백화점판매원의 외모가 서비스품질 이미지 지각에 미치는 영향 -헤어스타일, 체형을 중심으로-

유은성 ( Eun-sung You ),박길순 ( Kil-soon Park ) 한국미용학회 2015 한국미용학회지 Vol.21 No.5

The purpose of this study was to identify the service quality images by hair styles and body types of department store saleswomen. This study was conducted between February 10th through February 23rd 2015, using a questionnaire as the method to collect data from 608 adults from Seoul, Deajeon, and Chungnam Province. A 2×5(body types×hair styles) factorial experimental design was used, based on survey of saleswomen in department stores. With frequency, factor, and reliability analysis, t-test, analysis of variance, ANOVA, Tukey test were used to analyze data. The study results were as follows: First, service quality images of department store saleswomen hair styles and body types were found to be the following 5 factors: reliability, responsiveness, assurance, empathy, and attractiveness. Second, effects of hair styles showed significant differences in responsiveness, assurance, empathy, and attractiveness. Women with a pony tail were perceived to have the highest service quality image and women having wavy long hair evaluated to have the lowest. Women with straight bobbed hair were perceived to have the highest assurance and women with long straight hair were evaluated to have the highest empathy. The service quality effects of department store sales women body types showed significant differences in assurance, empathy, and attractiveness. Women with average body types were perceived in assurance and attractiveness positively, with women with large body types perceived positively in empathy. Third, combined effects of hair styles and body types showed significant differences in empathy. Body types were regarded as an important factor of empathy and women with large body types were evaluated to have higher empathy than women with an average body type. Women with average body types having short hair were perceived to have less empathy, women with large body types and short hair evaluated to have more empathy.

미용서비스 마케팅믹스 요인이 미용실 만족 및 충성도에 미치는 영향

유은성 ( Eun Sung You ),김한나 ( Han Na Kim ) 한국미용학회 2014 한국미용학회지 Vol.20 No.4

The purpose of this study is to examine the marketing mix components of hair service according to the characteristics of hair service, to analyse the consequences of its moves on the hair salons satisfaction and loyalty and to verify the effect of hair salons satisfaction on the hair salons loyalty. The study results are as follows. The factors that affects the hair salons satisfaction are ‘People’, ‘Process’, ‘Physical Evidence’ and ‘Product’, and the factors that have influences on the hair salons loyalty are ‘Process’, ‘Product’, ‘People’, ‘PhysicalEvidence’ and ‘Price’ in order. This result shows that the factors of ‘People’, ``Process’, ‘Product’, and ‘Physical Evidence’ have major effects on the hair salons satisfaction and loyalty, in contrast, the factors of ‘Promotion’ and ‘Price’ have less influences on them. The factor of ‘Place’ is eliminated by the quantity of the factor of ‘Place’(below 0.5) as the marketing-mix components of beauty service. As are sult, the factors of ‘Place’ and ‘Promotion’ have the least influence on hair salons satisfaction and loyalty. This study suggests that we need to supply more systematic and efficient marketing strategies in accordance with the components of marketing-mix of hair service.

해외 취업 활성화를 위한 미용사의 핵심역량 및 장애 요인 연구 -호주 미용실을 중심으로-

유은성 ( Eun-sung You ) 한국미용학회 2021 한국미용학회지 Vol.27 No.4

The purpose of this study was to verify the key competencies and barriers of Korean hairdressers for overseas employment. This study was conducted between December 10, 2020 through May 18, 2021, using a questionnaire from 42 employers and managers of hair salons in Australia. Frequency analysis, mean(likert 5-point scale) and standard deviation were used to analyze the data. This study results were as follows: First, the salons answered the questions about preferred characteristics of Korean hairdressers: they didn’t care about gender(69.0%), they didn’t think age was important(45.2%), and they didn’t care about education either(88.1%). However, the salons preferred 4~5 years work experienced hairdressers(50%). Second, for the key competencies of Korean hairdressers, the hair salons regarded ‘personality(4.48±0.73)’ as the first priority and they answered that ‘hairdressing skills(4.18±0.89)’, ‘salon works(3.74±0.97)’, ‘language skills(3.70±1.15)’, ‘leadership(3.58±0.96)’, and ‘cultural understanding(3.39±1.20)’ were important as well. Third, the factors of barriers to employ Korean hairdressers were found to be ‘lack of English skills(3.75±1.18)’, ‘difficulty of visa extension(3.75±1.20)’, and ‘lack of work experience(3.25±1.16)’. Forth, the hair salons were satisfied with Korean hairdressers(3.86±0.99) and they would be willing to support Employer-sponsored-visa for hardworking hairdressers(4.64 ±0.60) as well.

국내 전문대학과 호주 전문학교 헤어 교과과정 연구 -부산,경남지역과 호주 멜번을 중심으로-

유은성 ( Eun Sung You ),박길순 ( Kil Soon Park ) 한국미용학회 2013 한국미용학회지 Vol.19 No.6

The purpose of this study is to provide basic data for the improvement of beauty education in college by analyzing curricula of Hairdressing courses in colleges in Korea and Australia. The examples of curricula are sourced from the information on the homepages of 10 colleges in Busan and Kungnam Province, Korea and 10 colleges in Melbourne, Australia. The study results are as follows. 1. The curriculum of hairdressing in Korea is composed of the arts, the teacher training course, and major. The total hours in average are 1,329and those of hairdressing are 999, which makes up 75%. Hairdressing courses are comprised of: basic theory 23%, cut 18%, permanent12%, styling 11%, others 11%, salon work 11%, coloring 8% and up style 6%. 2. Certificate III in Hairdressing in Australia is the standard trade qualification required to become a hairdresser and it takes 1 year, which is composed of 1800 hours in total. This is comprised of classes for about 900 hours and training for more than 900 hours in the salon attached to colleges. The classes are composed of salon service 34%, cut 20%, coloring 14%, basic theory 12%, permanent 9%, styling 7%, up style 4%. 3. The college graduates in Korea are able to obtain a hairdresser`s qualification and teacher`s qualification, but they should do an apprenticeship in the hair salon to be a professional hairdresser for some period after graduation. In contrast, the college graduates in Australia are able to obtain a hairdresser`s qualification through the final test using real models, and they are able to work in the hair salon as a professional hairdresser. This study suggests that we need to supply more training courses in the salon so that graduates are able to work as professional hairdressers after graduation.

미용사의 해외 첫 취업만족도가 재취업 의도에 미치는 영향

유은성 ( Eun-sung You ),김한나 ( Han-na Kim ) 한국미용학회 2024 한국미용학회지 Vol.30 No.3

The purpose of this study is to examine how the first overseas job satisfaction of hairdressers affects overseas reemployment intention. For this study, 121 hairdressers who are working for Korean hair salons in Australia and Singapore were surveyed. The results of this study were as follows: First, the sub-factors of the first overseas job satisfaction of hairdressers were shown as 5 factors: satisfaction of experiences, satisfaction of salon environments, satisfaction of salon welfare, satisfaction of reputation, and satisfaction of working conditions. Second, multiple regression analysis showed that satisfaction of experiences (β=.649, t=6.934***) and satisfaction of reputation (β=.341, t=3.867***) had positive effects on overseas reemployment intention, but satisfaction of salon welfare (β=.341, t=-3.867***) had a negative effect on overseas reemployment intention.

알렉산더 맥퀸 패션쇼의 헤어스타일에 나타난 포스트모더니즘

유은성 ( Eun Sung You ) 대한미용학회 2013 대한미용학회지 Vol.9 No.4

The purpose of this study is to analyze the influence of post-modernism on the hair styles of Alexander McQueen`s collections from S/S 1995 to F/W 2010. The characteristics of post-modern hair styles in Alexander McQueen`s collections are related to romantic emotion, they represent the pursuit of primitive substance, the transcendence of time, multi-factorial eclecticism, and uncertainty. The historic transcendence of time was shown in the various post-modern hair styles borrowing and changing the image of past hair styles from the Primitive era to today, which aimed at expanding the range of expression by searching for the origins of beauty in opposition to the values of modern beauty. The folk multi-factorial eclecticism was inspired by ethnic hair styles from many countries and re-created by mixing the West and the East, and alteration. The key value of post-modernism is uncertainty, which means defective human beings` aesthetic taste such as the nature of the grotesque showing something disgusting and horrible. This shows the power of expression by hair styles and how they convey sarcasm and warning against the actual. This study predicts the expansion of hair design elements and the developmental possibility of new hair design.

체형과 헤어스타일이 여대생의 인상 형성에 미치는 영향

유은성 ( Eun Sung You ),박길순 ( Kil Soon Park ) 한국미용학회 2014 한국미용학회지 Vol.20 No.6

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판매원의 유니폼과 체형에 따른 이미지가 고객만족 및 재방문의도에 미치는 영향

유은성 ( Eun-sung You ),박길순 ( Kil-soon Park ) 복식문화학회 2016 服飾文化硏究 Vol.24 No.2

The purpose of this study was to identify images of saleswomen by uniform and body type and to determine if the images have an effect on customer satisfaction and revisiting intention. This study was conducted between February 10th and February 23rd 2015, using a questionnaire to collect data from 608 adults from Seoul, Deajeon, and Chungnam Province. A 2×2 (body type×clothes) factorial experimental design was used. Frequency, factor, and reliability analysis, analysis of variance, one-way ANOVA, Tukey test, and multiple regression analysis methods were used to analyze data. The study results were as follows: First, images of saleswomen with different uniform and body types were classified based on the following three factors: professionalism, kindness and attractiveness. Second, the saleswomen`s uniforms had significant impact on perceived attractiveness, with women who wore skirt suits being identified as more attractive than women with pant suits. The saleswomen`s body types had significant effect on professionalism, kindness and attractiveness. Women with average body types were perceived positively in terms of professionalism and attractiveness, whilst women with large body types were perceived positively in terms of kindness. Third, the combination of uniform and body type had a significant effect on perceived professionalism. Women with average body types wearing pant suits were perceived to have high degree of professionalism and women with large body types wearing skirt suits were evaluated to have high professionalism. Fourth, the images described as attractive and kind for both uniform and body type had a positive influences on customer satisfaction and revisiting intention.

미용영어 교과과정 개설을 위한 미용관련학과 학생들의 요구분석

유은성 ( Eun Sung You ) 한국미용학회 2015 한국미용학회지 Vol.21 No.2

Along with the remarkable development and the growing competitiveness of globalized Beauty industry, ESP(English for Specific Purposes) takes a significant place in korean Beauty industry in order to bring up professional beauticians. Thus, this study was conducted to suggest the direction of English education for the students in Beauty-related departments. The study results were as follows. Firstly, only 3 departments out of 9 departments in 8 four-year-course colleges in Deajeon City & Chungnam Province opened classes for Beauty-English(ESP). Secondly, the learner analysis revealed the average level of students in Beauty-related departments was lowintermediate in terms of English proficiency, and most of the students wanted to take English courses. Instrumental motivation, such as studying and employment abroad, was highly referred as the motivation of studying English. Thirdly, the establishment of Beauty-English courses was strongly needed for the survey participants and the interest for the courses was high as well. Hair salon conversation for customer service was mostly mentioned as the main course for studying Beauty-English and the proper time to take the course was from sophomore to junior for 2 or 3 semesters. For the successful curriculum establishment of Beauty-English in Beauty-related departments, EOP(English for Occupational Purposes) as well as EAP(English for Academic Purposes) should be employed to help the study of major field and use Beauty-English in Beauty industry practically.

국내 전문대학과 호주 전문학교 헤어교과과정 연구

박길순(Kil-Soon Park),유은성(Eun-Sung You) 한국생활과학회 2013 한국생활과학회 학술대회 Vol.2013 No.11