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체감형 스마트시티 서비스 품질이 주민만족도에 미치는 영향: 신뢰도의 매개효과를 중심으로
선은주,한상우 한국공공관리학회 2021 한국공공관리학보 Vol.35 No.4
This study analyzed how convenience and innovation, which are quality factors of service, affect the satisfaction of residents using tangible smart city services, and whether reliability of service quality factors has a mediating effect in these influence relationships. To this end, a survey was conducted on the residents who used the smart city service and this was analyzed. As a result of the analysis, it was found that both convenience and innovation, which are the quality of smart city service, directly had a significant positive effect on resident satisfaction, and reliability was analyzed to have a significant mediating effect in this influence relationship.The policy implications of such analysis results are as follows. In order to enhance innovativeness in smart city services, policies that can foster not only technological innovation but also social innovation are required, and various entities constituting the local community share ideas about smart city services necessary to solve urban problems. It is preferable to solve them together. Second, the convenience of smart city services does not stop at simply providing services, but requires specific operation and management measures to continuously maintain service quality. Third, measures to improve residents' trust in smart city services should be devised at the same time. 본 연구는 서비스의 품질요인인 편의성과 혁신성이 체감형 스마트시티 서비스를 이용한 주민의 만족도에 어떠한 영향을 미치는지, 이러한 영향관계에서 서비스 품질요인에 대한 신뢰도가 매개효과를 갖는지를 분석하였다. 이를 위하여 스마트시티 서비스를 이용한 주민들을 대상으로 설문조사를 실시하고 이를 분석하였다. 분석결과, 스마트시티 서비스 품질인 편의성, 혁신성 모두 주민만족도에 직접적으로 유의미한 긍정적 영향을 미치는 것으로 나타났고, 신뢰도는 이러한 영향관계에 있어서 유의미한 매개효과를 갖는 것으로 분석되었다. 이와 같은 분석 결과가 갖는 정책적 시사점은 다음과 같다. 혁신성을 스마트시티 서비스에서 제고하기 위해서는 기술 혁신성 뿐만 아니라 사회 혁신성을 함양할 수 있는 정책이 필요하며 지역사회를 구성하는 여러 주체들이 도시 문제를 해결하기 위하여 필요한 스마트시티 서비스에 대한 아이디어를 공유하면서 함께 풀어나가는 것이 바람직하다. 둘째, 스마트시티 서비스의 편의성은 단순히 서비스를 제공하는 것에 그치는 것이 아니라 지속적으로 서비스 질을 유지하기 위해 구체적인 운영과 관리 방안이 필요하다. 셋째, 스마트시티 서비스에 대한 주민의 신뢰도를 향상시키기 위한 방안도 동시에 강구되어야 한다.
테마파크 서비스 품질이 고객만족과 재방문에 미치는 영향
황춘기(Choon Ki Hwang),선은주(Eun Joo Sun) 한국조리학회 2005 한국조리학회지 Vol.11 No.1
This study was done to figure out what sort of service quality the visitors of a theme park think much of. The service quality of theme park is the most important factor for customers` satisfaction, and such satisfaction can lead them to have repurchase intention. Most of the customers revisit a theme park on the basis of their own past experience and information through their friends, which means that service quality plays an important role in the theme park. The intention of revisit is strongly influenced by the primary factor of service quality and price. The neat appearances of its clerks, guideboard, buildings, structures, facilities and so on are the most important part in the properties of service quality. By the above mentioned strategy, the customers` devotion and the long-term expectation of profits could be realized. In other words, high qualified service is the basis of the service marketing for the theme park, contributes to enhancing customers` trust, and promotes communications about the theme park with one another in a friendly way. Besides, it can increase the number of visitors and cause the customers to perceive highly the value of the theme park.
작은 샘플 크기의 One-shot Devices를 위한 베이지안 신뢰도 추정
문병민(Byeong Min Mun),선은주(Eun Joo Sun),배석주(Suk Joo Bae) 한국신뢰성학회 2013 신뢰성응용연구 Vol.13 No.2
One-shot device is required to successfully perform its function only once at the moment of use. The reliability of a one-shot device should be expressed as a probability of success. In this paper, we propose a bayesian approach for estimating reliability of one-shot devices with small sample size. We employ a gamma prior to obtain the posterior distribution. Finally, we compare the accuracy of the proposed method with general maximum likelihood method.