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영화 오프닝 타이틀 시퀀스의 아이덴티티와 이미지 표현구성
오호준(Oh hojun) 한국디자인학회 2007 디자인학연구 Vol.20 No.4
In the mid - 1990's, film opening title sequences were developed as an image genre sequences bearing modern aesthetic and in-depth senses, as illustrated by masterpieces such as 'SEVEN' by Kyle Cooper and Good Will Hunting' by Pablo Ferro. The basic purpose of big-screen film title sequences is to provide a greater sense of audience participation, allowing the audience to feel that it is present in the picture. Film opening title sequences are different from TV ID branding image sequences in the aspect that film titles do not have any linkage of past accumulated ID images and subordinated symbolic design images. Also, they have the image characteristics composing sectional image montage layouts and design trials independently. Good film title sequence design greatly stimulates public interest and provides an overall atmosphere for a film. It can establish a style as a film ID and if necessary it can also clarify the story content by presenting an abstract and a symbolic code reference and montage to some elements of the film which occur later. Film title sequences have three elements: opening, ending credit and title back sequence. Many image montage experiments and trials are mostly appeared in the opening sequences and their styles can be divided into three types: typography centered image, suggestive image centered and comparative image centered type. Opening image design formations are also found by three compositions: the graphic match design with a sense of unity, the balance image design including the balance and the unbalance, and the comparison image design with collision and multi-layered comparison.
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