멀티채널네트워크(MCN)가 개인방송에 미치는 영향에 관한 연구

지홍련(Honglian Chi),박창희(Changhee Park) 숭실대학교 사회과학연구소 2018 사회과학논총 Vol.21 No.2

최근 다양한 미디어 및 채널들이 생겨나면서 방송을 생산하고 소비하는 측면에서도 패러다임의 변화가 일어나고 있다. 특히 그러한 변화 속에서 유튜브나 개인방송은 기존의 방송 개념에서 벗어나 새로운 생비자로서 거대한 방송사를 위협하고 있다. 즉, 디지털 소셜 미디어의 급성장으로 인해 기존의 연예인 뿐 아니라 전 국민이 1인 미디어 시대에 한가운데 있게 되었다. 따라서 본 연구는 1인 미디어로 출발한 개인적 창작활동이 확산되면서 이윤창출을 목적으로 한 자본이 적극적으로 개입된 MCN이 기존의 개인방송에 미치는 영향에 대한 연구로 MCN이 개인방송의 변화에 어떠한 방식으로 영향을 미쳤는가를 연구하는데 목적이 있다. 따라서 아프리카TV와 다이아TV의 시청만족도의 차이를 보고자 한다. With the emergence of various media and channels recently, the production and consumption patterns of broadcast are in changes too. Among these changes especially, YouTube or one-man broadcast, as a new producer/consumer, deviates from the current broadcast concept, and posts threatens to big broadcast corporations. In another word, with the rapid development of digital social media, the whole nation including existing actors/actress and pupils are in the center of the media era. Therefore, after the diffusion of personal creative activities stared with one-man media, this research studies the influences of current personal broadcast in order to maximize the profits and promote the creation of MCN which combines the capital actively. The aim of this research is to study the birth of personal broadcast and how MCN influences personal broadcast.

분만기 주위 응급 자궁적출술의 임상적 고찰

지홍련(Hong Lyon Jee),박시홍(Si Hong Park),이경화(Kyung Hwa Lee),윤병철(Byung Chul Yoon),김중근(Jung Geun Kim) 대한산부인과학회 1998 Obstetrics & Gynecology Science Vol.41 No.12

Objective: Peripartum emergency cesarean hysterectomy of 28 cases at our hospital for 10years were reviewed that the clinical indication, history, and annual incidence change. Methods: A retrospective descriptive analysis from January, 1988 to December, 1997 was carried out. Results: There were 28 cases of emergency cesarean hysterectomy identified during this period among total 24,689 deliveries. The annual incidence of emergency cesarean hysterectomy was significantly declined statistically(p<0.005). Cesarean hysterectomy was performed in 20 of 6,671 cesarean section(0.30%) and in 8 of 18,018 vaginal deliveries(0.04%), so more frequently after cesarean section than vaginal delivery. The cesarean hysterectomy rate was more frequent in multiparous women(0,22%) than in nulliparous women(0,02%). The most common indication of cesarean hysterectomy was 13 cases of uterine atony(46%), followed by 5 cases uterine rupture(18%), 5 cases of placenta previa with placenta accreta(18%), 3 cases of placenta previa(11%), 2 cases of uterine myoma(7%). No significant difference in length of operating time, amount of blood loss and operative complications were found between total abdominal hysterectomy and subtotal hysterectomy. The all patient who had cesarean hysterectomy recieved from 1200ml to 15840ml of blood transfusion with a mean of 3673ml. In aspect of fetal outcome, 3 cases of FDIU(Fetal death in utero) in uterine rupture and 1 case of stillbirth in preterm were found. The maternal complications were wound disruption, DIC, wound hematoma, ureter injury, vaginal stump bleeding, UTI(Urinary tract infection) and retroperitoneal bleeding, Conclusion: We conclude that the incidence of emergency cesarean hysterectomy declined with prediction of antenatal risk factor, preparing of sufficient fresh blood, prophylactic antibiotics, vigorous uterotonics and close observation after delivery.

중국 웹 예능 속 창의중차 광고에 대한 시청자의 심리적 반발: 광고-프로그램 맥락 일치성과 삽입 위치의 효과를 중심으로

나월언(Yueyan Luo),가이쉐민(Xuemin Gai),지홍련(Honglian Chi),정용국(Yongkuk Chung) 한국콘텐츠학회 2023 한국콘텐츠학회논문지 Vol.23 No.2

본 연구는 최근 중국 웹 예능 프로그램에 등장한 새로운 광고 형식인 창의중차 광고의 특성과 광고효과에 주목하여 심리적 반발이론과 맥락효과이론을 바탕으로 광고-프로그램의 맥락일치성과 광고 삽입위치가 창의 중차 광고에 대한 설득위협, 프로그램 시청위협, 심리적 반발에 미치는 영향을 고찰하고자 한다. 이를 위해 본 연구는 중국 후베이 대학교 1학년 학생 150명을 대상으로 2×2 실험을 실시했다. 시청자가 느끼는 광고의 설득위협에 미치는 영향의 경우, 창의중차 광고의 맥락 일치성과 광고 삽입 위치 모두 유의미하지 않았다. 반면 창의중차 광고의 맥락적 일치성이 프로그램 시청 위협, 심리적 반발에 미치는 영향은 유의미한 반면, 광고 삽입 위치는 유의미하지 않은 것으로 나타났다. 두 요인의 상호작용 역시 유의미했는데, 맥락 일치성의 영향은 광고가 하이라이트 전에 삽입되었을 때가 하이라이트 뒤에 삽입되었을 때보다 큰 것으로 나타났다. 또한, 본 논문은 창의중차 광고 설득위협과 프로그램 시청위협이 심리적 반발에 미치는 영향을 검증한 결과, 설득위협은 부정적이며 시청위협은 정적인 영향을 미치는 것으로 나타났다. This study focuses on the characteristics and effect of creative interpolation advertising, a new advertising form that appeared in Chinese web entertainment programs recently. Based on the psychological reactance theory and contextual effect theory, this study aims to examine the effect of advertising-program contextual consistency and advertising placement position on persuasive threats, program viewing threats, and psychological reactance. The researchers conducted a 2×2 group experiments on 200 first-year students of Hubei University in China. The effect on the persuasive threats of advertisements felt by viewers, both the advertising-program contextual consistency and advertising placement position are meaningless. On the other hand, the effects of these two factors on the program viewing threats and psychological reactance are similar. In addition, this paper verified the effects of advertising persuasion threat and program viewing threat on psychological reactance, and the results showed that persuasion threat was negative and viewing threat was positive.

현존감과 사회비교가 모바일 FPS 게임 아이템 충동구매에 미치는 영향 : 지각된 가치의 매개효과를 중심으로

김성희,지홍련,진재인,정용국 동국대학교 사회과학연구원 2023 사회과학연구 Vol.30 No.1

Today, mobile FPS games are on popular, the number of users purchasing paid items in the game is increasing. In particular, some scholars mentioned that there is a high possibility that the purchase behavior that occurred in the game was an impulsive behavior. In this situation, it is necessary to study the factors that mobile FPS game users impulsively purchase paid items in the game. This study verified the direct effect of mobile FPS game users' sense of presence and mobile FPS game users' social comparison on impulse purchase of paid items. In particular, we looked at how the mediating effect of the perceived value of a paid item appeared in the effect of presence and social comparison on impulse purchase of a paid item. For this purpose, an online survey was conducted and analyzed for Chinese users who had purchased paid items in mobile FPS games. The study results are as follows. First, the presence felt by mobile FPS game users was found to have a positive (+) effect on impulse purchase of paid items. Specifically, both object presence and social presence have a positive (+) effect on impulse purchase of paid items. Second, it was found that the upward comparison of mobile FPS game users had a positive (+) effect on impulse purchase of paid items. The downward comparison showed that the effect on impulse purchase of paid items was not significant. Third, in the relationship between presence and impulse purchase felt by mobile FPS game users, the mediating effect of perceived functional value and perceived emotional value was found in object presence, and the mediating effect of perceived emotional value and perceived social value was social appeared in presence. Fourth, the mediating effect of perceived functional value and perceived emotional value in the relationship between social comparison and impulse purchase in mobile FPS game users was found in upward comparison. Through this study, it is possible to provide a deeper understanding of the mechanism of impulse purchase of paid items in mobile games. It was revealed that it can induce impulse purchase of paid items through various mechanisms such as object presence, social presence, and upward comparison. Furthermore, this paper suggests that these mechanisms can act differently in the relationship between these mechanisms and impulse purchase depending on the perceived value of paid items. 본 연구는 모바일 FPS 게임 이용자가 느끼는 현존감 및 사회비교가 게임 내 유료 아이템 충동구매에 미치는 영향을 검증하였다. 또한 현존감 및 사회비교가 유료 아이템 충동구매에 영향을 미치는 과정에서 유료 아이템에 대한 지각된 가치의 매개효과가 어떻게 나타나는지를 살펴보았다. 이를 위해 모바일 FPS 게임 내 유료 아이템을 구매해 본 적이 있는 중국 이용자를 대상으로 온라인 설문조사를 실시하였다. 연구 결과는 다음과 같다. 첫째, 모바일 FPS 게임 이용자가 느끼는 객체 현존감 및 사회적 현존감은 모두 유료 아이템 충동구매에 정(+)적인 영향을미쳤다. 둘째, 모바일 FPS 게임 이용자가 느끼는 상향비교는 유료 아이템 충동구매에 정(+)적인 영향을 미치는 반면, 하향비교의 영향은 유의미하지 않은 것으로 나타났다. 셋째, 객체 현존감과 충동구매의 관계에서는 기능적 가치와 감정적 가치가 유의미한 매개효과를 가지는 것으로, 사회적 현존감과 충동구매의 관계에서는 감정적 가치와 사회적 가치가 매개효과를 가지는것으로 나타났다. 넷째, 상향비교와 충동구매의 관계에서는 기능적 가치와 감정적 가치가 유의미한 매개효과를 가지는 것으로, 하향비교와 충동구매의 관계에서 매개효과가 없는 것으로 나타났다. 본 연구는 모바일 게임 내 유료 아이템 충동구매의 매커니즘에 대한 더 깊은 이해를 제공할수 있다. 객체 현존감, 사회적 현존감을 비롯해 상향비교 등 다양한 매커니즘을 통해 유료 아이템 충동구매를 유발할 수 있다는 것을 밝혔다. 더 나아가 유료 아이템에 대한 지각된 가치에 따라 이러한 매커니즘과 충동구매 간의 관계가 다르게 작용할 수 있다는 점을 본 논문을 통해 제시하였다.

45 , XO/46 , XX/47 , XXX Mosaicism을 보이는 월발성무월경 1 례

전지혜(JH Jeon),이명선(MS Lee),김정대(JD Kim),이도근(DG Lee),지홍련(HL Jee),김중근(JG Kim) 대한산부인과학회 1997 Obstetrics & Gynecology Science Vol.40 No.2

There are many variant forms in Turner`s syndrome which is characterized by female phenotype, short height, primary amenorrhea, infertility, abnormal secondary sexual development, and mental retardation. Among these 45,XO/46,XX/47,XXX form is known as rare variant of Turner`s syndrome. 45,XO/46,XX/47,XXX mosaicism is characterized by normal height, possibility of normal sexual development, menstrual/pregnancy history and normal intelligence. We report a cse of 45,XO/46,XX/47,XXX Turner`s syndrome associated with primary amenorrhea in 17-year old Korean female.

자궁경관무력증에 대한 임상적 고찰

김정대 ( Jeong Dae Kim ),전지혜 ( Ji Hye Jeon ),이명선 ( Myong Seon Lee ),이도근 ( Do Geun Lee ),지홍련 ( Hong Lyun Jee ),박시홍 ( Si Hong Park ),최현경 ( Hyeun Gyong Choi ) 대한산부인과학회 1997 Obstetrics & Gynecology Science Vol.40 No.12

Objective: Our purpose was to review of clinical aspect of incompetent internal os of cervix. Study Design: A retrospective review of incidence and etiology of IIOC patients at one institution from 1991 to 1996, and analysis of fetal salvage after McDonald operation was performed. Results: The incidence of operation for IIOC was 0.27% of total delivery. The most frequentage group was from 25 to 29 age group and the average number of pregnancy before operation was 4 times. The significant contributory factor of previous history wasthe induced abortion. In all cases, cerclage method was McDonald operation. The average fetal salvage rate after operation was 84.8%. The causes of fetal loss were preterm labor in 4 cases(57%), abortion in 2 cases(29%) and premature rupture of membrane in 1 case(14%) in order. The delivery methods after operation were vaginal delivery(39 cases: 84.4%) and abdominal delivery(7 cases :15.2%). Conclusion: We conclude that all the patients had a history compatible with incompetent cervix requiring a cerclage.We further conclude that with strict indications McDonald operation offers a high rate of fetal salvage with a minimum of complications in patients with extremely poor obstetric histories because of cervical incompetence.