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대중문화요소로서의 한국의 그래픽디자인의 특징 및 역할에 관한 연구
박영원 淸州大學校 1992 淸藝論叢 Vol.6 No.-
The mass culture of Korea is the culture of mass media and foreign origins. It is much different from the west one in terms of the formation process as well as another facter. One of common features of mass media is a kind of obstacles between appreciators and artists, audiences and players as well as function of recording supply duplication and rapid communication. Also the possibility of mass communications to all over the world may cause the traditional and folk culture not to exist in the mass culture. But it is remarkable that affirmative aspects of the development of scientific technique and technical reproduction bring the democratization of culture. In the process of accepting culture, it is not desirable to do with both the indiscriminate subservience to greater authority of other nations and the exclusive authority. It is advisable to accept the foreign culture critically with our own traditional and national identity. Mass media has also negative aspects of possibilities to make the general public may have low class mass culture. In Europe, high society group patronized high grade culture creater to create culture in early 19century. At that time high grade culture was spreaded to the public by the culture creater, who made the opportunity and possibility that there were relationships between high grade culture and mass culture. But in case of Korea, its high grade culture was disappeared with the collapse of Yang-Ban Society, which was high society of Korea. So the mass culture of Korea is not the mass culture of high grade but the mass culture created by mass communication and pressure of foreign culture. In modern society, mass media means the accepter the creater. the communicater as well as helpers for creating high grade mass culture just as patrons in Europe in the 19century. As one of very effective methologies and important facters, it should be reconsidered that graphic design is not only means of commercialism but also a media for creating high grade culture. Nowadays the development of transportation and communication is making the grobal village. We should have our unique culture with studying advanced scientific techniques and international senses. There is no doubt about it, the characteristic and role of graphic design is remarkable as a mass media for effective communication of our own culture and patron for creating high quality mass culture as well as the important element of mass culture.