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장천우,정용국 한국콘텐츠학회 2024 한국콘텐츠학회논문지 Vol.24 No.4
This study examined the factors influencing the use of metaverse services by Korean adolescents. It simultaneously considered three aspects of digital lifestyle: A (Activities), various online media activities; I (Interests), values deemed important in life; and O (Opinions), active engagement aimed at providing information and expressing opinions. Using data from the 2022 Korean Media Panel Survey, a binary logistic regression model was applied to respondents aged 13 to 19 (N=465). According to the findings, adolescents' use of OTT services and webtoons/web novels showed a positive relationship with the use of metaverse services. Additionally, the value inclination towards a harmonious family positively influenced the use of metaverse services, whereas an interesting and enjoyable life along with physical and mental health showed a negative influence on adolescents' use of metaverse services. Lastly, active engagement, intended for information provision and opinion expression, had a significant impact on the use of metaverse services.