변혁적 리더십이 임파워먼트에 미치는 영향력 차이검증

하용규 ( Yong Kyu Ha ),박성규 ( Sung Kyu Park ) 관광경영학회 2004 관광경영연구 Vol.21 No.-

인적자본과 혁신행동의 관계에서 조직몰입의 매개효과

하용규(Yong-Kyu Ha) 한국콘텐츠학회 2010 한국콘텐츠학회논문지 Vol.10 No.6

본 연구는 호텔기업의 인적자본이 조직몰입 및 혁신행동에 미치는 영향과 조직몰입이 인적자본과 혁신행동의 관계에 미치는 매개효과를 밝혀내고자 서울지역에 소재한 특등호텔 종사원을 대상으로 실증분석을 시행하였다. 그 결과 인적자본이 조직몰입과 혁신행동에 영향력이 있고, 조직몰입이 혁신행동에 유의한 영향력이 있음을 밝혀냈다. 또한 조직몰입이 인적자본과 혁신행동의 관계에 부분적인 매개효과를 나타냄을 밝혀냈다. 이 결과는 호텔기업 인적자본의 중요성 및 종사원의 조직몰입이 경쟁환경에서 우위를 점하기 위한 중요한 역할을 한다는 새로운 방향을 시사하는 결과라고 할 수 있다. This study aimed to explore the relationships among human capitals, organizational commitments, innovative behaviors of employees in a deluxe hotel in Seoul. The results of this study are, human capitals have a direct impact on organizational commitments, and innovative behaviors. and organizational commitments directly influence to innovative behaviors.. And organizational commitments have a mediating effect partially between human capitals and innovative behaviors. These results suggest that the new direction of the importance of human resource managements on accumulating human capitals in organization and the importance of organizational commitments of employees on competing environments in the hotel industry for competitive advantage.

호텔기업 조직공정성과 종사원 혁신행동의 관계에서 사회적 지원 인식수준의 매개효과

하용규(Yong-Kyu Ha) 한국콘텐츠학회 2010 한국콘텐츠학회논문지 Vol.10 No.10

본 연구는 호텔기업의 조직공정성이 사회적지원 및 혁신행동에 미치는 영향과 사회적지원이 조직공정성과 혁신행동의 관계에 미치는 매개효과를 밝혀내고자 서울지역에 소재한 특등호텔 종사원을 대상으로 실증분석을 시행하였다. 그 결과 조직공정성이 사회적지원과 혁신행동에 영향력이 있고, 사회적지원이 혁신행동에 유의한 영향력이 있음을 밝혀냈다. 또한 사회적지원이 조직공정성과 혁신행동의 관계에 매개효과를 나타냄을 밝혀냈다. 이 결과는 호텔기업의 조직관리 측면에서 조직공정성, 사회적지원의 중요성과 혁신행동의 중요성을 강조하는 새로운 방향을 제시하는 결과라고 할 수 있다. This study aimed to explore the relationships among organizational justice, social support, innovative behavior of employees in a deluxe hotel in Seoul. In addition, it tries to find out the mediating effects that the social support have contributed to organizational justice and innovative behavior. The results of this study are, organizational justice have a direct impact on social support, and innovative behavior, and social support directly influence to innovative behavior. And social support have a mediating effect between organizational justice and innovative behavior. These results suggest that the new direction of the importance of organizational managements on accumulating organizational justice and the importance of social support and innovative behavior of employees in the hotel industry.

호텔 종사원의 심리적자본이 조직몰입에 미치는 영향

하용규(Yong-Kyu Ha),강상묵(Sang-Muk Kang) 한국콘텐츠학회 2011 한국콘텐츠학회논문지 Vol.11 No.9

본 연구의 목적은 서울특별시에 소재한 특등급 호텔기업 종사원의 심리적자본이 심리적주인의식과 조직몰입에 미치는 영향을 밝히고자 하였다. 또한 심리적주인의식이 심리적자본과 조직몰입에 미치는 매개효과를 밝히고자 하였다. 연구의 결과 심리적자본이 심리적주인의식과 조직몰입에 영향을 미치는 것으로 나타났다. 또한 심리적주인의식이 심리적자본과 조직몰입의 관계에 매개효과가 있는 것으로 나타났다. 본 연구의 결과는 치열한 경쟁환경 하에 경쟁우위를 위해서 호텔산업의 조직관리 측면에 심리적자본의 중요성, 심리적주인의식의 중요성을 강조하는 관리시스템 구축의 필요성을 강조하는 결과라고 할 수 있다. ??This study aimed to explore the impacts of psychological capitals on the psychological ownerships and organizational commitments by employees in deluxe hotel located in Seoul. And also the mediating effects of psychological ownerships by employees on the relationships between psychological capitals and organizational commitments in hotel firms. The results of this study are, psychological capitals direct impacts on psychological ownerships and organizational commitments. And psychological ownerships influence mediating effects between psychological capitals and organizational commitments.<br/> ??The results of this study suggests that to build organizational behaviors management systems on emphasizing of the importance of psychological capitals and the importance of psychological ownerships by employees on intense competing environments in hotel industry for competitive advantages.

호텔관리자의 리더십이 임파워먼트와 조직몰입에 미치는 영향

하용규 ( Yong Kyu Ha ),김상호 ( Sang Ho Kim ) 한국관광산업학회 2005 Tourism Research Vol.21 No.-

호텔고객가치가 고객만족과 고객유지에 미치는 영향 -전환비용의 조절효과-

하용규 ( Yong Kyu Ha ),김성대 ( Sung Dae Kim ) 한국관광산업학회 2014 Tourism Research Vol.39 No.4

Previous studies have been carried out on the importance of customer value and customer satisfaction to reduce the rate of customer switching and maintain current customers in the service industry. The purpose of this study is to investigate the effect of customer satisfaction on customer retention and the moderating effects of the switching costs between customer satisfaction and customer retentions in the hotel industry. Data were collected from customers who had visited deluxe hotels located in Seoul, Korea. To verify proposed research model, SPSS 20.0 program was used. The results of the study are as follows; First, customer value was revealed to have positive effect on customer satisfaction. Second, customer satisfaction had positive effect on customer retention. Third, switching cost showed moderating effect on the relationship between customer satisfaction and customer retention. The results of this study will help hotel firms to develop a better service marketing strategy. In particular, the current results offer specific guidelines for the managers of hotel firms to establish marketing strategies (e.g. customer relationship strategy).

호텔레스토랑의 브랜드가치가 브랜드이미지(기능적, 상징적)와 행동의도(재구매의도)의 관계에 미치는 매개효과

하용규 ( Ha Yong-kyu ),김성대 ( Kim Sung-dae ),김한신 ( Kim Han-shin ) 한국관광산업학회 2016 Tourism Research Vol.41 No.4

To acquire competitive advantage faced on the global competition environment of the hotel industry, hotel companies must build brand image strategies that it generate higher customers` value and customers` repurchase intentions. As these points of view, previous studies addressed that brand image, customers` value and customers` repurchase intentions as significance concepts that can be represented to firms` higher performance. From these point of view, the purpose of this study aimed to explore the relationships among brand image and customers` value and customers` repurchase intentions in the hotel firms. In addition, it tries to find out the mediating effects that customers` value have contributed to the relationships between brand image and customers` repurchase intentions. To achieve these purposes, questionnaire was developed based on previous study and data were collected by local customers in the 10 deluxe hotel restaurants. Then the data and hypotheses were examined based on previous study. The results of this study as belows. First, brand image has a direct effect on the customers` value. Second, brand image has a direct effect on the customers` repurchase intentions Third, customers` value has a direct effect on the customers` repurchase intentions. And also, it has been found that the customers` value have mediating effects between brand image and customers` repurchase intentions. The results of this study bring up the new direction in ways on the marketing strategy focused on the brand image, customers` value and customers` repurchase intentions in the management of the hotel firms. Finally, the contributions and limitations of this research were discussed and the future possible researches were mentioned.

호텔레스토랑 고객가치가 고객희생과 고객충성도의 관계에 미치는 매개효과

하용규 ( Ha Yong-kyu ),강상묵 ( Kang Sang-muk ) 한국관광산업학회 2017 Tourism Research Vol.42 No.1

The hotel firms must paying attention to customer retention. Previous studies on customer retention are focused on customer value, customer sacrifice and customer loyalty. The purpose of this study aimed to explore 1) the relationships between customer sacrifice and customer value 2) the relationship between customer sacrifice and customer loyalty 3) the relationship between customer value and customer loyalty in the hotel firms. In addition, it tries to find out the mediating effects that customer value have contributed to the relationships between customer sacrifice and customer loyalty. To achieve these purposes, questionnaire was developed based on previous study and data were collected by customers in the hotel restaurants. Then the data and hypotheses were examined. The results of this study shows that customer sacrifice has a negative effect on the customer value. And customer sacrifice has a negative effect on the customer loyalty and customer value has a direct effect on the customer loyalty. And also, it has been found that the customer value have mediating effects between customer sacrifice and customer loyalty. The results of this study bring up the new direction in ways on the customer relationship marketing strategy focused on the customer sacrifice, customer value and customer loyalty in the management of the hotel firms. The contribution and limitations of this research were discussed and the future possible researches were mentioned.

호텔레스토랑 서비스품질이 추천의도에 미치는 영향: 대안매력도의 조절효과

하용규 ( Ha Yong-kyu ),김한신 ( Kim Han-shin ) 한국관광산업학회 2017 Tourism Research Vol.42 No.2

The hotel restaurants have to paying attention to customer retention for maintaining competitive advantage. Previous studies on customer retention are focused on service quality, alternative attractiveness and referral intention. The purpose of this study aimed to explore the relationship between service quality and referral intention in the hotel restaurants. In addition, it tries to find out the moderating effects that alternative attractiveness have contributed to the relationships between service quality and referral intention. To achieve these purposes, questionnaire was developed based on previous study and data were collected by 350 customers from March 12, 2017 to May 20, 2017 in the hotel restaurants. Then the data and hypotheses were examined by SPSS 18.0 Windows program and the results of this study as belows. The results of this study shows that service quality has a direct effect on the referral intention. And also, it has been found that the alternative attractiveness have moderating effects between service quality and referral intention. The ultimate results of this study bring up the new direction in ways on the customer related marketing strategy focused on the service quality, alternative attractiveness and referral intention in the management of the hotel restaurants. The contribution and limitations of this research were discussed and the future possible researches were mentioned.

호텔레스토랑 총체적 효율성 제고에 관한 연구

하용규 ( Yong Kyu Ha ) 한국관광산업학회 2006 Tourism Research Vol.22 No.-