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스마트 스피커와의 상호작용성, 의사소통 효능감, 이용자 태도 간의 구조적 관계에 관한 연구
김영경(Kim, Young Kyoung),이루리(Lee, Lu Ri),고민정(Ko, Minjeong) 한국서비스경영학회 2021 서비스경영학회지 Vol.22 No.3
Smart speaker is one of the most popular machines which applies voice recognition technology. Since smart speaker users highly interact with the machine, we suggest that smart speaker-user interactivity has positive effects on users’ satisfaction and loyalty. We also identify the effect of communication efficacy as a mediator of this relationship. Findings show that the two dimensions of interactivity(active control and synchronicity) both have a significant effect on user satisfaction, and satisfaction also showed significant effect on users’ loyalty for a smart speaker. Results also indicate that communication efficacy significantly mediates the relationship between smart speaker-user interactivity(active control and synchronicity) and user attitude(satisfaction and loyalty). Our findings suggest that a highly interactive smart speaker is expected to have competitive advantage in the market since it enhance users’ communication efficacy, leads to high user satisfaction, and consequently loyalty.
중장년층,노년층의 노화인식과 세대간 결속도가 삶의 만족도에 미치는 영향
정순둘 ( Soon Dool Chung ),이루리 ( Lu Ri Lee ) 한국가족관계학회 2014 한국가족관계학회지 Vol.19 No.3
The purposes of this study were to analyze the effect of recognition of aging and intergenerational solidarity on life satisfaction of two different age groups such as the middle-aged and the older adults, and to suggest the ways to improve life satisfaction for later life. A total of 702 respondents consisted of people aged 40-64 and aged 65 and above were used for the analysis, which was the part of data collected by quota sampling method from 1,000 Korean adults aged 20 and above. Results indicated that although there is no statistical difference in life satisfaction among those two groups, statistically significant differences were found in predictors of life satisfaction among them. The common factors to predict life satisfaction of middle-aged and the older adults were self-rated economic status and affectional solidarity. Perception of psychosocial aging was the only significant factor in the middle-aged. While a self-rated economic status was the strongest predictor of life satisfaction for the middle-aged, an affectional solidarity was the strongest predictor of life satisfaction for older adults. Based on the results, countermeasures for improving life satisfaction for later life were discussed.