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논문 : 국내 은행의 금융IT 전략과 지식경영에 관한 연구
탁동일 ( Dong Il Tag ),윤차영 ( Cha Young Yun ) 명지대학교 금융지식연구소 2010 금융지식연구 Vol.8 No.2
국내외 금융환경은 급변한 변화로 불확실성이 커지고 있고 은행의 대형화, 세계화되는 추세에서 새로운 시스템과 국제표준에 관련한 IT분야에 투자가 집중되면서 지식경영에 대한 중요성은 상대적으로 줄어들고 있다. 은행의 이러한 경영방식의 추세는 지속적인 지식경영을 수행하기 위해서는 정량적인 평가 방식의 부재, 지식을 관리의 대상으로 보고 기술·중심적인 접근방법을 강조함으로써 지식의 주체가 인간을 소외하고 있다는 점 등이며 단기적인 경영성과에 급급한 나머지 장기적인 지속가능한 지식경영의 이해부족에 그 원인이 있다고 하겠다. 전술한 3가지 상황이 해결되고 마지막으로는 지식경영시스템 중심의 지식통합과 창의적인 커뮤니케이션, 분산된 지식을 통합하여 제공함으로써 조직 구성권의 정보 활용 능력을 증대시켜야 지식경영을 통한 국내 은행들의 경쟁력 강화 및 급변하는 환경에 적응할 수 있는 해결책으로 사용할 수 있을 것이다. In the increasing uncertainty and gormandizing and globalizing trends of bank system due to quick changes of global banking setting, significance on knowledge management has relatively dwindled with investments focused on IT areas related to new systems and international standards. Such current of banks` management style is derived from the factors that they see lack of quantitative assessment method and knowledge as management objects for steady knowledge management, stress technology-centered approach, resulting in the knowledge main body alienating a man, and short-term management performance brings about lack of understanding of knowledge management. Solution of above-mentioned three circumstances and integrated provision of knowledge management system focused consolidation and creative communication, and dispersed knowledge, increased information applicability of organization members will be used as a solution strengthen competitiveness and adapt rapidly changing environment of domestic banks through knowledgement.
탁동일,김진영 남서울대학교 1999 남서울대학교 논문집 Vol.5 No.-
Consumer evaluate products on a variety of criteria, including the country in which the product is produced. Marlboro is an American cigarette, Chanel No. 5 is a French perfume, Buitoni is an Italian pasta, and Johnny Walker is a Scotch whiskey-each of these brands has national credentials. Anyone attempting to market worldwide a Scottish pasta or an Italian whiskey likely would have serious credibility problems due to this country-of-origin effect. The purpose of this study is to empirically review country-of-origin effects and product evaluation criteria in international marketing decision. In this analysis, we attempted to relationship between country-of-origin and brand name, product price and performance. The implication of this study is to recognize the country image for this country evaluation and brand development for the brand equity.
탁동일 남서울대학교 경영연구센타 2002 경영연구 Vol.4 No.-
Recently holding big international events such as 2002 World Cup and activating professional sports has resulted in rapid growing of sports related industries. In addition, there is little demand in market and little difference in quality of products. Therefore, corporates came to use new and reformational methods such as sports sponsorship as tools of marketing communication. The purpose of this study is to measure the effects of corporative image in sports sponsorship activities. It was found that sports sponsorship activities of corporate were very effective as a new marketing communication tools, because characteristics and public function of sports events increased recipience of advertising by peculiar exposure to mass market, specific target or subdivision market and had a merit to improve corporate image.
탁동일 남서울대학교 2010 남서울대학교 논문집 Vol.16 No.2
Uncertainty and globalizing trends of bank system due to quick changes of global banking setting, significance on knowledge management has relatively dwindled with investments focused on IT area. Such current of banks' management style is derived from the factors that they see lack of quantitative assessment method and knowledge as management objects for steady knowledge management, stress technology-centered approach, resulting in the knowledge main body alienating a man, and short-term management performance brings about lack of understanding of knowledge management. Solution of above-mentioned three circumstances and integrated provision of knowledge management system focused consolidation and creative communication, and dispersed knowledge, increased information applicability of organization members will be used as a solution strengthen competitiveness and adapt rapidly changing KM environment. Key Words: KM (Knowledge Management), Financial IT