폐경후 여성에서 대동맥 석회화 유무에 영향을 미치는 인자들과 골밀도와의 관계

한호,홍상모,이창범,김동선,박용수,김태화,최웅환 대한내과학회 2005 대한내과학회 추계학술발표논문집 Vol.2005 No.1

TV광고 스토리텔링 유형에 나타난 언어와 비언어 표현 분석 연구

한호,목진요 한국기초조형학회 2016 기초조형학연구 Vol.17 No.6

본 연구는 광고 스토리텔링 유형과 구성요소를 분석하여 기존 연구의 결과와는 어떠한 차이가 있는지 알아보고자 하였으며, 이러한 차이는 어떤 현상과 의미를 내포하는지 알아보고자 하였다. 이러한 목적을 위해 스토리텔링 광고의 구성 요소들을 광고 주체의 언어와 비언어적인 요소로 분석하여 현재의 스토리텔링에 대하여 심층적으로 알아보고자 하였으며, 분석 대상으로 2016년 1월 1일부터 6월 30일까지 TV에서 방영된 광고 중 897편의 TV광고를 분석하였다. 분석결과, 첫째, 이론적으로 주장한 광고 스토리텔링의 유형과는 달리 실무적으로는 비넷 광고가 가장 많이 사용되고 있는 것으로 나타나, 소비자가 서술적이고 인과관계적인 표현보다는 반복적인 연상 표현에 주목하며, 소비자의 심리적 성향이 남성성이 증가되고 있다고 볼 수 있다. 둘째, 비넷 광고의 구성 요소의 특징이 다음과 같이 나타났다. ①광고의 주체인 상품을 모델로 대신한다거나 의인화시켜 청자와의 지위적 관계를 설정하여 ②모델 또는 내레이션의 독백에 의해 말차례가 이루어지게 한다. 이 담화는 ③광고의 주체인 상품을 지칭하는 3인칭을 사용하며, ④상품과 화자, 청자가 가까운 거리에서 있다는 연상을 주어야 하며, ⑤현재 시점을 기준으로 미래에 상품 사용에 대한 정서적 예측이 강화될 수 있도록 시점을 조정해야 한다. 이러한 구성 요소의 특성은 기존의 구성 요소와는 달리 광고, 마케팅적인 측면에서 좀 더 세밀한 전략적 내용으로 볼 수 있다. 이는 사회적 현상과 개인의 가치는 시대의 흐름에 의해 변화하며, 이 변화에 의해 개인의 사회 현상에 대한 의미해석 또한 달라지기 때문에 스토리텔링 광고의 형식과 구성 내용 또한 그 변화된 의미를 내포하여 표현되어야 한다는 것을 시사한다. This study was aimed at indicating the viewers’ psychological tendency in the modern society by analyzing the current advertisements to define the emotional reaction effect of drama and vignette advertisements, one of story telling advertisements, may differ depending on the social and psychological gender differently to the previous studies. To find out the factors of the modern story telling by analyzing the factors of the story telling advertisements into verbal and non-verbal factors, the study analyzed 897 TV advertisements broadcasted from January 1 to June 30, 2016. As the result, differently to the advertisement story telling types suggested theoretically, vignette advertisements were the mostly frequently used type in the practical field which indicated that the consumers were focusing more on the repeating expressions than predicative and causal expressions and the consumers’ psychological tendency was more likely to be masculine. Second, the compositions of vignette advertisements were as in the following. ① By replacing the product with a model or personifying the product to set a positional relationship with the viewers, ② the model or narrative monologue made a speech. This speech ③ used the third-person expressions to indicate the product, the agent of the advertisement, ④ helped the viewers to feel that the product and the speaker and the listener were in the short distance, ⑤ and adjusted the point of view to enhance the emotional prediction about the product in the future. Differently to the previous factors, these factors realize more delicate marketing strategies. It indicates that the social phenomena and individual value changes as time goes, and the type and content of story telling advertisements shall express the changes as an individual’s interpretation about a social phenomenon change.

정서예측이 소비자 태도형성 과정에 미치는 영향 연구 - 긍정적 소구와 심각성 소구의 비교를 중심으로 -

한호,목진요 한국기초조형학회 2015 기초조형학연구 Vol.16 No.6

This study is aimed at finding out the customer’s emotional responses to an advertisement depending on the intensity of affective forecasting. Differently from the general cognitive response, this effect may be regarded as a maximized cognitive error with more strong central tendency and this study assumed that it would affect the costumer’s attitude in a different way. Depending on the intensity of recognized affective forecasting, the study found out the difference between the advertisements of positive appeal and serious appeal. The experiment was conducted on 200 university students by repeated measure with a video of 6 controlled advertisements. The results of the experiments are as the following; 1) When the intensity of affective forecasting was low, the serious appeal showed bigger intensity then the positive appeal, however, when the intensity of affective forecasting was high, the positive and serious appeal did not show a difference in the both views considering the past and the future. 2) The advertisement and brand attitude, too, did not show a difference when the intensity of affective forecasting was high in the both views considering the past and the future. The result is different from what has been known about the general relationship between the attitudes related to the emotional appeal of an advertisement suggesting that the affective forecasting maximizes the customer’s emotional experience and evaluation to affect their behavior. It means that if one manipulates affective forecasting and maximizes a customer’s affective forecasting toward the future, the one could receive the advertisement effect and customer attitude the one wants regardless of the type of emotional appeal. 본 연구의 목적은 광고에서 정서예측이 소비자에게 어떠한 정서적 반응을 일으켜 평가를 유도하는지 알아보기 위한 것으로, 일반적인 인지반응과는 달리 좀 더 집중경향성을 띈 극대화된 인지의 오류인 정서예측이 광고에 대한 소비자의 태도에 기존과 다른 영향을 미칠 것인가를 알아보고자 하였다. 이를위해 지각된 정서예측의 강도에 따른 긍정적 소구와 심각성 소구 사이의 소비자의 반응 차이를 알아보았다. 실험은 대학생 200명을 대상으로 조작 처리한 6개의 동영상으로 제작한 실험광고물을 반복측정 하였다. 실험결과를 정리하면 다음과 같다. 1) 정서예측 강도가 낮을 때에는 긍정적 소구 보다심각성 소구가 더 크게 정서의 강도를 나타냈으며, 정서예측 강도가 높을 때에는 과거를 고려한 시점과 미래를 고려한 시점 모두 심각성 소구와 긍정적 소구 간의 정서의 크기 차이는 나지 않았다. 2) 광고태도 및 브랜드태도 또한 1)과 같이 정서예측 강도가 높을 때에는 과거를 고려한 시점과 미래를 고려한 시점 모두 심각성 소구와 긍정적 소구 간의 광고태도와브랜드태도의 크기 차이는 나지 않았다. 이러한 결과는 일반적으로 알려져 있는 정서소구 간의 소비자태도의 차이와는다른 결과를 보여주고 있으며, 정서예측이 특정 사건에 대해 소비자의 정서 경험과 평가를 극대화시킨다는 것과 이러한정서가ㄴ 소비자의 행동표출에 영향을 주는 것으로 나타났다. 이는 정서예측을 조작하여 소비자의 미래 정서예측을 극대화한다면 정서소구의 유형과는 관계없이 원하는 광고효과와 소비자태도를 얻을 수 있음을 시사한다.

나의 목회설교(입양감사예배) : 우리는 하나님의 자녀

한호 기독교대한성결교회 활천사 2017 활천 Vol.765 No.8

A Syntactic Account of the Varying Effects of Recasts

한호 한국중앙영어영문학회 2009 영어영문학연구 Vol.51 No.4

This study explores why different effects are obtained through recasts, drawing attention to the nature of the target construction of recasts. During last decades, the negotiated interaction model have got much popularity in the study of language learning including EFL learning. One of the issues in this model is how errors are corrected through interaction, and researchers have got interested in cognitive processes that can be identified through conversational interactions. In particular, it has been found that recasts serve as a tool for providing negative evidence and constitute contingent responses to L2 learners’ ungrammaticality. It has been tested in several studies whether or not and how much recasts are effective in error correction (Mackey & Philp, 1998; Long, Inagaki, & Ortega, 1998; Phip, 2003). The findings reveal that the effects of recasts are quite different among target grammatical constructions. I argue in this study that the observed differences in the effects of recasts may root in the different grammatical properties of the target constructions among other factors and L2 learners’ sensitivity to those properties. For pedagogical implications, I suggest that recasts should be taken to be a tool not for direct error correction but for building implicit knowledge of certain grammatical items.

개인 성향에 따른 제품 추론의 편향성 연구

한호,김정범 한국상품문화디자인학회 2016 상품문화디자인학연구 Vol.47 No.-

21세기 디자인 환경에서는 기능을 대신하여 사용자 측면에서의 감정적 내용에 대한 중요성이 확장되고 있으며, 제품의 비물질적 특성을 중시하는 경향을 보이고 있다. 이른바 디자인 함축적 특성에 대한 내용이 요구되고 있으며, 사물의 부재중인 구조로 평가되는 인식적 차원에서의 기능이 중요하게 되었다. 실제로 소비에 있어 기술적 내용과 제조 기업의 이미지보다 제품을 마주하는 순간에 야기되는 감정 ,즉 대상으로부터 파생되는 인상(印象)이 소비의 중요한 단서로 작용하고 있음이 밝혀졌다. 디자인 대상에 내제된 함축성은 곧 정보(Design Information)로 인식되고 있으며, 디자인 분석내지는 시장에서 소비자 반응을 확인할 수 있는 중요한 단서가 될 수 있는 것이다. 또한 디자인은 주관과 객관적 관계를 통한 상호과정에서 추론되는 사고의 결과이며, 소비자(사회 구성원)들의 육체와 심리적 욕구에 상응하는 대상에 해당된다. 따라서 본 논문은 디자인 함축적 정보에 대한 분석을 통해 디자인 개발이나, 시장 분석을 위한 도구로서 의미를 지니고 있다. 본 연구에서는 인지공학자인 도널드 노먼(D.Norman)의 일상용품 심리학에 작용하는 요인들을 중심으로 디자인 대상에 대하여 인지적 관계를 규정하였다. 이에 근거하여 조작과정에 작용하는 행위와 요소와 연계하여 의미공간과 대립적 양극성의 용어를 설정하였다. 또한 디자인에 내제된 함축적 정보를 규명하기 위해 디자인관련 학부생과 대학원생 50인이 통계과정에 참여하였으며, 의미론적 차별법을 활용하여 결과를 도출하였다. 또한 논문의 결과는 디자인 사조 또는 개별적인 디자인에 대한 함축적 정보 탐색에 활용될 수 있으며, 이에 근거하여 디자인 분석과정, 시장조사, 디자인 평가 그리고 디자인 개발방향 설정단계에서 활용될 수 있을 것으로 예상된다. The importance of fundamental individual cognitive process is standing out in the modern society, and the subdividing individual personality is the most important starting point for design development process. It is very important for design development process to understand the principle of intuitive inference depending on individual personality in individual cognition. Therefore, the study was conducted assuming that intuitive inference would be affected by biased mechanism and the study widely researched reference and advanced researches about intuitive inference and individual personality based on individual cognitive system. The result showed that individual intuitive inference was largely affected by individual personality. The higher the self-attachment level was, the larger the inference size became, but individual personality depending on social and cultural influence had influence on the size of inference which indicated that it was a meaningful variable whether it’s beneficial to one’s emotion or not. The inference got bigger when it was aimed at pleasure, and the inference was not related to the previous brand attitude. The result indicates that design and marketing process shall deeply study customer’s individual personality.

안전체험 공간의 발전방안에 관한 연구- 체험 내용 및 운영 방식을 중심으로 -

한호,김정범 한국문화공간건축학회 2014 한국문화공간건축학회논문집 Vol.- No.48

The current states and possible improvements regarding the facilities, education, and management of the safety experience hall that promote virtual experience and education regarding ‘danger’ such as potent hazards or disasters and ‘safety’ are to be explored. For this research, case comparisons and expert interviews were conducted. The case comparisons were conducted by comparing the facilities and management methods of 5 domestic safety experience hall and 5 safety experience hall in Japan. The managers of domestic safety experience hall were interviewed to lineate the current problems of these facilities and possible solutions. The result of the research lineated by case comparisons and interviews are as follows. First of all, flexible legal regulations and organizations are needed for disasters or crisis, and overall policies are needed for standardized management systems. Second of all, specializations regarding the respective regions, demographic groups, and disasters, and one-stop service from disaster prevention to recovery by systematic clustering are needed. Thirdly, the curiosity of the general and education regarding safety must be maintained by continuous research and development regarding the form of the facility for hands-on-experience education for safety, the content of the education, and managerial methods are pivotal, and it seems that professional education for this purpose is necessary.

An Analysis of Negation in Child Korean: An Alternative to the UCC Account

한호,장영준 한국응용언어학회 2003 응용 언어학 Vol.19 No.1

Negation in the Korean language has been paid great attention to in regard to its peculiar syntactic properties. Moreover, child Korean data show an interesting developmental aspect of the negative structures, which is characterized with a certain type of errors involved with a position of the negator an. Recently, child Korean data on negation has been accounted for in a new perspective, with a theoretical proposal on optionality observed in child language. For instances, Baek and Wexler (2002) and Hagstrom (2002) proposed a new analysis of the errors found in the negative construction by young Korean children, based on Wexler’s (1998) Unique Checking Constraint (UCC) which was originally proposed to explain optional infinitives in child language. In this research, we will discuss those studies and explore an alternative account. We will argue that children’s errors in production of negation might be explained with respect to chunking, on the basis of the Korean light verb construction (LVC).

An Account of Child English Phonology

한호 한국중앙영어영문학회 2004 영어영문학연구 Vol.46 No.2

Children’s production of speech at the early stage of language development is characterized with children’s erroneous pronunciation that results from simplification and reduction of speech sounds and their sequences. This article treats this issue in two folds. First, it discusses a possible explanation on children’s speech production pattern on the basis of the notion of sonority hierarchy. Most of the previous studies in child phonology focused on the ease of articulation in association with simplification and reduction. But I argue that auditory distance must be considered as a potential factor of English-acquiring children’s characteristic sound patterns, pointing out that sonority hierarchy could play a crucial role. Second, well-know examples of child English phonology are analyzed in terms of non-linear phonology. In doing so, it will be shown that English-acquiring children’s speech data at the earliest stage of language development include assimilation, deletion, reduction, and/or substitution, which are nicely described and explained under non-linear phonology.

Changes in Anxiety and Motivation in a Content-Based Intensive English Program

한호,이혜경 한국중앙영어영문학회 2008 영어영문학연구 Vol.50 No.4

The goal of this study is to find out if any changes occur in EFL learners’ anxiety and motivation between before and after a content-based intensive EFL program, which is a sort of CBI. The study is a replication study of Hwang (2002), and the results of the two studies are compared. Hwang (2002) reported that through a college CBI course, learners’ anxiety was lowered and the motivation of the utilitarian goal orientation increased significantly but that of the mastery or learning and the ego-social orientation didn’t. The current study finds the followings: 1) learners’ anxiety level gets lowered. to a greater extent than the results obtained in Hwang’s study; 2) only the motivation of the ego-social goal orientation increases significantly while the motivation of the other two types do not. The different results between the two studies are attributed to the different nature of the program of each study. The intensive immersion program of CBI lets learners have more social interactions, and thus get motivated through the ego-social orientation. In turn, it raises integrative motivation. We conclude that universities should run a CBI program in various forms to help students get motivated through various goal orientations.