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중국인의 한국화장품 인식과 재 구매 의도 및 마케팅의 영향 관계
수리엔 ( Lian Su ),박은준 ( Park En Jun ) 한국미용학회 2015 한국미용학회지 Vol.21 No.6
Korean Wave in China because the cosmetics market has become highly competitive in their businesses and cosmetics brands to emerging rapidly and has a psychological pursuit of material affluence in China, young women and youth is an important premise of the new consumption trend. Chinese women``s consumption propensity to focus on their trappings are expected to rise further raised the need for a study on the future of the Chinese Korea cosmetics consumption. This study purpose is to provide the necessary information and data to identify and promote academic development and product sales on the impact of future relations between South Korea``s cosmetics market to learn about Korea cosmetics awareness and purchase intent, and re-marketing of Chinese each variable there.Korea experienced cosmetic use results analysis through surveys targeting the Chinese in the District Court, South Korea cosmetics awareness, repurchase intention, was to know that marketing is to influence each other, re-purchase price of the product meets the essential aspects that was found. In addition, the factors that most influence the design to consumers, namely, first appeared in part be seen as a marketing strategy for the development of Korea``s cosmetics is considered necessary strategies to stimulate the visual part of Chinese consumers. On the other hand, seems to be connected to increase the probability of re-purchasing customer satisfaction factors appear to be greater in the factors affecting the marketing through a variety of marketing strategies to meet the more consumer products. When you build a marketing strategy for the promotion of Korea cosmetics, if approached from a consumer``s perspective, taking into account the price and design, marketing effectiveness, the fodder will be able to establish a more systematic and innovative strategies. This study is a study by the present Chinese consumers purchasing cosmetics Korea, to achieve the development and revenue growth of Korea``s cosmetics market through which we hope can be helpful.
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