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중국인터넷쇼핑몰에서 화장품소비자의 점포속성중요도가 쾌락적쇼핑 성향 및 구매만족도에 미치는 영향에 관한 연구: 쇼핑가치 조절효과 중심으로
이건 ( Li Jian ),이택호 ( Rhee Taik Ho ),전상택 ( Jeun Sang Taek ) 한국유통경영학회(구 한국유통정보학회) 2017 유통경영학회지 Vol.20 No.4
중국이 WTO에 가입한 후, 시장이 개방되어 글로벌시장에서 주목을 받게 되었다. 중국 전자상거래 시장은 많은 인구와 넓은 영토를 바탕으로 높은 성장률이 지속되며, 적극적인 정책으로 인해 성장의 탄력을 받고 있다. 인터넷 쇼핑몰이 확산되어 기존 유통채널을 대신하고 있다. 각 기업에서 유통 분야의 매장이나 대리점을 어떻게 구성하고 운영할 것인지에 관해 새로운 관심을 가져왔다. 기존 상거래보다 치열한 경쟁이 벌어지는 분야이다. 본 연구는 인터넷 쇼핑 고객 관점을 통해서, 점포속성, 쇼핑가치, 쾌락적 쇼핑성향, 구매만족도에 관한 가설을 설정하여 실증 분석을 실시하였다. 기존에 보고된 점포속성 중요도 및 쾌락적 쇼핑 성향에 대한 구매만족도에 미치는 영향을 살펴보며, 연구 목적을 이루기 위해 기존 연구에 대한 문헌고찰을 통해 이론적 개념을 정립하고, 중국 인터넷쇼핑몰 화장품 점포속성 중요도 및 구매만족도에 미치는 영향에 관한 연구모형 및 가설을 설정한 후, 가격/판매촉진, 쇼핑 편의, 명성 등에 관해 실증분석을 실시하였다. 연구결과를 통해 인터넷 쇼핑 기업의 효율적인 마케팅전략 방안을 제시하고자 한다 After China joined the WTO, the market became open and attracted attention in the global market. The Chinese e-commerce market continues to grow at a high rate, based on its large population and large territory, and is actively growing due to aggressive policies. Internet shopping malls have spread and replace existing distribution channels. Each company has a new interest in how to organize and operate retail outlets or dealerships. It is a field where competition is more intense than conventional commerce. In this study, hypotheses about store attributes, shopping value, hedonic shopping tendency, and purchase satisfaction were set up through internet shopping customer perspective. The purpose of this study is to investigate the effect of the existing store attributes on the purchase intention of store attribute importance and hedonic shopping tendency. In order to achieve the purpose of the study, After establishing the research model and hypotheses about the effect on the purchase satisfaction, we conducted empirical analysis on the price / sales promotion, shopping convenience, and reputation. The results of this study suggest an efficient marketing strategy for Internet shopping companies.
중국 유통물류시장의 소매업체와 공급업체간 관계성 요인에 관한 연구
이건(Jian Li),서용석(Yong Seok Seo) 한국무역연구원 2014 무역연구 Vol.10 No.6
The purpose of this study is the relationship factor analysis of the retailer and its suppliers and how they can get balance in a long term. The results of this study is that when retailers use non-compulsory means of power, can be raised the supplier s confidence, satisfaction and long-term orientation of the retailer. In the case of compulsory means of power, when the retailer use it more, the report showed that there is no significant impact on the supplier s confidence to the retailer, but satisfaction and long-term orientation come to a declining in influence, while satisfaction has an increasing influence on a long-term orientation and the report showed that trust has no significant impact on long-term orientation. Therefore, the retailer may regulate the kind of power with suppliers appropriately and increase communication. Actively resolving issues when conflicts occur will increase the significant impact on both parties.
중국 농산물 전자상거래에서 물류기능이 소비자들의 신뢰도에 미치는 영향
이건(Jian Li),이상춘(Sang-Chun Lee) 한국무역연구원 2018 무역연구 Vol.14 No.4
China’s agricultural products e-commerce field is developing rapidly, compared with the physical store, Electronic business has the ability to speed up transactions in logistics in view of the rapid growth of volume of agricultural products. In fact, the growth rate of e-commerce relative to the logistics of agricultural products cannot catch up with the growth rate of e-commerce of agricultural products. The e-commerce logistics of agricultural products has become the short board of e-commerce of agricultural products, Lack of consumer trust. This paper first studies the factors that influence the trust of consumers, and determines the four influencing factors of e-commerce application, information technology, information management and logistics function as the independent variables and consumer trust as the dependent variable. The author uses IBM SPSS21 software to analyze the data, test the hypothesis, and then modify the original model to construct the modified conceptual model, And put forward reasonable proposals for agricultural products e-commerce enterprises.
손동혁(Donghyeok Son),이건(Jian Li),김병국(Byongkuk Kim),문지우(Jiwoo Moon),조윤현(Yunhyun Cho) 대한전기학회 2007 대한전기학회 학술대회 논문집 Vol.2007 No.10
This paper presents a dynamic force analysis of switched reluctance motor using 2D-transient finite element method. The main exciting of the vibration is the electiromagnetic force in the stator that is calculated Maxwell stress method. The advantage for elimation of vibration of 12/8 SRM was explained by comparing the radial force of 12/8 and 6/4 SRM in both time and frequency domain. In order to effective mitigate the vibration during turning off process, effects of different commutation method were investigated.
최적화된 회전자 자석 슬롯 형상을 통한 Line-Start Permanent Magnet Motor의 Cost 저감 설계
송정태(Song Jeong Tae),이건(Li Jian),조윤현(Cho Yun Hyun),김종두(Kim Jong Doo) 대한전기학회 2010 대한전기학회 학술대회 논문집 Vol.2010 No.7
In this paper, we will deal with the cost reduction design of a three-phase line start permanent magnet motor (LSPM) due to high cost of the permanent magnet (PM). Cost reduction can be effectively achieved by reducing PM volume and material through optimal method. Therefore, Experiment data and FEM results of the LSPM motor performances were analyzed according to slot form of PM. We can finally select the proper slot form of PM which improves the performance and reduces manufacturing cost of the LSPM motor.
펌프 구동용 Line Start Permanent Magnet Motor 설계 및 특성 해석
송정태(Song Jeong Tae),이건(Li Jian),조윤현(Cho Yun Hyun),김종두(Kim Jong Doo) 대한전기학회 2010 대한전기학회 학술대회 논문집 Vol.2010 No.7
The Line-Start Permanent Magnet Synchronous Motor has a high efficiency and an advantage in constant speed operation regardless of the effect of load variation. In this paper, study has been carried out to make a useful mechanism for a pump system by the application of line-start permanent magnet synchronous motor. And static characteristics of the line-start permanent magnet synchronous motor are described and compared according to permanent magnet thickness through the simulation to find the demagnetization effect in the line-start permanent magnet synchronous motor for pump system. Finally this paper gives the comparison between the simulation results and the experimental results.
축방향 영구자석형 발전기의 2차원, 3차원 유한요소법을 이용한 해석 비교 검증
조창흠(Chagn-Hum Jo),이건(Jian Li),조윤현(Yun-Hyun Cho) 대한전기학회 2010 대한전기학회 학술대회 논문집 Vol.2010 No.7
In this paper, I consider Axial Flux Permanent Magnet Generator to alter stator tooth of the model following the lamination direction. There is different points for 2 and 3-Dimensional Finite Element Method. Characteristics of 2D FEM are it can state relative analysis in quick time while it has to make the sections of stator tooth following the lamination direction. And characteristics of 3D FEM are it is generally difficult to calculate many elements. but 3D FEM is able to calculate correct analysis. so I compare between 2 and 3-Dimensional Finite Element Method about Characteristic analysis like Back EMF, Cogging Torque, Flux density of Axial Flux Permanent Magnet Generator. Finally I demonstrate how to use the method according to circumstances.