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전시컨벤션센터의 서비스품질이 만족과 구전, 재방문의도에 미치는 영향
정용해 한국호텔관광학회 2014 호텔관광연구 Vol.16 No.6
Convention industry is variously involved not only in facilities and services for international canference and exhibition, but also in tourism, leisure, lodging, transportation, communication and food and beverage industry. This study aims to examine how convention & exhibition visitors perceived service quality on their satisfaction, oral transmission and revist intention. To accomplish the goals, a field survey was conducted on the visitors of the COEX in Seoul area. The statistical tools to be undertaken in this research were frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, confirmatory factor analysis, and covariance analysis using the statistical package of SPSS(12.0) and AMOS(6.0). The results of this study, based on a positive analysis, could be summarized as follows. First, perceived service quality is factorized as tangibility, reliability, empathy, assurance, responsiveness. Second, perceived service quality is factorized as tangibility, empathy, assurance, responsiveness turned out to have affirmative effects on convention & exhibition visitors satisfaction. Third, visitors satisfaction turned out to have affirmative effects on oral transmission. Forth, visitors satisfaction turned out to have affirmative effects on revisit intention.
와인구매동기 세분화에 따른 와인선택속성 및 구매 후 만족의 차이
정용해 한국외식경영학회 2008 외식경영연구 Vol.11 No.2
This study attempted to segment wine purchase motives and identify differences among wine selection attributes and customer satisfaction. Five factors were identified for wine purchase motives as personal needs, social, event, learning, and wine effect. And four factors were identified for wine selection attributes as tangible, marketing, esthetic, and price. A cluster analysis based on the identified five underlying dimensions of wine purchase motives resulted in three clusters of wine consumers(highly-perceived group, mid-perceived group, low-perceived group). Both highly perceived and mid-perceived groups were found to differ from low-perceived group on the level of wine selection attributes except for wine marketing factor. And high-perceived group was found to differ from low-perceived group on the level of general satisfaction. On the contrary, neither group was found to differ on the level of satisfaction vs. price. And the managerial implications of these results for wine purchase motives based on wine selection attributes and satisfaction are examined. This study attempted to segment wine purchase motives and identify differences among wine selection attributes and customer satisfaction. Five factors were identified for wine purchase motives as personal needs, social, event, learning, and wine effect. And four factors were identified for wine selection attributes as tangible, marketing, esthetic, and price. A cluster analysis based on the identified five underlying dimensions of wine purchase motives resulted in three clusters of wine consumers(highly-perceived group, mid-perceived group, low-perceived group). Both highly perceived and mid-perceived groups were found to differ from low-perceived group on the level of wine selection attributes except for wine marketing factor. And high-perceived group was found to differ from low-perceived group on the level of general satisfaction. On the contrary, neither group was found to differ on the level of satisfaction vs. price. And the managerial implications of these results for wine purchase motives based on wine selection attributes and satisfaction are examined.
도시재생을 위한 물리적 환경요소의 선호도에 관한 연구 -제천시 사례를 중심으로-
정용해,손호중,김억 청운대학교 건설환경연구소 2015 청운대학교 건설환경연구소 논문집 Vol.10 No.2
도시재생이란 산업구조의 변화, 즉 기계적 대량생산 위주의 도시 확장으로 인한 상대적으로 낙후되고 있는 기존 도시에 새로운 기준을 도입하여 경제적·사회적·물리적으로 부흥시키는 사업을 의미한다. 이에 본 연구에서는 도시재생의 이론적 고찰을 통해 도시재생의 개념, 유형 그리고 범위를 알아보았다. 또한 문헌연구를 통해 도시재생의 물리적 환경의 요소를 역사/문화공간 조성, 보행환경 개선, 건축환경 개선으로 선정하였고, AHP분석 기법을 활용하여 우선순위를 분석하였다. 도시재생의 물리적 환경요소를 종합한 결과, 중요도와 우선순위는 보행가로환경 정비(1순위)→도심 불량 주거지 개선(2순위)→문화시설의 활성화(3순위)→상업용도 노후 건축물 재활용(4순위)→역사·문화시설 보존(5순위)→휴식공간 조성 및 가로시설물 배치(6순위)→옥외 광고물 정비(7순위)→보행도로 오염과 불쾌한 환경제거(8순위)→역사·문화시설 확충(9순위)의 순으로 나타났다. 본 연구는 도시재생의 근간을 이루는 물리적 환경요소의 우선순위를 분석함으로서, 추후 도시재생사업을 실행하는데 기초자료로 활용하고자 한다. Urban regeneration is an urban project to rejuvenate existing cities, which are falling behind due to mechanically mass produced urban expansion, economically, socially, and physically. In this respect, the present study examined the theories of urban regeneration to understand its concept, types and scape. Through literature review, this study also selected, as physical environment elements of urban regeneration, historical and cultural space formation, pedestrian environment improvement and architectural environment improvement and, prioritized them by applying analytical hierarchy process (AHP).