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서비스 기업에서의 관계혜택이 관계몰입과 관계지속의도에 미치는 영향 -서비스 업종별 비교-
이정실 ( Joung Sil Lee ),허범영 ( Byum Young He ),홍순복 ( Soon Bok Hong ),임채관 ( Chae Kwan Lim ),강경수 ( Kyoung Soo Kang ),조윤주 ( Youn Joo Cho ) 관광경영학회 2012 관광경영연구 Vol.51 No.-
This study is to verify the structural relationship among 3 typical factor relational benefits, relational commitment, and relational continuance intention in service corporation. To test each measures; predictive utility in this context with AMOS. Sampling in this study is limited to the department store, beauty parlor, dental clinic and hotel restaurant in Busan, South Korea. The responders included 632. Data were analyzed by frequency, factor analysis, and AMOS. As the results, social benefit is major to influence on the relational commitment and relational continuance intention. Confidence benefit is major to influence on the relational continuance intention, while isn`t major determinant to influence on the relational commitment. Special treatment benefit is major to influence on the relational commitment, while isn`t major determinant to influence on the relational continuance intention. Social benefit is major to influence on the relational commitment in all of 4 service corporations. While confidence benefit isn`t major determinant to influence on the relational commitment in all of 4 service corporations. Special treatment benefits is major to influence on the relational commitment in beauty parlor, dental clinic and hotel restaurant.