http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
편의점 도시락(HMR) 외형적 특성에 따른 소비자의 구매의도에 관한 연구 -부산지역 Z 세대 중심으로
서은빈 ( Seo Eun-bin ),배금광 ( Bae Gum-kwang ) 동의대학교 경제경영전략연구소 2019 經濟經營硏究 Vol.14 No.1
The purpose of the study is to find out what consumers are willing to buy for their apparent attributes of convenience store lunch boxes. To analyze this, we conducted a survey by producing online questionnaires through 'Naver Form' to consumers who have purchased convenience store lunch boxes based on Z generation living in Busan. A total of 142 people were surveyed from April 9 to April 15 2019 and the study used SPSS20.0 for data analysis. As results of the study, the preference for black and square lunch boxes was highest, red and round lunch boxes were the lowest. The results of a study of phuchase intention were similar to that of preference. In particular, the intention of payment was shown to be red and the intention of payment of the round lunch box was significantly lower. However, in this work in Pusan Area, targeting the specific generation shows advantages that can predict, but the Behavioral Characteristics of the Republic of Korea can't generalize in the nature of consumers limited duration. Therefore, it is expected that further studies will require the integration of regional or inter-generational behavioral differences to produce overall results.
중국 공산당의 정당성 분석 -공리 실현 정당성과 제도화의 정당성에 대한 영향을 중심으로-
서은빈 ( Eun-bin Seo ),소영화 ( Young-hwa So ) 한중사회과학학회 2023 한중사회과학연구 Vol.21 No.3
The legitimacy of the Chinese Communist Party has been mainly discussed based on the theory of political development, but this analysis does not provide a clear answer to what CCP’s legitimacy is and what vulnerability it has. Based on the analysis of the concept of legitimacy, this paper presents the content of CCP’s legitimacy as the fulfillment of the public interests, and argues that if it fails to fulfill it, it will face a crisis by undermining the legitimacy. According to Marxism-Leninism, CCP has dominated the determination of the direction for the benefit of all Chinese people, taking the role of guiding the people in the right direction. CCP, which has gained the legitimacy of fulfilling the interests of all Chinese people, emphasizes public representation and public interests representation to preserve its legitimacy and actually fulfills public interests. Public representation ability is emphasized through the expansion of the class represented by CCP and the anti-corruption movement, and utilitarian representation ability is revealed through presenting meritocracy and inserting leadership ideas into the Constitution. In the fulfillment of CCP’s public interests, party-led evaluation and goal setting are made by its enormous autonomy. On the other hand, institutionalization is also made to create a foundation for the fulfillment of a stable public interests, but it does not have a decisive impact on the legitimacy of CCP, and it should be considered that institutionalization or deinstitutionalization is made for the core purpose of fulfilling public interests. The Cultural Revolution and the Tienanmen Incident, in which the failure to realize the public interests was clearly revealed, can be presented as the examples of the legitimacy crisis and its overcoming. The two cases are common in that they have been overcome through the realization of the economic development. However, in the former case, Deng Xiaoping-leadership succeeded in preserving legitimacy by differentiating the governing agents. In the latter case, the case itself was defined as antiestablishment movement, interpreting the case as an external error rather than an internal error and avoiding discussion of the failure to realize the public interests.