패션 기업 근무자들의 직무 스트레스 유발 요인에 관한 질적 연구: 패션제조업체를 중심으로

이영주 ( Youngju Rhee ) 대한가정학회 2015 Family and Environment Research Vol.53 No.4

The fashion industry has distinctive characteristics. It is important to understand the specific working environment and unique problems at fashion corporations in order enhance employee efficiency. However, studies on job stress for fashion employees remain limited. This study used qualitative research to examine major job stress factors for fashion company workers. In-depth interviews were conducted on 6 respondents who work in various departments at fashion manufacturing companies. We identified task-related factors and structural factors as the two major job stress factors. Task-related factors consisted of 4 elements (necessity of massive knowledge, overtime·outside work, tight schedules, and organizational tasks); structural factors consisted of 3 elements (burden of sales outcome, formal relationships, and anxiety of salary·retirement). The results indicated that respondents consistently tried to gain knowledge about the latest trends and field experiences that caused mental and physical exhaustion due to the necessity of working late. Designers and workers in the sales department were constantly evaluated by their sales results compared to other workers that caused high levels of stress. Respondents answered that building relationships was an important factor in the fashion industry and sometimes felt that building formal relationships was more important than the ability to do work.

미용산업 근무자들의 업무스트레스에 관한 질적 연구

이영주 ( Youngju Rhee ) 한국미용학회 2016 한국미용학회지 Vol.22 No.1

The development of the economy contributed to the growth of the beauty industry; however, the industry constitutes problems in working environment. Therefore, the purpose of this study was to examine the major factors of job stress of beauty industry employees. Research was performed through a qualitative research. In-depth interviews were conducted to 6 people; the respondents were consisted of hair designers, skin care experts, and make-up artists. As a result, there were 3 major factors (task-related factors, structural factors, customerrelated factors) that were related to job stress. First, task-related factors consisted of 3 elements represented the difficulties that appeared while employees were accomplishing their tasks. Second, structural factors consisted of 4 elements, which were caused by the problems of organizational structures. Third, customer-related factors consisted of 2 elements’, which reflected the difficulties of emotional labor. The study extracted 9 elements of the factors that aroused job stress of beauty industry employees. This study is meaningful in constructing foundational data for future research and giving managerial suggestions to improve working environment of beauty industry employees.

구매대행 인터넷쇼핑몰에서의 서비스품질과 구매만족도의 관계

이영주(Rhee, YoungJu) 한국디지털디자인협의회 2016 디지털디자인학연구 Vol.16 No.4

본 연구의 목적은 패션제품의 구매대행 인터넷쇼핑몰에서의 서비스품질, 구매만족도와 재구매의도의 관계를 파악하고자 하는데 있다. 조사 대상자는 패션제품의 인터넷 활용도가 높은 것으로 나타난 20~30대중 구매대행쇼핑몰에서 패션제품을 구입한 경험이 있는 남녀를 대상으로 설문조사를 실시하였다. 경로분석결과 패션제품 구매대행 인터넷 쇼핑몰의 서비스품질요인 중 정보성이 높을수록 품질만족도가 높은 것으로 나타났으며, 이는 다시 재구매의도에 정적인 영향을 미치는 것으로 나타났다. 또한 정보성이 높을수록 서비스만족도가 높은 것으로 나타났으며, 이는 다시 재구매의도에 정적인 영향을 미치는 것으로 나타났다. 서비스품질 요인 중 커뮤니케이션이 높을수록 배송시스템만족도와 서비스만족도가 높은 것으로 나타났으며, 이는 다시 재구매의도에 정적인 영향을 미치는 것으로 나타났다. 서비스품질 요인중 안전성이 높을수록 가격만족도가 높은 것으로 나타났으며, 이는 다시 재구매의도에 정적인 영향을 미치는 것으로 나타났다. 이 외에도 서비스품질 요인 중 정보성과 커뮤니케이션은 재구매의도에 직접적인 영향력이 있는 것으로 나타났으나 패션제품 구매대행 인터넷 쇼핑몰의 서비스품질 요인 중 신뢰성은 구매만족도나 재구매의도에 미치는 영향력이 확인되지 않았다. 따라서 구매대행 인터넷 쇼핑몰에서 제공하는 1:1 맞춤형 고객 상담이나 주문에서 배송까지의 절차를 이메일이나 문자를 통해 즉각 발송하는 시스템의 구축 및 소비자가 반품이나 불만표출시 신속하고 공정하게 처리하는 커뮤니케이션 요인이 소비자의 서비스 품질을 높은 것으로 인식하게 하여 향후의 지속적인 구매를 촉진하는 요인으로 작용함을 알 수 있다. 또한 제품의 가격할인이나 경쟁사 대비 저렴한 가격유지 등의 요소 뿐 아니라 보안시스템 및 결제수단을 믿고 신뢰할 수 있으며, 개인정보 유출이나 구매, 결제, 배송이 실시간 투명하게 진행되는지의 여부를 확인할 수 있는 정보를 소비자에게 공유하는 것이 중요하다. The purpose of this study is to investigate the relationship between service quality and purchase satisfaction on overseas online purchasing service. Questionnaire survey were distributed to consumers in their 20"s and 30"s who had experience in purchasing fashion products from overseas online purchasing service website. The results showed that informativity had a positive effect on quality satisfaction, and service satisfaction which had a direct effect on repurchase intension. It was also shown that communication factor of service quality had a positive effect on delivery system satisfaction and service satisfaction, which also had a direct effect on repurchase intension. Safety factor had a positive effect on price satisfaction.

구매대행 인터넷 쇼핑몰에서의 가격지각, 배송시스템 및 구매만족도의 관계 연구

이영주(Rhee, YoungJu) 한국디지털디자인협의회 2017 디지털디자인학연구 Vol.17 No.2

본 연구의 목적은 구매대행 인터넷쇼핑몰에서의 가격지각, 배송시스템과 구매만족도의 관계를 파악하고 구매대행 인터넷 쇼핑몰의 웹사이트 디자인을 분석하고자 하는데 있다. 조사 대상자는 인터넷 활용도가 높은 것으로 나타난 20~30대 중 구매대행쇼핑몰에서 제품을 구입한 경험이 있는 남녀를 대상으로 설문조사를 실시하였다. 그 결과 구매대행 인터넷 쇼핑몰에서의 가격지각은 경제적 지각집단과 브랜드-품질지각 집단으로 나누어지는 것으로 나타났다. 경제적 지각집단은 제품을 살 때 저렴한 가격을 중시하고 제품 구매시 시간을 들여 가격비교를 하여 지출하는 돈에 대한 최대의 가치를 얻기 위해 시간을 소요하는 것을 아까워 하지 않는 집단으로 조사되었다. 반면 브랜드-품질지각 집단은 비싸고 유명한 브랜드의 제품을 구매하는 것을 가치 있다고 여기며 값비싼 브랜드를 통해 타인에게 부러움을 사거나 자랑하는 것을 원하는 집단으로 조사되었다. MANOVA 분석결과 경제적 지각집단은 브랜드-품질지각 집단보다 인터넷 대행 쇼핑몰의 배송시스템 요인 중 배송사후서비스와 시간을 더 중요하게 생각한 반면, 브랜드-품질지각 집단은 배송안전성과 정보성을 더 중요하게 생각하는 것으로 나타났다. 가격지각 집단과 구매만족도의 MANOVA 분석결과 경제적 지각집단은 브랜드-품질지각 집단보다 인터넷 대행 쇼핑몰의 구매만족도 요인 중 쇼핑편리성과 제품다양성/가격만족도가 더 높은 것으로 조사된 반면, 브랜드-품질지각 집단은 서비스 품질과 제품희소성 요인에 대한 만족도가 더 높은 것으로 조사되었다. 구매대행 쇼핑몰 웹사이트의 가격지각 집단에 따른 구매만족도 및 디자인적 요소를 분석한 결과, 경제적 가격 지각집단의 경우 메인페이지구성, 서체, 칼라의 순으로 구매만족도에 정적인 영향을 미치는 것으로 나타났다. 반면, 브랜드-품질지각 집단의 경우 로고, 메인이미지, 칼라의 순으로 구매만족도에 정적인 영향을 미치는 것으로 나타났다. 또한 구매대행 쇼핑몰의 웹사이트 디자인 분석결과 웹페이지 구성이 너무 복잡하며 텍스트 위주로 구성되어 있어, 소비자들이 원하는 메뉴를 찾기 힘든 것으로 나타났으며, 원하는 메뉴를 찾기 힘들거나 페이지 구성이 불필요하게 반복적으로 노출되는 경우가 많아 자매회사 반복, 이벤트공지 반복, 사용가이드 반복 등으로 웹사이트가 복잡한 경우 이를 좀 더 간단명료하게 정리해야 할 것으로 조사되었다. 이 외에도 일러스트, 모델사진, 여러 캐릭터의 동시노출 등의 일괄되지 않은 이미지전략으로 신뢰감이 떨어지는 경우가 있는 것으로 나타나 이를 개선해야 할 것으로 조사되었다. The purpose of this study is to investigate price perception, delivery system, purchase satisfaction, and design factors of overseas online purchasing service. Questionnaire survey were distributed to consumers in their 20"s and 30"s who had experience in purchasing products from overseas online purchasing service website. The results showed that economic price perception group thought after delivery service and time as more important factors when considering delivery system. Brand-quality perception group thought safe delivery service and information provision as more important factors when considering delivery system. It was also found that economic price perception group was more satisfied with shopping convenience and product variety/price than brand-quality perception group. On the other hand, brand-quality perception group was more satisfied with service quality and product rarity when using overseas online purchasing service.

패션산업 종사자의 직무환경과 삶의 질의 관계에 관한 연구 - 패션 벤더회사를 중심으로 -

이영주 ( Youngju Rhee ) 복식문화학회 2015 服飾文化硏究 Vol.23 No.2

The purpose of this study was to investigate the relationship between working environment and quality of life of fashion vendor company workers by using working environment variables such as job stress, job burnout, job satisfaction, and turnover intention. Preliminary test was conducted by interviewing fashion vendor company workers in order to find out factors that were more suitable for their working environment. Main survey was conducted to 200 fashion vendor company workers and 194 responses were analyzed. The results of correlation analysis showed that job stress, job burnout, job satisfaction, turnover intention, and factors of quality of life had significant relationships. Boss stress, role stress, achivement decrease, and personal condition satisfaction showed a significant relationship with turnover intention. The results of path analysis showed that job stress had a positive relationship with job burnout and job burnout had a negative relationship with job satisfaction. Both job stress and job burnout had a positive relationship with turnover intention, whereas job satisfaction had a negative relationship with turnover intention. Also, the results showed that job burnout and turnover intention had a negative relationship with quality of life of fashion vendor company workers, whereas job satisfaction had a positive relationship with quality of life of fashion vendor company workers.

미용산업 종사자의 업무환경에 관한 연구 - 헤어 업체 종사자들의 삶의 질을 중심으로 -

이영주 ( Youngju Rhee ) 대한미용학회(구 대한미용과학회) 2017 대한미용학회지 Vol.13 No.2

The purpose of the current study was to examine working environment of hair industry workers by analyzing relationships among job stress, job burnout, job satisfaction, turnover intension and quality of life. Survey through questionnaire was conducted among 200 hair industry workers and 195 responses were analyzed. The result of path analysis showed that the hair industry workers` job stress had a positive relationship with job burnout and job stress had a negative relationship with job satisfaction. Furthermore, job burnout had a positive relationship with turnover intention, whereas job satisfaction had a negative relationship with turnover intention. Moreover, the results showed that job stress and turnover intention had a negative relationship with quality of life, whereas job satisfaction had a positive relationship with quality of life of the hair industry workers.

패션전공 대학생의 디자인권 실태 및 교육에 관한 연구

이영주 ( Youngju Rhee ) 복식문화학회 2018 服飾文化硏究 Vol.26 No.1

The purpose of this study was to investigate the changes in perception and attitude of fashion major college students before and after receiving their design copyright education. A questionnaire survey was distributed to 200 fashion major college students in Seoul. The results of this study were as follows: First, 46.0% of fashion major students had an experience of purchasing counterfeit fashion goods. Out of those, 81.5% students acknowledged that the product was counterfeit and still purchased it. Categories of counterfeit goods purchased were bags, clothes, and accessories, in order of popularity. The students reported purchasing counterfeit goods twice and three times, in order of popularity. The prices of the counterfeit products were 100,000 to under 200,000 won, and under 100,000 won, in order of popularity. Second, the cognitive domain, the practical domain, and the value domain all showed significant differences between before and after the copyright education. Among these, the differences in the practical domain were the most distinctive. Third, prior to receiving their copyright education, most of the students had no perception about the design copyright system and so most of the students gained helpful information from the education. For future design copyright education, the students want to learn about how to protect their own designs, how to apply copyright in a fashion company, how to avoid invading other people’s designs, and categories of design copyright.

온라인 구전수용 및 재구전의도의 차이에 관한 연구 - 의복관여도와 마켓메이븐의 상호작용효과를 중심으로 -

이안지 ( Angie Lee ),이영주 ( Youngju Rhee ) 복식문화학회 2018 服飾文化硏究 Vol.26 No.2

For the past decade, the convenience of sharing information online has improved drastically with the development of smart devices and social media. Such changes have contributed to regarding online word-of-mouth (WOM) as one of the most important consumer information sources. Therefore, the purpose of this study is to examine online WOM effects (acceptance/redelivery intention) with the two-way interaction effects of fashion involvement and the market maven. The empirical study consisted of an offline survey that collected data from 341 respondents and analyzed the data by factor analysis, independent t-test, and two-way ANOVA with SPSS 20.0, producing the following results. First, the market maven effect was found to differ significantly based on the level of fashion involvement, and is also higher when fashion involvement is high. Second, fashion involvement primarily affected online WOM acceptance, while the market maven significantly affected redelivery intention. Moreover, fashion involvement and market maven had relevant two-way interaction with both of the online WOM effects. Third, market maven had measurable effects on WOM redelivery types (objective/subjective) and directions (positive/negative/ neutral), whereas fashion involvement did not have any primary effects on them. However, fashion involvement and market maven had two-way interaction effects on the positive and negative direction of WOM redelivery. Based on these findings, the study suggests the importance of investigating and understanding the complicated online WOM behaviors of consumers, specifically from both managerial and theoretical perspectives.

국내 소재 컨버터의 소재 기획 프로세스에 대한 연구

최효숙(Hyosook Choi),이영주(YoungJu Rhee) 한국의상디자인학회 2017 한국의상디자인학회지 Vol.19 No.1

소셜커머스에서 패션제품 구매행동에 관한 연구

주찬희(ChanHee Ju),이영주(YoungJu Rhee) 한국의상디자인학회 2014 한국의상디자인학회지 Vol.16 No.4