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        Systematic Pricing

        변종복(Jongbok Byun) 한국인터넷전자상거래학회 2011 인터넷전자상거래연구 Vol.11 No.4

        In computer networks, Quality of Service (QoS) is defined as the mechanism that allows differentiation of traffic and services based on their requirements. Our research examines the basic issues of designing pricing models for Internet services at various quality levels. Commonly accepted Internet pricing models, such as flat rate and usage based, do not adequately reflect potential quality differences among network services and customer preferences for quality. This research taps into the price-quality schema drawn from marketing theories to formulate a simple and predictable pricing mechanism that customers can accept and providers can adopt with ease. The resulting formula is able to address how to maximize profit when network capacity is limited, in a manner that reflects customer differences in their quality preferences. Network service providers should consider the unique characteristics of their customers who want more options when it comes to the services available.

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