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      • KCI등재후보

        Enhance the Knowledge Transaction: Multidimensional Policies for the Promotion of Open Source Knowledge Transactions

        이상묵 한국경영컨설팅학회 2012 경영컨설팅연구 Vol.12 No.4

        In recent years, the economic potential of open source was realized by many governmental agencies. Open source means the software codes made by voluntary and open participation of worldwide IT developers, and many policies to promote open source activities were implemented for the purpose of fast growth of IT industry. But in many, especially in South Korea, the policies promoting open source were not considered successful. This study provides the theoretical reason for the low performance of open source policies implemented by Korean government and suggests the practical requisites for effective open source policy. For this purpose, this study views the open source activities as knowledge transaction with high transaction costs and low economic rents. Thus, the transaction of open source knowledge is hard to be promoted at the economic market with free competition. Given these concerns, this study suggests the need for the three different kinds of governmental policies promoting multiple dimensions of knowledge transactions: supply-side, transaction-side, and demand-side. The implications suggested by this research will contribute to building the practical solutions for effective marketing policy to promote open source activities.

      • KCI등재후보

        정형화된 범주체계에서의 범주 확장형 혁신 : 한국 영화시장에서의 장르혼합형 영화의 시도에 대한 연구

        이상묵 한국경영컨설팅학회 2015 경영컨설팅연구 Vol.15 No.1

        조직생태학의 최근 연구들은 조직의 경제활동이 특정한 범주에 집중됨으로써, 사회적으로 인식될 수 있는 조직의 정체성이 형성되고, 사회적 정당성을 얻을 수 있다고 주장한다. 그러나 이러한 원리에도 불구하고 정형화된 범주를 따르지 않는 범주혼합형 혁신은 자주 발견되는데, 기존의 연구들은 그 원인을 크게 두 가지로 제시한다. 첫째는 소비자의 입장에서 범주간 구분이 모호해졌기 때문이라는 주장이며, 또 하나는 공급자의 입장에서 다양한 종류의 지식을 조합할 수 있는 역량이 있기 때문이라는 것이다. 반면 전자의 논리는 범주 확장형 혁신의 결과로 볼 수 있는 범주간 모호성을 원인으로 제시한다는 오류가 있으며, 후자의 논리는 범주수준의 논리를 조직수준의 논리로 치환하여 논한다는 한계를 지닌다. 이 연구는 이러한 한계를 극복하기 위하여 새로운 가정을 도입하는데, 이는 범주 확장형 혁신은 차별화의 요구에 따른 대응이라는 가정이다. 이러한 가정을 기반으로 이 연구는 범주 확장형 혁신은 생산자와 소비자의 대중성이 높아서 하나의 범주가 다양한 차별화 시도를 감당하기 어려운 범주에서 높게 나타날 것이라고 예측한다. 또한 이러한 범주 확장형 혁신은 생산자원의 다양성이 높은 범주에서 많이 나타날 것이라고 예측한다. 1970년부터 2010년까지의 한국영화 산업의 자료를 사용한 실증연구의 결과, 이 연구가 제안한 가설들을 모두 지지되었다. 이러한 결과는 범주 확장형 혁신이 특수한 조건에서만 나타나는 예외적 현상이 아니라, 차별화에 의해 구현된 자연스러운 결과일 수 있음을 보여준다는 점에서 가치를 지닌다. This study empirically examines the phenomenon of category-spanning innovtions in economic behaviors. It is well known agreement that conforming institutionalized categories can enhance the acceptability and implementability of economic behviors by firms. But in fact, there are many evidences showing the category-spanning innovation are repeatedly tried by many entrepreneurs. Prior researches, especially in organizational ecology, have argued that the ambiguity on inter-category boundary can decompress the effects of sanctioning for the violation of existing categories. But these arguments can call the recursive logic because, they designate the categorical fuzziness as the cause and the result of category-spanning behaviors at the same time. To overcome the restriction of prior researches, this study focuses on the need for differentiation as the motive of category-spanning innovations, and examines the antecedents of category-spanning behaviors at the field existing high differentiation. The motive of differentiation can be achieved at the boundary of one specific category, but at the congested category with high popularity in customers and producers, firms can experience the limits in achieving the successful differentiation with keeping the boundary of single category, and these can cause the category-spanning innovations. In another point, trials of differentiation need the diversity in knowledge to implement the successful combination of practices from each other categories. So the category reserving the diverse human resources attaching heterogeneous knowledge can cause more category- spanning innovations. The result of empirical test using 1,031 film data of Korean film industry in the year from 1952 to 2012, supports all hypotheses suggested by this study.

      • KCI등재

        학교장의 리더십유형과 학교조직효과성에 관한 지적장애 학교교사의 인식수준

        이상묵,조인수 대구대학교 특수교육재활과학연구소 2008 특수교육재활과학연구 Vol.47 No.2

        The purpose of this study was to examine the perception of teachers for the Intellectual Disabilities on the leadership style of principals of special schools and effectiveness of school organization in consideration of their background variables and the correlational relationship of leadership style of principal to organizational effectiveness in a bid to suggest what sort of leadership of principals for the special schools should exert to maximize organizational effectiveness. It’s specifically meant to explore the perception of teachers for the Intellectual Disabilities on the leadership style of principals for special schools by background variables, to check into their view of effectiveness of schools organization by background variables, and to find out the relationship between the leadership style of principals of special schools and effectiveness of school organization. The conclusion of the study were as follows: First, as for the leadership styles of principals for special school, the background variables of the teachers made no statistically significant difference to their view of the persuasive, participatory and delegative leadership styles of the principals. But those whose career was longer found the principals to be more directive. Second, in regard to outlook on school organizational effectiveness by the background variables, the female teachers found school members to have higher morale than the males, and the teachers with less than five- year career considered school members to have higher morale than those with five-year to less than 10-year career and those with 10-year or more career. The female teachers viewed their schools as more productive than the males as well, and those with less than five-year career put higher value on the productivity of their schools than those with five-year to less than 10-year career and those with 10-year or more career. Their career and certificate of qualifications made no significant difference to their view of school adaptability, and the females had a higher opinion on that than the males. Third, concerning correlation between principal leadership style and school organizational effectiveness, there was a weak correlation between the two in general. The participatory leadership was regarded as most effective, followed by delegative leadership. The persuasive and directive styles were negatively correlated to organizational effectiveness. 이 연구는 지적장애학교 교사들의 배경 특성 변인에 따른 특수학교장의 리더십 유형과 학교 조직효과성에 관한 인식 수준을 밝히고, 리더십 유형과 학교 조직 효과성의 상관관계를 알아보는데 목적이 있다. 첫째, 특수학교장의 리더십 유형에 있어 지시형에 대해서는 교사의 교직 경력이 많을수록 특수교사의 인식 수준이 높다. 둘째, 학교 조직 효과성에 관해서는 교사의 인식정도는 보통 수준이다. 사기, 생산성 요인에서는 남교사가 여교사보다 더 높게 인식하고 경력이 낮을수록 더 높게 인식하고 있다. 셋째, 리더십과 학교 조직 효과성과의 상관관계에서는 지시형과 설득형은 학교 조직 효과성과 부적 상관을 보이며 참여형이나 위임형은 비교적 높은 정적 상관을 보여 참여형과 위임형 리더십이 학교 조직 효과성을 높일 수 있음을 시사한다.

      • KCI등재

        The Influence of the Experiential Marketing Factors of Restaurant on the Brand Image, Satisfaction, and Customer Loyalty : Focused on Restaurants in Complex Shopping Mall

        이상묵 (사)한국조리학회 2018 한국조리학회지 Vol.24 No.2

        The purpose of this study is to develop and test a model that explains the effect of experiential marketing factors on: 1) brand image, 2) satisfaction, and 3) loyalty in context of restaurants located in complex shopping mall. In addition, the study clarified how these variables relate to each other. Survey were distributed to customers who have visiting experience(s) in a restaurants in complex shopping mall. Total 360 participants were distributed and 344 questionnaires were used for analysing. The confirmatory factor analysis and structural equation modeling(SEM) have been employed research methods for frequency analysis, reliability analysis and measurement model validation. The findings of this study identified that relation factor of experiential marketing elements was only significant factor on brand image Furthermore, sense and recognition were critical components of customer satisfaction. Last, present study also identified the significant relationship between satisfaction and customer loyalty. These findings may contribute to provide valuable marketing strategic for this business segmentation, and it can be utilized as a fundamental study to establish an efficient business plan to increase revenue especially for restaurant business located in complex shopping mall.

      • KCI등재

        Identifying the Effect of Experience in Context of Foodservice Consumers: Focused on Strategic Experience Modules through Gamification

        이상묵 (사)한국조리학회 2020 한국조리학회지 Vol.26 No.2

        This study analyzes the effect of the dining experience perceived by the dining-out consumers by researching the effects of game based on the consumers' experience as a strategic experience module. This study recruited 400 consumers who were familiar with events through games provided by restaurants or foodservice companies. Among the subjects recruited, the researcher set up a certain period of study and sent a link to 200 out of 400 randomly selected people among participants. Results shown that experiential factor were categorized into five subdivided elements (cognition, relation, behavior, sense, emotion) and game effects are also subdivided into four (participation, awareness, motivation, loyalty). In addition, current study identifies that the game positively affects dining out consumers, but also identifies specific variables affecting outcomes. These study will contribute to develop marketing strategic using gamification through various experiential elements on foodserive industry.

      • KCI등재

        Influence of Experience Value on Oversea Golf Tourists’ Satisfaction, and The Effect of The Customer Satisfaction on Attitudinal and Behavioral Loyalty: Moderating Effect of Gender

        이상묵 (사)한국관광레저학회 2014 관광레저연구 Vol.26 No.9

        In tourism industry, golf tour has become generally recognized for its significance for tourism business companies as well as other firms. Current study tests the effects of four factors of experience value: aesthetics, playfulness, service excellence, and customer ROI on customer satisfaction and both loyalty: attitudinal and behavioral loyalty perceived by oversea golf tourists. Statistical analysis revealed that aesthetics, playfulness, and customer ROI among factors of experience value significantly influences satisfaction, the satisfaction was only significant predictor of attitudinal loyalty. This study also confirmed the moderating effect of gender on the formulated model. Therefore, these results provide useful information for investigating which experiential value factors are critical in eliciting customer satisfactions for oversea golf tour customers. Current study also provides companies a viewpoint for developing marketing strategies to strengthen business in tourism industry.

      • KCI등재후보

        사업특성이 외부지식의 활용에 주는영향에 대한 연구

        이상묵 한국경영컨설팅학회 2013 경영컨설팅연구 Vol.13 No.4

        외부지식을 활용한 혁신활동의 수행은 기업의 장기적 성과도출을 위한 핵심적인 요소로 받아들여지고 있는데 , 기존 연구들은 기업이 외부지식을 평가하고 활용할 수 있는 역량의 차이에 따라 외부지식의 활용도가 큰 차 이를 보인다고 주장한다. 반면 이 연구는 외부지식이 지니는 근본적인 매력도가 기업마다 다를 수 있으며, 이 에 따라 기업의 외부지식 활용도가 차이를 보일 것이라고 주장한다. 획득된 외부지식이 새로운 가치를 창출하기 위해서는 해당 기업이 보유한 내부지식과의 통합이 필요하며, 이 를 통해 사업 활동에서 긍정적인 성과를 도출할 수 있어야 한다. 따라서 외부지식이 지닌 잠재적 가치는 모든 기업에게 동일한 것이 아니라, 내부지식과 통합되어 사업 활동에 기여할 수 있는가에 따라 달라질 것이다. 특 히 기업이 보유한 내부지식의 특성은 각 기업이 운영하는 사업 활동의 특성에 크게 영향을 받게 되므로, 외부 지식의 활용에서 느낄 수 있는 매력도는 각 기업이 보유한 사업 활동의 특성에 따라 큰 차이를 보일 수 있을 것이다. 이러한 논리를 기반으로 이 연구는 주요한 사업 활동의 특성을 제시하고, 이러한 특성의 차이에 따라 기업이 외부지식을 활용하는 정도가 달라질 것이라고 예측한다. 439개의 국내 서비스기업의 혁신활동 자료를 사용하 여 실증분석을 수행한 결과, 이 연구가 제시한 세 가지의 사업특성들은 모두 외부지식의 활용도와 유의한 관 계를 보이는 것으로 나타났다.

      • KCI등재

        Changes in Glioblastoma Cell Characteristics by a Strong Anionic Poly(Cresolsulfonic Acid) and a Cationic Pyrvinium Complex

        이상묵,임진익 한국고분자학회 2023 폴리머 Vol.47 No.3

        Basic cell studies on a strong anionic poly(cresolsulfonic acid) and a cationic pyrvinium have been conducted to develop therapeutic drugs for glioblastoma, the most malignant brain tumor. To determine the optimal concentration of these mixed drugs, experiments on the cell shape change and survival rate were conducted, and cell resistance was tested through the re-administration of drugs. Through immunochemical testing, the mechanism for cell morphological changes and inhibition of proliferation could be inferred, and when used in combination with temozolomide, the mixture showed a greater cytotoxic effect. Further research is needed on the mechanisms, cell reactions, and animal testing, with a possibility to develop it as a therapeutic drug.

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