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이지인(Jiin-in Lee),김나은(Na-eun Kim),김진우(Jin-woo Kim) 한국디지털콘텐츠학회 2017 한국디지털콘텐츠학회논문지 Vol.18 No.4
Recently technological drive on autonomous vehicle is on the rush. Along with the trend, researches on driver’s perspective are increasing. However, previous studies have limitations in terms of study period and rich experience. In this paper, we conducted an ethnographically inspired fieldwork to observe human-autonomous car interaction. We had six participants to ride a prototype autonomous car on the real road for six days. After, we generated trust, distrust factors according to Lee & See’s categorization of trust dimension: process, performance, and purpose. We derived eight distrust factors that saliently influences passenger’s experience in autonomous vehicle. Our research broadens trust model into autonomous driving context based on real road field study and contributes to automotive community with design guidelines to increase trust toward autonomous vehicle.