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TV 음식 프로그램 품질과 시청만족도, 재시청의도 간의 관계
안희정 ( Heejung An ),신종철 ( Jongceol Shin ),임다예 ( Daye Im ) 관광경영학회 2020 관광경영연구 Vol.98 No.-
The purpose of this rsearch is to find out the relationship among TV Food Program Quality, Viewer Satisfaction, Re-Viewing Intention. The aim of research is to explain the purpose carried out by the viewers who watched three or more TV food programs in Seoul and Gyeonggi Province for 30 days from August 1st to August 30th, 2018. /The self-administered questionnaire survey method, Google questionnaire (Social Network Services/sites, SNS), and mail were used as sample data for empirical analysis. The results of the hypothesis verification of this study are: First, the results of regression analysis to determine the effect of TV food program quality on viewing satisfaction, and TV food program quality has a positive (+) effect on'viewing satisfaction'. appear. Second, as a result of a simple regression analysis to understand the effect of viewing satisfaction on re-viewing intention, it was found that 'viewing satisfaction' had a positive (+) effect on 're-viewing intention'. It can be interpreted that the quality of TV food programs affects consumers' viewing satisfaction and re-viewing intention. This research presents the systematically basic data to approach the TV Food Program Quality.
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