식생활 라이프스타일 유형이 소비가치관과 구매의도에 미치는영향: 친환경 농산물의 소비와 구매를 중심으로

송기옥 한국호텔관광학회 2017 호텔관광연구 Vol.19 No.4

The purpose of this study is to investigate the effect of consumption style and purchase intention on eco-friendly agricultural products. The scope of this study is based on the theoretical review of the previous studies, and the empirical analysis was conducted by statistical data processing after questionnaire survey of customers of large - scale mart and department store which purchase eco-friendly agricultural products. A total of 315 copies of the questionnaires were distributed from July 1 to July 15, 2017, and 290 copies were collected. A total of 280 copies of the questionnaires were used, except for poor responses and missing responses. The results of the research hypothesis are as follows. First, the influence relationship between food-related lifestyle and socially oriented values showed that the sub-factors of health-seeking type and economic-seeking type had a positive influence on socially oriented values. Second, social influence values, information channel values, and practical values, which are sub-factors of consumption value, have a positive influence on purchase intention. Third, convenience, experience, and health-seeking type, which are sub-factors of diet life style, showed positive influence on eco-friendly purchase intention. Based on the results of the study, It has provided marketing implications for the environmentally friendly agricultural products market so that positive changes in consumption values and purchasing intention can be made to increase the participation rate of consumers with the increase of interest in environment friendly agricultural products. It also has suggested ways to promote the consumption of environmental friendly agricultural products.

외식 창업교육이 창업의도에 미치는 영향 - 자기효능감를 매개변수로 -

송기옥 한국호텔리조트학회 2020 호텔리조트연구 Vol.19 No.3

The study aims to verify the mediating effect of self-efficacy on the relationship between self-efficacy and entrepreneur education for entrepreneurs supported by the government. A total of 200 copies of the questionnaire were distributed, excluding the unstable questionnaire, and a total of 180 copies of the SPSS 21.0 program were conducted for frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and hypothesis verification. The results of this study are as follows. hypothesis 1> Start-up education will self-efficacy as affection, r-square is achievement 32%, confidence 19% and efficacy 16%, entrepreneurship value was achievement, confidence, efficacy an impact relationship and confidence, There was no relationship between confidence and motivation. Hypothesis 2> Entrepreneur education will have a positive effect on the intention. r-square is 32%, statistical significance level (p<0.05), founding value, motivation to have a positive relationship. Hypothesis 3> Self-efficacy will have a positive effect on the intention. r-square is 35%, statistical significance level (p<0.05). Achievement, self-confidence, and efficacy were found to have an influence relationship. hypothesis 4> Self-efficacy is a mediating effect on the relationship between entrepreneur education and entrepreneur intention have a mediating effect.

외식프랜차이즈 가맹본부의 계약속성이 신뢰와 재계약 의도에 미치는 영향에 관한 연구

송기옥,박재근 한국외식경영학회 2014 외식경영연구 Vol.17 No.4

The study is about trust and re-contracts intention of the contract attribute and it’s focused on Korean franchise restaurant in Seoul and Kyunggi province. The study applied advanced research and actual analysis within study model and hypotheses. According to advanced research the study was set the 3 hypotheses also it’s try to solve the actual difficulties among franchise industry. Thus the study is analyzing the factors of satisfy contract system, reduced conflict and re-contacts intention of the contract attribute. According to result the manual, communication, business support, brand, profit and marketing influenced on re-contracts intention. Furthermore the franchise contract attribute was partly influenced on re-contracts intention. The trust of franchisers influenced re-contracts intention. Therefore, the franchise join headquarters should provide trustful management philosophy and system for franchise also the franchise should focus on long-term business without conflict among business partner. 본 연구는 서울ㆍ경기 수도권 지역 한식 군 외식 프랜차이지 사업자를 대상으로 프랜차이즈 계약속성에 대한 요인이 신뢰와 재계약 의도에 미치는 영향 관계를 파악하기 위하여 선행연구를 통한 이론적 정립을 시도하고 연구모형의 가설을 중심으로 실증분석을 실시하였다. 이론적 배경을 토대로 3개의 가설을 설정하였으며, 현재 운영하는 가맹본부와 가맹점 간의 분쟁, 갈등, 해소로 인한 일방적인 계약파기와 가맹계약 종료시점에 재계약이 이루어지지 않는 사례가 빈번한 실정이다. 가맹점이 만족할 수 있는 요인과 분쟁을 완화할 수 있는 방법과 재계약에 필요한 계약속성 요인을 분석하고자 하였다. 연구모형을 통하여 가설을 검증한 결과, 메뉴얼, 커뮤니케이션, 영업지원, 브랜드, 수익성, 마케팅 등 계약속성 요인이 가맹점에 신뢰와 재계약 의도에 미친다는 결론을 도출하였다. 또한 프랜차이즈 계약속성은 재계약 의도에 부분적으로 영향을 미치며, 프랜차이저에 대한 신뢰는 재계약 의도에 영향을 미치는 것을 나타났다. 따라서 프랜차이즈 가맹본부는 가맹점에게 신뢰를 줄 수 있는 경영이념을 가지고 다가서야하며, 가맹점 또한 순간의 결정으로 단시간 경영이익을 추구하기보다는 장기적 안목으로 가맹본부의 경영지도에 따라 분쟁 없는 동반자 관계를 만들어 나가야 할 것이다.

대학생 창업교육이 창업기회와 창업의도에 미치는 영향 연구

송기옥 한국호텔리조트학회 2019 호텔리조트연구 Vol.18 No.2

The purpose of this study was to provide the food-service cooking major college student to receive entrepreneurial education to entrepreneurship education with intention to study on the degree. Therefore, a survey was conducted for 15 days from Oct. 1st to 15th, 2018 and 220 were used to analyse SPSS 21.0 was performed. The analysis results can be summarized as below. Firstly, the experience start-up has positive influence on preparation and intention, it also was knowledge of start-up participation and a negative influence on the opportunities. Secondly, the start-up knowledge of has positive influence on volition, it was the experience of start-up participation and a negative influence impact on the its intention. Thirdly, the positive influence it has on start-up preparation with volition of intention with volition of support with ability. It was start-up support with start-up volition a negative influence impact. The college students of start-up education is very important, it due to start-up education on the start-up opportunities with start-up intention a lot of influence impact.

외식업체의 메뉴결정 및 영향에 관한 연구 -서울소재 패밀리 레스토랑을 중심으로-

송기옥 한국외식경영학회 2003 외식경영연구 Vol.6 No.1

This study examined the general agreement of menu decision in food service industries. The rational menu decision gives not only satisfaction to customers but also competitive edge to food service industries. The aims of this research were to find the relationship between among menu decisions and employee`s job satisfaction. The result revealed that food service industries took into account customers` taste, dishes of the season, the current of the times, and selling price in menu planning. Therfore, the develop of menu decision makes on operation efficiency in food service industries.

편의점 간편식(HMR) 선택속성이 소비가치와 구매의도에 미치는 영향

송기옥 한국호텔리조트학회 2020 호텔리조트연구 Vol.19 No.4

The study on the Value of Consumption and Intention of Purchasing in Convenience Stores(HMR) and selection attributes. A total of 205 copies were distributed to college students using convenience food, and frequency analysis with the program of SPSS 21.0, exploratory factor analysis, reliability analysis, correlation analysis, and finally, multiple regression analysis were performed for hypothesis verification, implications and conclusions of the study were prepared based on the verification results. The hypothesis verification results of this study are summarized as follows. Hypothesis 1> Convenience store(HMR) selection attributes has an effect on emotional and cognitive value result. Hypothesis 2> Convenience store(HMR) selection properties has a positive effect on purchase intention. Hypothesis 3> The consumption value was found to have a positive effect on purchase intention. In terms of the optional attributes and the value of consumption according to the of consumption type of convenience store(HMR) consumers consider the essential functions of convenience food: quality, taste, price, brand, as well as nutritional satisfaction and economic value.

호텔 종사자의 갈등관리 및 커뮤니케이션이 팔로워십에미치는 영향

송기옥 한국외식경영학회 2012 외식경영연구 Vol.15 No.1

The purpose of the study is to analyze the effects of hotel employee’s conflict management and communication on followership. This research is based on the survey of 379 hotel employees in five-star hotels in Seoul, and used the SPSS WIN 12.0 statistics program to analyze the survey. The results of analysis were as follows. First, the hypothesis 1-‘conflict management will positively affect the followership’-is rejected. As the previous studies, this research has the same result also. It shows that more conflict between the colleagues and seniors could badly affect the followership. Second, the hypothesis 2-‘communication will positively on affect the followership’-is accepted because the path coefficient of communication is that<estimate=.589, S.E=.059, C.R=9.903, p<.000>, which means it significantly affects the followership. It means that communication between the colleagues and seniors has very important role for the followership. Third, the hypothesis 3-‘conflict management will positively affect communication’-is accepted. Rather then waiting for the senior's order, person's initiative acting, commitment and passion, and self-esteem with organization's goal are the most important and affect the communication also.

편의식품인식이 제품선택속성과 재구매의도에 미치는 영향에 관한 연구

송기옥,정윤호,김형일 한국호텔관광학회 2014 호텔관광연구 Vol.16 No.6

This thesis was conducted to test the awareness and property of product selection of comfort food based on the analysis on the willingness to repurchase through market subdivision. This thorough research was conducted expecting a new cultural change that will be viewed in a different perspective and vitalization of the comfort food market. In addition, research manner was a survey based on prior study and advice from specialists distributed to sample population using statistic program SPSS 18.0, AMOS 20.0 for T-test, ANOVA and diverse analysis. The date of conduction was from September 1st, 2013 to September 15th, distributing total of 300 issues and collecting total of 295 issues. Total of 286 issues were used as the final analysis data excluding the nine issues that were missing the necessary information. First, conclusion was that single and younger age consumer population should be targeted through products that focus on convenience, trend, taste and innovativeness whereas the married, families and older age consumer population should be targeted through effectiveness, nutrition and cost factors of the product. Second, the most important factor of willingness to repurchase of comfort food is developing a product that is convenient and creates no hassle in consumption. Lastly, the company producing the comfort food should focus on developing comfort food that is healthy and cost-effective and use this to find out the food consumption behavior to invent a product that fits the wants of the consumers which will help the development of the company.

[수필] 발아 고맙다

송기옥 문예운동사 2011 문예운동 Vol.- No.112

베이커리 직원 업무스트레스가 자기효능감과 이직의도에 미치는 영향

송기옥,김관태 한국호텔리조트학회 2023 호텔리조트연구 Vol.22 No.2

This study investigated a survey focusing on Seoul and Gyeonggi area to understand on self-efficacy and turnover intention of bakery employees work stress. A method of relieving the work stress of bakery employees was studied. Statistical analysis used SPSS 23.0 to present conclusions and implications based on hypothesis verification with a total of 237 questionnaires. The hypothesis test of this study is summarized as follows. First, It was found that work anxiety, work overload, and work development had a positive effect on self-efficacy. Second, Work anxiety and excessive work had a positive effect on turnover intention, but work development was found to have a negative effect. Third, It was found that confidence and challenge had no influence on turnover intention, and responsibility had a negative influence relationship. The implications of this study are global economic factors that can be expected as consumer selection standards expand due to rising raw material and grain prices, the burden of employment and human rights costs, competition among similar industries, and brand polarization.