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청소년소비자의 유명패션 브랜드 복제품에 대한 태도와 구매경험에 영향을 미치는 요인
박은숙(Eun Sook Park),지혜진(Hye Jin Ji),진지환(Ji Hwan Jin),이희숙(Hee Sook Lee) 충북대학교 생활과학연구소 2011 생활과학연구논총 Vol.15 No.1
The purpose of this study was to find the factors influencing the attitudes toward and purchasing experiences of copy of luxury goods among adolescents. Questionnaire survey method was conducted during 7~17 July, 2009. And 340 secondary students were selected living in Cheongju-si. Major findings were 1) 53.0% of respondents answered they bought copy of luxury goods in last 2 years. And high school students had more buying experiences copy of luxury goods than middle school students. 2) Respondents bought copy of shoes most implying that relatively cheaper than other copy of luxury goods. 3) The attitude toward copy of luxury goods found to be rather negative, and showed significant relationship with purchasing experience of copy of luxury goods. 4) It was found that the psychological factors had significant effects on purchasing experience of and attitudes toward copy of luxury goods.