요하게 되었다. 기호로서의 광고는 소쉬르(Saussure)의 정의에 의해 기표와 기의로 나뉘게 된다. 이때 광고의 시각적 이미지와 문구는 기표를 이루게 되고 기의를 통해 광고를 이해하게 된다. 본 연구는 분석대상인 인쇄광고를 구성할 때 고려되는 지시적 기능, 정서적 기능, 시적 기능, 능동적 기능 등의 특징에 대해 살펴봄과 동시에 이때 광고들이 기호분석에 있어서 시각 요소와 언어 요소 사이의 균형이 광고의 유형별로 어떻게 자리 잡게 되는지를 연구하고자한다.
보육형태와 가사노동분담이 기혼여성의 우울수준에 미치는 영향
호윤정 ( Yoon Jung Ho ),오영아 ( Young A Oh ),이명선 ( Myung Sun Lee ) 대한보건협회 2015 대한보건연구 Vol.41 No.2
Objective: The purpose of the study was to understand the effects of childcare type and sharing housework on depression level among the married women with preschool children. Methods: The research design for this study was a descriptive survey design using convenience sampling. Data were collected through self report questionnaires from total 211 married women with preschool children in area of Seoul, Gyeonggi, and Daejeon. Data were analyzed using SPSS 22.0 program, and included t-test, ANOVA, and hierarchical regression analysis. Results: Age(β=-.186, p<.001), subjective health satisfaction(β=-.127, p=.021), mother nurturing with childcare service(β=-.218, p=.042), women’s housework time(β=.502, p<.001) and satisfaction of sharing housework(β=-.236, p=.001) had an effect on depression level. Conclusion: In the conclusion, there were effects of childcare type and sharing housework on depression level among the married women with preschool children. Therefore, it is necessary to pay extra attention toward childcare support of married women with preschool children and require change from partner’s for sharing housework.
호윤정 ( Yoon Jung Ho ),김정연 ( Jeong Yeon Kim ) 커뮤니케이션디자인학회 2009 커뮤니케이션 디자인학연구 Vol.31 No.-
오늘날의 사회는 상품의 만들어진 이미지를 중요시 하게되어가고, 매체가 발달함에 따라 생활이 편리해짐과 함께 가상의 이미지들이 난무하는 시대로 변화하고 있다. 현실과 가상의 세계가 혼란스러워지고 점점 현실이 사라지는 현상이 일어나고 있다. 이러한 시점에서 장 보드리야르의 시뮬라시옹 이론이 연구할 가치가 있다고 생각된다. 본 연구는 아파트라는 공간이 예전의 주거의 목적만이 아닌 일상의 행복을 느끼게 해주는 공간으로 변화해가고 있음을 예측하고 `행복`을 표현한 아파트 광고의 실례를 통해 시뮬라시옹의 시대를 진단하고자 한다. 가족의 사랑을 느끼게 해주는 공간, 휴식의 공간, 경제적 부를 지켜낼 수 있는 공간 등으로 아파트는 변화하고 있고 그러한 예로 아파트 광고를 통해서 보이는 이미지가 어쩌면 우리가 추구하고자하는 `행복`으로 변화하고 있음을 짐작할 수 있다. Today, the society created the image of the product will become important, as media development, life becomes easy with a virtual image of an era of rampant as they are changing. Confusing world of virtual reality and reality is increasingly disappearing phenomenon is happening. Jean Baudrillard at the point of this theory Simulation think this is worth studying. The study of the residential apartments in the past the purpose of the space of everyday life, not just feel happy in the coming year to predict changes in space and `happiness` the representation of the apartment with me should you want to Diagnosis of the age of Simulation. Feel the love of family space, recreation space, economic space, call to defend our highway due to a change in the apartment, and such examples are shown through the apartment Advertising, maybe an image that we want to pursue `happiness` in the idea of changing can be.
김정연 ( Jeong Yeon Kim ),호윤정 ( Yoon Jung Ho ) 한국상품문화디자인학회(구 한국패키지디자인학회) 2009 상품문화디자인학연구 Vol.25 No.-
In 21st century, importance of brand identity has a tendency to increase as the world becomes one unified market. Astonishingly, the number of rice brands in Korea, which have been developed by local RPC`s (Rice Processing Complexes) and self-governments, reaches around 1700. A practice of naming a brand simply from its location is too widespread, which should be improved. To rice manufacturers in Kyunggi-do as well, their brand identities should be changed since consumer`s expenditure pattern and life style are evolving. When assimilating the characteristic of a province into a product design factor, providing a sense of consistency, and escalating its brand popularity by linking their product and brand image, it is possible to increase profitability through brand and set up more consistent marketing channels. Given F.G.I. analysis on rice brands in Kyunggi-do, they are required to improve their brand identity including brand name, logo design, coloring and package design, and specialize their brands from ones of other provinces. proper advertisement of their brands by use of systematic management and application of design factors can help maximize customer`s fulfillment and cope with diverse requirements.