학령전 교육에 관한 일 연구 : Ⅰ. 서론

조효은 이화여자대학교 사범대학 교육학과 1970 교육 연구 Vol.- No.35

제품 현지화와 수출 성과: 국제경험과 시장 경쟁 강도의 조절 효과를 중심으로

조효은 한국무역통상학회 2024 무역통상학회지 Vol.24 No.2

This study explores the relationship between product adaptation and export performance. It also examines how firm characteristics and environmental characteristics shape the performance influence of product adaptation on export performance. Based on a resource-based view and contingency perspective, this study develops a conceptual model and empirically investigates the moderating effect of international experience and competitive intensity on the link between product adaptation and export performance. Using the survey data collected from 147 Korean exporters, this study tested the relationship between product adaptation, international experience, competitive intensity, and export performance. The findings suggest that the level of product adaptation positively affects export performance. Moreover, the results indicate that both international experience and competitive intensity strengthen the positive impact of product adaptation on export performance.

한국기업의 사회적 책임 활동에 관한 사례연구: 멕시코를 중심으로

조효은,유다선,김주희 고려대학교 스페인 라틴아메리카 연구소 2022 스페인라틴아메리카연구 Vol.15 No.2

기업들의 글로벌 시장으로 진출이 활발해 지면서 현지 시장에서의 CSR 활동에 대한 그 중요성이 증대되고 있다. 본 연구는 멕시코에 진출한 한국의 삼성전자와 LG전자의 CSR 사례를 분석하고 비교함으로써 글로벌 CSR 전략 수립에 유의미한 시사점을 제공하고자 한다. CSR 개념과 유형에 대한 이론적 고찰을 바탕으로 CSR 사례분석을 위한 틀을 제시하고, 삼성전자와 LG전자가 멕시코에서 진행하는 CSR 전략을 비교 분석하였다. 이를 바탕으로, 향후 글로벌 시장에서 활동하는 한국기업 들의 지속 가능한 경영활동을 위한 유의미한 시사점을 제공하고자 한다.

역수성가스전환반응을 이용한 메탄올 합성공정의 모사

조효은,정연수 서울시립대학교 산업기술연구소 1999 산업기술연구소논문집 Vol.7 No.-

A simulation study was carried out to find optimal design and operating conditions for the methanol synthesis process with a daily production capacity of 50 Kg methanol. The process converts carbon dioxide to methanol via reverse water-gas-shift and methanol synthesis reactions. Operating conditions for the reactors were given and/or estimated from experimental data. Effects of methane formation and reaction temperature on the process were investigated.

Entrepreneurial Orientation and Speed to Market: Moderating Effect of Inter-functional Coordination and International Experience

조효은 한국인터넷전자상거래학회 2023 인터넷전자상거래연구 Vol.23 No.5

The main objective of this study is to explore the effect of entrepreneurial orientation on speed to market. The second objective is to examine the moderating impact of inter-functional coordination and the international experience of firms. To test the hypothesized relationship, survey data were collected from Korean manufacturers engaged in international new product activities. The results demonstrated that entrepreneurial orientation has a positive and significant impact on speed to market. Furthermore, the positive relationship between entrepreneurial orientation and speed to market is attenuated by the inter-functional organization of firms. The findings of this study provide practical and managerial insights into speeding products to market.

Entrepreneurial Orientation and Export Performance: The Moderating Effect of Absorptive Capacity*

조효은,김은미 한국국제경영학회 2022 國際經營硏究 Vol.33 No.4

The objective of this study is to examine how entrepreneurial orientation and absorptive capacity affect export performance. The topic of entrepreneurial orientation, as an important issue to practitioners both and scholars, has attracted increasing research attention. Although many studies provide support for the positive relationship between entrepreneurial orientation and firm performance, a few studies suggest that entrepreneurial orientation may not always enhance firm performance. Research has yet to fully acknowledge the boundary conditions where entrepreneurial orientation increases performance. This study suggests the positive relationship between entrepreneurial orientation and export performance, and the performance implications of entrepreneurial orientation vary depending on a firm’s absorptive capacity. Based on data from Korean exporters, we find the positive effect of entrepreneurial orientation on export performance. We also observe that the performance potential of entrepreneurial orientation varies depending on a firm’s possession of absorptive capacity such as potential and realized absorptive capacity.

중학교 시설에 관한 일 연구 : Ⅱ. 교지(校地)

조효은 이화여자대학교 사범대학 교육학과 1970 교육 연구 Vol.- No.36

A Study on Global Consumption Orientation in an Emerging Market

조효은,정인식 한국국제경영관리학회 2019 국제경영리뷰 Vol.23 No.3

Recent two decades have witnessed a growing number of studies on consumer attitudes and behavior concerning global brands. Various attitudinal and behavioral variables have been employed to better explain the behavior of consumers across countries in terms of why, when, and how they prefer and purchase global brands over non-global or local brands. Recent global brand research has focused on the underlying mechanisms through which to explain variations is consumers attitude toward global brands. Despite these efforts, our understanding of global brand attitude in the context of emerging markets has been very limited. This study is an attempt to expand the existing knowledge base of emerging market consumer behavior in the context of global brand consumption. Based on an extensive review of the literature, we propose that consumer characteristics and brand dimensions may be both important for a deeper understanding of consumer attitudes toward global brands. We propose that consumers' global consumption orientation as well as global brand dimensions such as perceived brand iconicity and perceived social responsibility, can be important explanatory variables accounting for the variance in brand attitude of emerging market consumers. To empirically test a set of hypotheses concerning the focal relationships, we conducted a survey of Chinese consumers using global brands in the smartphone industry. The findings indicate that consumers with global consumption orientation tend to show a more favorable response to global brands. We also find the brand attitude of globally oriented consumers may vary significantly depending upon the consumers' perceived characteristics of global brands. Specifically, the effect of global consumption orientation is found to be greater for brands with a high level of perceived brand iconicity, but this was not the case for brands with a high level of perceived social responsibility. Thus, the empirical results suggest that global consumption orientation and perceived brand characteristics can both contribute to the attitudinal liking of global brands in the context of emerging market consumers.

일상적 우울집단과 임상적 우울집단 간 의료이용의 차이

조효은,이준협 한국보건행정학회 2024 보건행정학회지 Vol.34 No.1

Background: Depressive disorders can be categorized into daily depression and clinical depression. The experience of depressive disorder canincrease health care utilization due to decreased treatment compliance and somatization. On the other hand, the clinical depression group mayalso experience social prejudice associated with the illness, which can limit their access to health care utilization. In terms of the significance ofhealth care utilization as a factor in individual and social issues, this study aims to compare the health care utilization of the clinical depressiongroup with that of the non-depressed group and the daily depression group. Methods: The analysis utilized the inverse probability of treatment weighting based on the generalized propensity score. Results: As a result of the analysis, clinical depression and daily depression were higher among women, low-income groups, individuals withlow education levels, and so forth. The clinical depression group was also higher among individuals who were not economically active, did nothave private health insurance, or had multiple chronic diseases. The number of outpatient department visits in the depression group wassignificantly higher than in the non-depressed group. In addition, the number of outpatient department visits for the clinical depression groupwas significantly higher than that for the daily depression group. Outpatient medical expenses were higher in the depression group than in thenon-depressed group, and there was no significant difference between the clinical depression group and the daily depression group. Conclusion: Health care utilization was higher in the depression group than the non-depressed group, it was also higher in the clinicaldepression group than the daily depression group.

Entrepreneurial Orientation and Speed to Market

조효은,김은미 한국무역통상학회 2022 무역통상학회지 Vol.22 No.4

The purpose of this study is to explore the independent impacts of innovativeness, proactiveness, and risk-taking on speed to market. Based on a dataset of 217 Korean manufacturers, our findings reveal that a firm’s strategic posture on innovativeness, proactiveness, and risk-taking increases the firm’s pace of activities between idea generation and market introduction. The linear relationships from the findings contribute to a better understanding of how individual dimensions of entrepreneurial orientation help firms to improve speed to market.