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HIS 이용의도와 이용행동의 예측과 이해를 위한 비교우위 경쟁이론모형 판별
허향진,김태구 한국관광학회 2008 관광학연구 Vol.32 No.1
This paper examines hotel employees’ intention to use hotel information system(HIS) and usage behavior. Following a competing theoretical model (CTM) comparison approach, authors evaluated the extent to which prevailing intention-based models, including the technology acceptance model (TAM), the theory of planned behavior (TPB), and an integrated model of the TAM and TPB (IMTAMTPB), could predict and understand hotel employees’ intention to use HIS and usage behavior. Overall, findings suggested that the TAM may be more appropriate than the TPB and IMTAMTPB for predicting hotel employees’ intention to use HIS and usage behavior.
주민참여의식에 따른 지역경제여건, 지각된 편익비용, 관광개발유형간의 구조모델분석
허향진,현용호,허성철 한국관광학회 2005 관광학연구 Vol.29 No.3
This paper investigates the structural causality of the residents’ attitude towards participation, status of local economy and the type of tourism development based on social exchange theory. Authors found that the residents’ attitude towards participation and status of local economy significantly influenced by the type of development: small-scale and large-scale, which was intervened by perceived benefits and costs. However, it has not been found that there were significant influential relationships between the residents’ attitude towards participation and status of local economy.