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      • KCI등재
      • KCI등재

        시 체육회의 찾아가는 서비스품질에 따른 생활체육참여 노인의 이용만족도 및 지속의도에 관한 연구

        윤아영(Yoon, Ah-Young),김경렬(Kim, Kyung-Ryur) 한국체육과학회 2019 한국체육과학회지 Vol.28 No.4

        The purpose of this study was to investigate the relationship among service quality, usage satisfaction and continuance intention for older adults who participate in city government’s life sports program. The goal of this study will lead to the continued participation of the older adults participating in the city government’s life sports program service, that can maintain old adults life healthy. 400 questionnaires were collected from older adults aged 65 and over who are living in Suwon city on 2018 and participating in life sports program provided by Suwon city government. SPSS(Ver. 22.0) was used for data processing. For the data process, frequency analysis, factor analysis, reliability analysis, correlation analysis, and multiple regression analysis were performed. In order to verify the mediating effects of service satisfaction on the relationship between service quality and persistent intention, a parallel multi- parameter regression analysis using PROCESS macro (Ver. 3.1) was conducted. In conclusion, the older adults who participated in the city government’s life sports program service feel satisfied with the instructor observe instructional hours, the composition of contents according to the lecture plan, an atmosphere suitable for education, quick response, well appointed resting area, fitted size of the classroom, the number of participants, and the use of easy words to understand. In addition, it is found that the elderly people have characteristics to work with the sport instructors, so that the influence of the sport leader can be achieved by reuse Immediately.

      • KCI등재
      • KCI등재

        노인복지시설 이용 노인의 생활체육 참여 동기에 따른 운동만족 및 참여지속의 관계 연구

        윤아영(Yoon, Ah-Young),이병찬(Lee, Byung-Chan) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.6

        This study is intended to verify the relationship by analyzing among the Life-time Program Participation Motives, Exercise Satisfaction and Participation Adherence Intention in Retirement community. In this study, to set up the research model and to achieve the goal, A total of 220 questionnaires were distributed to the Senior Citizen Welfare Center in Seoul metropolitan area. This research adopt frequency analysis, exploratory factor analysis, reliability verification, correlation analysis and multiple regression analysis utilizing SPSS 22.0. Results: The results are as follows. First, Intellectual motivation and Educational motivation of Participation motivation effect on attachment satisfaction of Life time program satisfaction. Second, intellectual motivation and Educational motivation of Participation motivation effect on enthusiastic satisfaction of Life time program satisfaction. Third, Exercise satisfaction effects on participation adherence intention.

      • KCI등재

        초등학교 태권도 수련생의 참여동기와 수련만족의 관계

        윤아영(Yoon, Ah-Young),이병찬(Lee, Byung-Chan) 한국체육과학회 2017 한국체육과학회지 Vol.26 No.2

        The purpose of this study is to find the effect of discipline-satisfaction according to the motivation of participation in Taekwondo elementary school trainees. In order to achieve study purpose, the subjects of this study were 388 elementary school trainees in taekwondo hall which is registered Korea Taekwondo Association (KTA) in 2016. The Study data was analyzed Frequency analysis, factor analysis, reliability analysis and standard multiple regression analysis with SPSS window 19.0 version program. As a result of performing a variety of analyses, the followings are the results earned from this study. First, the motivation of participation in Taekwondo elementary school trainees significant effect on discipline-satisfaction.

      • KCI등재

        SNS 품질과 SNS 제공기관에 대한 사용자의 신뢰 및 이미지, 지각된 유용성의 구조적 관계에 관한 연구

        윤아영(Yoon Ah young),심승하(Sim Seung ha),정남호(Chung Nam ho),구철모(Koo Chul mo) 대한관광경영학회 2017 觀光硏究 Vol.32 No.2

        An aim of the study is to investigate users perception of SNS quality of the Korean Tourism Organization(KTO) and examine how SNS quality affects users trust and image for the KTO. To meet these research objectives, this study surveyed Facebook users visiting KTO s official sites, and a total of 411 samples were used for the analysis. SNS quality was divided into information quality and service quality by a second-order factor analysis. SmartPLS was employed to examine the research model. The results showed that both information quality and service quality significantly affect users trust and image for the KTO, However, in terms of perceived usefulness, only service quality had significantly influence on the perceived usefulness. Perceived usefulness had an effect on KTO’s image, and users trust and image of KTO had a positive influence on a WOM. 산업 전 분야에 걸쳐 소셜 네트워크 서비스(Social Network Services, 이하 SNS) 마케팅의 중요성이 확대되고 있는 시점에서, 관광산업에서도 신규관광객 유치 및 재방문관광객 확대 차원에서 SNS를 적극 활용하고 있다. 본 연구에서는 이러한 추세를 반영하여 우리나라의 대표적인 목적지 마케팅 기구인(Destination Marketing Organization) 한국관광공사(Korea Tourism Organization, 이하 KTO)를 대상으로 KTO에서 제공하는 SNS 품질에 대한 사용자 인식을 조사하고자 한다. 이와 함께 SNS 품질에 대한 평가가 SNS 제공기관인 KTO의 전반적인 이미지와 신뢰에 유의한 영향을 미치는 규명하고자 연구를 진행하였다. 또한 이들 간의 영향관계에서 사용자가 지각한 SNS유용성의 매개효과를 추가적으로 검증하였다. 실증조사를 위해 KTO의 ‘대한민국 구석구석’의 페이스북(facebook), 인스타그램(Instagram), 트위터(twitter) 이용자들을 대상으로 온라인 설문을 수행하였고, 총 411부를 최종분석에 사용하였다. 본 연구의 가설검증을 위해 PLS경로분석을 실시하였고, 분석결과 SNS 품질을 구성하는 요인 중 공감성, 반응성, 신뢰성에 의해 설명되는 SNS서비스 품질에 대한 평가가 KTO의 이미지와 신뢰에 정(+)의 영향을 미치는 것으로 나타났고, SNS서비스품질과 KTO의 이미지 간에 SNS의 지각된 유용성이 부분 매개효과를 갖는 것으로 나타났다. 본 연구는 정보시스템성공모델(Information system success model)을 토대로 정보 품질과 서비스 품질 요인을 도출하여 SNS 품질과 지각된 유용성의 관계를 재확인하였다는 점에서 의의를 가지며, 실무적으로는 효과적인 SNS 운영 및 관리에 대한 시사점을 제시하였다.

      • KCI등재

        성종조 궁정 나례 중 관나(觀儺)의 현대적 재현을 위한 3D 제작과 의의

        윤아영 ( Ah Young Yoon ) 세계음악학회 2012 음악과 문화 Vol.26 No.-

        Gwanna is one of the year end court performances of the Joseon dynasty, which does not go down to today. This thesis is about 3D reproduction process of Gwanna performed in the king Sungjong period and finding its meaning in performance history. First of all, the historical texts( Joseon Wangjo sillok and poets) were collected and analyzed for the 3D reproduction. The analysis found that king Sungjong, prince, king`s mother, women in court, royal clansmen, generals, servants, court ladies, chief music master, musicians, crane performers, dancers, young child dancers, and clowns took part in Gwanna. It was even possible to list down names and ages of king`s relatives and premiere who participated based on the literature analysis. The 3D reproduction is based on the year 1489 (or King Sungjong 20th) with abundant historical materials available in this period and is set in Sunjung-jeon in Changdukpalace according to Sillok. The performance of Gwanna is composed of three parts. The first part is a competition between king and royal clansmen, where they were writing poets and playing a game called Chuckyunmokhui(rolling a wood dice with 12 faces). The second and third part is to watch Hak-yeonwhadae-mu(crane and lotus dance) by dancers and merrymaking by clowns. Based on this research, characters are defined and their roles set in chronological sequence. This 3D reproduction work suggests the possibility that the most dynamic court concert and performance can be reproduced in the present day. Going through these processes, it was also possible to reproduce disappeared court games such as Chuckyunmokhui and the greatest clowns` performance of the day in 3D. Furthermore, if this 3D work is staged in the present day, it can be reborn as a tradition-based dynamic performance of the country.

      • KCI등재

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