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- 저자 : 조연주(Yeon Joo Cho) (검색결과 22 건)
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패션 플래그쉽 스토어의 실내 공간디자인에서 보여지는 브랜드 개성이 브랜드 충성도에 미치는 영향에 관한 연구
조연주(Cho, Yeon-Joo),박찬일(Pack, Chan-Il) 한국실내디자인학회 2011 한국실내디자인학회 학술대회논문집 Vol.13 No.3
Fashion flagship store is to maximize brand"s image, not for sales. As a value for consumption is changing into expression of individual styles and egos through brands" images based on their personalities rather than products, today, people are laying stress on expression of brands" personalities with spatial design of fashion flagship store to create differentiated brand images. This study was designed to examine brand personalities expressed in fashion flagship store"s spatial design, and spatial components and ways of expression to influence them, and analyze how brand personality has an impact on brand loyalty. According to the results of this study, brand personality in fashion flagship store"s space design of Louis Vuitton has three characteristics such as sincerity, vitality and tenacity, and display, pattern, furniture, color and wall have high influences on expression of its brand personality. Also, the higher brand personality got, the higher brand loyalty went up. These results imply that fashion flagship store"s space design expressing differentiated brand personalities influences customers" brand loyalty to constantly use the brands, and thus is highly important for brand marketing of this day.
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뷰티 소비자의 온라인 경험가치가 소비자행복과 브랜드신뢰 및 구매의도에 미치는 영향: SNS 구전정보특성의 조절효과를 중심으로
조연주(Cho, Yeon Joo),윤성준(Yoon, Sung Joon) 한국창업학회 2021 한국창업학회지 Vol.16 No.1
오늘날 브랜드 커뮤니케이션은 경험에 따른 감성적 설득에 대한 비중이 점차 증대되고 있다. 그리고 최근의 국내의 뷰티산업에서 온라인 창업열풍이 증가하는 환경에서 본 연구는 이런 현실속에서 소비자가 상품이나 서비스를 이용하고 경험하면서 느끼는 소비자의 행복감과 브랜드신뢰, 그리고 구매의도 간의 관계를 검증하고자 한다. 특히 SNS 구전정보 특성이 고객의 구매의도에 미치는 영향을 파악함으로서 소비자가 추구하는 온라인 경험 가치에 기반 한 온라인 마케팅 전략을 제시하고자 한다. 본 연구에서는 뷰티 소비자들의 온라인 쇼핑 경험가치가 제품 구매 시 긍정적인 태도형성에 미치는 영향력을 살펴보기 위해 실증분석을 실시하였다. 긍정적인 태도형성에 영향을 주는 인지적 요소로서 브랜드신뢰, 감정적 요소로는 소비자행복, 행동 의욕적 요소로는 구매의도를 측정하였다. 연구결과를 요약하면 다음과 같다. 첫째, 뷰티 소비자의 온라인 경험가치 중 유희성이 소비자행복에 가장 큰 영향을 미치는 것으로 나타났다. 둘째, 서비스 우수성이 브랜드신뢰에 가장 큰 영향을 미치며, 셋째, 소비자행복이 브랜드신뢰에 비해 구매의도에 더욱 크게 영향을 미치는 것으로 나타났다. Today, brand communication is increasingly focusing on emotional persuasion based on consumer experiences. This study attempts to verify the relationship among consumers’ experiential value, happiness, brand trust and willingness to purchase goods or services as consumers use and experience them. In particular, the study intends to propose online marketing strategies based on online experiential values by determining the impact of SNS WOM information characteristics on customers intent to purchase. The empirical study was done to verify the impact of beauty consumers experience with online shopping on positive attitude towards product purchases. We adopted brand trust, as cognitive factor while adopting consumer happiness as cognitive factor affecting positive attitude formation. The results of the study are as follows. First, among the online experiential value measures of beauty consumers, entertainment value has the biggest impact on consumer happiness. Second, service excellence has the greatest impact on brand trust, and third, consumer happiness has been shown to have a greater impact on purchase intent than brand trust.
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조연주 ( Yeon Joo Cho ),김선휴 ( Sun Hyu Kim ),이혜지 ( Hyeji Lee ),최병호 ( Byungho Choi ),김미진 ( Mi Jin Kim ),홍정석 ( Jung Seok Hong ) 대한천식알레르기학회 2017 Allergy Asthma & Respiratory Disease Vol.5 No.3
Purpose: The aim of this study was to survey the accuracy of registration as anaphylaxis codes and the clinical characteristics of ana- phylaxis registered correctly and incorrectly in pediatric anaphylaxis. Methods: This study was conducted retrospectively using the medical records of patients under 15 years who visited a training hos- pital Emergency Department (ED) for 5 years. The study subjects were divided into the correct group (registered as anaphylaxis codes correctly) and the incorrect group (registered as other anaphylaxis related codes). Results: Of the 133 patients, 14 belonged to the correct group and 119 to the incorrect group. The median age of the correct group was 9 years old and that of the incorrect group was 2 years old. Sex, transportation to the ED, elapsed time from exposure to ED ar- rival, past history of allergy, causes of anaphylaxis except drug, severity of symptom, mental status, and antihistamine use were not different between the 2 groups. Drugs as the cause of anaphylaxis and cardiovascular/neurologic symptoms were more common in the correct group. Gastrointestinal symptoms were more frequent in the incorrect group. Intravenous fluid, steroid, bronchodilator, and epinephrine were more commonly used as the treatment for anaphylaxis in the correct group. The pediatric patients treated with epinephrine tended to be registered anaphylaxis correctly. Conclusion: More patients were registered incorrectly as other anaphylaxis-related disease codes rather than correctly as the ana phylaxis disease codes in pediatric ana-phylaxis. Epinephrine use was the associated factor for being registered correctly as the ana -phylaxis disease codes in pediatric anaphylaxis. (Allergy Asthma Respir Dis 2017:5:159-164)
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패션 플래그쉽 스토어 인테리어디자인의 브랜드 개성과 브랜드 충성도의 영향관계에 관한 연구
조연주(Cho, Yeon-Joo),이주형(Lee, Ju-Hyeong),박찬일(Park, Chan-Il) 한국실내디자인학회 2011 한국실내디자인학회논문집 Vol.20 No.6
Fashion flagship store is to maximize brand"s image, not for sales. As a value for consumption is changing into expression of individual styles and egos through brands" images based on their personalities rather than products, today, people are laying stress on expression of brands" personalities with spatial design of fashion flagship store to create differentiated brand images. This study was designed to examine brand personalities expressed in fashion flagship store"s spatial design, and spatial components and ways of expression to influence them, and analyze how brand personality has an impact on brand loyalty. According to the results of this study, brand personality in fashion flagship store"s space design of Louis Vuitton has three characteristics such as sincerity, vitality and tenacity, and display, pattern, furniture, color and wall have high influences on expression of its brand personality. Also, the higher brand personality got, the higher brand loyalty went up. These results imply that fashion flagship store"s space design expressing differentiated brand personalities influences customers" brand loyalty to constantly use the brands, and thus is highly important for brand marketing of this day.
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