빅데이터를 활용한 코로나 19 이전과 이후 노인 운동참여 미디어 담론분석

변현(Hyun Byun),황수영(Su-Young Hwang),이은석(Eun-Surk Yi) 한국레저사이언스학회 2024 한국레저사이언스학회지 Vol.15 No.1

본 연구는 COVID-19 전후 노인의 운동참여에 관한 미디어의 프레임의 변화 양상과 사회적 가치를 살펴보고 노인운동참여 활성화를 위한 기초자료를 제공하는데 목적이 있다. 이를 위해 국내 노인 운동참여 관련 뉴스 기사를 텍스톰(TEXTOM)과 Ucinet을 이용하여 분석하였다. 이에 따른 결과는 다음과 같다. 2017년부터 2022년까지 뉴스 기사를CONCOR 분석한 결과 노인 운동참여 정부 대응, 노인 질환과 운동을 통한 예방, 노인 운동시설, 노인 스포츠 활동과같이 4가지의 범주로 나타났다. 4가지 범주의 비교를 통해 나타난 코로나 이전과 이후 담론의 변화 양상은 다음과같다. 첫째, 코로나 이후 정부 대응에서는 정책적 지원과 기술의 발전이 사회적 현상으로 부각 되었다. 둘째, 노인질환과 운동을 통한 예방에서는 노인의 근 감소 방지를 위한 정부 및 민간 단체에서의 연구가 두드러지게 나타났다. 셋째, 노인 운동시설에서는 돌봄을 위한 IT 인프라 구축이 적극 이루어지고 있다. 넷째, 노인 스포츠 활성화에서는방문형 돌봄시스템, 민간 차원의 돌봄 및 운동 서비스 개발이 사회적 관심사로 나타나고 있음을 알 수 있었다. This study investigates how media framing of elderly exercise participation has evolved pre- and post-COVID-19, aiming to highlight its societal importance and offer data to encourage such activities. By analyzing domestic news from 2017 to 2022 with TEXTOM and Ucinet, four main themes emerged: government policies, disease prevention through exercise, exercise facilities, and sports activities for the elderly. Findings indicate post-COVID shifts towards policy support, technological advancements, increased focus on sarcopenia prevention, IT-enhanced exercise facilities, and the rise of home-based care and private exercise services. This reflects a growing societal concern and potential areas for further activation of elderly exercise participation.

메타분석을 통한 스포츠시설 분야에서 서비스스케이프의 영향력 분석

변현 ( Byun Hyun ),조광민 ( Kwang Min Cho ),배정섭 ( Bae Jung-sup ) 한국스포츠산업경영학회 2018 한국스포츠산업경영학회지 Vol.23 No.4

본 연구의 목적은 메타분석을 통해 스포츠 시설 분야에서의 서비스스케이프의 효과성을 실증적으로 규명하는데 있다. 자료의 분석을 위해 스포츠 시설 분야에서 서비스스케이프가 활용된 선행연구 31편을 선정하였고, CMA(Comprehensive Meta Analysis)를 사용하여 분석을 실시하였다. 연구결과는 다음과 같다. 첫째, 스포츠 분야에서의 서비스스케이프의 효과크기는 .426으로 큰 효과크기를 가지는 것으로 확인되었다. 둘째, 서비스스케이프의 구성요인 효과크기는 심미성 .472, 분위기 .444, 청결성 .434, 공간배치 .412로 분석되었다. 셋째, 조절변인 중 유형에 따른 서비스스케이프의 효과성은 스포츠 센터와 스포츠레저 시설에서 높은 것으로 확인되었다. 이에 스포츠 시설 운영자는 최초 시설계획 시 심미성을 고려하여야 할 것이며, 실내 스포츠 시설의 경우 계절과 날씨를 고려한 분위기 요인들의 품질관리가 이루어져야 하며, 그 외의 스포츠 시설물의 경우 부분적으로 분위기 요인을 관리 할 수 있는 시설의 운영과 이벤트를 통해 분위기 관리를 할 수 있을 것이다. 또한 청결요소들의 지속적인 관리를 통해 스포츠 시설 이용객의 만족과 재방문을 이끌어 낼 수 있을 것이다. 본 연구의 결과를 토대로 개별 스포츠 시설에서 적용 가능한 서비스스케이프를 활용함으로서 수용자들의 행동을 이끌어내기 위한 전략을 추진할 수 있을 것이다. The purpose of this study was to investigate the impact of servicescape in sports facility field using a meta-analysis. First of all, 10 dissertations and 21 journal articles, totally 31 research papers were used to analyze the relationship between servicescape and dependent variables via the comprehensive meta analysis(CMA) program. Study results are as follows: First, results showed that servicescape have a Large effect on dependent variables, with an effect size of .435 This indicates that research results were significant. Second, effect size of servicescape sub-factors were aesthetic impression .472, atmosphere .444, cleanliness .434, space arrangement .412. Therefore, sport facility should consider aesthetic impression of sport equipments and environment in the planning process of sport facility construction. Third, sport center and sport leisure facility had largest effect size on servicescape. Thus, these sport facilities should pay attention particularly to the quality management, considering weather and season to manage atmosphere and the other facilities would manage atmosphere by the facility and equipment that maintains atmosphere partially, holding event. In addition, through continuous management of cleanliness, sport facility can elicit customers' satisfaction and revisit. Based on the results of this study, using applicable servicescape in each sport facility, it is possible to suggest strategies for attracting sport facilities customers’behavior.

UTAUT2 모형을 적용한 대학생들의 온라인 스포츠 미디어 사용행동 분석

변현 ( Hyun Byun ),조광민 ( Kwang Min Cho ),배정섭 ( Jung-sup Bae ) 한국스포츠정책과학원(구 한국스포츠개발원) 2017 체육과학연구 Vol.28 No.2

[목적] 본 연구는 Unified theory of acceptance and use of technology2(UTUAT2) 모형을 적용하여 구조적 관계 탐색을 통해 대학생들의 온라인 스포츠 미디어 이용행동을 검증하는데 그 목적이 있다. [방법]연구를 위해 서울에 소재한 대학교 학생들을 표본 집단으로 선정하였으며, 총 235명의 설문지를 확보하여 가설을 검증하였다. 자료 분석에는 빈도분석, 신뢰도 분석, 확인적 요인분석, 상관관계 분석, 및 구조방정식모형분석을 실시하였다. [결과] 이에 따른 분석결과는 다음과 같다. 첫째, 성과기대와 노력기대는 사용의도에 정(+)의 영향을 미친 반면 사회적 영향은 유의미한 영향을 미치지 않는 것으로 나타났다. 둘째, 촉진조건은 사용행동에 유의미한 영향을 미치지 않는 것으로 나타났다. 셋째, 쾌락적 동기는 지속적 사용의도에 정(+)의 영향을 미치는 것으로 나타났다. 넷째, 습관은 지속적 사용의도와 사용행동에 정(+)의 영향을 미치는 것으로 나타났다. 마지막으로 지속적 사용의도는 사용행동에 정(+)의 영향을 미치는 것으로 나타났다. [결론] 본 연구의 결론을 바탕으로 온라인 스포츠 미디어 기업은 개인화된 서비스를 제공함으로서 유용하고 편리한 시청경험을 제공해야 하며, 습관적으로 스포츠 온라인 미디어를 사용할 수 있도록 다양한 유인전략을 적용해야 할 것이다. [Purpose] The purpose of this study was to investigate the factor that influence the using behavior of online sport media by university students applying Unified theory of acceptance and use of technology 2(UTAUT 2). [Methods] The study performed a research survey using convenient sampling method. The sample was 235 university students who had experience with online sport media. The data were analyzed through frequency analysis, reliability analysis, correlation analysis, confirmatory factor analysis, and structural equation model using SPSS Windows ver . 20.0 and AMOS 20.0. [Results] The results showed that, firstly, performance expectancy and effort expectancy had a positive effect on intention to use, however, no significant influence on social effect on intention to use. Secondly, facilitating condition had positive effect on usage behavior. Thirdly, hedonic motivation had positive effect on intention to use. Fourthly, Habit had positive effect on the intention to use and usage behavior. Lastly, intention to use had positive effect on usage behavior. [Conclusion] Based on the conclusion of this study, online sports media companies should provide useful and convenient viewing experience by providing personalized services, and should apply various attraction strategies to habitually use sports online media.

목표지향행동모델을 통한 프로야구팬들의 시청의도 분석

변현 ( Byun Hyun ),조광민 ( Cho Kwang-min ),배정섭 ( Bae Jung-sup ) 한국스포츠산업경영학회 2018 한국스포츠산업경영학회지 Vol.23 No.3

본 연구의 목적은 사전지식이 포함된 확장된 목표지향행동이론에 근거하여 프로야구팬들의 시청의도의 경로를 분석하는데 있다. 연구의 대상은 수도권 소재의 체육을 전공하고 있는 대학생 250명으로 선정했고, 불성실한 응답 17부를 제외한 총 233부의 설문지가 분석에 활용되었다. 분석을 위해 IBM SPSS 20.0과 AMOS 20.0을 통하여 빈도분석, Cronbach's α 계수를 이용한 신뢰도분석, 확인적 요인분석, 상관관계분석 및 구조방정식 모형이 실시되었다. 본 연구결과는 다음과 같다. 첫째, 프로야구팬들의 태도는 열망에 정(+)의 영향을 미치는 것으로 확인되었다. 둘째, 프로야구팬들의 주관적 규범은 열망에 유의미한 영향을 미치지 않았다. 셋째, 프로야구 팬들의 지각된 행동통제력은 열망에 정(+)의 영향을 미치는 것으로 확인되었다. 넷째, 프로야구 팬들의 긍정적 예기정서는 열망에 정(+)의 영향을 미치는 것으로 확인되었다. 다섯째, 프로야구 팬들의 부정적 예기정서는 열망에 유의미한 영향을 미치지 않았다. 여섯째, 프로야구 팬들의 지각된 행동통제력은 시청의도에 유의미한 영향을 미치지 않았다. 일곱째, 프로야구 팬들의 사전지식은 열망에 정(+)의 영향을 미치는 것으로 확인되었다. 여덟째, 프로야구 팬들의 사전지식은 시청의도에 정(+)의 영향을 미치는 것으로 확인되었다. 아홉째, 프로야구 팬들의 시청 횟수는 열망에 유의미한 영향을 미치지 않았다. 열 번째, 시청 횟수는 시청의도에 정(+)의 영향을 미치는 것으로 확인되었다. 열한번째, 프로야구 팬들의 열망은 시청의도에 정(+)의 영향을 미치는 것으로 확인되었다. 연구결과를 바탕으로 도출된 결론은 다음과 같다. 프로야구 중계 시 선수와 경기에 대한 정보를 직관적으로 제공하고, 엔터테인먼트 요소를 추가함으로서 시청자들의 긍정적 태도를 형성토록 하고, 선수 및 팀과 야구팬사이의 사회 교류를 통해 긍정정서를 이끌어내도록 해야 하며, 방송 외에도 다양한 콘텐츠 제작을 통해 시청자들이 사전지식을 구축 할 수 있도록 돕는다면 프로야구 중계 시청에 대한 열망이 강화됨으로서 수용행동을 이끌어 낼 수 있을 것이다. The purpose of this study is to analyze the path of viewing intentions of professional baseball fans based on extended goal-directed behavior theory with prior knowledge. The subjects of the study were selected as 250 college students majoring in physical education. A total of 233 questionnaires were used for the analysis except for 17 students who responded unfairly. For the analysis, frequency analysis, reliability analysis using Cronbach's α coefficient, confirmatory factor analysis, correlation analysis and structural equation model were conducted through IBM SPSS 20.0 and AMOS 20.0. The results of this study are as follows. First, the attitude of professional baseball fans was found to have a positive effect on desire. Second, subjective norms of professional baseball fans did not have a significant effect on desire. Third, perceived behavioral control of professional baseball fans has positive influence on desire. Fourth, positive anticipated emotions of professional baseball fans were found to have a positive effect on desire. Fifth, the negative anticipated emotions of professional baseball fans did not have a significant effect on desire. Sixth, it was confirmed that perceived behavioral control of professional baseball fans did not have a significant effect on the viewing intention. Seventh, it was confirmed that the prior knowledge of professional baseball fans had a positive effect on the desire. Eighth, it was confirmed that the prior knowledge of professional baseball fans had a positive effect on viewing intention. Ninth, the past behavioral frequency of professional baseball fans did not have a significant effect on desire. Tenth, the frequency of past behavior of professional baseball fans was found to have a positive effect on viewing intention. Eleventh, desire of professional baseball fans was found to have a positive (+) effect on viewing intention. Professional baseball broadcasting companies should provide intuitional information of players and the game, adding entertainment they can build positive attitude of viewers. Also the companies offer interaction between player and viewers to bring about positive anticipation. Lastly, producing a variety of contents to help viewers to construct their prior knowledge, it reinforces desire of watching professional baseball game, thus, the desire can elicit adoption behavior.

대학교 운동부선수들의 셀프리더십이 선수들의 임파워먼트 및 조직시민행동에 미치는 영향

배정섭(Bae, Jung-Sup),변현(Byun, Hyun),남상백(Nam, Sang-Back) 한국체육과학회 2019 한국체육과학회지 Vol.28 No.5

The purpose of this study is to investigate the effect of self-leadership on university sport team athlete" empowerment and organizational citizenship behavior. The survey was conducted on 200 athletes who are attending university, and a total of 189 questionnaires were used for the final analysis. The questionnaires were analyzed by frequency analysis, reliability analysis, correlation analysis, confirmatory factor analysis, path analysis and mediated effect verification using SPSS and AMOS. First, it was confirmed that university sport team athlete" self leadership had a significant effect on empowerment. Second, university sport team athlete" empowerment has a significant effect on organizational citizenship behavior. Third, university sport team athlete" empowerment has a significant effect on organizational citizenship behavior. Forth, empowerment partly mediated the relationship between self-leadership and organizational citizenship behavior. Therefore leaders will have to establish ways to maximize the university sport team athlete" empowerment to lead the way through self-leadership to organizational citizenship behavior.

한국프로야구 투수의 가치 있는 통계지표 산출 : WAR과의 상관성을 중심으로

배정섭(Bae, Jung-Sup),변현(Byun, Hyun),남상백(Nam, Sang-Back) 한국체육과학회 2019 한국체육과학회지 Vol.28 No.3

In this study, the correlation between the sabermetrics index and the WAR of Korean professional baseball pitchers was analyzed. The purpose of this study is to suggest what meaningful records are needed for professional baseball players to recruit or use athletes. For this purpose, the pitcher"s WAR, innings, wins, ERA, FIP, AVE, OBP, SUG, OPS, home run, WHIP, walks, strikeout, quality start, BABIP index. A correlation analysis using SPSS 21.0 was performed. The results showed that FIP was the most relevant indicator. Also, there was a high correlation between strikeouts, OBP, WHIP, OPS, and quality start. On the other hand, the inning, wins, walks, AVE, SUG, BABIP, and home runs were relatively low or fluctuated by season. This study confirms that the detailed indicators such as FIP, quality start, and WHIP are closely related to the WAR rather than the current awards such as ERA, inning s, and wins. The team should consider FIP, strikeouts, OBS, WHIP, OPS, and quality start capabilities when recruiting, nurturing and using pitchers.

스포츠 조직에서의 조직몰입과 이직의도에 대한 메타분석

배정섭(Bae, Jung-Sup),변현(Byun, Hyun),남상백(Nam, Sang-Back) 한국체육과학회 2019 한국체육과학회지 Vol.28 No.4

The purpose of this study is to analyze the influence of organizational commitment on turnover intention in sports organization through meta–analysis. A total of 18 studies were selected and analyses were conducted using the CMA(Comprehensive Meta Analysis). The results of the study are as follows. First, the total effect size of organizational commitment on turnover intention in sports organization was confirmed as a high. In addition, the influence of affective commitment was greatest among the sub-factors of organizational commitment, and the effect size was shown in order of normative commitment and continuance commitment. Second, in terms of influence according to type, the effect size in the working organization was highest, followed by the team, sports education. Third, though the meta-regression analysis based on the ratio of males did not confirm the validity between organizational commitment and turnover intention as a whole, the validity was analyzed for affective commitment and continuance commitment. Based on the results of this study, it has been confirmed that organizational commitment is an important variable to reduce the degree of turnover intention that may occur in sports organizations, among which the need to seek the maximization of affective commitment has been demonstrated.

확장된 목표지향행동모델에 따른 대학생들의 월드컵 시청의도 분석

배정섭(Bae, Jung-Sup),변현(Byun, Hyun),남상백(Nam, Sang-Back) 한국체육과학회 2018 한국체육과학회지 Vol.27 No.5

The purpose of this study was to analyze the intention of university students to watch the World Cup by applying a goal - directed behavioral model including sports ethnocentrism. For this study, university students in t he S eoul m etropolitan a rea were s elected as a s ample group, and a total of 2 23 questionnaires were obtained to verify the hypothesis. Data analysis was conducted using frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equation model analysis. The analysis results are as follows. First, attitude and perceived behavioral control have a positive effect on aspiration, but subjective norm has no significant effect on aspiration. And perceived behavioral control have a positive effect on viewing intention. Second, it is confirmed that sports ethnocentrism has a positive effect on attitude. Third, positive emotion was found to have a positive effect on aspiration, but negative emotion did not. Fourth, it is confirmed that the number of viewing affects positively on aspiration. Fifth, aspirations have a positive effect on the viewing intention. Based on the results of this study, it is proved that sport fan ethnocentrism and positive emotions and attitude are important for college students majoring in sports to watch the World Cup. In addition, access to the World Cup should be increased to attract more viewers.

고령사회 노인의 운동실천을 위한 헬스케어 앱 UI/UX 사용성 평가 : 상대적 중요도 분석

박성종(Park, Sungjong),변현(Byun, Hyun),이은석(YI, Eun-Surk) 한국사회체육학회 2024 한국사회체육학회지 Vol.- No.96

Purpose: This study aims to identify healthcare application UI/UX usability factors for older adults using the Delphi method and Analytic Hierarchy Process (AHP). Method: First, a comprehensive analysis of the panel of experts was conducted to identify a range of factors related to mobile healthcare apps for elderly users. A sample of 20 experts specializing in the fields of exercise rehabilitation, senior welfare, and UI/UX design were chosen for the Delphi study. Second, to develop the AHP hierarchy construction, we used five criteria level factors with 19 sub-criteria level factors. In a similar vein, a total of 15 experts from academia and industry participated in the survey for this study. Results: The use of the AHP was based on a multi-criteria evaluation of UI/UX usability, including aesthetics (4 items), text easiness (3 items), information structure (4 items), user control (4 items), and feedback (4 items). The results of this study showed that user control, followed by text easiness, information structure, feedback, and aesthetics, had the highest priority in the upper level of the AHP model. The global weights revealed that easy and simple words were the most significant factor, followed by considerations for customizing and accommodating elderly users, adjusting size and spacing to reduce errors, and providing support for user control. Conclusion: The findings of this study shed light on the theoretical examination and practical development of UI/UX usability in the context of healthcare applications by identifying important factors. Easy and simple words emerged as the top prioritized importance, while color and tone emerged as the least prioritized importance. The uniqueness of this study lies in its application of the Delphi and AHP for analysis.

관계혜택이 만족, 몰입 및 관계지속의도에 미치는 영향력에 대한 메타분석: 운동시설을 중심으로

정윤지(Jeong, Yun Ji),변현(Byun, Hyun),이준성(Lee, Joon Sung) 한국스포츠산업경영학회 2021 한국스포츠산업경영학회지 Vol.26 No.1

본 연구의 목적은 메타분석을 활용하여 운동시설에서의 관계혜택이 만족, 몰입 및 관계지속의도에 미치는 영향력을 실증적으로 규명하는데 있다. 자료의 분석을 위해 운동시설의 관계혜택 및 만족, 몰입 및 관계지속의도의 변수들을 적용하여 연구를 진행한 선행연구 18편을 선정하였으며, 자료 분석의 도구로는 CMA(Comprehensive Meta Analysis)를 사용하였다. 연구결과는 다음과 같다. 첫째, 운동시설에서 관계혜택의 전체 효과크기는 .463으로 큰 효과크기를 가지는 것으로 확인되었다. 둘째, 관계혜택 하위요인의 효과 크기는 심리적 혜택 .529, 고객화 혜택 .502, 사회적 혜택 .462, 경제적 혜택 .341으로 분석되었다. 셋째, 관계혜택에 따른 종속변수들의 효과크기는 몰입 .484, 관계지속의도 .463, 만족 .453으로 분석되었다. 따라서 운동시설 운영자와 종사자들은 관계혜택 중에서도 심리적 혜택의 중요성을 인지하고, 운동시설이 제공하는 서비스에 대한 신뢰와 확신을 통해 이용고객들이 편안함과 안정감을 느낄 수 있게 하며, 이용고객들의 요구와 불만을 즉시 해결하고 이와 같은 정보들은 데이터베이스를 통해 체계적으로 관리되어야 한다. 또한 이러한 심리적 혜택을 제공함으로써 운동시설 이용고객들의 몰입 수준을 향상시켜 만족도와 관계지속의도를 이끌어 낼 수 있을 것이다. This study aims to investigate the impact of the relational benefits which consumers can find from exercise facilities on satisfaction, immersion, and intention by conducting a meta-analysis based on the findings of the studies in the past. This study is expected to further expand the literature by proving the impact of the relational benefits on consumers’ satisfaction, immersion, and intention. It included academic articles such as published peer-reviewed journals and unpublished dissertations focusing on relational benefits in Korea from 2010 to September 2020. A total of 18 articles (2 dissertations and 16 journal articles) were collected, and a comprehensive meta-analysis(CMA) program was used to analyze the relationships between relational benefits and dependent variables including immersion, satisfaction, and intention. The results of this study showed that the relational benefits have a significantly large effect on dependent variables including satisfaction, immersion, and intention, with an effect size of .463. Moreover, the effect sizes of each sub-dimension of relational benefits were: (1) psychological benefits=.529, (2) customization benefits=.502, (3) social benefits=.462, (4) economic benefits=.341. Lastly, the effect size of the relational benefits on dependent variables were: (1) satisfaction=.453, (2) immersion=.484, (3) intention=.463. Therefore, the results of this study suggest that exercise facility operators should provide psychological benefits such as confidence. It is also necessary to immediately resolve the needs and complaints of the users to provide confidence in the exercise facility. In addition, information such as user complaints and requests should be systematically handled through the database, which will lead to satisfaction, immersion, and relationship continuity intention among sport facility users.