http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
플랫폼 비즈니스에서의 승자독식 현상에 영향을 미치는 서비스 특성
전익진(Ikjin Jeon),안재현(JaeHyeon Ahn),김도훈(Dohoon Kim) 한국경영과학회 2016 經營 科學 Vol.33 No.4
The market of platform business is typically served by a few dominant players, presenting “winner-takes-all” phenomenon. This study aims to find service characteristics leading to the phenomenon. Six different servicecharacteristics were considered : Same-side network effect, cross-side network effects, entry barrier, multi-homing cost, switching cost, and heterogeneity of preference. To assess the degree of concentration of market share, HHI (Herfindahl-Hirschman Index) is calculated for top three major players. Based on the HHI value, 10 most eminent platform businesses are classified into three different segments and each segment is characterized with key factors. The results from this study provide some insight into the strategic management of platform business.