관광호텔 경영전략 수립 방향에 관한 실증연구 : 서울지역 특 2등급 호텔 재무성과 분석을 중심으로

하용규 관광경영학회 2002 관광경영연구 Vol.14 No.-

For effective accomplishment of a tourist hotel management strategy, we should analyze the management strategy, recognize the way in which we should change in advance, select the management strategy that fits the direction of change and keep the co-alignment principle that leads to the accomplishment of the management performance by achieving competitive advantages based on the company structure that divides management resources effectively. Therefore, management performance improves that financial performance and it creates positive cash flow. This is ultimately followed by customer satisfaction that contributes to the growth of the hotel. Therefore, management can maintain a competitive advantage in the severe competitive environment by developing a proper management strategy based on the objective assessment of strength and weakness of the hotel itself. This can be done through the regular and continuous analysis of the competitor's financial achievement. Hence, the hotel can develop and renovate its core competencies perpetually and can be built up as the best of all.

한국전통 문화 체험형 호텔의 필요성 및 사업계획에 관한 고찰

하용규 경기대학교연구교류처 2003 大學院 論文集 Vol.31 No.-

감성리더십과 조직충성도의 관계에서 신뢰의 매개효과

하용규,김성대 관광경영학회 2013 관광경영연구 Vol.54 No.-

This study tried to verify the influence how the emotional leaderships affect on trusts and organizational loyalties, it is an essential factor for the human resource management and organization management in the hotel industry. Also, the practical analysis has been done by hotel employees located in Seoul to cross-check how the trusts to affect mediating effects on between emotional leaderships and organizational loyalties. The results of this study discovered that the emotional leaderships make an influence on trusts and organizational loyalties. And also, the trusts affect mediating effect on between emotional leaderships and organizational loyalties. The ultimate results of this study bring up the new direction in ways the human resource management and the organization management in the hotel firms which emphasizes the importance of emotional leaderships, trusts and organizational loyalties.

호텔 레스토랑 고객의 긍정적구전이 서비스인카운터와 재구매의도의 관계에 미치는 매개효과

하용규,강상묵,정연홍 한국관광산업학회 2011 Tourism Research Vol.32 No.-

Along with variables like the person-to-person service encounter, positive words of mouth and repurchase intentions by customers plays a vital role in customer evaluation of service results in hotel industry. This study tried to verify the influence how the service encounters affect on positive words of mouth and repurchase intentions, it is an essential factor for the customers to evaluate service in experience to the hotel industry. Also, the practical analysis has been done by customers who had ever used hotel restaurants located in Seoul to cross-check how the positive words of mouth affect mediating effects on the relationships between service encounters and repurchase intentions. The results of the practical analysis discovered that the service encounters and the positive words of mouth make an influence on repurchase intentions and the positive words of mouth affect mediating effects on between service encounters and repurchase intentions. The results of this study brings up the new direction in ways the training of the hotel employees about the importance of service encounter and customer relationship in management of the hotel restaurants.

호텔기업 조직분권화, 신뢰, 조직몰입의 관계

하용규,류철 한국외식경영학회 2007 외식경영연구 Vol.10 No.1

Decentralization is the process of dispersing decision-making closer to service encounter where most of the interaction between employees and customers occur, so that employees can make quick decisions and respond instantly to customers’ desire.Focusing on the relationship among decentralization, trust and organizational commitment in hotel industry, this study has shown that these three factors are intensely related to one another.The results of the study suggest that it is necessary for managers in hotel firms to introduce decentralization, which is one of the best management practices on organizational structure, in order to maximize business performance in hotel industry and besides, trust needs to be considered in advance when adopting decentralization.

호텔레스토랑 총체적 효율성 제고에 관한 연구

하용규 한국관광산업학회 2006 Tourism Research Vol.22 No.-

호텔산업 종사원 권한위임 도입에 관한 개념적 연구

하용규 관광경영학회 2003 관광경영연구 Vol.18 No.-

Employee Empowerment is a very important concept in hotel management. In the case of hotel management, which could be called one of the best business examples of the service industry, employee empowerment has a great effect on organization growth, quick decision-making during the many contacts with customers, more voluntary job commitments, increased sense of responsibility and belonging, which are all very important concepts that are essential for running a hotel. Therefore, it is advisable for the hotel managements to introduce the employee empowerment presented in this study as soon as possible to achieve a competitive advantage in the rapidly changing management environment. In addition, a thorough examination that considers both the positive and negative aspects and elements should precede the introduction of employee empowerment in order to maximize the results of efforts aimed at creating a more dynamic business model, the ultimate goal in hotel management, as is the same in any other businesses. We eagerly expect other researches and ideas in this area of study.

주 5일 근무제 도입에 따른 호텔산업의 대응전략에 관한 연구

하용규 관광경영학회 2002 관광경영연구 Vol.16 No.-

This study shows two proposal models through notions, problems, analyses of problems and scanning of environmental changes which relating to the introduction of 5 working day that is an issue of the general concernment in Korea. First, it presents the positive model which can solve the problems of the introduction of 5 working days in korea. Second, it abstracts opportunities and threaten elements from environmental change, the introduction of 5 working day, and it proposes suitable strategies of hotel industry in management. Finally, this proposal model can be successful only with the support of the affirmative systems of government.

관광호텔 노사관계 유형이 종사원 직무만족에 미치는 상관성에 관한 실증분석

하용규 관광경영학회 2000 관광경영연구 Vol.9 No.-

It is difficult for a tourist hotel to continue to exist and develop itself in the high growth of economy and mass society without meeting(accjusting to) the rapidly changing wants of customers'. Therefore, the control of human resources, especially the control of labor-capital relationship has become an essential factor in the management of tourist hotels, since employees' service is an important factor to maximize customers' wants. On this study, I analysed the relationship between the types of labor-capital relationship and the employees' job satisfaction through Frequency analysis, Regression Analysis and Path Analysis. The result shows a little difference in the employees' job satisfaction factors according to the types of labor-capital relationship. But it shows that the hygiene factor is the most influential in the job satisfaction of the employees in a tourist hotel, regardless of the types of labor-capital relationship. Thus I suggest that the hygiene factors(stability, company disciplines, co-worker relations) rather than material factors(salary, welfare facilities) should be improved to maximize the employees' job satisfaction and meet the customers' wants.

호텔 대인 서비스 인카운터가 서비스가치와 재구매 의도에 미치는 영향

하용규(Yong-Kyu Ha) 한국콘텐츠학회 2009 한국콘텐츠학회논문지 Vol.9 No.5

호텔기업은 다양한 욕구를 가진 고객들의 욕구를 충족시키기 위해서 빈번한 인카운터를 하는 특성을 갖고 있다. 호텔기업에서 고객과의 서비스 인카운터 중에서 대인 서비스 인카운터는 고객이 지각한 서비스 가치와 고객이 갖는 재구매 의도 등의 성과지표에 근간을 이루는 중요한 개념이다. 이에 따라 본 연구는 호텔을 이용하는 고객을 대상으로 하여 대인 서비스 인카운터가 호텔기업의 대표적인 성과지표인 서비스가치와 재구매 의도에 직접적인 영향을 미치는 것을 밝혔다. 이러한 연구 결과는 호텔기업의 마케팅 전략 수행에 있어 대인 서비스 인카운터의 중요성, 높은 수준의 서비스 가치를 제공하면 다수의 재구매 고객을 확보할 수 있다는 측면에서 새로운 시사점을 제공하는 것이라고 사료된다. Along with variables like the person-to-person service encounter, perceived service value and repurchase intentions by customers plays a vital role in customer evaluation of service results in hotel industry. This study aimed to explore the relationships between person-to person encounter, service value, and repurchase intention by customers in deluxe hotel. The results of this study are, person-to-person encounter direct impacts on service value, and repurchase intention. And service value direct influences to repurchase intention. These results suggests that new direction of marketing managements on competing environments in hotel industry for customer satisfactions and customer retentions.