측두하악장애 의료행위분류에 관한 연구

송윤헌,김미은,김기석,Song, Yun-Heon,Kim, Mee-Eun,Kim, Ki-Suk 대한안면통증구강내과학회 2005 Journal of Oral Medicine and Pain Vol.30 No.2

It is recently suggested in Korea that Resource-Based Relative Value Scale (RBRVS) is an alternative plan of Korean Dental Fee Schedule which has been operated on a fee-for-service basis since the introduction of the national health insurance program in 1977. RBRVS applicable to diagnosis and treatment for temporomandibular disorders (TMD), a common cause of orofacial pain, is needed to be estimated in Korea and the establishment of the standard terminology of dental procedures for TMD should be preceded. The purposes of this study were to develop a new classification system of health care service items for TMD and to investigate time needed for each item, which enables RBRVS to be estimated prior to establishment the payment system of health care services for TMD. The dental service items for TMD in this study were categorized through Delphi process which 10 TMD specialists were participated in and the time needed for each service item was investigated by work sampling and time study method with a stopwatch. The results of this study demonstrated the new classification system of dental services for TMD comprising 151 service items and exhibited the average time for each items ranging from 7.22 min for cold laser therapy to 171.71 min for direct fabrication of anterior repositioning splint. Conclusively, it is suggested that the classification system for TMD developed in this study, considering specific characteristics on basis of resources for health care service of dental procedures, should be helpful to estimate payment level for each service item.

부품산업의 경쟁력 결정 요인과 경쟁력 구축

송윤헌(Yoon - heon Song) 한국경영학회 1996 經營學硏究 Vol.25 No.1

This study is an analysis a set of data obtained from marketing and sales managers of seventy seven(77) firms which manufacture parts and components in the areas of electrics, electronics, machine, and equipments. The purpose of this study was to find factors of competitive power and to discover ways of building competitiveness. Vital factors of product competitiveness were found in the innovative management system, new product strategy implement system, and product portfolio strategy. Samples were clustered into three(3) groups: least competitive firms classified as `low-competitive firms`, the firms in the middle as `mid-competitive firms, and most competitive firms as `high-competitive firms`. High-competitive firms were significantly superior to other groups of firms in product competitiveness, but in regard to price competitiveness there was no significant difference among the three groups of the firms. In the implementation level of top management leadership, `high-competitive firms` were the best. Strategic areas under the influence of top management leadership were found to be building innovative systems. The innovative management systems are very important in competitiveness building, relationships with domestic cooperating firms, new product strategy implement system, and new product team operating culture. However, interface between marketing and research and development(R&D), and strategic alliance with foreign firms were not found to be significant factors contributing to competitive power of a firm.

서비스품질과 관계품질의 성과

송윤헌(Yoon Heon Song),심진보(Jin Bo Shim) 한국경영학회 2006 經營學硏究 Vol.35 No.4

중소기업의 상표정책 - 혼합상표를 중심으로 -

송윤헌(Song Yoon Heon) 한국중소기업학회 1981 中小企業硏究 Vol.5 No.1

N/A

마케팅計劃에 있어서 포지션잉 戰略에 관한 小考

宋允憲(Yoon Heon Song) 충남대학교 경영경제연구소 1980 경상논집 Vol.2 No.1

기존 제품에 대한 일반화된 만족이 혁신적 신제품의 구매의도에 미치는 영향: 스마트폰 구매를 중심으로

송윤헌(Song, Yoon-Heon),심진보(Sim, Jin-Bo) 한국상품학회 2012 商品學硏究 Vol.30 No.5

본 연구는 아직 스마트폰을 사용하지 않는 피처폰 사용자들을 대상으로 하여 지각된 스마트폰의 품질, 스마트폰 구매와 관련한 지각된 금전적ㆍ비금전적 희생, 그리고 피쳐폰 이용경험을 외생변수로; 지각된 스마트폰의 가치, 피쳐폰 제조업자에 대한 일반화된 만족을 내생변수로 하여; 이들이 피쳐폰 제조업자의 혁신적 신제품에 대한 구매의도에 미치는 영향을 파악하고자 하였다. 연구결과, ① 일반화된 만족이 기존 거래기업의 혁신적 신제품에 대한 구매의도 형성에 긍정적으로 작용한다는 점, ② 기존 제품에 대한 이용경험이 일반화된 만족의 선행요인이라는 점, ③ 혁신적 신제품의 지각된 품질이 지각된 가치뿐만 아니라 일반화된 만족에도 영향을 미친다는 점, ④ 신제품의 지각된 가치가 직접적으로 구매의도를 자극하기도 하지만, 일반화된 만족에 영향을 미침으로써 간접적으로 구매의도를 자극할 수도 있다는 점, ⑤ 신제품 구매ㆍ이용을 위한 지각된 금전적 희생이 지각된 가치 및 구매의도에 부정적으로 작용하는 반면, 지각된 비금전적 희생은 지각된 가치와 구매의도를 높일 수 있다는 점을 확인하였다. 이러한 연구결과는 기업의 혁신적 신제품이 성공하기 위한 조건으로서 신제품 자체의 품질과 가치도 중요하지만, 기존 제품들에 대한 긍정적 이용경험의 누적으로 형성되는 일반화된 만족 역시 간과할 수 없다는 시사점을 제공한다. This study aims to figure out factors affecting purchase intention for innovative new products with the subjects of feature phone users who have not yet used the smart phone. Perceived smart phone quality, perceived monetary·non-monetary sacrifice to buy a smart phone, and experience to use a feature phone were set as exogenous variables while perceived smart phone value and generalized satisfactionwith the feature phonemanufacturer were chosen as endogenous variables. In this study, generalized satisfaction was defined as ‘a consumer’s generalized evaluation and appraisal before purchasing a certain company’s new product with previous learning through experience to use the product or service and reinforcement of the company. ’ And this paper gained the following findings: ① Generalized satisfaction works positively in forming purchase intention for the innovative new product of the company with any previous dealings; ② Previous experience to use any product is the prerequisite factor for generalized satisfaction; ③ The perceived quality of the innovative new product affects not only perceived value but generalized satisfaction as well; ④ The new product’s perceived value not only stimulates purchase intention directly but can affect generalized satisfaction and indirectly stimulate purchase intention as well; ⑤Although perceived monetary sacrifice to buy or use a new product affects perceived value and purchase intention negatively, perceived non-monetary sacrifice can enhance perceived value and purchase intention. This study’s findings imply that the quality and value of a new product itself are important as conditions for a company’s innovative newproduct to succeed, but generalized satisfaction that has been formed accumulatively based on the positive experience of use its products before is also very crucial.

고객만족과 웹사이트 애호에의 영향요인

송윤헌(Song Yoon Heon) 한국상품학회 2009 商品學硏究 Vol.27 No.2

이 연구는 전자상거래 사이트를 이용하는 고객을 상대로 하여 고객만족과 고객애호에 영향을 미치는 지각된 가치, 양면성 그리고 타성을 구성개념으로 하여 공분산 구조분석을 실시하여 이들 개념간 관계의 방향과 정도를 파악하고자 하는 것이다. 밝혀진 것은 ①지각된 가치는 고객만족에 긍정적으로 작용하고, ②고객만족은 고객애호와 타성에 긍정적으로 작용하나, ③양면성은 고객만족에 부정적으로 작용한다는 것이다. 그리고 ④전자상거래에서 타성과 고객만족이 애호에 미치는 직접적 효과는 거의 대등하다는 것이다. 다른 연구에서와 달리 이 연구에서는 양면성과 애호간에 의미 있는 관계를 발견하지 못 하였다. The objective of this study is to reveal the impact of perceived value, subjective ambivalence, and inertia on customer satisfaction and loyalty. Perceived value has positive effects on customer satisfaction, inertia, and web-site loyalty. Inertia is found to have effects on web-site loyalty about as much as of customer satisfaction. Subjective ambivalence is found to have independent and direct negative effects on customer satisfaction as it was proved in previous study. Subjective ambivalence is not as statistically significant as it was in Jonas, Broemer, and Diehl's study (2000). The direct effect of ambivalence on customer satisfaction is negative(γ= - .22, p= .00). The direct and total effect of perceived value on customer satisfaction is positive and strong (γ= .62, p= .00). The direct effect of perceived value on loyalty is not statistically significant but the indirect effect is significant and positive(γ= .36, p= .00). The effect of customer satisfaction on inertia is positive(β= .36, p= .00). The direct and indirect effect of customer satisfaction on loyalty are respectively positive(β= .38, p= .00; β= .20, p= .00), and the total effect is, of course, positive and strong( .58). The effect of inertia on loyalty is positive(β= .40, p= .00). Moreover, the direct effect of inertia and customer satisfaction are about the same(customer satisfaction → loyalty β= .38, inertia → loyalty β= .39). The results of the study underscore the importance of inertia and of taking ambivalence into consideration when measuring satisfaction and modeling satisfaction-loyalty relationships.

코골이와 수면무호흡증의 치료

송윤헌(Yunheon Song) 대한치과의사협회 2010 대한치과의사협회지 Vol.48 No.3

Oral appliance therapy is a simple, reversible way for improving snoring and/or obstructive sleep apnea. It may be indicated for the patients who are unable to tolerate continuous positive airway pressure (CPAP) or who have potential risks for surgical intervention. Oral appliance therapy increases airway space by the providing stable anterior positioning of the mandible, pulling out tongue, lifting up soft palate, or changing the muscle activity of the genioglossus. Currently, more than 80 different types of oral appliances have been introduced for snoring and/or obstructive sleep apnea. They are classified by their characteristics such as mode of action, adjustability and material used. This article provides a detailed clinical protocol and treatment procedure for oral appliance therapy.

측두하악관절장애에 있어서 표준질병사인분류기호 부여의 문제점에 대한 고찰

송윤헌(Yunheon Song),김연중(Youn Joong Kim) 대한치과의사협회 2010 대한치과의사협회지 Vol.48 No.6

International Classification of Disease (ICD-10) is widely used as a crucial reference not only in the medical diagnosis of diseases but also within the health insurance system. It makes possible for medical personnel to make decisions systematically and for the people working in the health insurance or public health industries to better understand medical issues. However, this classification is often not enough or acceptable in a clinical setting. Many countries amend in their own way to make it more appropriate for their people. Korean Classification of Disease (KCD-5) was made by adding a 5 digit code for some diseases to clarify the conditions of the patients. The authors found problems of KCD-5 in temporomandibular disorders and several related medical problems. Medical treatment for these problems had not been covered even by public health insurance until 2000 in Korea. For the last decade, private insurance companies have introduced new items for reimbursement of the treatment fees the patients actually pay. The authors assumed that many patients with these medical problems encountered difficulties in the reimbursement from private insurance companies because KCD-5 did not classify these medical conditions appropriately. An overview of KCD-5 and suggestions for improvement are introduced in this study.

시장지향성, 조직기억, 그리고 신제품 창조성과 성과와의 관계에 관한 연구

송윤헌(Song Yoon-Heon),정덕화(Jung Duk-Hwa) 한국상품학회 2006 商品學硏究 Vol.24 No.1

  A Major aim of this study is to test the hypothesis that there is an association between market orientation, organizational memory, and new product creativity. In addition to exploring these relationships, this study examines the effect of new product creativity on new product performance. For this purposes, we developed a research model based on the literature reviews of market orientation, organizational memory, and new product creativity. A total of 121 usable survey responses has been used in the empirical research for foods manufacturing industry.   The findings indicate that (1) competitor orientation has a positive effect on new product creativity, (2) market orientation has a positive effect on organizational memory, (3) organizational memory has a positive on new product creativity, and (4) new product novelty has a positive effect on new product performance.   The findings have implications for managers wishing to acquire the new product creativity and to better the new product performance.