e-Learning 하도급 업체의 콘텐츠 개발과정에 관여하는 품질 저하요인 규명 및 개선방안에 관한 근거이론적 연구

손소영 ( So Young Son ),유영만 ( Yeong Mahn You ),한재훈 ( Hae Hoon Han ) 한국교육정보미디어학회 2004 교육정보미디어연구 Vol.10 No.2

아동용 외상관련 증상 평가척도의 효용성

손소영(So-Young Son),김태경(Tae-Kyoung Kim),신의진(Yee-Jin Shin) 대한소아청소년정신의학회 2007 소아청소년정신의학 Vol.18 No.1

간호사의 직무착근도와 직무만족이 이직의도에 미치는 영향

손소영(Son, So-Young),최정실(Choi, Jeong Sil) 한국성인간호학회 2015 성인간호학회지 Vol.27 No.2

시대별 모성역할이미지에 관한 TV광고 내용분석

손소영 ( Son So-young ) 한국디자인트렌드학회 2013 한국디자인포럼 Vol.41 No.-

This study analyzed the material role images in TV advertisements. The purpose and implication of this study is to examine the material role images in advertisement and their changes in different times. First, this study systematically classified and proposed 4 material roles and 12 material role images type) through literature reviews. These are first types which classified a variety of maternal roles in modern society beyond existing traditional material roles. For the analysis of such maternal role images, this study selected 1997, 2006 and 2011 as the representative years and classified total 252 advertisements to conduct content analysis on them. As the results, this study found that there are 7 types of maternal role images which can be identified significantly in advertisements, whereas 5 types are very weak or rare. The most frequently identified types include hygiene·safety, heath-oriented, friend-to-child, affectionate-warm, love empathy and smart·reasonable types in respective order. In addition, health-oriented and educational concern type of mothers showed the same distribution in 1997. In 2006, hygiene·safety type increased rapidly, and health-oriented type appeared second most frequently. In 2011, hygiene·safety type appeared frequently and persistently, and friend-to-child type tended to increase. These results may be attributed to the fact that the importance of emotional nurturing than physical nurturing is more emphasized in recent years, and the social awareness is also changed. Thus, this study found remarkable pattern in change across different times, which may be considered as the consequence of reflecting social phenomena and issues. Some of the various maternal role images in our current society are stereotyped in a limited range. This is because advertisement reflects the reality in a limited way, and maternal role images appear focusing on those demanded by society. It is expected that future study recognizes various material roles and their importance and study modern maternity which keeps changing.

발레 전공자의 보행에 관한 연구

손소영 ( So Young Son ),박시복 ( Si Bok Park ),최성이 ( Sung Yi Chi ) 한국무용과학회 2003 한국무용과학회지 Vol.7 No.-

The purpose of this study is to find out the gait characteristics of ballet dancers by comparing the gait of ballet dancers group with the gait of comparative group. To analyze the gait of ballet dancers, ballet dancers group(11 subjects) and comparative group(22 subjects) were evaluated by EMED-SF Measurement System. Foot area was divided into 5 areas. Contact time, contact area, maximum force and maximum pressure of 5 areas were measured. And hallux valgus angle, arch index and foot angle were measured, too. Difference of each variable`s value between groups was founded by t-test, SPSS Ver. 11 statistic program. The results of this study were as follows: 1. There was no significant difference in hallux valgus angle, contact time, and maximum pressure between ballet dancers group and comparative group. 2. There was significant difference in arch index between ballet dancers group and comparative group. And ballet dancers group showed lower value than comparative group. 3. There was significant difference in foot angle between ballet dancers group and comparative group. And ballet dancers group showed higher value than comparative group. 4. There was significant difference in real contact time between ballet dancers group and comparative group. And ballet dancers group showed lower value than comparative group. 5. There was significant difference in M2, M5 contact area between ballet dancers group and comparative group. And ballet dancers group showed lower value than comparative group in M2. But ballet dancers group showed higher value than comparative group in M5. 6. There was significant difference in M2 maximum force between ballet dancers group and comparative group. And ballet dancers group showed lower value than comparative group.

기업이미지 광고의 특성 비교분석 연구 - 삼성, LG, SK TV광고를 중심으로 -

손소영 ( Son So- Young ) 한국디자인트렌드학회 2009 한국디자인포럼 Vol.25 No.-

In modern society, corporations perform various kinds of activities for communication and convey their messages to consumers through their products and services making the most of multiple media and fragmented advertising strategies, and through domestic and foreign activities. Corporations use promotion and PR, CI and advertisements for communication, with which they intend to build up favorable images on themselves. The corporate image ad campaign started out of social responsibility and a sense of ethics. Products ads of corporations primarily aim at profit seeking, while corporate ads intend to establish and accumulate trust and favorable images in the long term, which are considered as intangible assets. This study will analyze the current status of corporate image ads and examine semiological signification in a comparative and analytic way, mainly focusing on those of Samsung, LG, SK, who hold greater part of all image ads. As a consequence of the recent global economic recession, which affected even the messages of image ads, the appearance of ads that are attempting to inspire hopes for tomorrow despite economical difficulties, prevails like a phenomenon. Samsung`s ads were about self-reflection, promise and preparation for tomorrow, and SK carried positive and future-oriented messages for tomorrow`s happiness. LG, through its notable film series ads along with `I Love you, LG` song, expressed its will to transform the value of living into that of art. Samsung making its theme of image ads `expectation` about future, LG `love`, SK `happiness` of customers, it was not difficult to find out that through those themes they all attempted to convey the philosophy and the vision of each corporation, and their promise to customers and trust at the same time. As mentioned above, it was seen that companies are trying to persuade the public to develop an amicable attitude toward them through corporate image ad campaigns and that they are performing their roles as companies with social and ethical responsibility, too. I hope this comparative study on signification analysis would be of help for designing new strategies of corporate image ads as a precedent case, and look forward to seeing further studies on corporate image ads examined from diverse point of views.

웰빙마케팅 광고의 크리에이티브 전략 유형 사례 연구 - 의(依)·식(食)·주(住) TV광고 중심으로 -

손소영 ( Son So- Young ) 한국디자인트렌드학회 2009 한국디자인포럼 Vol.23 No.-

Many people living in this modern society, benefiting by industrialization and economic growth, have more desire to pursue the values of life. With this as a momentum, a lot of changes have been brought about to the values of life. The concept of `Well-Being,` appeared as a socio-cultural trend, has resulted in a variety of changes in our daily life. This new trend of well-being has developed into a means of marketing and has become one of the most important issues, permeating into our daily life with related products such as Well-Being appliances, well-being food, and well-being apartments. The desire for Well-Being matched up with the modern lifestyle in pursuit of affluence and happiness. Even in the field of advertisement which is known to mirror our lifestyle and society, the concept of well-being has become a topic of vital importance. This investigation started with a question as to what type of creative strategy would be the most effective for Well-Being marketing advertisements. For this reason, creative strategies are classified into different types in this paper through the related case study analysis. First, well-being marketing advertisements are divided into three classes including food, clothing, and housing, and then, creative strategies are categorized into seven different types, which this study intends to objectify. While investigating, it was found that approaching with more than one strategy that are mutually complementary was seen more often in advertisements rather than using just one type of approach. It was also revealed that emotional strategy types are very much diversified and are showing a tendency to increase. I hope that this study on the analysis of the creative strategy types, applied in well-being marketing advertisements, will be a good precedent for that of new social trends to come in the future, and that it will be of help for further investigation into different types of creative strategies shown in ever-changing advertisements.

한국무용 팔허리감기 동작의 오류수정을 위한 운동학적 분석

손소영(So Young Son) 대한무용학회 2000 대한무용학회논문집 Vol.28 No.-

N/A

국내 공익광고제 수상작에 나타난 표현 특성에 관한 연구-2009~2013년 대한민국 공익광고제 인쇄광고 중심으로-

손소영 ( Son So-young ) 한국디자인트렌드학회 2014 한국디자인포럼 Vol.45 No.-

This study is a thesis on characteristic of expression shown in the award-winning works of domestic public advertisement festival, which focuses on the examples such as the printed advertisement of `Korea Public Advertisement Festival` from 2009 to 2013 and closely examines how their characteristic of expression is revealed. First of all, through the advanced research and the literature research for the purpose of analyzing the characteristic of expression in the printed public advertisement, have we examined by suggesting an analysis framework from categorizing into retroactive expression, visual one on such advertisement. As for the characteristic of expression shown in the `Korea Public Advertisement Festival`, the negative retroactive expression has been revealed in the first place, while as for the visual expression of advertisement, the metaphorical expression has appeared for the most part, furthermore, the expression of picture image has overwhelmingly appeared. As for the color expression, color has been mostly expressed, whereas with regard to typography, Gothic type[font] has a little bit appeared more, in addition, in case of lay-out(copy) of customized center, expression has appeared most. This result shows us that it is very closely related to the characteristic of public advertisement, being able to be seen as a more impactive and convincing way of retrospectively recollecting in inspiring a sense of alertness by negatively bringing up the advertising messages because the public advertisement operates the real problems of our society as an issue. In addition, there have been more metaphorical expressions in visual expressions, which can be interpreted as more effectively influential to express with being combined with or replaced by other images, than direct and realistic ones in enhancing the delivery power of the public campaign messages as well as visual impact & attention. Furthermore, other high-quality methods of advertisement expressions with colors using photo image could be seen here, with more Gothic font & lay-out(copy) of customized center, which can be clearly delivered by putting an emphasis on public campaign messages. It seems that the characteristic of competing form as a contest of public campaign ad and that of expression as the printed advertisement have been translated and reflected.

광고모델로서 TV광고에 활용된 캐릭터모델에 관한 연구

손소영 ( Son So-young ) 한국디자인트렌드학회 2013 한국디자인포럼 Vol.40 No.-

This study examined the character models used in TV commercial films as a CF model. This study analyzed the cases by the current status, type and characteristics of character models used in TV commercial films. The purpose of this study is to provide the basic data to establish a creative strategy for character models used in a variety of areas in the future. First, this study examined the roles of CF model, concept of character model, and the type and characteristics of character model in TV commercial films through theoretical review. This study sorted out total 169 commercial films that had appeared in the public TV commercial films over 3 years from January 2012 to December 2012. With these films, this study presented the cases by the types of commercial film and character model and the characteristics of each character model type. The results showed that the commercial films in which character model frequently appears include financing/insurance,electricity/electronics, service/retails/leisure and food/bakery in respective order. As the previous suggest, it was demonstrated that the items for commercial films are expanded from low-involvement products to high-involvement products. In addition, in classification of character model types, the most frequent characters include the main-role characters of movie, game and animation, and the next frequent character was animal characters suggesting that animal character is still widely used as a familiar character. The characteristics of the character models as a CF model include specific/systematic construction of character personality assignment and personification as well as the increasing tendency in the newly-created characters with stories. The representative examples include Worrying Doll of Meritz Insurance, Godoil of S Oil, Toro of Kumho Tire, Octo of Woori Investment & Securities and Manager Jeong Daewoo of Daewoo Construction Co. They plan, create and present differentiated new characters strategically. These character models has the strengths of originality, differentiation and symbolic feature, plays the role of providing familiarity as a CF model, and significantly used in the creative expression strategy.