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개인의 가치관에 따른 천연 염색제품 구매행동에 관한 연구
장경혜 ( Geung Hae Chang ) 한국의류산업학회 2004 한국의류산업학회지 Vol.6 No.4
The purpose of this study is to examine the different purchasing behaviors of natural dyes according to the personal value orientation of the consumers in question. In addition, this study sets out the purchasing behaviors according to demographic variables. To collect data, this study surveyed 150 housewives living in Daegu in November 2003 using convenient sampling. SPSS 10.0 was used for the statistical analysis of the sampled data including basic statistics, factor analysis and multiple regression analysis. The results derived from this study are as follows : 1) The group that exhibited a more self-controlled value orientation prefers to purchase natural dyes. 2) Consumers with relatively high education backgrounds and in an older age group have preference in purchasing natural dyes.
재활용 동기 부여에 따른 사회 책임적 의류 처분 행동에 관한 연구
장경혜,박재옥 漢陽大學校 韓國生活科學硏究所 1997 韓國 生活 科學 硏究 Vol.- No.15
Nowadays, with the exhaustion of resoures, the enviromental pollution caused by the utilization and waste of resources is becoming a critical problem. Therefore, recycling and disposition of clothing, because of their characteristics of having short life cycle due to various reasons, is recognized as an important issue. In the field of clothing and textiles, the socially responsible clothing consumption behavior towards natural environment is a comparably quite recent issue. The earlier studies have only focused on understanding of schematic relationship between the activitics of consumers who are deeply concerned about socially responsible clothing consumption and those are not. However, the earlier studies have not tried to develop a solution to measure a degree of socially responsible clothing disposition behavior or to reveal the relationship between the intrinsic factors which are the bases of socially responsible clothing disposition behavior. The purpose of this study is to clearly understand the Korean consumers' attitude for intrinsic and extrinsic incentives toward recycling of clothing and socially responsible clothing disposition behavior through revealing, by use Fishbein's Multi-Attributes Model as a conceptual frame, and the relations of demographic variables involved in. In other words, this study examines the degree of influence and relationships between the variables listed below. 1.The relationship between the attitude for intrinsic and extrinsic incentives toward recycling of clothing and socially responsible clothing disposition. 2.The relationship between demographic variables such as age, income, education level, and marital status and socially responsible clothing consumption attitude. 3.The relationship between demographic variables such as age, income, education level, and marital status and socially responsible clothing disposition behavior. The result of this study is drown from the analysis of the survey, gathered from the adult females reside in the city of Seoul, by using the method of Judgment Sampling. Survey was performed twice during March of 1996 and total 549 sets of answers were used for final analysis. To ensure Validity and the Reliability of the analysis, Factor Analysis and Cronbach were used. Also, for the test of the hypothesis, Multiple Regression Analysis were used. The result of survey can assist to understand the specific relationship between consumer's socially responsible consumption attitude and disposition behavior. The following are the summary of survey results. First of all, in a reference to socially responsible disposition behavior and recycling incentives, the consumers of not favoring intrinsic incentive show that they favor economical disposition. On the other hand, the consumers favoring intrinstic incentive, but not for extrinsic incentive show altruistic disposition. This shows that behavior pattern can be changed based on the consumer's position toward recycling incentives. The result of analysis of relationship between the attitude toward recycling incentives and the demographic variables shows that only education level relates to recycling incentives. The consumers with relatively higher education have strong will for recycling by intrinsic incentive. On the other side, the analysis result shows that consumers with relatively lower education normally practice economical dispotion, while consumers with higher education level do altruistic disposition. Also, elder and married consumers tend to do more altruistic disposition.