http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
프랜차이즈 헤어살롱“준오헤어”의 심볼내러티브, 브랜드이미지, 고객 감정반응의 관계
신병철,염효선,김성창,박은준 한국미용학회 2022 한국미용학회지 Vol.28 No.4
This study was conducted to verify the symbolic narrative, brand image, and customer's emotional response of hair salon Juno. The subjects of this study were 450 customers who use beauty salons, and data were collected through self-response questionnaires about the symbol mark narrative, brand image, and customer response. The results of this study are as follows. First, there is a significant positive correlation between symbolic narratives and brand images. Second, symbolic narrative had a significant positive (+) effect on customer's emotional response. Third, it was found that brand image had a mediating effect on customer's emotional response. Based on the results of this study, a plan to increase the revisit intention of beauty salon customers was suggested.
헤어 디자이너의 전문적 프로필과 시술 만족도가 여성 소비자의 재방문 의사에 미치는 영향
이소정,염효선,박은준 국제보건미용학회 2023 국제보건미용학회지 Vol.17 No.2
This study attempted to investigate the influence of hairstylists’ professional profile and treatment satisfaction on revisit intention against Korean female customers. The goal is to make a contribution to the development of marketing strategies from the perspectives of hairstylist & beauty-related corporate branding and customer preferences. For this, a questionnaire survey was performed against beauty salon customers. A total of 514 copies were used for final analysis. The collected data were analyzed by frequency analysis, factor analysis, reliability analysis and regression analysis, using SPSS 22.0, and the results found the followings: First, as hairstylists’ career stated in their profile was more impressive, the number of followers or subscribers was higher, their hair salon was more popular, or customer satisfaction was greater, customers were more willing to visit again. Second, as customers were more satisfied with the services emotionally or technically, their revisit intention increased. The above results show that from a micro standpoint, the study results would be helpful for self-branding through the formation of a professional profile. From a macro viewpoint, it is anticipated that the study results would help businesses develop strategies to attract new customers and make more loyal customers through effective marketing.
김호균,오유리,이은일,정은호,염효선 해양환경안전학회 2010 해양환경안전학회 학술발표대회 논문집 Vol.2010 No.11
해수면 관측치에서 평균해면과 조위를 제거한 것을 비조석해면변위라 한다. 비조석해면변위는 기압, 바람, 해수밀도 변화 등에 의해 만들어 진다. 연안이 나 항구에서 선박이 접안할 때나 낚시, 바다갈라짐 등 레저활동과 관광할 때, 조위는 예측이 가능하지만 비조석해면변위는 예측하기 어려워 안전를 위협할 수 있다. 한국연안의 비조석해면변위의 시공간적인 변동과 그 주요 요인을 알아 보고자 한다.