프로야구 미디어데이의 시청동기와 시청태도, 시청만족 및 관람의도와의 구조적관계

배정섭(Bae, Jung-Sup),남상백(Nam, Sang-Back) 한국사회체육학회 2015 한국사회체육학회지 Vol.0 No.61

The purpose of this study was to analyze the structural relationships among viewing motivations of Korean baseball Media-day, viewing attitude, viewing satisfaction, and direct spectatorship. For the research, 500 questionnaires were distributed to spectators who visited baseball stadiums and 312 filled questionnaires were used for the further analysis. Data were analyzed using frequency analysis, correlation analysis and reliability analysis as well as confirmatory factor analysis for measurement reliability and validity. In addition, structural equation modeling was used to test hypotheses. The results of this study are as follows. First, viewing motivations of Korean baseball Media-day has significant influence on viewing attitude and viewing satisfaction. Second, viewing attitude has significant influence on viewing satisfaction. Third, viewing satisfaction has significant influence on direct spectatorship. Forth, attitude partially mediated the relationship between viewing motivations of Korean baseball Media-day and viewing satisfaction.

스포츠 조직에서의 임파워먼트가 조직몰입에 미치는 효과성에 대한 메타분석

배정섭(Bae, Jung-Sup),권재윤(Kwon, Jae-Yoon),남상백(Nam, Sang-Back) 한국체육과학회 2018 한국체육과학회지 Vol.27 No.4

The purpose of this study is to investigate empirically the effect of empowerment on organizational commitment in sports organization through meta–analysis. For the analysis of data, 18 studies using empowerment and organizational commitment in sports organizations were selected and analyzed through CMA2(Comprehensive Meta Analysis). The results of the study are as follows. First, the total effect size of empowerment on organizational commitment in sports organization was confirmed to be as high as .420. And the sub-factor of empowerment were identified as meaningfulness(.442), competence(.423), impact(.411), and self-determination(.402). Second, in organizational commitment, effect size was analyzed in order of affective commitment(.456), normative commitment(.418), and continuous commitment(.373). Third, in the effect of type by empowerment on organizational commitment, the practical organization was higher than the athletic team and leaders. Lastly, results found significant moderating evidence for ratio of male. Based on the results of this study, it is meaningful to provide basic data to operate sport organizations that can apply empowerment and organizational commitment.

프로야구장의 전략적 체험모듈(SEMs)에 따른 관람객들의 체험 만족, 충성도 및 행동의도에 관한 연구

배정섭(Bae, Jung-sup),서광봉(Suh, Kwang-Bong),이동희(Lee, Dong-Hee) 한국여가레크리에이션학회 2024 한국여가레크리에이션학회지 Vol.48 No.2

한국프로야구에서 ‘타고투저’ 완화를 위한 근거이론적 접근

배정섭(Bae, Jung-Sup),권재윤(Kwon, Jae-Yoon),남상백(Nam, Sang-Back) 한국체육과학회 2019 한국체육과학회지 Vol.28 No.1

The purpose of this study is to derive the factors that can mitigate the irregularity between the ability of the pitcher and the ability of the hitter that are raised in Korean professional baseball through ground theory. In order to carry out this study, 6 participants including current professional baseball players, leaders and related persons who experienced Korean professional baseball, and 2 sports journalists and columnists with insight into Korean professional baseball were set as the participants. The data collected were analyzed through open coding, axis coding, and selective coding in accordance with the analysis method of the “grounded theory of Strauss & Corbin(1990)”. First, a total of 28 concepts, 14 subcategories, and 6 top categories were derived through open coating. Second, the six paradigms of causal conditions, situational context, central phenomena, intervening conditions, interaction strategies, and the consequences were identified in relation to each other. Third, through the selection coding, we tried to get a way to mitigate the imbalance between the pitcher’s ability and the hitter’ s ability in Korean professional baseball. In this study, it is meaningful to suggest the data that Korean professional baseball can develop with the change of official ball, the development of pitcher, and the change of system and rule.

한국프로야구 투수의 가치 있는 통계지표 산출 : WAR과의 상관성을 중심으로

배정섭(Bae, Jung-Sup),변현(Byun, Hyun),남상백(Nam, Sang-Back) 한국체육과학회 2019 한국체육과학회지 Vol.28 No.3

In this study, the correlation between the sabermetrics index and the WAR of Korean professional baseball pitchers was analyzed. The purpose of this study is to suggest what meaningful records are needed for professional baseball players to recruit or use athletes. For this purpose, the pitcher"s WAR, innings, wins, ERA, FIP, AVE, OBP, SUG, OPS, home run, WHIP, walks, strikeout, quality start, BABIP index. A correlation analysis using SPSS 21.0 was performed. The results showed that FIP was the most relevant indicator. Also, there was a high correlation between strikeouts, OBP, WHIP, OPS, and quality start. On the other hand, the inning, wins, walks, AVE, SUG, BABIP, and home runs were relatively low or fluctuated by season. This study confirms that the detailed indicators such as FIP, quality start, and WHIP are closely related to the WAR rather than the current awards such as ERA, inning s, and wins. The team should consider FIP, strikeouts, OBS, WHIP, OPS, and quality start capabilities when recruiting, nurturing and using pitchers.

스포츠 조직에서의 조직몰입과 이직의도에 대한 메타분석

배정섭(Bae, Jung-Sup),변현(Byun, Hyun),남상백(Nam, Sang-Back) 한국체육과학회 2019 한국체육과학회지 Vol.28 No.4

The purpose of this study is to analyze the influence of organizational commitment on turnover intention in sports organization through meta–analysis. A total of 18 studies were selected and analyses were conducted using the CMA(Comprehensive Meta Analysis). The results of the study are as follows. First, the total effect size of organizational commitment on turnover intention in sports organization was confirmed as a high. In addition, the influence of affective commitment was greatest among the sub-factors of organizational commitment, and the effect size was shown in order of normative commitment and continuance commitment. Second, in terms of influence according to type, the effect size in the working organization was highest, followed by the team, sports education. Third, though the meta-regression analysis based on the ratio of males did not confirm the validity between organizational commitment and turnover intention as a whole, the validity was analyzed for affective commitment and continuance commitment. Based on the results of this study, it has been confirmed that organizational commitment is an important variable to reduce the degree of turnover intention that may occur in sports organizations, among which the need to seek the maximization of affective commitment has been demonstrated.

대학교 운동부선수들의 셀프리더십이 선수들의 임파워먼트 및 조직시민행동에 미치는 영향

배정섭(Bae, Jung-Sup),변현(Byun, Hyun),남상백(Nam, Sang-Back) 한국체육과학회 2019 한국체육과학회지 Vol.28 No.5

The purpose of this study is to investigate the effect of self-leadership on university sport team athlete" empowerment and organizational citizenship behavior. The survey was conducted on 200 athletes who are attending university, and a total of 189 questionnaires were used for the final analysis. The questionnaires were analyzed by frequency analysis, reliability analysis, correlation analysis, confirmatory factor analysis, path analysis and mediated effect verification using SPSS and AMOS. First, it was confirmed that university sport team athlete" self leadership had a significant effect on empowerment. Second, university sport team athlete" empowerment has a significant effect on organizational citizenship behavior. Third, university sport team athlete" empowerment has a significant effect on organizational citizenship behavior. Forth, empowerment partly mediated the relationship between self-leadership and organizational citizenship behavior. Therefore leaders will have to establish ways to maximize the university sport team athlete" empowerment to lead the way through self-leadership to organizational citizenship behavior.

기술수용모델의 확장을 통한 태권도 수련생들의 유튜브에서의 태권도 콘텐츠 수용과정 분석

배정섭(Bae, Jung-Sup),김형훈(Kim, Hyung-Hoon) 한국체육과학회 2021 한국체육과학회지 Vol.30 No.1

The purpose of the study was to analyze the process of accepting taekwondo content on YouTube by expanded technology acceptance model. Questionnaires were distributed to 200 people who experienced Taekwondo and finally analyzed 176 people. Frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structural equation model analysis were conducted through SPSS24.0 and AMOS 21.0. The analysis results were as follows. First, content quality had a positive effect on perceived ease of use, perceived usefulness, and viewing intention. Second, perceived ease of use had a positive effect on perceived usefulness, and perceived usefulness had a positive effect on viewing intention, but perceived ease of use had no significant effect on viewing intention. Third, viewing intention had a positive effect on viewing behavior. As a result of this study, it is necessary to consider the perceived ease and usefulness based on content quality when producing Taekwondo contents through YouTube.

메타분석을 통한 스포츠 조직에서의 조직몰입과 조직시민행동 간의 관계

배정섭(Bae, Jung-Sup),곽민석(Kwag, Minseok) 한국체육과학회 2021 한국체육과학회지 Vol.30 No.3

The purpose of this study was to analyze the effect size of the relationship between organizational commitment and organizational citizenship behavior in sports organization through meta-analysis. Findings from 8 journal articles and 4 dissertations were used to test the relationship between organizational commitment and organizational citizenship behavior in sports organization via the comprehensive meta analysis (CMA) program. Study results are as follows: First, results showed that organizational commitment have a medium effect on organizational citizenship behavior, with an effect size of .284. Second, the most influential effect size of organizational commitment sub-factors was normative commitment, followed by affective commitment and continuous commitment. Third, in predicting organizational citizenship behavior, organizational commitment in sports organization had a most positive effect on, in order of, conscientiousness, sportsmanship, civic virtue, courtesy and altruism.

UTAUT2를 적용한 스포츠관련 유튜브 채널의 시청행동 분석

배정섭(Bae, Jung-Sup) 한국체육과학회 2021 한국체육과학회지 Vol.30 No.6

The purpose of this study was to analyze viewing behavior for sports-related YouTube channel through UTAUT2. Those who have watched sports-related YouTube channels were selected for research, and a total of 215 parts were used for final analysis. The data were analyzed through frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structural equation model using SPSS 24.0 and AMOS 21.0. The analysis results were as follows. firstly, performance expectancy, effort expectancy, facilitating condition and hedonic motivation had a positive effect on viewing intention, however, no significant influence on social effect on viewing intention. Secondly, habit had a positive effect on viewing intention, however, no significant influence on viewing behavior. Thirdly, viewing intention had positive effect on viewing behavior. Based on the results of this study, viewers of sports-related YouTube channels can see that they are equipped with usefulness and ease, and that pleasure and habits can lead to viewing behavior.