강원 인제 빙어축제의 관광상품요인 분석과 개선방안 연구

함영덕 관광경영학회 2000 관광경영연구 Vol.10 No.-

The purpose of this study is research the problem and possibility of tourism product about In Jae local event festival in kangwon province. Local event festival is to establish cultural identity in local community and enrich local economy. But Kangwon local festivals have a lot of problems which are insufficiency of festival characteristic, uncertainty of festival theme and purpose consciousness, uniformity of festival program, festival management of leading public servant, concentration of festival period, small festival finance, insufficiency of independent management and festival expert, deficiency of festival tourism resource and the poverty of festival of festival policy. In this local situation, In Jae a pond smelt festival has established korean representative tourism festival in a short period. Therefore, the purpose of this article is to compare with other kangwon district and research some problems and improvements in In Jae county.

강원 양양지역 축제의 관광상품요인과 개선방안연구

함영덕 관광경영학회 1999 관광경영연구 Vol.5 No.-

The purpose of this study is to research the problem and possibility of tourism product about Yang Yang local event festival in Kangwon province. Local event festival is to estabilish cultural identity in local community and enrich local economy. But Kanwon local festivals have a lot of problems which are insufficiency of festival characteristic, uncertanity of festival theme and purpose consciousness, uniformity of festival program, festival management of leading public servant, concentration of festival period, small festival finance, insufficiency of independent management and festival expert, deficiency of festival tourism resource and the poverty of festival policy. In this local situation, Yang Yang county has estabilished Korean representative tourism festival in a short period. Therefore, the purpose of this article is to compare with other Kanwon district and research some problems and Improvements in Yang Yang county.

제14회 이천쌀문화축제 참가자 만족도 연구

함영덕(Ham, Young-Duck) 국제관광산업학회 2012 국제관광산업연구 Vol.5 No.1

The Purpose of this study is to suggest on the basic material of problems and development plans for the 14th Icheon Rice Cultural Festival through the research of satisfaction degree for participations. According to the research, participators of 32.3% consist of Kyonggido residents, visiting patterns are mainly made up oneday tour(88.2%), family trip(38.9%) and friend accompany(39.25%). The expenses of stay is highly made of below 50,000 won(49%). Therefore it must be planed for increasing program of a long stay and considered of friend accompany and family trip. The satisfactions variable which influences in the discrimination of other festivals consists of convenience facilities quality, program quality, information & guidance quality. It is suggested that satisfaction degree variables most highly influence than any other are festival program, festival information and guide, convenience facilites and festival place.

강원 양양지역 축제의 관광상품요인과 개선방안연구

함영덕(Yongduck Ham) 관광경영학회 1999 관광경영연구 Vol.3 No.2

충주세계무술축제 참가 동기 및 만족도 연구

함영덕 ( Young Duck Ham ) 관광경영학회 2005 관광경영연구 Vol.23 No.-

충주세계무술축제 관광상품화 방안에 관한 연구

함영덕(Ham, Young-Duck),한서윤(Han, Seo-Yun) 국제관광산업학회 2015 국제관광산업연구 Vol.8 No.2

The Purpose of this Study is to suggest on the basis materials of Chung Ju World MiltaRY Arts Festival through the research of Satisfaction degree for participators. Visiting motives for this festival is to experience various activities and culture of military arts festival and enjoy festival mood. Festival Satisfaction Degree is suggested in low satisfaction of various souvenir, food quality & price, foreign public relaction, child merchandise etc. In order to revisit for participators, it is to suggested in need of strengthening foreign public relation strategy and setting for opening period, international military arts contest, story telling works for Chung Ju culture inheritance. unique souvenir development, food quality improvement & price adjustment etc. one of the most important factors is to various & unique festival programs development in international military arts demonstration & contests and citizen’s passion, willingness, kindness, service spirt.

충주세계무술축제 참가 동기 및 만족도 연구

함영덕(Youngduck Ham) 관광경영학회 2005 관광경영연구 Vol.23 No.-

제16회 여주오곡나루축제 참가자 만족도에 관한 연구

함영덕(Ham, Young-Duck) 국제관광산업학회 2014 국제관광산업연구 Vol.7 No.1

The Purpose of the study is to suggest on the basic material of problem and development plans for the 16th Yeoju Ogoknaru Festival through the research of satisfaction degree for participations. According to the research, participators of the festival consist of Kyonggido(30%) and Chungcheongdo(26.6%), Seoul residents(17.7%). Visiting patterns are mainly made up of oneday tour(89.1%), family trip(43.7%)and friends accompany(34.7%). The expense of stay is made of an average 79,334 won. Therefore it must be planed for increasing program of a long stay and considered of friends accompany and family trip. The satisfactions variable which influences in the discrimination of other festivals consists of convenience facilities qualty, program quality, information & guidance quality. It is suggested that satisfaction degree variables most highly influence than any other are festival program and convenience facilites, festival information, place.

2013년 충주조정선수권대회 참가자 만족도연구

함영덕(Ham, Young-Duck) 국제관광산업학회 2013 국제관광산업연구 Vol.6 No.1

The Purpose of this study is to suggest on the basic material of problems and development plans for Chunggiu World Rowing Game through the research of satisfaction degree for partispations. According to the research, Participants of 57.2% consists of Chungbuk, 30.5%(Kyonggido residentsm), Visiting patterns are made of family accompany trip 28.3%, The expenses of stay is highly made of below 30,000won(69.9%). Therefore it must be planed for increasing program of long stay and considered of family accompany trip. The satisfaction variable that influence in the discrimination of other sport events consists of theme quality factor. The satisfaction variables that influence revisiting intention are presented by sequence of theme quality, hispitality quality, P.R & guidance quality. It is suggested that development factors of tourism researces most highly influences in revisiting decision than any other factors.

제9회 이천산수유꽃축제 참가자 만족도 연구

함영덕(Ham Young-Duck) 국제관광산업학회 2008 국제관광산업연구 Vol.1 No.1

  The Purpose of this study is to suggest on the basic material of problems and development plans for the Ninth Icheon Sansuyu Flower Festival through the research of satisfaction degree for participations.<BR>  According to this research, participators of 70.3% consists of Kyonggido residents, visiting prtterns are mainly made up one day tour(89.0%) and family trip(53.8%). The expenses of stay is highly made of below 50,000 won(64.8%). Marred women and housewife are highly interested in festival rather than a single and man. Therefore it must be planed for increasing program of a long stay and considered of women and family trip.<BR>  The satisfaction variable that influences in the discrimination of other festivals consists of convenience facilities quality, program quality, information & guidance quality. It is suggested that program satisfaction variable most highly influences than any other festival. Development factor of tourist resources influences extremely much for revisiting decision.