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전문가심층분석 - 액란에도 3월 21일부터 등급표시가 있다!
이진석,Lee, Jin-Seok 축산물품질평가원 2011 KAPE누리 Vol.175 No.-
축산물품질평가원에서는 2001년부터 계란등급판정을 실시하고 있으며 학교급식과 대형유통회사(풀무원, 오뚜기, CJ 등)를 필두로 등급판정 받은 계란을 판매 및 사용하였다. 계란 등급판정은 주로 계란집하장에서 이루어지고 있으며 계란 등급판정시행업체는 2009년 27개소, 2010년 30개소로 점차 확대 되어왔다.
South Korean Consumers’ Experiences and Underlying Shopping Mechanism of Black Friday
이진석,전승우,최자영 한국유통과학회 2019 유통과학연구 Vol.17 No.11
Purpose: Black Friday is a globally used as a promotion event. A lot of South Korean retailers also have used it as their promotion concepts. But South Korean Consumers’ response to Black Friday has never been investigated academically. This study examined Black Friday shopping of South Korean consumers, including experiences, perceptions, motives and shopping mechanism. Research design, data and methodology: To verify the purposes of this research, a survey was conducted with 462 participants. This study analyzed descriptive features of experiences, perceptions and motives and developed and tested the model of shopping mechanism. Results: South Korean consumers perceive Black Friday as one of the credible marketing tactics offering a big price discount. They have generally positive perceptions and shopping experiences toward Black Friday. The key motive of Black Friday shopping is for saving cost. In addition, for South Korean consumers, perceived deal value, perceived innovativeness, saving cost motive and fun motive are important antecedents of shopping on Black Friday, and attitude toward Black Friday plays a mediating role between antecedents and shopping behavior. Conclusions: The findings of this study provide practical and theoretical insight to understand the impact of Black Friday in South Korea.